Stichting Gouden Dagen

What Stichting Gouden Dagen does

Stichting Gouden Dagen (the Golden Days Foundation) is a Dutch non-profit foundation established in 2009 by Jan Romme following the dissolution of the Nationaal Ouderenfonds. The organization is dedicated to combating loneliness among elderly people in the Netherlands by inspiring and supporting care institutions and neighborhood centers to organize structured activities. Its core offering is organized around four programmatic pillars — Gouden Koffie (weekly social coffee gatherings), Gouden Wensen (wish fulfillment), Gouden Cultuur (cultural activities), and Gouden Natuur (nature outings) — supplemented by the Gouden Koets volunteer transportation service, the Bladgoud magazine, and a monthly newsletter.

Operationally, Gouden Dagen functions as a coordination and capacity-building platform rather than a direct service provider. It distributes toolkits, fundraising support, communications materials, and volunteer management resources through a nationwide network of approximately 2,400 care institutions, 7,000 neighborhood centers, and 420,000 volunteers in partner organizations. Internal headcount is small (11-50 employees), with offices co-located at Stichting Oud Geleerd Jong Gedaan's Amsterdam premises under an administrative partnership effective August 2025. The organization also develops educational content via the Erasmus+-funded Community Care Worker e-learning platform and contributes to pan-European research initiatives including FRIEND (friendship), FLOWER (nature-based well-being), and E-PAC (retirement transition).

The business model is non-commercial: all programs and services are provided free of charge to elderly participants, and revenue is generated through a mix of local fundraising, donations, VriendenLoterij support, and competitive grants (notably Erasmus+ Volwasseneneducatie and Rabo Impactfonds). Revenue is not publicly disclosed. Distribution is institutional — delivered via care homes and buurthuizen rather than direct-to-consumer — and the foundation's growth vector is program surface expansion and EU-funded knowledge products rather than direct monetization.

Name

Stichting Gouden Dagen

Legal name

Stichting Gouden Dagen

Website

https://goudendagen.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Gouden Dagen is a Dutch non-profit foundation that combats loneliness among elderly people by supporting care institutions and neighborhood centers with activity programs, volunteer coordination, fundraising, and the Gouden Koets transportation service.

Ownership category

akta.pro rank

Product category

Social Welfare Services for the Elderly

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Elderly welfare programs
• Social isolation prevention
• Senior community activities
• Nonprofit foundation services
• Elderly care coordination

Headquarters

HQ city

Bilthoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Gouden Dagen raises funds locally to finance activities. Local organizations, businesses, and community groups provide financial support for specific programs and events.
2. European Grants (Erasmus+): The organization receives EU funding through Erasmus+ programs for international projects like E-PAC (Passages as Chance) and FLOWER, which focus on pension transitions and nature-based well-being for elderly.
3. VriendenLoterij Support: Funding from the VriendenLoterij (Friends Lottery) supports organizational activities and programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Stichting Gouden Dagen is a Dutch non-profit foundation that combats loneliness among elderly people by inspiring and supporting care centers (2,400) and neighborhood centers (7,000) to organize activities for seniors. It delivers a structured portfolio of programs—Gouden Koffie (weekly coffee moments), Gouden Wensen (wish fulfillment), Gouden Cultuur (cultural activities), Gouden Natuur (nature outings), and Gouden Koets (volunteer transportation)—alongside the Bladgoud magazine and EU-funded research projects (FRIEND, FLOWER, E-PAC, Community Care Worker). The foundation provides coordinators with activity toolkits, fundraising support, communication materials, and volunteer management resources.

Product overview

Stichting Gouden Dagen operates a unified portfolio of elderly welfare programs organized around four core pillars: Gouden Koffie (weekly social coffee gatherings), Gouden Wensen (wish fulfillment), Gouden Cultuur (cultural enrichment activities), and Gouden Natuur (nature-based outings). The organization also provides the Gouden Koets transport service, publishes the Bladgoud magazine for seniors, and runs educational programs including the Community Care Worker e-learning platform. Gouden Dagen participates in international EU-funded initiatives such as FRIEND (friendship toolkit), FLOWER (nature-based activities), and E-PAC (retirement transition). All offerings share the common mission of combating loneliness and fostering social connection among elderly populations in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Gouden Koffie: Weekly coffee moments for elderly people organized at care centers and neighborhood facilities to combat loneliness.
• Gouden Wensen
• Gouden Cultuur
• Gouden Natuur
• Gouden Koets
• Bladgoud

Quantifiable outcome

• ~700 trips and 120 meals per week delivered through single Gouden Koets location
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Stichting Oud Geleerd Jong Gedaan (OGJG)coreStrategic or Co-development Partner · 1 August 2025Administrative partnership established August 1, 2025. Gouden Dagen works from OGJG's office location, combining expertise in elderly welfare and intergenerational connections.
• VHS Volkshochschule (Germany)coreStrategic or Co-development Partner · 1 December 2024Project leader of E-PAC (Passages as Chance) project. VHS leads the European consortium developing concepts for the transition from work to retirement.
• Leyden Academy on Vitality and AgeingcoreStrategic or Co-development Partner · 1 January 2022Leads the Community Care Worker project with Gouden Dagen as project leader. Collaborates on developing training materials for volunteer coordinators working with elderly.
• Vrije Universiteit AmsterdamcoreStrategic or Co-development PartnerAcademic partner in friendship research. Tamara Bouwman from VU developed the Online Friendship Enrichment Program, which informed the FRIEND project toolkit.
• VilanscoreStrategic or Co-development PartnerKnowledge institute for elderly care. Tamara Bouwman is affiliated with Vilans. Collaborates on research and development of elderly care practices.
• DEOS (Slovenia)minorStrategic or Co-development PartnerSlovenian partner in Community Care Worker project. DEOS provides home care, household help, day care and day activities for elderly with 800+ staff serving 1,400 elderly.
• Zavod AS / Active Age Institute (Slovenia)minorStrategic or Co-development PartnerNon-profit organization focusing on organizing social welfare activities for elderly in Slovenia, connecting volunteers with seniors to reduce loneliness.
• Fundacion Harena (Spain)minorStrategic or Co-development PartnerSpanish partner promoting personal and telephone guidance, cultural group outings and awareness activities that foster citizen engagement towards homebound elderly.
• GERO (Luxembourg)minorStrategic or Co-development PartnerEuropean partner in E-PAC project focused on the work-to-retirement transition challenges.
• Mestna knjižnica Kranj (Slovenia)minorStrategic or Co-development PartnerMunicipal library in Slovenia participating in E-PAC project on pension transition.
• L'Ovile Cooperativa di Solidarietà Sociale (Italy)minorStrategic or Co-development PartnerItalian social solidarity cooperative in E-PAC consortium for retirement transition support.
• Stad Nyíregyháza (Hungary)minorStrategic or Co-development PartnerMunicipality in Hungary participating in E-PAC project addressing demographic change challenges.
• IVN NatuureducatiecoreStrategic or Co-development PartnerDutch nature education organization co-organizing FLOWER project workshops in Netherlands, focusing on sensory nature engagement for elderly.
• CEOMA (Spain)minorStrategic or Co-development PartnerSpanish elderly organization testing FLOWER project nature workshops, focusing on intergenerational bonds and environmental awareness.
• Spominčica Alzheimer SloveniëminorStrategic or Co-development PartnerAlzheimer's Slovenia testing therapeutic nature activities including rock painting and tree identification walks.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Het Nederlandse Rode Kruis: Dutch Red Cross chapter providing community health, social support, and volunteer-led programs for vulnerable groups including elderly; comparable volunteer-led welfare support for isolated elderly populations.
• Leger des Heils Nederland: Larger Dutch Salvation Army organization providing broader welfare services including elderly care, social support, and community programs; comparable elder support activities but with a much wider portfolio.

Direct peers

• Nationaal Ouderenfonds: Dutch charity foundation (predecessor organization where Gouden Dagen's founder Jan Romme previously worked) focused on combating loneliness and improving quality of life for elderly in the Netherlands through activities and programs.
• Mezzo: Dutch association for informal caregivers supporting those caring for elderly and chronically ill; complementary mission in supporting the elderly ecosystem and caregiver networks in the Netherlands.
• Stichting De Zonnebloem: Dutch nonprofit organizing activities, excursions, and social contact for elderly (especially those with physical disabilities); operates a similar activity-based model to combat isolation through volunteer-led events.
• KBO-PCOB: Largest Dutch association for seniors, providing social activities, lobbying, and services for older members; comparable in targeting Dutch elderly with social and welfare programming through a member-based structure.
• Stichting Present: Dutch foundation mobilizing volunteers for practical help and companionship for vulnerable people including elderly; comparable volunteer-broker model connecting institutions with trained volunteer coordinators.
• Humanitas Nederland: Large Dutch volunteer-driven organization running programs for elderly including buddy support, escort services, and home visits; directly comparable in mission and volunteer-led delivery model for combating loneliness among seniors.
• ANBO: Dutch member association for seniors offering services, advice, and activities to combat loneliness and support independent living; directly comparable target audience and mission overlap.
• Resto VanHarte: Dutch nonprofit operating community dining rooms where volunteers serve meals to neighborhood residents including elderly, with explicit goal of reducing social isolation; comparable volunteer-led, locality-based model for elderly well-being.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GoudenDagen
• YouTubeyoutube.com/channel/UCKTR4uvq5OyPj4JPOBPOC0g
• Facebookfacebook.com/GoudenDagen
• LinkedInlinkedin.com/company/stichting-gouden-dagen
• Instagraminstagram.com/stichtinggoudendagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Gouden Dagen