IENA

What IENA does

IENA (International Exchange of North America Inc) is a US Department of State-designated J-1 Bridge USA visa sponsor founded in 1995 and headquartered in Hackettstown, New Jersey. The company administers cultural exchange programs that place international university students and recent graduates from over 90 countries into US summer camps, hospitality, retail, and tourism employers. Since inception, IENA has facilitated over 100,000 participants into placements at more than 1,500 US summer camps, and operates an outbound Work Abroad Program that sends US citizens to countries including Canada, Australia, New Zealand, Ireland, and Colombia.

The company's core product portfolio comprises four inbound programs (International Summer Camp Staff Program, Summer Work & Travel Program, Australia & New Zealand 12-Month Work & Travel Program, and Trainee/Intern Program) plus an outbound Work Abroad Program, supported by a web-based program management platform with SEVIS integration, a participant/employer matching database, and an iOS mobile app. Technology infrastructure relies on AWS hosting, HubSpot for marketing automation, Mailchimp for email, Authorize.net for payments, and Campminder for camp data exchange. Key operational partnerships include Expert Online Training (pre-camp staff training), Envisage Global Insurance (mandatory health insurance underwriting), Sprintax (US tax filing), and the American Camp Association (accreditation standard for camp partners).

Revenue is generated primarily through program fees paid by both international participants (for visa sponsorship, placement, insurance, and support services) and US employers (for access to the screened international staff database and program administration). Distribution is hybrid: a vetted network of 90+ international recruiting partners sources participants, annual in-person Camp Directors' Fairs in feeder countries enable direct employer interviewing, and direct sales via ACA conferences and referrals acquire US employer accounts. The company is privately held with no disclosed external investment, parent entity, or revenue figures.

Name

IENA

Legal name

International Exchange of North America Inc

Website

https://iena.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

IENA (International Exchange of North America) is a US Department of State-designated J-1 visa sponsor operating cultural exchange programs that place international university students and recent graduates with US summer camps, hospitality, and retail employers across 90+ countries and 1,500+ camps.

Ownership category

akta.pro rank

Headquarters

HQ city

Hackettstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Program Fees (Participants): International participants pay program fees to IENA for visa sponsorship, placement services, insurance, pre-departure orientation, and ongoing support during their US program. Fees are collected through recruiting partners and are not publicly disclosed on the website.
2. Program Fees (Employers): US summer camps and hospitality/retail employers pay program fees to IENA for access to the international staff database, placement services, and program administration support.
3. Insurance Services: IENA provides mandatory health insurance to all participants as part of program fees, arranged through Envisage Global Insurance (EGI). Insurance coverage includes medical care up to $500,000 for participants for the duration of their program (up to 120 days included).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

IENA is a US Department of State Bridge USA designated J-1 visa sponsor that administers cultural exchange programs linking international participants with US employers. Its core offerings include the Summer Camp USA program, Summer Work & Travel, Australia/New Zealand 12-Month Work & Travel, Trainee/Intern programs, and an outbound Work Abroad program for US citizens. Program delivery encompasses visa sponsorship (DS-2019 issuance), SEVIS compliance reporting, placement services into 1,500+ summer camps and seasonal employers, mandatory health insurance through Envisage Global Insurance, and pre-departure orientation supported by a web platform and iOS application.

Product overview

IENA (International Exchange of North America) is a US Department of State-designated J-1 Bridge USA visa sponsor offering cultural exchange programs connecting international participants with US employers. The product portfolio centers on four core inbound programs — the International Summer Camp Staff Program, the Summer Work & Travel Program, the Australia & New Zealand 12-Month Work & Travel Program, and the Trainee/Intern Program — supplemented by an outbound Work Abroad Program for US citizens and a mobile iOS application. The company also operates sub-brands American Summers and 3Adventures for camp-specific recruitment. Programs are administered through a web-based applicant portal (wapps), a dedicated SEVIS reporting system (sevis.iena.org), and a work-abroad platform (workabroad.iena.org), with integration to third-party systems for payment processing, marketing, email, and government visa reporting.

Differentiator

Problem solved

Functional benefit

Brands

• 3Adventures Summer Camp Program: Summer camp program for international participants to work at American summer camps

Products and services

• International Summer Camp Staff Program J-1 visa-sponsored program enabling international participants (typically university students) to work as camp counselors, activity specialists, or support staff at ACA-accredited US summer camps for up to 4 months (May–September), with an optional 30-day post-program travel period. Participants pay program fees to IENA for visa sponsorship, placement, insurance, and support; camp directors access the staff database to interview and hire candidates.
• Summer Work & Travel Program J-1 visa cultural exchange program for full-time international university students to live, work, and travel in the US for up to 4 months during their university break. Includes job placement with US hospitality, retail, and tourism employers, visa sponsorship, mandatory health insurance, and pre-departure orientation; participants pay program fees and employers pay program fees for placement services.
• Australia & New Zealand 12-Month Work & Travel Program Extended J-1 work and travel program for Australian and New Zealand citizens (current students or recent graduates) to live and work in the US for up to 12 months. Modeled on the Summer Work & Travel program with year-round enrollment; participants are referred via the JENZA channel partner.
• Trainee / Intern Program J-1 visa program enabling young professionals and recent graduates to train or intern alongside American counterparts in the US for up to 18 months (trainees) or 12 months (interns), with training plans aligned to their field of study or professional experience. Includes visa sponsorship and DS-2019 documentation.
• Work Abroad Program (US Citizens) Outbound cultural exchange programs for US citizens to work and travel abroad, including programs in Canada, Australia, New Zealand, Ireland, and Colombia, facilitated through partner organizations JENZA, USIT, and BUNAC. Participants apply via workabroad.iena.org and are routed to partner organizations for local recruitment, screening, and program administration.
• IENA Mobile App (iOS) Standalone iOS mobile application for IENA participants to access their program account, manage information, and receive support during their exchange program. Available on the Apple App Store.
• 3Adventures / American Summers Summer Camp Program Sub-brand offering of IENA's Summer Camp program under the American Summers umbrella, directing applicants to americansummers.com for camp-program applications and information. Branded as 3Adventures in participant stories and blog content.

Quantifiable outcome

• Over 100,000 participants facilitated in cultural exchanges since 1995
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Expert Online TrainingcoreStrategic or Co-development PartnerPartnership with Expert Online Training (the front-runner in e-learning for youth leaders) provides rigorous pre-camp training for all IENA applicants. The syllabus includes online video training modules, quizzes, and handouts teaching staff how to lead, discipline, and support child development at summer camps. Topics covered include Bully Prevention, Active Lifeguarding, Alcohol Policies, Safe Touch & Safe Talk, and Behavior Management. All fees associated with this training are covered by IENA.
• US Department of State (Bridge USA / J-1 Visa Program)coreStrategic or Co-development PartnerIENA is a US Department of State designated J-1 visa sponsor (Bridge USA), authorized to issue DS-2019 forms and administer cultural exchange programs. The company works closely with the Department of State and is required to comply with all J-1 visa regulations, including SEVIS reporting, participant monitoring, and cultural component requirements.
• American Camp Association (ACA)coreStrategic or Co-development PartnerIENA works closely with the American Camp Association, the organization that improves standards of summer camps in the USA through accreditation, annual conferences, and training materials. IENA only works with camps that are ACA-accredited and is a proud business partner of ACA. The company has several ACA Standards Visitors on staff.
• SprintaxcoreStrategic or Co-development PartnerIENA has partnered with Sprintax, a US non-resident tax specialist, to help J-1 participants understand their US tax obligations and claim tax refunds. Sprintax assists participants in preparing compliant Federal and State tax returns (Form 1040NR) and is the non-resident partner of choice for Turbo Tax. The partnership helps participants file accurate tax returns required by US law.
• Envisage Global Insurance (EGI)coreStrategic or Co-development PartnerIENA's insurance policy is underwritten by Envisage Global Insurance (EGI). The policy exceeds minimum coverage levels required by the US Department of State and provides participants with up to $500,000 in medical coverage. IENA programs use policy number EGNDK00559950 and USIT programs use EGNDK00563490.
• JENZAcoreChannel Partner/ Reseller/ DistributorJENZA serves as IENA's primary channel partner for Australia and New Zealand 12-month Work & Travel programs. IENA refers all Aus/NZ inquiries to JENZA, which handles local recruitment, screening, and program administration for participants from those countries.
• USITminorChannel Partner/ Reseller/ DistributorUSIT is listed as an IENA partner organization, likely serving as a recruiting partner for Irish participants in IENA's programs.
• BUNACminorChannel Partner/ Reseller/ DistributorBUNAC is listed as an IENA partner organization, likely serving as a recruiting partner for UK and other participants in cultural exchange programs.
• WYSE Travel ConfederationminorStrategic or Co-development PartnerWYSE Travel Confederation is a global not-for-profit membership organization for youth and student travel. IENA is a member and participates in WYSTC annual conferences for industry networking and partner development.
• Alliance for International ExchangecoreStrategic or Co-development PartnerIENA is a member of the Alliance for International Exchange, a US-based organization supporting international cultural exchange programs. IENA's CEO Matt Buczek serves on the Board of Directors of the Alliance. The company participates in the Alliance's annual conferences and advocacy efforts.
• US Chamber of CommerceminorStrategic or Co-development PartnerIENA is a member of the US Chamber of Commerce, demonstrating corporate standing and regulatory compliance as a cultural exchange program sponsor.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• CIEE: Council on International Educational Exchange is the largest US-based J-1 sponsor and cultural exchange organization. Like IENA, CIEE administers J-1 Summer Work Travel, Camp Counselor, Trainee, and Intern programs for international participants, making it the closest direct comparable on regulatory designation and core program mix.
• InterExchange: InterExchange is a US Department of State designated J-1 sponsor running cultural exchange programs (Working Abroad, Camp USA, Au Pair) targeting the same participants and host employers as IENA. Its program portfolio and mission positioning are nearly identical.
• CCI Greenheart: CCI Greenheart (Greenheart Exchange) is a J-1 designated sponsor focused on cultural exchange and homestay programs. It competes head-to-head with IENA for both international participants and US employer/host placements under the same regulatory framework.
• Cultural Vistas: Cultural Vistas is a US Department of State designated J-1 sponsor administering Exchange Visitor programs including Intern, Trainee, and Teacher categories. It overlaps with IENA's J-1 Trainee/Intern offerings and shares the same regulatory designation.

Broad incumbents

• American Institute for Foreign Study (AIFS): AIFS is a larger, established cultural and educational exchange organization offering study abroad, au pair, and gap year programs worldwide. It operates a broader portfolio than IENA but addresses overlapping demand for international cultural exchange experiences.
• World Learning: World Learning operates The Experiment in International Living and other cross-cultural programs, including J-1 high school exchange variants. It is a broader incumbent in the international cultural exchange space with overlapping beneficiary audiences.

Regional players

• BUNAC: BUNAC is a UK-based exchange organization running work, travel, and internship programs in the US. Listed as an IENA partner, it also administers its own J-1-adjacent programs and competes for UK feeder-market participants targeting US cultural exchange placements.
• JENZA: JENZA is an Australia/New Zealand-headquartered youth travel and exchange brand. It serves as IENA's primary channel partner for Aus/NZ 12-month Work & Travel programs and runs its own exchange offerings for that regional feeder market.
• USIT: USIT is an Ireland-based student travel and work-abroad organization partnering with IENA for Irish J-1 participants. It independently recruits Irish participants for US work and travel programs, making it a regional peer in IENA's feeder-market pipeline.

Others

• Alliance for International Exchange: The Alliance for International Exchange is a US-based membership and advocacy organization supporting J-1 cultural exchange sponsors. IENA is a member and its CEO sits on the Alliance Board. The Alliance does not directly compete but sets standards and represents IENA's regulatory ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IENAinc
• Facebookfacebook.com/IENAinc
• Instagraminstagram.com/iena_inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IENA