Sasin Graduate Institute of Business Administration of Chulalongkorn University

What Sasin Graduate Institute of Business Administration of Chulalongkorn University does

Sasin Graduate Institute of Business Administration of Chulalongkorn University, commonly known as Sasin School of Management, is a graduate business school established in 1982 through a collaboration with Kellogg School of Management and The Wharton School. It operates as a postgraduate institute within Chulalongkorn University in Bangkok, Thailand, and is the first business school in Thailand to achieve both AACSB and EQUIS accreditation. The school ranked in the Financial Times Top 100 Global MBA (2026) and Top 100 Global EMBA (2025) rankings, and was placed in the Top 25 in Asia by QS Global MBA Rankings (2026).

The institution's core products are degree programs (newly launched Master of Science in Management for pre-experience graduates, Flexible MBA, Executive MBA for leaders with 7+ years experience, Connect+ Executive MBA as a 13-month blended format with three international residentials, and Doctor of Business Administration), plus executive education offerings (Sasin Turbo innovation talks, Cybersecurity Leadership Certificate, Southeast Asia Immersion program, and custom corporate programs). The underlying academic technology consists of a custom Moodle-based Learning Management System (Sasinware) with iOS and Android apps, teleconferencing for Connect+, and Action Learning Labs that pair students with corporate clients on real consulting projects. Distinctive labs include the Sasin-MIT ASEAN Lab, Sasin-MIT Action Learning Lab, Sasin-Fudan Thailand-China Lab, Sustainability Lab, New Ventures Lab, and Sasin AI Lab. The AI Lab and the 'Action Learning in the Age of AI' framework, developed with MIT Sloan, integrate generative AI tools (ChatGPT, Claude) and AI-simulated host environments into the curriculum.

Sasin generates revenue primarily through degree-program tuition (MiM, MBA, Executive MBA, Connect+ EMBA, DBA), executive education fees for Sasin Turbo, Cybersecurity Leadership, SEAi and custom programs, and application/enrollment fees. Distribution runs through direct admissions via app.sasin.edu, JETRO-SJC seminars reaching Japanese corporate executives in Thailand, exchange programs with 50+ global partner business schools (Cornell, Duke, Kellogg, Wharton, Tsinghua, Fudan, INSEAD-affiliated programs, and others across Asia, Europe, North America, Australia, and Africa), and on-campus delivery at the Sasa Patasala Building in central Bangkok plus the Sasabhumi International Learning Center in Phang Nga. It is government-supported through its parent, Chulalongkorn University, and is not a venture-backed or publicly traded entity.

Name

Sasin Graduate Institute of Business Administration of Chulalongkorn University

Legal name

Sasin Graduate Institute of Business Administration of Chulalongkorn University

Website

https://sasin.edu

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Sasin Graduate Institute of Business Administration is a Bangkok-based graduate business school under Chulalongkorn University and Thailand's first AACSB and EQUIS-accredited institution, offering MiM, MBA, EMBA, Connect+ EMBA, and DBA programs plus executive education, serving working professionals, recent graduates, and corporate clients across Asia.

Ownership category

akta.pro rank

Product category

Graduate Management Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAJ

International Business & Global Management Schools

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHALAD

Online Graduate Schools (Master’s & Doctoral Programs)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

SECONDARYEDAIAIAH

Professional & Executive Short Courses (Non-Degree, International)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

SECONDARYEDAIAIAC

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Graduate business education
• Executive MBA programs
• Doctoral business programs
• Corporate executive education
• Management research

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Degree Program Tuition: Sasin generates primary revenue from tuition and fees for its degree programs including Master of Science in Management (MiM), Full-time MBA (Daytime/Evening options), Executive MBA, Connect+ Executive MBA (blended online with residentials), and Doctor of Business Administration (DBA). Tuition varies by program with Executive MBA and Connect+ programs commanding premium pricing.
2. Executive Education and Short Courses: Revenue from non-degree executive education offerings including Sasin Turbo programs (Innovation Turbo, AI Turbo, etc.), Cybersecurity Leadership Certificate, Southeast Asia Immersion (SEAi), and Custom corporate programs designed for organizations and teams.
3. Program Application and Enrollment Fees: Application fees and enrollment charges associated with admissions processing for degree programs, contributing to overall revenue stream.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Sasin Graduate Institute of Business Administration of Chulalongkorn University is a postgraduate business school offering graduate degree programs (MiM, Flexible MBA, Executive MBA, Connect+ Executive MBA, and DBA) and non-degree executive education (Sasin Turbo talks, Cybersecurity Leadership Certificate, Southeast Asia Immersion, and custom corporate programs). Courses are delivered at the Bangkok campus and the Sasabhumi International Learning Center in Phang Nga, with degree-seeking students taught through Action Learning methodology developed in collaboration with MIT Sloan. Revenue is generated from tuition, executive program fees, and custom corporate engagements.

Product overview

Sasin Graduate Institute of Business Administration of Chulalongkorn University is Thailand's first AACSB and EQUIS accredited business school, established in 1982. The institution offers a comprehensive portfolio of degree programs including the new Master of Science in Management (MiM), Flexible MBA, Executive MBA, Connect+ Executive MBA (blended format), and Doctor of Business Administration (DBA). Executive education is delivered through Sasin Turbo innovation talks, Cybersecurity Leadership certificates, and Southeast Asia Immersion programs. The school features specialized Action Learning Labs including AI Lab, ESG Lab, Consulting Lab, Sustainability Lab, New Ventures Lab, and collaborative labs with MIT Sloan and Fudan University. Supporting infrastructure includes Sasinware (Moodle-based LMS), the Prajadhipok-Rambhai Barni Library, Sasa International House accommodation, and SAFE anti-harassment services. The institution is ranked #1 MBA & Executive MBA in Thailand, Top 100 globally by Financial Times.

Differentiator

Problem solved

Functional benefit

Brands

• Sasin-MIT ASEAN Lab: A collaboration between Sasin School of Management and MIT Sloan School of Management offering hands-on opportunity to apply leading-edge management frameworks to ASEAN-based enterprises
• Sasin-MIT Action Learning Lab
• Sasin-Fudan Thailand-China Lab
• Sustainability Lab
• Sasin AI Lab
• Connect+ Executive MBA
• Bangkok Business Challenge

Products and services

• Master of Science in Management (MiM) A full-time postgraduate management program for recent graduates within 12 months of degree completion. Builds essential business knowledge through Career Lab credit-bearing internships, International Immersion, and five tracks (Consulting & Project Management, Finance, Sustainability & ESG, Technology & AI, and Entrepreneurship). No prior work experience required.
• Flexible MBA Full-time MBA with daytime or evening pacing options, allowing mid-career professionals to balance study with employment. Ranked Top 100 globally by the Financial Times Global MBA 2026.
• Executive MBA (EMBA) MBA program for experienced leaders with at least 7 years of work experience, including international residentials at leading partner schools outside Thailand. Ranked Top 100 globally by Financial Times EMBA 2025 and Top 20 in Asia.
• Connect+ Executive MBA Blended Executive MBA program combining asynchronous pre-recorded video content with synchronous live Zoom sessions, plus three in-person residentials across Asia. Designed for working professionals with 5+ years of experience; can be completed in 13 to 48 months.
• Doctor of Business Administration (DBA) Doctoral-level program for senior professionals seeking to become respected thought leaders and sought-after experts in their profession or industry.
• Sasin Turbo Executive education initiative featuring innovation talks and short programs with industry leaders in entrepreneurship, innovation, and management education. Sasan Turbo tracks include Innovation Turbo, AI Turbo, and other topical programs.
• Cybersecurity Leadership Certificate Certificate program focused on cybersecurity leadership for business professionals, addressing strategic and managerial dimensions of enterprise cybersecurity.
• Southeast Asia Immersion (SEAi) Executive education immersion exploring innovation, AI-driven transformation, sustainability, and Southeast Asian market dynamics through intensive lectures, discussions, company visits, and teamwork. Delivered in partnership with international schools such as HSE Graduate School of Business.
• Custom Corporate Programs Customised executive education programs designed for specific organisations and teams, covering leadership development, talent upskilling, and strategic business topics such as compliance and sustainability.

Quantifiable outcome

• Top 100 MBA globally — FT Global MBA 2026 Rankings
• +6 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, minor and supporting.

• MIT Sloan School of ManagementcoreStrategic or Co-development Partner · 1 January 2026Long-standing strategic collaboration with MIT Sloan encompassing multiple joint initiatives: Sasin-MIT ASEAN Lab (hands-on management problem-solving with ASEAN enterprises including a trip to MIT), Sasin-MIT Action Learning Lab (joint MBA student teams working on management challenges for host companies), and the annual Sasin x MIT Conference on Action Learning in the Age of AI. Professor Yasheng Huang (Epoch Foundation Professor of International Management at MIT Sloan) delivers keynotes and research insights. Dr. Michellana Jester (MIT Sloan) contributes to experiential learning methodology.
• Fudan University School of ManagementcoreStrategic or Co-development Partner · 1 January 2026Joint Sasin-Fudan Thailand-China Lab where Sasin MBA students collaborate with MBA students from Fudan School of Management on real client projects in both China and Thailand, providing cross-cultural business experience and market immersion.
• Tsinghua University School of Economics and ManagementcoreStrategic or Co-development Partner · 1 January 2026Academic partner referenced as part of Sasin's global Action Learning ecosystem, with collaboration on management education and experiential learning programs.
• Cornell Johnson Graduate School of ManagementcoreStrategic or Co-development Partner · 1 January 2026Exchange program partner where Sasin MBA students can study at Cornell Johnson for one academic quarter or semester. MBA 2024 alumna Phichamon Phitakchatchawal studied at Cornell through the exchange program, describing the experience as broadening her perspective and developing independent thinking in an individualistic culture.
• Rotterdam School of Management, Erasmus UniversitycoreStrategic or Co-development Partner · 1 January 2026Exchange program partner allowing Sasin MBA students to study at RSM, Erasmus University. MBA 2024 alumnus Hsueh Hung Chen studied at RSM through the exchange, learning about the Netherlands as a global trade hub and Dutch agritech.
• Duke Fuqua School of BusinesscoreStrategic or Co-development Partner · 1 January 2026Exchange program partner allowing Sasin MBA students to study at Duke University's Fuqua School of Business for one or more academic terms.
• Kellogg School of Management, Northwestern UniversitycoreStrategic or Co-development Partner · 1 January 2026Founding partner of Sasin (established 1982 through collaboration with Kellogg and Wharton) and ongoing exchange program partner allowing Sasin MBA students to study at Kellogg for one or more academic terms.
• The Wharton School, University of PennsylvaniacoreStrategic or Co-development Partner · 1 January 2026Founding partner of Sasin (established 1982 through collaboration with Kellogg and Wharton) and ongoing exchange program partner allowing Sasin MBA students to study at Wharton for one or more academic terms.
• Sasin Japan Center / JETRO Bangkok OfficecoreStrategic or Co-development Partner · 1 January 2026The Sasin Management Consulting Japan Center (SJC) collaborates with JETRO Bangkok Office to host the annual JETRO–SJC Seminar series for Japanese companies operating in Thailand. The 7th seminar in June 2026 focused on logistics and supply chain redesign, attracting ~100 Japanese corporate representatives including Marubeni, Mitsubishi Electric, and Mitsui.
• HSE Graduate School of BusinessminorStrategic or Co-development Partner · 1 January 2026HSE Graduate School of Business sends cohorts of master's students to participate in Sasin's Southeast Asia Immersion (SEAi) program as part of their Understanding Business Dynamics in Southeast Asia course. 28 students participated, exploring innovation, AI transformation, sustainability, and regional market dynamics.
• Chulalongkorn University Library Network (Chulalinet)supportingTechnology or Integration · 1 January 2026Sasin's Prajadhipok-Rambhai Barni Library is part of the Chulalongkorn University Library Network (Chulalinet), providing students access to borrow books from all Chulalinet member libraries and access to extensive reference databases including Academic Search Complete, Business Source Complete, Emerald Management, Passport GMID, ProQuest Dissertations, ScienceDirect, and Scopus.
• Sasin Exchange Partner Schools (50+ institutions)coreStrategic or Co-development Partner · 1 January 2026Sasin maintains exchange partnerships with over 50 leading business schools globally including: Australia (QUT Brisbane); Canada (Schulich, York); China (Shanghai Jiao Tong, Peking, Tsinghua, Fudan, Zhejiang); Hong Kong (CityU, HKUST); Taiwan (NCCU); France (EDHEC, emlyon, ESCP, ESSEC, Grenoble, IAE Aix); Germany (EBS, HHL Leipzig, WHU); India (ISB Hyderabad, SPJAIN Mumbai); Indonesia (ITB Bandung); Italy (Bocconi); Japan (Tsukuba, IUJ, Keio, Nagoya, Waseda); Malaysia (Putra Business School); Mexico (IPADE); Morocco (ESCA); Netherlands (RSM Erasmus); Portugal (Porto Business School); South Africa (GIBS Pretoria); South Korea (Chonnam, KAIST); Spain (IE); Switzerland (University of St.Gallen); USA (Duke, Kellogg, UNC, Drucker, Cornell, USC Marshall, Wharton).
• OSD (AI Solutions Provider)minorStrategic or Co-development Partner · 1 January 2026OSD, a provider of AI solutions for businesses, was featured as a company visit during HSE Graduate School of Business students' Southeast Asia Immersion program at Sasin, showcasing AI applications in urban mobility and digital transformation.
• MuvMi (Electric Tuk-Tuk Ride-Sharing)minorStrategic or Co-development Partner · 1 January 2026MuvMi, an electric tuk-tuk ride-sharing platform, was featured as a company visit during HSE Graduate School of Business students' Southeast Asia Immersion program at Sasin, demonstrating technology-enabled urban mobility innovation.
• Michelin (Natural Rubber Sustainability)minorStrategic or Co-development Partner · 1 January 2023Sasin collaborated with Michelin to develop a teaching case on EU Deforestation Regulation compliance and natural rubber sustainability. Former Sasin researcher Rozanne Henzen and Professor Ian Fenwick worked with Michelin's Natural Rubber Sustainability department to create a case that won two 2023 EFMD Case Writing Competition awards.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• INSEAD: Top-tier international business school with campuses in Fontainebleau (France), Singapore, and Abu Dhabi, offering MBA, EMBA, and executive programs across global markets. Highly comparable to Sasin as both serve internationally mobile executives, compete in FT Top 10 MBA rankings, and have deep Asia-Pacific presence through Singapore campus.
• NUS Business School (National University of Singapore): Asia's leading university-affiliated business school operating under NUS, offering MBA, EMBA, and executive education across Asia-Pacific. Directly comparable as both are top-ranked Asia business schools with MiM/MBA/EMBA portfolios and government-affiliated structure, competing for the same Asia executive talent pool.
• CUHK Business School (Chinese University of Hong Kong): Leading Hong Kong-based business school with MBA, EMBA, MiM and doctoral programs ranked consistently in FT/QS Top 20 in Asia. Sasin operates in overlapping Asia executive education market and competes with CUHK for Hong Kong/SE Asia corporate clients and full-time MBA applicants.
• HKUST Business School (Hong Kong University of Science and Technology): Top-ranked Asia business school with MBA, EMBA, MiM, and executive education offerings, ranked in FT Top 15 globally. Comparable as another government-affiliated university business school with strong Asian rankings, English-medium programs, and corporate executive education focus.
• China Europe International Business School (CEIBS): Joint China-EU business school offering MBA, EMBA, and executive programs with strong Asia focus and partnerships with European schools. Directly comparable to Sasin as a similarly positioned international business school serving executives across Asia with European academic partnerships.
• University of St. Gallen (HSG): Swiss business school listed as a Sasin exchange partner (per operating_geographies data), offering MiM, MBA, and EMBA programs with strong European and Asian corporate executive education. Comparable through both its exchange relationship and similar portfolio across degree + non-degree executive tracks.
• Fudan University School of Management: Top Chinese business school and named Sasin partner via Sasin-Fudan Thailand-China Lab. Direct peer in Asia MBA market and strategic academic collaboration partner; both compete for executive education revenue from APAC multinationals operating in mainland China and ASEAN.

Broad incumbents

• IMD Business School: Lausanne-based global business school consistently ranked in FT Top 10 globally for executive education and EMBA. Comparable to Sasin as a broader incumbent in executive education with overlapping corporate client base (European MNCs operating in Asia), though IMD's specialty is open-enrollment executive programs versus Sasin's degree portfolio.

Regional players

• Melbourne Business School (University of Melbourne): Australia's leading university-affiliated business school with MBA, EMBA, and executive education programs serving primarily Australia and Asia-Pacific market. Comparable to Sasin as a regional university business school targeting Asia-Pacific executives, though focused primarily on Australia/ANZ.

Emerging players

• SP Jain School of Global Management: Multi-city business school with campuses in Dubai, Singapore, Mumbai, and Sydney offering MBA, MiM, and executive programs with Asia-Pacific focus. Comparable to Sasin in the MiM/MBA/Asia executive segment, particularly relevant given Sasin's upcoming MiM launch which directly competes for cross-border pre-experience talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mysasin
• Facebookfacebook.com/sasinbusinessschool
• LinkedInlinkedin.com/company/121138

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasin Graduate Institute of Business Administration of Chulalongkorn University