Sterling Vision

What Sterling Vision does

Sterling Vision is a private, multi-location ophthalmology and optometry practice headquartered in Eugene, Oregon, founded in 2009 by Dr. Albert O. Edwards, MD, PhD (formerly Mayo Clinic faculty). The practice operates four clinics across Oregon's Willamette Valley — Eugene (Valley River Plaza and West 11th Ave), Springfield, Junction City (Oregon Eye Docs), and Salem (West Salem Vision Center) — under sub-brands that include Oregon Retina, Oregon Eye Docs, West Salem Vision Center, and Sterling Aesthetics. The clinical team comprises two board-certified ophthalmologists with retina/uveitis specialization, five optometrists, and a physician assistant with clinical trial investigator experience, supported by optical and aesthetic staff.

The service portfolio spans the full eye care continuum: opticianry (frames, lenses, contact lenses, repairs), optometry (exams, prescriptions), ophthalmology (refractive and cataract surgery), and retina/uveitis care (vitreoretinal surgery, AMD, diabetic retinopathy). Cataract surgery is differentiated by premium intraocular lens options — Light Adjustable Lenses (LAL), Presbyopia Correcting IOLs, and Toric lenses — that are not covered by Medicare/standard insurance and represent an out-of-pocket upsell. The Sterling Aesthetics division offers a self-pay menu including Morpheus8 RF microneedling, Forma RF, Lumecca IPL, Vasculaze, Diolaze XL laser hair removal, microneedling, chemical peels, facials, microdermabrasion, and dermaplaning. The practice also facilitates clinical trial enrollment for advanced retinal treatments through a Verum Research partnership.

The business model is a hybrid of insurance-billed medical services (covering routine exams, cataract surgery, retina treatments) and self-pay revenue streams (premium lens upgrades, aesthetics, optical retail). Patient acquisition is driven by physician referrals, insurance network participation, local SEO with location-specific educational content, and a YouTube video library. Sterling Vision is physician-owned, has no external funding, and consolidated its Salem presence in 2019 via a merger with Dr. Peter Glennie's optometry practice.

Name

Sterling Vision

Legal name

Sterling Vision

Website

https://sterlingvision.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sterling Vision is a private, physician-owned ophthalmology and optometry practice operating four Oregon clinics in the Willamette Valley, offering comprehensive eye care, cataract and retina surgery, premium lens implants, and a self-pay aesthetics division to individual patients.

Ownership category

akta.pro rank

Product category

Eye Care Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Pediatric Ophthalmology & Strabismus (HLAKAKAD)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Ophthalmology services
• Eye care practice
• Cataract surgery
• Aesthetic skin treatments
• Retina specialty care

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Eye Care Services: Comprehensive ophthalmology and optometry services including eye exams, diagnostic testing, and medical treatments billed to medical insurance or patient responsibility. Services include cataract surgery, refractive surgery, retina treatments, and routine vision care.
2. Premium Lens Implants: Advanced lens options (Light Adjustable Lenses, Presbyopia Correcting Lenses, Toric Lenses) for cataract surgery that are not covered by Medicare or standard insurance as they are classified as refractive. Patients pay out-of-pocket for these premium upgrades.
3. Aesthetic Services: Self-pay cosmetic procedures including facials, chemical peels, microneedling, laser hair removal, and skin rejuvenation treatments. Patients pay per treatment session with no insurance coverage.
4. Vision Correction Products: Eyeglass frames, lenses, contact lenses, and related optical products sold directly to patients with options ranging from budget-friendly to designer styles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sterling Vision is a multi-location eye care practice that delivers comprehensive ophthalmology, optometry, retina/uveitis specialty care, and cataract surgery with premium intraocular lens options across four Oregon clinics. The practice also operates Sterling Aesthetics, providing self-pay cosmetic treatments including facials, chemical peels, microneedling, Morpheus8 RF microneedling, Forma radiofrequency, laser hair removal, microdermabrasion, Vasculaze laser, Lumecca IPL, and dermaplaning. Revenue is generated from insurance-reimbursed medical services, patient-paid premium lens upgrades, optical product sales, and self-pay aesthetic procedures.

Product overview

Sterling Vision is a multi-location eye care practice offering a comprehensive suite of eye health and aesthetic services. The core offerings include Opticianry (eyeglass selection, fitting, repairs, and contact lenses), Optometry (comprehensive eye exams and prescriptions), Ophthalmology (refractive and cataract surgery), and Retina & Uveitis care (vitreoretinal surgery, macular degeneration, diabetic retinopathy treatment). The practice also operates Sterling Aesthetics, offering aesthetic skin treatments including facials, chemical peels, microneedling, Morpheus8, Forma radiofrequency, laser hair removal, microdermabrasion, Vasculaze, Lumecca IPL, and dermaplaning. For cataract surgery, Sterling Vision provides premium lens options including Light Adjustable Lenses (LAL), Presbyopia Correcting Lenses (PCIOLs), and Toric/Astigmatism Correcting Lenses. The practice has four locations in Oregon (Eugene, Springfield, Junction City, and Salem) and features a team of board-certified ophthalmologists and optometrists.

Differentiator

Problem solved

Functional benefit

Brands

• Oregon Retina: Retina specialty clinic at Valley River Plaza location in Eugene, OR, led by Dr. Albert O. Edwards
• Oregon Eye Docs
• West Salem Vision Center
• Sterling Aesthetics

Products and services

• Opticianry Services

Quantifiable outcome

• Restored vision and independence for cataract surgery patients
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• SharecarecoreTechnology or IntegrationSharecare is a healthcare technology company that partners with Sterling Vision to securely process all patient medical records through a self-service portal. They handle medical records requests, status updates, and billing for applicable record request costs while ensuring HIPAA compliance.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pacific Cataract and Laser Institute (PCLI): PCLI is a multi-location ophthalmology practice in the Pacific Northwest offering cataract and refractive surgery. Most directly comparable regional competitor to Sterling Vision in geography and service mix.
• EyeHealth Northwest: Oregon-based multi-specialty ophthalmology and optometry group with multiple Portland-metro locations. Closest Oregon-headquartered peer offering comparable multi-subspecialty eye care services.
• Oregon Eye Specialists: Oregon-headquartered ophthalmology and optometry practice offering cataract surgery, glaucoma care, and routine eye exams. Direct regional peer competing for the same Willamette Valley patient base.
• NVISION Eye Centers: Multi-location ophthalmology group with strong refractive and cataract surgery offerings including premium lens options. Comparable multi-subspecialty model with broader geographic reach.
• TLC Laser Eye Centers: National refractive surgery chain offering LASIK and PRK. Comparable in refractive surgery capability though Sterling Vision's broader medical and aesthetic offering differentiates it.
• SkinSpirit: Multi-location medical spa offering facials, microneedling, laser hair removal, and skin rejuvenation. Direct competitor to Sterling Aesthetics for the same self-pay aesthetic patient base.
• LaserAway: National aesthetic chain specializing in laser hair removal, skin treatments, and injectables. Comparable in aesthetic service offerings and competing self-pay patient demographic.

Broad incumbents

• LasikPlus: Large national refractive surgery chain. Comparable in vision correction offerings but narrower focus than Sterling Vision's full-service ophthalmology and aesthetics portfolio.
• LensCrafters: National eyewear retail chain (EssilorLuxottica) selling frames, lenses, and contact lenses. Overlaps with Sterling Vision's opticianry/eyewear retail offering but lacks medical and surgical depth.

Emerging players

• Warby Parker: Direct-to-consumer eyewear and contact lens retailer with growing eye exam footprint. Adjacent competitor for prescription eyewear and contact lens sales where Sterling Vision's optical revenue is exposed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=97TxbL8mTRQ&t=5s
• Xx.com/vision_sterling

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Vision