What McClarrons Insurance does

McClarrons Insurance is an independent UK insurance broker founded in 1988 and headquartered in Malton, North Yorkshire, with a regional office in Hull. The firm arranges bespoke insurance policies on behalf of clients across six specialist segments: business (hospitality, retail, construction, financial and professional services, manufacturing, motor trade, cyber), care and social welfare, rural and farming, private clients and art (HNW), landlords, and sports (via the McClarrons Sport sub-brand). It also operates the McClarrons Care Network service and a partnership programme including Soak Insure (yachts), Brabners (legal/compliance), Equipsme (employee health), and Social Farms & Gardens (preferred provider status).

The company's core technology stack is the Acturis broking platform, used for policy administration, document management, and an online client portal (mcclarroninsurance.acturis.com). Delivery is relationship-led, with dedicated sector teams accessible via separate email aliases and direct phone lines, supported by in-person consultations at the Malton and Hull offices, plus event-based outreach at agricultural shows. The firm is FCA-authorised (FRN 307892) and runs the year-round 'Better Sorted Than Sorry' risk-awareness campaign for farming clients.

Revenue is generated primarily through commissions from insurers for placing business, with additional fees from claims management and risk advisory services. Pricing is quote-based and tailored to each client's risk profile, with annual billing cycles. The firm is privately held, founder/management-controlled (Executive Chairman Sean McClarron and Managing Director Garry Davies), with no external institutional investment or funding history evidenced. There are no public revenue, ARR, or GWP disclosures, and the company has not raised capital.

Name

McClarrons Insurance

Legal name

McClarrons Limited

Website

https://mcclarroninsurance.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

McClarrons Insurance is an independent UK insurance broker founded in 1988, arranging specialist cover for rural, care, business, HNW private clients, landlords, and sports-sector clients from offices in Malton and Hull.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)

Keywords

• Commercial insurance broker
• Rural farm insurance
• Care sector insurance
• Private client insurance
• Specialist insurance broker

Headquarters

HQ city

Malton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: McClarrons acts as an independent insurance broker arranging insurance policies on behalf of clients. Revenue is generated through commissions from insurers for placing business, alongside fees for specialized services such as claims management and risk advisory.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

McClarrons is an independent insurance broker that arranges bespoke insurance policies on behalf of clients across specialist sectors, including commercial business, care & social welfare, rural/farming, and high-net-worth private clients. Revenue is generated primarily through commissions from insurers for placing business, with additional fees for specialised services such as claims management and risk advisory. The firm operates a wholly-owned sub-brand, McClarrons Sport, for sports-sector insurance.

Product overview

McClarrons is an independent insurance broker established in 1988, offering specialist insurance support and advice to private clients and businesses across niche sectors. The company operates as a single integrated advisory firm with multiple product lines including Art & Private Client Insurance, Business Insurance (spanning hospitality, construction, financial services, manufacturing, motor trade, employee health, and cyber), Care & Social Welfare Insurance, Rural Insurance, and Landlords Insurance. The firm also maintains a dedicated sub-brand, McClarrons Sport, for sports sector insurance. All services are delivered through their independent claims team and are supported by partnerships with providers such as Equipsme for employee health, Brabners for legal services, and Soak Insure for yacht coverage. McClarrons holds FCA authorisation and operates from offices in Malton and Hull with national reach.

Differentiator

Problem solved

Functional benefit

Brands

• McClarrons Sport: Specialised insurance solutions for the sports sector covering prize indemnity, hole in one, accident & health, revenue protection, event insurance, contractual bonus, and public figure protection.
• McClarrons Care Network
• Better Sorted Than Sorry

Products and services

• Business Insurance Comprehensive commercial insurance arranged by McClarrons' specialist brokers for businesses across hospitality & retail, construction, financial & professional services, manufacturing, and motor trade, plus cyber cover and employee health (Equipsme). Each policy is tailored to the client's specific risk profile following review of existing cover.
• Care & Social Welfare Insurance Specialist insurance for the care and social welfare sector arranged by McClarrons, covering care and nursing homes, domiciliary care and supported living organisations, care consultants, charities, community groups, and Social Farms & Gardens affiliates. Addresses the specialist compliance and liability requirements of the care sector.
• Rural Insurance Specialist rural insurance with over 35 years of expertise, covering farms, smallholders, agricultural vehicles, rural estates, racehorse trainers, and equestrian businesses. Includes management liability products (Rural Protect, Rural Protect Elements) designed specifically for rural businesses.
• Art & Private Client Insurance Bespoke insurance arranged by McClarrons Affinity for high-net-worth individuals, covering high-value homes, performance and high-value motor, travel, collections (antiques, artwork, jewellery, wine), and yachts (arranged via Soak Insure partnership).
• Landlords Insurance Insurance for residential and commercial landlords arranged by McClarrons, protecting property investments against unforeseen events including property damage, liability, and loss of rental income.
• McClarrons Sport Specialised insurance solutions for the sports sector under the McClarrons Sport sub-brand, covering prize indemnity, hole in one, accident & health, revenue protection, event insurance, contractual bonus, and public figure protection. Operated as a wholly-owned subsidiary of McClarrons Limited.
• Claims Management Independent in-house claims service run by McClarrons' Head of Claims, working on clients' behalf to negotiate with insurers, liaise with loss adjusters and third parties, and pursue settlements.
• McClarrons Care Network Service beyond specialist insurance advice offering care and charity clients proposals from McClarrons Care Network partners to support their operational needs in addition to insurance cover.

Quantifiable outcome

• Claims settlement within one month demonstrated through case study
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Soak InsurecoreStrategic or Co-development PartnerPartnership arrangement for yacht insurance where Soak Insure provides comprehensive insurance solutions for boats. McClarrons Affinity arranges insurance through this partner for their high-net-worth private clients.
• BrabnerscoreStrategic or Co-development PartnerBrabners Protect provides a bespoke legal service designed to help McClarrons clients proactively manage health and safety risks and compliance with regulation, supporting workforce and reputation protection.
• Social Farms & GardenscoreStrategic or Co-development PartnerMcClarrons is Social Farms & Gardens' preferred insurance provider, ensuring the right insurance is in place for organisations and activities within this sector.
• On Board Defence / NoGominorChannel Partner/ Reseller/ DistributorNoGo offers vehicle security products (immobilisers, trackers) to McClarrons clients at preferential terms, including free FobStopper and CarMark items with qualifying purchases.
• Moneyweb LimitedminorGTM or Marketing PartnerIndependent financial advice firm providing guest blog content on inheritance tax changes and estate planning topics relevant to McClarrons' high-net-worth and farming clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Howden Insurance Brokers: Large UK-focused independent insurance broker with a broad specialist offering. Comparable to McClarrons in independent positioning and specialist ethos, but operates at materially greater scale and across far more lines and geographies.
• NFU Mutual: UK mutual insurer and broker with the largest specialist rural and agricultural insurance franchise. Comparable to McClarrons' Rural Insurance division in sector and customer base, though NFU Mutual is a mutual insurer-broker with national reach and balance sheet.
• Towergate Insurance: Large UK insurance broker offering commercial, personal, and specialist lines nationally. Comparable to McClarrons in its UK broker model and broad product set, though Towergate is significantly larger and owned by a consolidator.

Direct peers

• Aston Lark: UK specialist insurance broker that has grown rapidly through acquisition across commercial and specialist lines. Comparable to McClarrons in specialist positioning, but significantly larger and acquisitive — representing both a competitor and a potential consolidator.
• Griffiths & Armour: UK independent insurance broker specialising in professional indemnity, commercial, and specialist schemes. Comparable to McClarrons as a similarly positioned specialist UK broker focused on complex, advice-driven placements.
• TH March Insurance: Long-established UK independent insurance broker offering specialist commercial and personal lines. Comparable to McClarrons as a similarly sized, independent, specialist UK broker with a niche-sector proposition.
• The Counties Insurance Group: UK independent insurance broker with a strong high-net-worth private client proposition. Comparable to McClarrons' McClarrons Affinity business in terms of bespoke HNW servicing and independent broker model.
• Kerry London: UK independent insurance broker focused on commercial and specialist lines for SMEs. Comparable to McClarrons in serving UK SMEs with bespoke, sector-aware advice from an independent broker platform.
• Adrian Flux Insurance Services: UK specialist insurance broker focused on non-standard and niche personal and commercial lines. Comparable to McClarrons in serving specialist niches with bespoke placement rather than mass-market distribution.
• Lycetts: UK independent insurance broker with a strong specialist focus on rural, equine, and high-net-worth clients. Most directly comparable to McClarrons given overlapping niche verticals and independent broker model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/McClarrons
• YouTubeyoutube.com/channel/UCzLQHqp8zurdfqGMpv-iWtA/videos
• Facebookfacebook.com/McClarrons
• LinkedInlinkedin.com/company/mcclarrons-insurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McClarrons Insurance