MuvMi

What MuvMi does

MuvMi is a Bangkok-based microtransit platform operated by Urban Mobility Tech Co. Ltd., offering on-demand electric tuk-tuk ride-hailing, ride-sharing, chartered transport, B2B shuttle rentals, advertising, tourism services, and last-mile delivery within 12 designated zones in Bangkok. Founded in 2018 by Krisada Kritayakirana, Pipat Tangsiripaisan, Supapong Kitiwattanasak, and Metha Jeeradit, the company serves daily commuters (first/last-mile connection to BTS/MRT/Airport Rail Link), tourists (50,000+ visitors served), and enterprise clients across retail, real estate, hospitality, F&B, and events. MuvMi claims the No. 1 market position in Thailand's electric tuk-tuk sector per Department of Land Transport records as of 2024, with 600+ vehicles deployed and 28,000-30,000 daily trips as of October 2025.

The company's technology stack combines an AI-powered dynamic route pooling algorithm, IoT-connected vehicle monitoring, an automated customer allocation/dispatch system, and a mobile application with QR-code payment. The fleet uses a customized enlarged 5+ passenger electric tuk-tuk frame and operates 6:30 AM to 10 PM daily across 2,500+ service/hop points. Operational scale is supported by a certified driver training academy (MuvMi Hero Academy) approved by the Department of Land Transport, a wholly-owned driver subsidiary (MuvMi Hero Co., Ltd.), a joint venture (BizNex) for electric three-wheeler manufacturing, and a Fleet Management SaaS offering sold externally.

Revenue is generated through eight streams: per-trip ride-hailing fees (starting at 10 THB base fare), monthly shuttle subscriptions (from 13,000 THB per vehicle per month), chartered vehicle rentals (from 350 THB per hour), MuvAds zone-based advertising, tourism passes and private tours, MuvThing last-mile delivery, pre-owned vehicle sales (from 210,000 THB), and Fleet Management SaaS. Capital structure is private, with a 2.4 billion THB debt facility from the Asian Development Bank and BANPU signed in January 2024 to fund expansion to 1,500 additional vehicles and supporting charging infrastructure.

Name

MuvMi

Legal name

Urban Mobility Tech Co. Ltd.

Website

https://muvmi.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

MuvMi operates a Bangkok-based microtransit platform running 600+ electric tuk-tuks across 12 zones, serving daily commuters, tourists, and enterprise clients with AI-pooled ride-hailing, B2B shuttles, chartered vehicles, advertising, delivery, and tourism services.

Ownership category

akta.pro rank

Product category

Electric Microtransit & Urban Mobility

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853), Local Messengers and Local Delivery (4922)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Trucking & Courier Services (No Air) (4210)

akta.pro industry

PRIMARYTHADANAG

EV Ride-Hailing / Chauffeur Services (EV-Only Fleets)

Travel & Hospitality/Car Rental & Mobility Services/Electric Vehicle Rental Services

SECONDARYTLAFAHAC

Licensed Private Hire Vehicle (PHV) / Minicab Operators

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Taxi & E-Hail Operators

SECONDARYTLABAGAF

Urban Electric Delivery Vehicles Rental/Leasing (EDVs/Step Vans)

Transportation & Logistics/Fleet Leasing, Rental & Management/Last-Mile & Delivery Fleet Rental/Leasing (Vans, Box Trucks, Cargo Bikes)

Keywords

• Electric microtransit
• Ride pooling
• EV shuttle service
• Urban mobility platform
• Electric tuk-tuk ride-hailing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Per-trip Ride-hailing Fees: Passengers pay per trip based on distance, starting at 10 THB base fare. Ride-sharing model allows fare splitting among passengers traveling same direction. Additional 10 THB surcharge for taxi service.
2. Monthly Shuttle Service Rental: B2B monthly rental of electric Tuk Tuks to corporate clients for employee transportation, starting at 13,000 THB per vehicle per month. Includes maintenance, insurance, and ESG reporting.
3. Chartered Tuk Tuk Services: Hourly charter rental for MICE events, corporate events, and private groups. Pricing starts at 350 THB/car/hour with customization options for branding.
4. MuvAds Advertising: Zone-based advertising on electric Tuk Tuks reaching customers in specific Bangkok neighborhoods. Targets businesses in F&B, retail, healthcare, financial services, and real estate sectors.
5. Vehicle Sales: Sale of new and pre-owned electric Tuk Tuks. Pre-owned vehicles start at 210,000 THB including battery and license plate with 1-year warranty.
6. Fleet Management SaaS: AI and IoT-based fleet management system offered to external fleet operators for vehicle tracking, route optimization, and driver management.
7. Tourism Passes and Tours: Day passes and private Tuk Tuk tours for tourists visiting Bangkok landmarks, temples, and heritage sites.
8. MuvThing Delivery Service: Last-mile delivery service using electric Tuk Tuks for packages, food, and parcels within service zones.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

MuvMi operates a tech-driven microtransit platform in Bangkok that provides on-demand electric tuk-tuk ride-hailing, dynamic ride pooling, corporate shuttle rentals, chartered MICE and event vehicles, last-mile delivery (MuvThing), tourist day passes and private tours (MuvMi Travel), zone-based advertising (MuvAds), and a SaaS Fleet Management System. It also manufactures and distributes electric three-wheelers through the BizNex joint venture and runs the DLT-certified MuvMi Hero driver training academy.

Product overview

MuvMi operates as a tech-driven microtransit platform offering on-demand electric tuk-tuk ride-hailing services in Bangkok through its core mobile application. The product portfolio includes consumer-facing services (ride-sharing, chartered tours, travel passes for tourists), B2B solutions (shuttle service, fleet management SaaS, advertising on vehicles), and delivery services. The platform uses AI-powered algorithms for dynamic route pooling and vehicle-user allocation, with IoT integration for real-time fleet monitoring. The company also manufactures electric three-wheelers through its BizNex joint venture and provides driver employment through MuvMi Hero subsidiary.

Differentiator

Problem solved

Functional benefit

Products and services

• MuvMi App On-demand ride-hailing application for 100% electric tuk-tuks that offers ride-sharing and whole-car booking, real-time GPS tracking and QR-code payment. Built for Bangkok daily commuters and tourists connecting to BTS, MRT and Airport Rail Link stations.
• Shuttle Service Monthly electric tuk-tuk rental service with customizable routes and schedules for organizations, including employee transportation, school bus and restaurant customer shuttles. Includes vehicle maintenance, insurance, replacement vehicle within 48 hours, and automated ESG/carbon-credit reporting via T-VER (TGO). Priced from 13,000 THB per vehicle per month.
• Tuk Tuk Chartered for MICE & Events Private chartered electric tuk-tuk service for MICE conferences, corporate events, brand activations and team-building. Available with customizable branding on vehicles, billed hourly from 350 THB per car per hour. Targets event organizers and brands seeking distinctive Thai-themed guest transportation.
• MuvMi Travel Tourist-focused service offering Bangkok day passes (Bangkok Value Pass 399 THB, Bangkok Plus Pass 499 THB) and private self-guided and guided tuk-tuk tours to Bangkok temples, landmarks, and Ayutthaya. Designed for international and domestic tourists seeking authentic local experiences with English-language WhatsApp support.
• MuvThing Delivery Service Last-mile delivery service using electric tuk-tuks for transporting food, parcels, fragile items and medical supplies within MuvMi service areas across Bangkok. Used by partners such as Freshket and Tops Supermarket.
• MuvAds Zone-based advertising service featuring branding on electric tuk-tuks operating in selected Bangkok neighborhoods, including vehicle wraps, in-app ads and outside-vehicle placements. Targets brands in F&B, retail, healthcare, financial services and real estate seeking hyperlocal reach.
• Fleet Management System SaaS fleet management platform powered by AI and IoT for monitoring and managing electric vehicles, conventional vehicles and boats. Includes route optimization, manpower management, asset tracking, energy monitoring dashboards, and ESG-ready reporting. Sold via direct sales with website demo booking to external fleet operators.
• Monthly Rental & Used Electric Tuk-Tuk Sales Monthly rental of brand-new electric tuk-tuks for businesses starting at 13,000 THB per vehicle per month (including maintenance, insurance and T-VER carbon credits), plus sale of pre-owned electric tuk-tuks starting at 210,000 THB with 1-year warranty covering chassis, motor, motor controller, battery and VCU.
• Taxi Service Integration in App Integration of standard taxi service within the MuvMi app via the 'Any Car' feature, allowing users in the Ari area to book either an electric tuk-tuk or a regular taxi from a single interface. Surcharge of 10 THB per trip applies when selecting the taxi option.
• Electric Taxi-Boat Service Integration Free electric taxi-boat service along the Phadung Krung Kasem canal to Bang Lamphu, operated by Bangkok Metropolitan Administration in partnership with MuvMi. Bookable through the MuvMi app with fares comparable to MuvMi electric tuk-tuk rides, running daily 9am-5pm across 14 piers.

Quantifiable outcome

• Over 1,200 tons CO2e reduced through electric vehicle operations
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Bangkok Metropolitan Administration (BMA)flagshipStrategic or Co-development Partner · 5 February 2026BMA partnership for free electric taxi-boat trial on Phadung Krung Kasem canal to Bang Lamphu. MuvMi app integration for boat service booking. Governor Chadchart Sittipunt personally tested service and instructed improvements. Service runs daily 9am-5pm with 14 piers along route until end of February 2026.
• Bangkok Metropolitan Administration (MoU for Driver Training)coreStrategic or Co-development Partner · 1 December 2023MoU with BMA to train electric Tuk Tuk drivers through MuvMi Hero Academy. Program offers free 30-hour training course (12 hours theory at BMA vocational schools, 18 hours practical at MuvMi). 1,000 immediate job openings available upon completion.
• Central Retail (Tops Market)coreStrategic or Co-development Partner · 22 April 2022First-location partnership at Tops Market Kaset in Phahonyothin area. MuvMi provides on-demand electric Tuk Tuk ride-sharing service for shoppers and employees, supporting Central Retail's green logistics strategy under CRC Retailligence. Partnership has helped reduce 180 tons greenhouse gas emissions.
• Banpu NEXTcoreStrategic or Co-development Partner · 9 March 2021Strategic partnership to promote smart mobility in Bangkok by expanding MuvMi electric Tuk Tuk fleet to 100 vehicles across 6 zones. Banpu NEXT, Banpu Group's EV subsidiary, provided investment and support for fleet expansion. Partnership projected to reduce 560 tons CO2 annually and 336,000 liters fuel consumption per 100 vehicles per year.
• BizNex (Joint Venture with Thai Sung)coreStrategic or Co-development PartnerJoint venture between Urban Mobility Tech and Thai Sung Group for manufacturing and distributing electric three-wheelers. Combines Thai Sung's automotive manufacturing expertise with UMT's smart mobility technology to develop and sell EVs for sustainable business operations.
• SCG (Siam Cement Group)minorStrategic or Co-development PartnerCorporate partner shown in Shuttle Service page as part of MuvMi's partner ecosystem for B2B services.
• SET (Stock Exchange of Thailand)minorStrategic or Co-development PartnerCorporate partner shown in Shuttle Service page as part of MuvMi's partner ecosystem for B2B services.
• Chulalongkorn UniversityminorStrategic or Co-development PartnerAcademic partner shown in Shuttle Service page. Partnership likely for research, talent development, or campus transportation services.
• United NationsminorStrategic or Co-development PartnerPartnership mentioned in service area descriptions. MuvMi supports UN sustainability goals through electric vehicle operations and emissions reduction.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorTourism review platform listing MuvMi Travel services with 4.6 rating for tourist visibility and bookings.
• GetYourGuideminorChannel Partner/ Reseller/ DistributorTourism activity platform listing MuvMi tours with 4.3 rating for international tourist distribution.
• Google ReviewsminorChannel Partner/ Reseller/ DistributorPlatform displaying MuvMi Travel rating of 4.9 for credibility and review management.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ola Electric: India-listed EV two-wheeler manufacturer building vertically integrated electric mobility. Comparable electric small-format vehicle category and ambition to scale EV mobility infrastructure across an emerging market.
• Lime: Global shared micromobility leader offering e-bikes and e-scooters through a platform model. Comparable at the technology layer (fleet management, IoT, rider app) but operates at broader scale and across multiple geographies.
• Grab: Southeast Asia's largest ride-hailing super-app and dominant Bangkok ride-hailing platform with car, motorbike, and delivery offerings. Same target rider/customer, broader product surface; serves as both benchmark and main competitor for MuvMi's commuter microtransit thesis.

Others

• Lalamove: Asia-leading on-demand delivery and logistics platform covering Thailand. Overlaps with MuvMi's MuvThing delivery business; comparable in fleet sizing and vehicle-type flexibility for urban last-mile delivery.

Direct peers

• inDrive: Negotiated-fare ride-hailing app active across Southeast Asia including Thailand. Targets urban commuters with similar pricing-elasticity positioning to MuvMi's 10 THB base-fare tier.
• Bolt: Global ride-hailing platform operating in Thailand alongside MuvMi in Bangkok. Same on-demand driver-supply model and consumer app go-to-market; directly comparable unit economics and competition for Bangkok riders.

Emerging players

• Gogoro: Taiwan-based electric scooter platform with battery-swapping infrastructure. Comparable as an Asia EV small-format vehicle operator with proprietary technology, but focuses on vehicle/energy infrastructure rather than ride-hailing.
• Niu Technologies: Listed smart electric two-wheeler manufacturer with global operations. Closest peer for MuvMi's underlying EV small-format vehicle category (electric tuk-tuk) and for the smart/connected vehicle thesis; operates more on hardware than rides.
• Beam Mobility: Asia-Pacific shared e-scooter and micromobility operator covering Thailand, Australia, Korea, and other markets. Comparable operating model (fleet + app + IoT) for short-trip urban mobility, especially in Bangkok and SEA.
• Yulu: India-based shared electric two-wheeler mobility-as-a-service platform with battery-swapping operations. Direct adjacency for the EV-fleet-as-service model that MuvMi's BizNex JV and shuttle rental aim to replicate in Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/muvmi
• LinkedInlinkedin.com/company/urban-mobility-tech
• Xx.com/muv_mi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MuvMi