MCH Global

What MCH Global does

MCH Global is a global experiential marketing agency providing strategy, creative, design, campaigns, and implementation services for enterprise brands, luxury/fashion clients, automotive manufacturers, technology platforms, and government entities. Founded in 2017 as a wholly-owned subsidiary of the Switzerland-based MCH Group (a live marketing provider with a century-long legacy), the company operates across four integrated service pillars: Strategy (market research, audience mapping, trend analysis, cultural fluency partnerships), Experiential (live events, brand activations, retail pop-ups, roadshows, festivals, and trade show installations), Amplification (multi-platform storytelling, video editing, extended reality, Web3 experiments, and creative technology integration), and Implementation (end-to-end event production, logistics, supplier liaison, and budget management). Core technology components include AR/VR, immersive LED walls, interactive installations, drone shows, and content production infrastructure rather than a proprietary software platform.

The firm serves clients through direct enterprise sales, with no resellers or digital self-serve channels, relying on relationship-driven business development across its seven offices in Zurich (headquarters), Dubai, Amsterdam, Los Angeles, Shanghai, Hong Kong, and Riyadh. Revenue is generated through project-based professional service fees with multi-year contract cadences, pricing customised to scope, scale, and complexity. The customer base is concentrated in marquee enterprise brands including Porsche (multi-edition Icons of Porsche festival), TikTok (LIVE Fest), Google, BMW, HBO Max, Lucid Motors, KIA, Range Rover, adidas, Moncler, and government clients such as ALAT and the Sharjah Commerce & Tourism Development Authority. Notable project scale includes a 44,000 sqm festival site, 1,764 sqm exhibition stands, and engagements generating 268 million impressions, supporting a positioning as a premium, culturally fluent full-service agency rather than a high-volume production shop.

Name

MCH Global

Legal name

MCH Live Marketing Solutions AG

Website

https://mch-global.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

MCH Global is a Zurich-headquartered, MENA-anchored experiential marketing agency serving enterprise brands, luxury/fashion, automotive, technology, and government clients across seven global offices via project-based strategy, live events, brand activations, and content amplification services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing agency providing strategy, creative concepts, brand activations, live events, customer experiences, retail pop-ups, roadshows, festivals, and experiential campaigns. Revenue is generated through professional service fees for project-based engagements.
2. Event Production & Implementation: End-to-end event production including planning, project management, onsite management, supplier liaison, logistics, operations, and budget management.
3. Content Production: Content creation services including video editing, extended reality, Web3 experiments, and multi-platform storytelling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MCH Global is a global experiential and content marketing agency providing four integrated service pillars: Strategy (market research, audience mapping, cultural fluency), Experiential (live events, brand activations, festivals, roadshows, pop-ups, installations), Amplification (content production, video editing, extended reality, Web3 experiments, multi-platform storytelling), and Implementation (event production, project management, logistics, supplier liaison, onsite operations). The agency delivers end-to-end brand experience campaigns for enterprise clients worldwide.

Product overview

MCH Global is a global experiential and content marketing agency that provides a comprehensive suite of integrated services organized around four core pillars: Strategy, Experiential, Amplification, and Implementation. Rather than a software product with distinct modules, MCH Global operates as a service agency offering strategic planning, creative concepts and storytelling, live brand experiences and events, immersive technology integration, content production, and full operational execution. The four service areas work together to deliver complete experiential marketing campaigns from initial insight through final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic planning and consulting services for enterprise clients, including market research, audience mapping, journey crafting, future trend analysis, and cultural fluency partnerships to inform experiential marketing campaigns.
• Experiential Services Immersive brand experiences for enterprise clients, including live events, brand activations, customer and trade show experiences, retail pop-ups, installations, roadshows, festivals, and experiential marketing campaigns.
• Amplification Services Multi-platform storytelling and content amplification services, including content production, video editing, extended and virtual reality, Web3 experiments, and creative technology integration to extend experiential campaigns across digital channels.
• Implementation Services End-to-end event production and project delivery services, including event production, planning and project management, onsite management, supplier liaison, logistics and operations, budget management, and quality control for experiential marketing campaigns.

Quantifiable outcome

• 268 million impressions generated for TikTok LIVE Fest 2025
• +5 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and flagship.

• Fix ChocolateminorGTM or Marketing Partner · 1 January 2025Strategic brand partnership during TikTok LIVE Fest Dubai, enhancing the creator-focused experience with local brand integration.
• Riyadh AirflagshipStrategic or Co-development Partner · 1 January 2024Landmark agreement signed between Lucid and Riyadh Air for collaboration across industries in driving the future of sustainable mobility. MCH Global supported this narrative, ensuring Lucid's vision came to life through experiences, campaigns, and environments.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency under Interpublic Group that designs and produces live events, brand activations, and immersive experiences for enterprise clients. Directly comparable as a full-service experiential agency serving premium global brands across automotive, tech, and luxury sectors.
• George P. Johnson Experience Marketing: One of the world's largest experiential marketing agencies, specializing in brand experiences, product launches, and event marketing for enterprise clients. Highly comparable to MCH Global given their focus on automotive and technology brand activations and global delivery model.
• Sparks: Global experiential marketing agency (a Freeman Company) that creates brand experiences, trade show exhibits, and live events. Directly comparable given its end-to-end experiential model serving enterprise brands across industries including automotive and technology.
• Momentum Worldwide: Global experiential marketing agency within IPG that designs brand experiences, sponsorships, and shopper marketing for major enterprises. Directly comparable to MCH Global's strategy-experiential-amplification-implementation service model and enterprise client roster.
• MKG: New York-based experiential marketing and creative agency known for immersive brand experiences and storytelling-driven activations. Comparable to MCH Global in its emphasis on cultural storytelling, premium brand clients, and immersive experience design.
• Optimist Inc. Global creative agency producing brand experiences, content, and campaigns for premium and lifestyle brands. Comparable in its experience-led creative approach and overlap in automotive, luxury, and lifestyle verticals.

Emerging players

• Amplify: London-headquartered brand experience agency focused on immersive, shareable brand experiences and content amplification. Comparable in its experience-design and amplification focus, though smaller in geographic reach and enterprise client base than MCH Global.

Broad incumbents

• WPP: Global advertising and marketing services holding company with significant experiential marketing capabilities through Ogilvy, VMLY&R, and other agency brands. Comparable as a competing force in enterprise experiential marketing, though with much broader portfolio breadth than MCH Global's specialized focus.
• Publicis Groupe: Global marketing and communications holding company with extensive experiential and event capabilities through Publicis Live, Leo Burnett, and Saatchi & Saatchi. Comparable as a broad incumbent competing for the same enterprise experiential RFPs as MCH Global.
• Omnicom Group: Global advertising and marketing holding company with significant event and experiential capabilities through entities like Sparks (Freeman), DDB, and BBDO. Comparable as a major incumbent in enterprise experiential marketing competing for the same global brand campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareMCHGlobal
• Facebookfacebook.com/mch.global.experiences
• LinkedInlinkedin.com/company/mch-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCH Global