Hearts & Hands Post Acute Care & Rehabilitation Center

What Hearts & Hands Post Acute Care & Rehabilitation Center does

Hearts & Hands Post Acute Care & Rehabilitation Center is a privately held, locally owned skilled nursing facility (SNF) headquartered at 2990 Soquel Avenue in Santa Cruz, California. The facility operates continuously with 24/7/365 admissions and serves the Santa Cruz and Monterey Bay region. Reported bed capacity ranges from 140 to 200 across sources, with all beds Medicare and Medicaid certified. The company participates in major commercial insurance networks including Aetna, Blue Cross, Blue Shield, Healthnet, United Healthcare, and Alameda Alliance.

The business operates a full post-acute care continuum delivered through a single physical facility. Core services include 24-hour skilled nursing care, post-acute rehabilitation (physical, occupational, and speech therapy delivered seven days a week by an in-house team), long-term residential care, outpatient therapy (including aquatic therapy), and specialty programs covering dementia/Alzheimer's care, palliative care, complex wound care (including Wound VAC technology and IV therapy/TPN), and pain management. Supporting offerings include a social services and discharge planning function plus an activities program for resident engagement. Marketing and patient acquisition run through the company website (heartsnhands.us), social media, downloadable brochures, callback and visit-scheduling forms, hospital/provider referrals, and community presence in the Santa Cruz/Monterey Bay area.

Revenue is generated through daily room-and-board rates, per-session outpatient therapy billing, and specialized program fees, reimbursed primarily through Medicare, Medicaid, and contracted commercial payers. The customer base is composed of individuals requiring post-acute recovery, long-term residential skilled nursing, rehabilitation, memory care, palliative, or wound care services, sourced from hospital referrals, physician recommendations, insurance networks, and direct family inquiry. No technology platform, AI capabilities, subsidiaries, parent company, or external investment activity is disclosed.

Name

Hearts & Hands Post Acute Care & Rehabilitation Center

Legal name

Hearts & Hands Post Acute Care & Rehabilitation Center

Website

https://heartsnhands.us

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Hearts & Hands Post Acute Care & Rehabilitation Center is a privately owned, Medicare/Medicaid-certified skilled nursing facility in Santa Cruz, California, offering 24/7 skilled nursing, post-acute rehabilitation, long-term care, and specialty programs to residents of the Santa Cruz/Monterey Bay region.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Post-Acute Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

akta.pro secondary industry

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Skilled nursing care
• Post-acute rehabilitation
• Long-term care services
• Dementia memory care
• Outpatient therapy services

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Skilled Nursing Care: 24-hour skilled nursing care services including daily room and board, medication administration, 24-hour nursing supervision, assistance with daily living activities, housekeeping, and planned activities. Revenue generated through daily rates charged to patients or insurance providers.
2. Post-Acute Rehabilitation Services: Physical, occupational, and speech therapy services for post-acute patients. In-house therapy team provides PT, OT, ST services 7 days a week. Revenue generated through therapy sessions billed to Medicare, Medicaid, or private insurance.
3. Outpatient Therapy: Individualized outpatient therapy services for community members including stroke recovery, joint replacement, post-surgery recovery, and chronic condition management. Billed per session or through insurance coverage.
4. Long Term Care: Extended residential care for individuals requiring ongoing support and skilled nursing services. Daily room rates plus additional services.
5. Specialized Care Programs: Specialty programs including dementia care, palliative care, wound care, and pain management services. Revenue generated through daily rates and specialized service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hearts & Hands Post Acute Care & Rehabilitation Center is a skilled nursing facility in Santa Cruz, California that delivers 24/7 post-acute care, short-stay rehabilitation, long-term care, and specialty clinical programs including dementia care, wound care, and palliative care. The center also offers outpatient therapy to community-dwelling patients beyond its residential population.

Product overview

Hearts & Hands Post Acute Care & Rehabilitation Center is a skilled nursing facility offering a comprehensive suite of healthcare services centered around post-acute and long-term care. The core offering consists of Skilled Nursing (around-the-clock nursing care) as the foundational service, supplemented by Post-Acute Rehabilitation (physical, occupational, and speech therapy) for recovery after surgery or illness. Outpatient Therapy extends rehabilitation services to community members. The facility provides Long Term Care for residents unable to live independently, alongside specialty programs including Palliative Care, Dementia Care, Wound Care, and Pain Management. Support services include an Activities Program for social engagement and Social Services for patient advocacy and care coordination. Together, these services form an integrated care ecosystem addressing both short-term rehabilitation needs and long-term residential care.

Differentiator

Problem solved

Functional benefit

Products and services

• Post-Acute Care & Rehabilitation 24/7 skilled nursing and short-stay rehabilitation services for patients transitioning from hospital to home, including therapy and clinical monitoring.
• Long-Term Care Residential long-term skilled nursing care for residents who require ongoing daily nursing support and assistance with activities of daily living.
• Dementia / Memory Care Specialty programming for residents with dementia and progressive cognitive impairment, delivered within the skilled nursing setting.
• Wound Care Specialty clinical wound management program for patients with complex or non-healing wounds requiring skilled nursing oversight.
• Palliative Care Specialty palliative care program focused on comfort, symptom management, and quality of life for patients with serious illness.
• Outpatient Therapy Outpatient rehabilitation therapy services (including aquatic therapy) delivered to community-dwelling patients who do not require a residential stay.

Quantifiable outcome

• Residents empowered to reach goals of increased independence and ability through individualized rehabilitation programs
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Five Star Senior Living: Operates senior living communities including assisted living and memory care. Comparable in elderly care services but primarily residential rather than skilled nursing.
• ProMedica: Integrated health system with significant skilled nursing and post-acute rehabilitation operations (formerly HCR ManorCare). Broad incumbent offering the full post-acute care continuum.
• ATI Physical Therapy: Large national outpatient physical therapy provider. Comparable to Hearts & Hands' outpatient therapy offering, competing for post-acute and orthopedic rehab patients in the community.
• Brookdale Senior Living: Nation's largest senior living operator with assisted living, memory care, and continuing care retirement communities. Broad incumbent in senior care with overlapping memory care and long-term residential services.

Direct peers

• The Ensign Group: Large operator of skilled nursing and post-acute care facilities across the U.S. Directly comparable as a multi-service SNF/rehab operator offering skilled nursing, rehabilitation, and specialty care programs.
• Sava Senior Care: Operator of skilled nursing and rehabilitation centers, many in the western U.S. Comparable in providing post-acute, long-term, and specialty clinical services to a similar patient population.
• Genesis HealthCare: One of the largest U.S. skilled nursing providers with rehabilitation and long-term care services. Directly comparable in service offering and reliance on Medicare/Medicaid reimbursement.
• National HealthCare Corporation: Operates skilled nursing facilities and assisted living communities with a focus on post-acute and long-term care. Comparable business model and patient mix to Hearts & Hands.

Regional players

• Plum Healthcare: California-focused operator of skilled nursing and rehabilitation facilities. Comparable regional operator with similar Medicare/Medicaid-mix post-acute and long-term care services.
• Windsor Healthcare: California-based operator of skilled nursing and rehabilitation facilities. Regionally comparable as a California SNF competitor offering post-acute, long-term, and specialty care programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heartsnhands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearts & Hands Post Acute Care & Rehabilitation Center