Bank of Easton

What Bank of Easton does

Bank of Easton is a privately held community bank founded in 1889 in North Easton, Massachusetts, operating as Easton Coop in its original form and now serving families, individuals, and small businesses across Southeastern Massachusetts from two branch locations (North Easton headquarters at 275 Washington Street and a South Easton branch at 12 Robert Drive). The bank maintains an A+ financial health rating from DepositAccounts.com and full deposit insurance coverage through FDIC plus the Depositors Insurance Fund of Massachusetts.

The product portfolio spans the standard retail and small-business banking stack: personal and student checking accounts, savings accounts, certificates of deposit and IRAs, mortgages, the EquiFlex home equity line of credit (4.99% introductory APR for 12 months, variable thereafter, lines from $20,000 to $300,000), auto loans (5.50% APR for 2021-2025 vehicles), personal loans, and business banking products (Small Business Checking and Business DDA with analyzed fees and an earnings credit). Distribution is hybrid: branches with 24-hour drive-up ATM and four national ATM networks (NYCE, Accel, Cirrus, Maestro), plus a digital layer comprising iOS and Android mobile apps, online banking, native Zelle P2P payments, the CardGuard debit-card management feature, and tokenized debit-card support across Apple Pay, Google Pay, Samsung Pay, and Amazon One.

Revenue is generated primarily through net interest income on lending (mortgages, HELOCs, auto, personal, and commercial loans) supplemented by transaction fees on deposit accounts, wire transfers, ATM and card services, and recurring fees on safe deposit boxes and IRAs. The go-to-market is community-led: deep local sponsorship of more than a dozen Easton-area organizations, multi-generational customer relationships, locally owned and operated decision-making, and direct-to-consumer acquisition via branches, online account-opening appointments, and a mobile-first experience.

Name

Bank of Easton

Legal name

Bank of Easton

Website

https://bankofeaston.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Bank of Easton is a privately held community bank founded in 1889 in Easton, Massachusetts, serving families and small businesses with deposit accounts, mortgages, HELOCs, auto loans, and digital banking across two branch locations and a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

North Easton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interest Income from Lending: Traditional banking revenue generated from interest on loans including mortgages, home equity lines of credit (HELOCs), auto loans, personal loans, and business loans.
2. Deposit Account Fees and Charges: Monthly maintenance fees, transaction fees, insufficient funds charges, wire transfer fees, and various service charges for checking, savings, and money market accounts.
3. ATM and Card Services: Revenue from ATM transactions at third-party ATMs, debit card replacement fees, and foreign transaction fees.
4. Safe Deposit Box Rentals: Annual rental fees for safe deposit boxes in various sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bank of Easton is a community bank providing personal and small business banking services, including checking accounts, savings accounts, CDs/IRAs, residential mortgages, home equity lines of credit (EquiFlex HELOC), auto loans, personal loans, and business deposit accounts. It distributes these products through two branch locations in Easton, Massachusetts, complemented by an online banking platform and a mobile banking application that integrates Zelle peer-to-peer payments and the CardGuard debit card management feature.

Product overview

Bank of Easton is a community bank offering a comprehensive suite of personal and business banking products. The product portfolio centers on deposit accounts (checking, savings, CDs/IRAs), lending products (mortgages, personal loans, auto loans, and the EquiFlex home equity line of credit), and digital banking services. Digital banking is delivered through a mobile banking app and online banking platform that integrate Zelle for peer-to-peer payments and include CardGuard for debit card management. The bank also provides business banking services including Small Business Checking and Business DDA accounts. All products are accessible through two physical branch locations in Easton, Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Personal checking account products for individual consumers, including standard checking and student checking options with various fee structures.
• Savings Accounts Personal savings account products offering competitive interest rates for individuals to deposit and grow funds.
• Certificates of Deposit (CDs) and IRAs Time deposit accounts including traditional CDs and Individual Retirement Accounts with various term options and competitive rates.
• Mortgages Residential mortgage lending products for purchasing or refinancing homes, offered through local lending officers.
• EquiFlex Home Equity Line of Credit (HELOC) A Home Equity Line of Credit allowing homeowners to borrow against home equity with flexible draw and repayment periods. Features an introductory fixed rate of 4.99% APR for 12 months, then a variable rate tied to Prime Rate minus 1.0%.
• Personal Loans Unsecured personal credit products for individual borrowing needs including debt consolidation and major purchases.
• Auto Loans Vehicle financing for new and used automobiles with rates as low as 5.50% APR, available for purchase and refinancing with terms up to 60 months.
• Business Banking Business banking services including Small Business Checking (first 200 transactions free, then $0.50 per item) and Business DDA analyzed accounts with monthly maintenance and earnings credit allowance.
• Mobile Banking App Mobile application enabling 24/7 account access for checking balances, transferring money, and controlling debit cards. Available for download on iOS and Android devices.
• Online Banking and Bill Pay Web-based banking platform providing account access, bill payment services, and Zelle money transfer capabilities through desktop browsers.
• CardGuard Debit Card Management Debit card management feature within the mobile banking app providing card on/off controls, geographic and amount-based restrictions, and real-time transaction alerts.

Quantifiable outcome

• A+ rating from DepositAccounts.com, the highest rating, based on capitalization, deposit growth, and loan-to-reserve ratios
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Easton Wings of HopeminorGTM or Marketing PartnerBank of Easton sponsors Volley4Hope, an annual community volleyball tournament and fundraiser hosted by Easton Wings of Hope to support youth substance use prevention. Team registration fees are $200 for student teams and $250 for adult teams.
• Easton Grange #196minorGTM or Marketing PartnerBank of Easton supports the Great Easton Cleanup, a 10-year community tradition organized by Easton Grange #196, bringing residents together for environmental improvement in the town.
• Animal Protection Center of Southeastern Massachusetts (APCSM)minorGTM or Marketing PartnerBank of Easton supports APCSM through multiple events including Dogtoberfest (Top Dog Sponsor 2024), Paws in the Park, Art Show & Auction, Giving Tuesday raffles, and gingerbread doghouse events.
• Oakes Ames Memorial HallminorGTM or Marketing PartnerBank of Easton sponsors multiple events at Oakes Ames Memorial Hall including Winter Concert featuring Divas with a Twist, Tom Rush concert, Summer Music Series, and various cultural events.
• Children's Museum of EastonminorGTM or Marketing PartnerBank of Easton sponsors Father's Day Road Race and Family Fun Walk benefiting the Children's Museum of Easton, with proceeds supporting educational programs and creative play for local children.
• Oliver Ames High School Cross Country ProgramminorGTM or Marketing PartnerBank of Easton has been a proud sponsor of the Tiger Turkey Chase since its inception in 1995. The event has grown from under 100 participants to nearly 1,000 runners.
• Oliver Ames High School Athletic Hall of FameminorGTM or Marketing PartnerBank of Easton donated $5,000 to assist with installation of an interactive touchscreen wall at Oliver Ames High School, providing students and community access to Athletic Hall of Fame history.
• Boy Scouts of America - Troop 193 and 42minorGTM or Marketing PartnerBank of Easton sponsors Boy Scout breakfast events hosted by Troops 193 and 42, with ticket sales supporting scouting activities and programs.
• Easton Chamber of CommerceminorGTM or Marketing PartnerBank of Easton is a gold sponsor of the annual Easton Chamber of Commerce BBQ and supports Chamber events including Art Show & Wine Tasting.
• My Brother's KeeperminorGTM or Marketing PartnerBank of Easton partners with My Brother's Keeper for holiday gift drives, collecting unwrapped gifts at both Easton offices for families in need.
• House of Possibilities (HOPe)minorGTM or Marketing PartnerBank of Easton hosts Money Skills Group sessions from HOPe, teaching financial literacy including bank account opening and savings building to individuals with developmental differences.
• Easton Food PantryminorGTM or Marketing PartnerBank of Easton is a proud supporter of the Easton Food Pantry, which has provided food to neighbors in need since 1978.
• Easton Charitable TrustminorGTM or Marketing PartnerBank of Easton is a sponsor of the Easton Festival of Trees, a cherished holiday tradition hosted by Easton Charitable Trust that raises funds for local non-profits.
• Friends of BorderlandminorGTM or Marketing PartnerBank of Easton supports the second annual Haunted Hayride at Borderland State Park, with proceeds benefiting Friends of Borderland and MSG Trent Memorial.
• Easton Shovel Town Cultural DistrictminorGTM or Marketing PartnerBank of Easton supports the Summer Music Series presented by Easton Shovel Town Cultural District at Oakes Ames Memorial Hall.
• Temple Chayai ShalomminorGTM or Marketing PartnerBank of Easton is a proud supporter of the annual Shoveltown 5K Race hosted by Temple Chayai Shalom, benefiting the Charity Guild.
• Depositors Insurance Fund (DIF) of MassachusettscoreOthersDIF provides additional deposit insurance coverage for all deposits above FDIC limits, ensuring all Bank of Easton deposits are insured in full.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• East Cambridge Savings Bank: Massachusetts-chartered community bank serving consumers and small businesses in eastern Massachusetts with deposits, mortgages, and personal lending — directly comparable to Bank of Easton in size, product mix, and customer segment.
• Brookline Bank: Massachusetts community bank offering retail and small business banking, mortgages, and deposit products to consumers in the greater Boston suburbs — closely aligned with Bank of Easton's community banking model.
• Cambridge Savings Bank: Massachusetts community bank providing personal banking, mortgages, business banking, and wealth services in eastern Massachusetts — a comparable community banking franchise with overlapping product set.
• Salem Five: Mutual savings bank serving consumers and small businesses across eastern Massachusetts with retail deposits, mortgage, and consumer lending — directly comparable community banking profile.
• HarborOne Bank: Massachusetts community bank headquartered in Brockton (near Easton) offering consumer and small business banking, mortgages, and lending — directly comparable in geography, scale, and product mix.
• Middlesex Savings Bank: Mutual community savings bank serving suburban Massachusetts with retail banking, mortgages, and business banking products — directly comparable in mission and target customer.
• Reading Co-operative Bank: Massachusetts cooperative community bank offering consumer and small business banking products in suburban Boston — directly comparable cooperative/community banking model with similar product breadth.

Broad incumbents

• Rockland Trust: Larger Massachusetts-based community bank (Independent Bank Corp) operating across southeastern Massachusetts including near Easton — overlapping customer base and product set but at significantly greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BankofEaston/?fref=ts
• Instagraminstagram.com/bankofeaston

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bank of Easton