Let's Go Fitness

What Let's Go Fitness does

Let's Go Fitness is a privately held Swiss fitness chain operating 65 fitness clubs across Switzerland, covering cantons including Vaud, Geneva, Bern, Fribourg, Valais, Neuchâtel, Zurich, Basel, Aargau, and Jura. The company sells multi-tier membership subscriptions — STARTER (from CHF 83.25/month) and ENERGY (from CHF 99.90/month) — with 12- and 24-month commitment terms plus an upcoming Energy FLEX flexible-term tier launching in 2026, a CHF 99 joining fee, and optional add-on personal training. Its go-to-market is direct-to-consumer, with a 65-club unified-access network as the primary distribution asset, supplemented by online self-service enrollment, a referral program, corporate wellness packages, and partnerships with Swiss health insurers (Assura, CSS, Groupe Mutuel).

The underlying technology stack combines physical club infrastructure with a digital layer. Clubs are equipped with Hammer Strength strength equipment and offer proprietary GO-format group classes (Go Fury, Go Shape, Go Fast, Go Outdoor), Les Mills licensed programs (BodyPump, RPM), and an immersive cycling experience called The Trip. The Let's Go App supports workout tracking, class booking, personalized training plans, and synchronization with Apple Health and Google Health; certain features (personalized plans, body analysis, full wellness) require an ENERGY subscription. Body composition analysis (fat mass, muscle mass, hydration, basal metabolism) is offered as a member service and is gated to higher tiers.

Revenue is generated primarily through recurring subscription fees, with ancillary contribution from one-on-one personal training sessions. The Qualitop quality certification enables partial health insurance reimbursement (up to CHF 1,300/year depending on insurer), creating a structural pricing benefit and a switching barrier. The company serves individual consumers as its primary segment, with corporate wellness buyers and health-focused members as secondary segments. No public revenue, headcount, funding, or ownership data is disclosed in the source material.

Name

Let's Go Fitness

Legal name

Let's Go Fitness

Website

https://letsgofitness.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Let's Go Fitness is a privately held Swiss fitness chain operating 65 clubs across Switzerland, selling STARTER and ENERGY subscription memberships to individual consumers and corporate clients, with digital engagement via the Let's Go App.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Wellness facilities
• Corporate wellness programs

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees providing unlimited access to all 65 clubs. STARTER plan from CHF 83.25/month and ENERGY plan from CHF 99.90/month with 12 or 24-month commitment options. Includes joining fee of CHF 99.-
2. Personal Training Services: One-on-one coaching sessions with certified personal trainers available as optional paid add-on to membership. Offered across all club locations in Lausanne, Geneva, and Fribourg.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Let's Go Fitness is a Swiss fitness chain operating 65 clubs across Switzerland that sells subscription memberships (STARTER and ENERGY tiers) giving members unlimited access to training floors, group fitness classes, personal training, body composition analysis, and wellness amenities such as sauna, hammam, and relaxation rooms. The offering is complemented by the Let's Go mobile app for programming, booking, and progress tracking, exclusive branded group classes (Go Fury, Go Shape, Go Fast, Go Outdoor), immersive cycling via The Trip, Hyrox training simulation, and corporate wellness packages.

Product overview

Let's Go Fitness is a Swiss fitness chain operating 65 fitness clubs across Switzerland, offering a unified fitness platform with multiple subscription tiers and services. The core product consists of fitness club memberships (STARTER and ENERGY tiers) providing access to training equipment, group fitness classes, and wellness areas. The product portfolio includes the proprietary Let's Go App for progress tracking and class booking, exclusive branded group fitness classes (GO Fury, GO Shape, GO Fast, GO Outdoor), The Trip immersive cycling experience, and Personal Training coaching services. The ENERGY subscription tier includes premium features like personalized training plans, body analysis services, and the Pause & Go flexibility option. Additional offerings include corporate wellness programs, body composition analysis, and HYROX training simulations.

Differentiator

Problem solved

Functional benefit

Products and services

• STARTER Membership Subscription Entry-level subscription providing unlimited access to all 65 Let's Go Fitness clubs 7 days a week, including cardio training, guided and free weight training, and group classes. Priced from CHF 83.25/month with annual billing and a CHF 99 joining fee. Designed for individual members seeking standard gym access.
• ENERGY Membership Subscription Premium subscription tier providing all STARTER benefits plus personalized training plan, body composition analysis, preferred club selection, full Let's Go app features, wellness areas (sauna, hammam, relaxation room), and Pause & Go option up to 90 days/year. Priced from CHF 99.90/month with annual billing and a CHF 99 joining fee. Designed for individual members seeking premium services and recovery amenities.
• Let's Go App Mobile application for iOS and Android providing members with customized training programs, progress tracking, class schedule and booking, device connectivity, community features, and Apple/Google Health synchronization. Designed for Let's Go Fitness members (full features on ENERGY tier).
• Personal Training One-on-one coaching service with certified personal trainers available as an optional paid add-on to membership. Offered across Let's Go Fitness club locations in Lausanne, Geneva, and Fribourg for members seeking customized workout programs and individualized guidance.
• Body Composition Analysis Comprehensive body composition analysis service measuring fat mass, muscle mass, hydration levels, and basal metabolism for progress tracking. Available to Let's Go Fitness members, particularly as part of the ENERGY tier offering.
• Corporate Fitness Program Corporate wellness package for Swiss companies offering employee fitness benefits at Let's Go Fitness clubs. Designed to support employee health, retention, and productivity through group access arrangements.
• Hyrox Training Program Training program simulating the HYROX fitness race format, designed for competitive fitness enthusiasts training for HYROX-style events. Offered at Let's Go Fitness clubs.
• GO Fury Group Class Exclusive high-intensity group fitness class created by Let's Go Fitness coaches for motivating and effective workouts. Available to members at Let's Go Fitness clubs.
• GO Shape Group Class Exclusive group fitness class designed by Let's Go Fitness coaches for body shaping and toning workouts. Available to members at Let's Go Fitness clubs.
• GO Fast Group Class Exclusive high-speed, cardio-focused group fitness class created by Let's Go Fitness coaches. Available to members at Let's Go Fitness clubs.
• GO Outdoor Group Class Outdoor fitness training class offered exclusively at Let's Go Fitness clubs. Available to members seeking outdoor workout formats.
• The Trip Immersive Cycling Immersive cycling experience combining music, video projection, and indoor cycling for an engaging workout. Available to Let's Go Fitness members at participating clubs.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• AssuracoreGTM or Marketing PartnerInsurance partnership offering 20% discount on Energy subscriptions of 12+ months. Members can combine with health insurance reimbursement through Qualitop certification.
• CSS InsurancecoreGTM or Marketing PartnerInsurance partnership offering 20% discount on Energy subscriptions of 12+ months. Members can combine with health insurance reimbursement through Qualitop certification.
• Groupe MutuelcoreGTM or Marketing PartnerInsurance partnership offering 20% discount on Energy subscriptions of 12+ months. Members can combine with health insurance reimbursement through Qualitop certification.
• QualitopcoreStrategic or Co-development PartnerQuality certification body providing recognized certification that enables health insurance partial reimbursement for members. Many Swiss complementary health insurers participate in Qualitop network.
• Les MillsmajorStrategic or Co-development PartnerInternational group fitness program provider offering world-class classes including BodyPump, RPM, and other Les Mills formats at Let's Go Fitness clubs.
• Hammer StrengthmajorTechnology or IntegrationPremium fitness equipment brand providing high-end strength training equipment for professional muscle building results.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Update Fitness: Swiss fitness operator with subscription membership across multiple Swiss cities. Direct geographic competitor with similar membership tier structure and pricing approach.
• Activ Fitness: Swiss fitness chain operating multiple mid-priced clubs across Switzerland with subscription access. Most direct geographic and pricing competitor to Let's Go Fitness, with overlapping Swiss cantons and similar multi-club access model.
• Migros Fitnesspark: Large Swiss fitness chain affiliated with the Migros cooperative, operating extensive multi-club access across Switzerland. Comparable subscription-based offering, similar Swiss footprint, and similar mid-to-premium positioning.
• Kieser Training: Strength-focused Swiss/German fitness chain with subscription-based strength training. Comparable subscription model and Swiss/DACH presence, though more specialized in strength training rather than full-service fitness.

Broad incumbents

• Basic-Fit: One of Europe's largest low-cost fitness chains, with presence across multiple European countries including Switzerland. Comparable subscription fitness model, though positioned at lower price points and broader geographic scale.
• McFIT: Pioneer European low-cost fitness chain, part of the RSG Group. Competes for the same Swiss fitness consumer with a discounted subscription model, putting pricing pressure on mid-tier operators like Let's Go.
• Fitness First: Premium international fitness chain with multi-club access. Comparable premium membership tier offering and digital integration, though operating at a higher price point and broader international footprint.
• PureGym: European low-cost gym chain with subscription-based multi-club access. Comparable subscription model and digital member engagement, though not currently present in Switzerland.

Emerging players

• Holmes Place: Premium fitness and wellness club operator with strong wellness amenities (spa, sauna, classes). Comparable wellness-area focus and premium-tier positioning, though with smaller Swiss footprint.
• ClassPass: Multi-studio fitness subscription platform offering access to multiple gyms and boutique studios. Comparable consumer subscription model targeting cross-location flexibility, though operating as an aggregator rather than direct operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/letsgofitness.ch
• LinkedInlinkedin.com/company/letsgofitness
• Instagraminstagram.com/letsgofitness
• TikToktiktok.com/@letsgofitness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Go Fitness