Prime Psychiatry
Prime Psychiatry is a Texas-based outpatient psychiatric practice operating six clinics across the Dallas-Fort Worth metroplex and Austin, plus statewide telepsychiatry, serving children, adolescents, and adults with depression, anxiety, ADHD, PTSD, and substance use disorders. It offers psychiatric evaluations, medication management, counseling, TMS, Spravato, MAT, and psychological assessments.
- Company typePrivate
- Founded2015
- HeadquartersFrisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Prime Psychiatry does
Prime Psychiatry is a Texas-based outpatient psychiatric practice founded in 2015 by Dr. Efosa Airuehia, a quadruple board-certified psychiatrist (General Psychiatry, Child & Adolescent Psychiatry, Addiction Medicine, Lifestyle Medicine). The practice operates as a sole proprietorship from Frisco, Texas, with six physical clinics across the Dallas-Fort Worth metroplex and Austin (Frisco, Plano, Southlake, Richardson, Oak Lawn/Dallas, and Austin), supplemented by statewide telepsychiatry on the HIPAA-compliant VSee platform. It serves children, adolescents, and adults aged 7-65 with conditions including depression, anxiety, PTSD, ADHD, bipolar disorder, OCD, sleep disorders, and substance use disorders.
The service portfolio spans core psychiatric evaluations, medication management, and evidence-based counseling modalities (CBT, DBT, ACT), alongside higher-acuity procedural offerings: Transcranial Magnetic Stimulation using Magstim technology, REMS-supervised Spravato (esketamine) administration, and Medication Assisted Treatment (Suboxone, Vivitrol). Specialty programs include Mental Wellness & Metabolic Health for adults with comorbid depression and metabolic concerns, and a dedicated Veterans mental health track. Diagnostic services include comprehensive psychological assessments for ADHD, autism spectrum disorder, learning disabilities, and bariatric/surgical clearances.
Prime Psychiatry operates a direct-to-consumer model with professional services revenue billed primarily through major insurance carriers (Aetna, BlueCross BlueShield, UnitedHealthcare/Optum, Cigna, Tricare Humana, Beacon, Magellan, Multiplan, TriWest), supplemented by self-pay for select services. The practice distributes through its six physical locations, VSee-powered telepsychiatry, Zocdoc self-serve booking, and a formalized provider referral program. Integration stack includes OnPatient (patient portal), Klara (secure messaging), and Smartsheet-based referral intake. No external funding, M&A activity, or institutional ownership has been disclosed; the firm is physician-led and founder-owned.
Prime Psychiatry firmographics
Firmographics- Name
- Prime Psychiatry
- Legal name
- Prime Psychiatry
- Website
- https://primepsychiatrymd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prime Psychiatry is a Texas-based outpatient psychiatric practice operating six clinics across the Dallas-Fort Worth metroplex and Austin, plus statewide telepsychiatry, serving children, adolescents, and adults with depression, anxiety, ADHD, PTSD, and substance use disorders. It offers psychiatric evaluations, medication management, counseling, TMS, Spravato, MAT, and psychological assessments.
- Ownership category
- akta.pro rank
Prime Psychiatry industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Outpatient Mental Health & Counseling Clinics (HLAFABAC), Psychiatry & Medication Management Platforms (HLALAEAB), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Prime Psychiatry is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Prime Psychiatry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Psychiatric Services Revenue: Revenue generated from psychiatric evaluations, medication management, counseling, and ongoing psychiatric care for patients. Services billed to insurance or paid out-of-pocket by patients.
- TMS Therapy: Revenue from Transcranial Magnetic Stimulation treatments, a non-invasive procedure for depression. Typically covered by insurance.
- Spravato Treatment: Revenue from esketamine nasal spray (Spravato) treatments for treatment-resistant depression. Administered in-office under supervision. Insurance-covered treatment.
- Telepsychiatry: Revenue from telepsychiatry visits via HIPAA-compliant videoconferencing, allowing remote psychiatric consultations.
- Psychological Assessments: Revenue from comprehensive psychological testing services. Accepts both cash and insurance payments.
- Medication Assisted Treatment (MAT): Revenue from addiction treatment services including Suboxone prescribing for opioid use disorder and Vivitrol for substance use disorders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard psychiatric services including evaluations and medication management |
| Subscription | Multi-year contract | Spravato treatment for treatment-resistant depression |
| Subscription | Monthly | Telepsychiatry services |
| Other | Pay-as-you-go | Psychological assessments |
| Subscription | Monthly | Mental Wellness & Metabolic Health program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Prime Psychiatry product offering
Product offeringCore offering
Prime Psychiatry is a multi-location Texas mental health practice providing psychiatric evaluations, medication management, counseling, and specialized treatments including Transcranial Magnetic Stimulation (TMS), Spravato (esketamine nasal spray), telepsychiatry, and Medication Assisted Treatment (MAT). The practice serves children, adolescents, and adults, and runs specialty programs for veterans and for patients with metabolic health concerns linked to mental wellness.
Product overview
Prime Psychiatry is a multi-location Texas mental health practice offering a comprehensive suite of psychiatric and therapeutic services across 6 physical locations (Austin, Frisco, Plano, Southlake, Richardson, and Oak Lawn) plus statewide telepsychiatry. The core clinical portfolio centers on evidence-based treatments for depression and related mental health conditions, with three flagship specialty treatments: Transcranial Magnetic Stimulation (TMS) for medication-free depression treatment, Spravato (esketamine nasal spray) for treatment-resistant depression, and telepsychiatry via VSee for remote care delivery. These are integrated with foundational services including psychiatric evaluations, medication management, counseling (individual/couples/family/group), Medication Assisted Treatment (MAT) for addiction, child and adolescent mental health services, and psychological assessments. The practice serves children, adolescents, and adults ages 7-65 with conditions including depression, anxiety, PTSD, ADHD, OCD, bipolar disorder, sleep disorders, and substance abuse.
Differentiator
Problem solved
Functional benefit
Products and services
- Transcranial Magnetic Stimulation (TMS)
Quantifiable outcome
- Over 60% response rate and 52% remission rate in Spravato patients
- +4 more outcomes
Companies that use Prime Psychiatry
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Prime Psychiatry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Prime Psychiatry partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ZocdoccoreOnline appointment scheduling partnership allowing patients to book psychiatric appointments through the Zocdoc platform. Provides 24/7 online booking accessibility for new and existing patients.
- AetnacoreMajor health insurance provider accepted by Prime Psychiatry for psychiatric services, TMS therapy, Spravato treatment, and other mental health care.
- BlueCross BlueShieldcoreMajor health insurance provider accepted by Prime Psychiatry for psychiatric services, TMS therapy, Spravato treatment, and other mental health care.
- UnitedHealthcare (Optum)coreMajor health insurance provider accepted by Prime Psychiatry for psychiatric services, TMS therapy, Spravato treatment, and other mental health care.
- CignacoreMajor health insurance provider accepted by Prime Psychiatry for psychiatric services, TMS therapy, Spravato treatment, and other mental health care.
- Tricare HumanacoreMilitary health insurance provider accepted by Prime Psychiatry for psychiatric services, TMS therapy, Spravato treatment, and other mental health care including veteran mental health services.
- Beacon Health OptionscoreBehavioral health insurance provider accepted by Prime Psychiatry for psychiatric services and mental health care.
- Magellan HealthcoreBehavioral health insurance provider accepted by Prime Psychiatry for psychiatric services and mental health care.
- MultiplancoreHealthcare network and insurance provider accepted by Prime Psychiatry for psychiatric services and mental health care.
- TriWest Healthcare AlliancecoreVA community care network partner accepted by Prime Psychiatry for veteran mental health services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Prime Psychiatry competitors and assessment
Company assessmentBroad incumbents
- LifeStance Health: One of the largest outpatient behavioral health networks offering psychiatry, medication management, and therapy in-person and virtually, overlapping broadly with Prime Psychiatry's services at national scale.
- Discovery Behavioral Health: Large behavioral health provider spanning mental health and substance-use treatment, overlapping with Prime Psychiatry's psychiatric and MAT/addiction service lines.
Emerging players
- Talkiatry: Insurance-based telepsychiatry group focused on physician-led evaluations and medication management, overlapping with Prime Psychiatry's telepsychiatry and psychiatric services.
- Rula Health: Insurance-focused virtual mental health platform providing psychiatry and therapy, competing for the same insured outpatient patients Prime Psychiatry serves via telepsychiatry.
- Headlight: Behavioral health provider delivering psychiatry, medication management, and therapy in-person and via telehealth, overlapping with Prime Psychiatry's hybrid delivery approach.
Direct peers
- Greenbrook TMS: Operates a large network of clinics specializing in TMS and Spravato/esketamine for depression, directly mirroring Prime Psychiatry's flagship interventional psychiatry service lines.
- Transformations Care Network: Operator of outpatient mental health clinics offering psychiatry, therapy, TMS, and Spravato, matching Prime Psychiatry's multi-service, multi-location clinic model.
- Mindpath Health: Multi-location outpatient psychiatry and behavioral health practice providing medication management, therapy, and TMS across many clinics, closely aligned with Prime Psychiatry's model.
- Success TMS: Network of depression treatment centers specializing in TMS therapy, directly comparable to Prime Psychiatry's interventional depression offering.
Regional players
- Salience Health: Texas-based (Plano/DFW) multi-location psychiatry and behavioral health group offering medication management, TMS, and Spravato, competing directly in Prime Psychiatry's home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Prime Psychiatry social profiles
Digital presencePrime Psychiatry compliance and trust
Trust signalCompliance1 record
Prime Psychiatry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime Psychiatry leadership team
Management profileNumber of profiles
Profiles1 record
Prime Psychiatry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime Psychiatry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime Psychiatry
What does Prime Psychiatry do?
Prime Psychiatry is a multi-location Texas mental health practice providing psychiatric evaluations, medication management, counseling, and specialized treatments including Transcranial Magnetic Stimulation (TMS), Spravato (esketamine nasal spray), telepsychiatry, and Medication Assisted Treatment (MAT). The practice serves children, adolescents, and adults, and runs specialty programs for veterans and for patients with metabolic health concerns linked to mental wellness.
Is Prime Psychiatry a public or private company?
Prime Psychiatry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prime Psychiatry founded?
Prime Psychiatry was founded in 2015. It employs 1 to 10 people.
Where is Prime Psychiatry based?
Prime Psychiatry is headquartered in Frisco, United States, in the North America region.
How does Prime Psychiatry make money?
Six revenue lines are on record. Psychiatric Services Revenue is the primary driver. The others are TMS Therapy, spravato Treatment, telepsychiatry, psychological Assessments and medication Assisted Treatment (MAT).
Who are Prime Psychiatry's main competitors?
Broad incumbents on record are LifeStance Health and Discovery Behavioral Health. Emerging players are Talkiatry, Rula Health and Headlight. Direct peers are Greenbrook TMS, Transformations Care Network, Mindpath Health and Success TMS. Salience Health is listed as a regional player.
Does Prime Psychiatry have an API?
No public API is recorded for Prime Psychiatry.
What industry is Prime Psychiatry in?
Prime Psychiatry's product category is Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621112 and its SIC code is 8011.