Rula

What Rula does

Rula (legally Path CCM, Inc., d/b/a Rula Health) is a national behavioral healthcare platform founded in 2019 and headquartered in Los Angeles, delivering therapy and psychiatry services across all 50 US states and Washington, D.C. The company operates a hybrid care model combining online video sessions and in-person appointments, supported by a network of more than 21,000 licensed mental health clinicians. Rula is in-network with 100+ commercial insurance plans (Aetna, Anthem, BCBS, Cigna, Kaiser, UHC, Optum, UMR, Oscar) plus Medicare and Medicaid in many states, with a typical patient copay of $15 per session; uninsured self-pay rates range from $150 for individual therapy to $225 for an initial psychiatry intake. The platform serves patients ages 5 and up across 90+ conditions and 180+ clinical specialties, with 51% BIPOC providers and 40+ languages represented in the network.

The underlying technology stack is anchored by a proprietary AI provider-matching algorithm that considers approximately 500,000 preference combinations and achieves a 97% exact-match rate. Rula Recap, an AI-powered clinical documentation tool launched in December 2025 and built on Blueprint's AI engine, reduces clinician note-writing time by 50-60%+ across the network. The measurement-based care system, drawing on more than 10 million therapy and psychiatry sessions, produced the proprietary Rula Wellbeing Scale™ (developed with University of Denver researchers) and reported 71% clinically meaningful improvement among moderate-to-severe patients within eight weeks.

Rula's go-to-market is hybrid direct-to-consumer plus B2B, with named insurance and channel partners including Aetna, Anthem, BCBS, Cigna, Kaiser, UHC, Allied National, Highmark, Sutter Health Plus, Sidecar Health, Arlo, and integrations with Octave's WiseMatch platform. Cumulative disclosed funding is approximately $111 million across rounds led by Upfront Ventures, Wing Venture Capital, Tribe Capital, and Hedosophia. In March 2026 Rula appointed Alanna Nielsen (ex-Amazon) as COO and Manoj Sivakumar (ex-HubSpot) as SVP Engineering, and launched its first national brand campaign "Turn Off the Talk Track" on connected TV, digital, and social channels.

Name

Rula

Legal name

Path CCM, Inc.

Website

https://rula.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Rula is a US behavioral healthcare platform operating in all 50 states with 21,000+ licensed therapists and psychiatrists, delivering in-network therapy and medication management through a hybrid online and in-person model supported by AI matching, clinical documentation, and measurement-based outcome tools.

Ownership category

akta.pro rank

Product category

Behavioral Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), Serious Mental Illness (SMI) Telepsychiatry & Care Coordination Platforms (HLALAEAH)

Keywords

• Online therapy services
• Mental health platform
• Behavioral healthcare
• Psychiatry medication management
• Telehealth therapy network

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance reimbursement: Primary revenue stream from in-network claims with 100+ commercial insurance plans including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Kaiser (by referral), Optum, Oscar, United Healthcare, plus Medicare, Medicare Advantage, and Medicaid in many states. Patients typically pay $15 average per session.
2. Self-pay / out-of-pocket: Cash-pay rates for uninsured or out-of-network patients: $150/session for individual therapy, $165/session for families or couples, $225 for initial 60-minute psychiatry intake, $175/session for 30-minute psychiatry follow-up. HSA/FSA eligible.
3. B2B enterprise contracts: Partnership agreements with employers, health plans, health systems, and primary care providers enabling access to Rula's provider network for covered populations. Also bundled offerings (e.g., Arlo partnership covering first 10 therapy sessions at no cost for most plans).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Rula operates a national behavioral healthcare platform delivering online and in-person therapy and psychiatry services through a network of 21,000+ licensed providers across all 50 states. The platform matches patients to providers via an AI algorithm covering ~500,000 preference combinations with a 97% match rate, supports 90+ conditions for ages 5+, and accepts 100+ commercial insurance plans plus Medicare and Medicaid. Average patient cost is $15/session with insurance, with self-pay rates of $150 individual, $165 couples/family, and $175-$225 for psychiatry sessions.

Product overview

Rula operates as a single unified national behavioral healthcare platform, legally Path CCM, Inc. d/b/a Rula Health, that combines core therapy and psychiatry service modules (Online Therapy, Individual Therapy, Couples Therapy, Family Therapy, Child Therapy, Teen Therapy, Psychiatry/Medication Management, and In-Person Therapy) with proprietary technology layers including a recommendation-engine-driven provider matching algorithm (500,000 preference combinations, ~97% match rate), AI-powered clinical documentation (Rula Recap, built on Blueprint's AI engine), and measurement-based care instruments (Rula Wellbeing Scale™). The platform is delivered through patient and provider portals (Path Application) running on a Zoom-backed video session infrastructure, and is integrated with Octave's WiseMatch payer directory platform for real-time insurance-based booking. Rula accepts 100+ commercial insurance plans plus Medicare and Medicaid across all 50 states and Washington, D.C.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions delivered virtually or in-person with a licensed provider, available for ages 5 and up across all 50 states. Self-pay rate is $150 per session with insurance copays averaging $15.
• Couples Therapy Therapy services for couples delivered by licensed providers via secure online sessions. Self-pay rate is $165 per session.
• Family Therapy Therapy services for families delivered by licensed providers via secure online sessions. Self-pay rate is $165 per session.
• Child Therapy Therapy services for children ages 5 and up delivered by licensed providers through Rula's nationwide network.
• Teen Therapy Therapy services for teenagers delivered by licensed providers via secure online sessions.
• Psychiatry / Medication Management Psychiatric services rolled out nationwide across all 50 states and Washington, D.C., available for ages 13 and up. Includes medication management by psychiatric providers. Self-pay rates: $225 for initial 60-minute intake, $175 for 30-minute follow-up.
• In-Person Therapy Hybrid care offering in-person therapy appointments in addition to virtual sessions across Rula's network of licensed providers.
• Rula Recap Clinically-guided AI-powered note-taking tool launched in December 2025 that automatically generates clinical documentation from therapy sessions, reducing note-writing time by up to 50% (and 60%+ in the Blueprint-powered deployment). Designed to support provider autonomy and reduce administrative burden for clinicians.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered moderate, minor and core.

• University of DenvermoderateStrategic or Co-development Partner · 27 May 2026Rula developed the Rula Wellbeing Scale™ in partnership with researchers at the University of Denver, introduced as part of the 2026 Annual Clinical Report.
• Van LeeuwenminorGTM or Marketing Partner · 6 May 2026Van Leeuwen ice cream partnered with Rula to launch 'Therapy in a Pint' during Mental Health Awareness Month 2026. The limited-edition 'empty' pint contains a QR code redeemable for one therapy session through Rula, available at select Van Leeuwen scoop shops nationwide for $7.95, with launch event held at Zuccotti Park in NYC.
• Octave (WiseMatch)moderateTechnology or Integration · 4 March 2026Octave launched WiseMatch, a proprietary technology platform designed to modernize insurance directories and enable real-time matching and booking with in-network mental health providers. Rula partnered with Octave alongside Grow Therapy, Sondermind, and Valant to integrate with the WiseMatch platform.
• BlueprintcoreTechnology or Integration · 18 December 2025Blueprint's AI documentation engine powers Rula Recap, Rula's clinical documentation tool deployed across Rula's national network of over 21,000 mental health clinicians. The deployment significantly reduces documentation time for clinicians, with reported cuts of 60%+ across the network.
• Sidecar HealthmoderateChannel Partner/ Reseller/ Distributor · 12 November 2025Sidecar Health expanded its mental health coverage through a partnership with Rula, allowing Sidecar members to access virtual therapy and psychiatry with transparent pricing, without network restrictions, increasing access to care.
• ArlomoderateChannel Partner/ Reseller/ Distributor · 28 October 2025Arlo partnered with Rula to expand behavioral health access for its members starting November 1, 2025. The collaboration allows Arlo members to access therapy and psychiatry through Rula's network of over 21,000 providers, with most plans covering the first 10 therapy sessions at no cost.

Scale indicators20 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Spring Health: Spring Health is a leading global mental health benefits platform serving employers and health plans with therapy, coaching, and medication management. It competes directly with Rula on B2B contracts, outcomes measurement, and AI-driven matching.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy provider and competes with Rula for individual consumer therapy demand. Unlike Rula, BetterHelp is virtual-only and self-pay-first rather than insurance-led.
• Two Chairs: Two Chairs operates a hybrid in-person + virtual therapy model with a focus on measurement-based care — directly comparable to Rula's hybrid delivery and outcomes-driven positioning, though with smaller geographic coverage.
• Talkspace: Talkspace is a publicly traded online therapy platform offering virtual individual, couples, and teen therapy plus psychiatry — directly overlapping Rula's core D2C and B2B service lines, with similar insurance and self-pay pricing tiers.
• Cerebral: Cerebral provides telehealth mental health and ADHD treatment with medication management, overlapping Rula's psychiatry and therapy services for individuals and employers. Both compete for the same consumer and employer mental health dollars.
• Lyra Health: Lyra Health is one of Rula's closest competitors, providing hybrid virtual + in-person mental health care to employers and health plans with a large in-network provider pool. Both target the same B2B employer/payer segment and compete on outcomes, network breadth, and AI tooling.
• Grow Therapy: Grow Therapy is a behavioral health network platform partnering with Octave WiseMatch alongside Rula, connecting therapists to insurance plans. It competes on payer-side network breadth and therapist supply, overlapping with Rula's in-network distribution.
• Sondermind: Sondermind is a behavioral health provider network and technology platform serving health plans, employers, and individuals — also a co-partner on Octave WiseMatch. Directly comparable to Rula on network-led mental health delivery.

Broad incumbents

• Headspace Health: Headspace Health combines the Headspace app with Ginger's on-demand coaching, therapy, and psychiatry — competing with Rula on employer mental health benefits and consumer digital mental health. Broader wellness portfolio than Rula's clinical focus.

Emerging players

• Octave: Octave operates the WiseMatch platform that Rula, Grow Therapy, Sondermind, and Valant integrate with for real-time payer directory matching. Octave is a network-of-networks competitor and strategic partner, increasingly a meaningful adjacent player in Rula's distribution stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rulahealth
• LinkedInlinkedin.com/company/rulahealth
• Instagraminstagram.com/rulahealth
• Xx.com/pathccm
• Facebookfacebook.com/rulahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rula