Saramonic
- Company typePrivate
- Founded2012
- HeadquartersShenzhen, China
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Saramonic firmographics
Firmographics- Name
- Saramonic
- Legal name
- Shenzhen Jiayz Photo Industrial Ltd.
- Website
- https://saramonic.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Saramonic industry classification
Industry- Product category
- Professional Audio Equipment
- NAICS
- Audio and Video Equipment Manufacturing (334310), Other Communications Equipment Manufacturing (33429)
- SIC
- Household Audio & Video Equipment (3651), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
- akta.pro secondary industries
- Microphones, Headsets & Audio Input Devices (HDACAFAH), Audio for Cameras (On-camera Mics, Wireless Mics, Recorders) (CRACAPAH), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)
Keywords
Where Saramonic is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Saramonic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Consumer: Sale of wireless microphones, studio microphones, and portable audio products to individual content creators, vloggers, podcasters, and mobile filmmakers through e-commerce and retail channels
- Hardware Sales - Professional: Sale of professional intercom systems, UHF wireless microphone systems, and mixing equipment to film/TV production companies, broadcasters, and event production teams through dealer network and direct sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Saramonic Air SE - Entry-level wireless microphone |
| Unit Pricing | Pay-as-you-go | Professional Intercom Systems |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Saramonic product offering
Product offeringCore offering
Saramonic designs, manufactures, and sells professional audio equipment including wireless microphones, full-duplex intercom headsets, studio and shotgun microphones, audio mixers, and monitoring headphones. The product portfolio serves both individual content creators (vloggers, podcasters, YouTubers) through consumer-priced wireless microphone systems and professional film/TV production teams through high-end UHF wireless and intercom solutions. The company develops proprietary AI-powered ClearTalk noise cancellation and operates a 10,000m² integrated R&D and production center in Shenzhen.
Product overview
Saramonic is a global audio brand offering professional audio equipment since 2012, providing a comprehensive portfolio of microphones, wireless systems, intercom headsets, mixers, and accessories for content creators, filmmakers, podcasters, vloggers, and professional production teams. The product lineup centers on three core categories: (1) Wireless Microphones including the Ultra and K9 UHF systems for professional cinematography with timecode and 32-bit float recording, the Air SE and Air for mobile creators with AI noise cancellation, and the Blink500 B2+, Blink500 T4, and BlinkMe series for versatile content creation; (2) Intercom Systems featuring the WiTalk9 X, WiTalk9, and WiTalk9 SE full-duplex wireless headsets with ClearTalk AI noise cancellation technology for team communication during productions; and (3) Studio and Professional Equipment including SR-BV series studio microphones, Saramonic SG Mic and SoundBird shotgun microphones, BlinkMixer and MV-Mixer audio mixers, and SR-BH700 monitoring headphones. Accessories include the TC-NEO wireless timecode generator, camera adapters, and the WiTalk9 Link Cable Kit for system expansion. The products serve industries including professional filmmaking, broadcasting, podcasting, vlogging, interviews, and live events.
Differentiator
Problem solved
Functional benefit
Products and services
- WiTalk9 X 9-person modular full-duplex wireless intercom system featuring an industry-first modular construction allowing users to switch between single-ear, dual-ear, or helmet-ready configurations. Weighs 172 grams with up to 12 hours battery life and 1,300 feet range using 1.9 GHz DECT technology, targeted at professional film, TV, and broadcast production teams.
- WiTalk9 Full-duplex wireless intercom headset system with ClearTalk noise cancellation technology and dual antennas for high-quality voice communication within teams over long distances up to 500 meters, targeted at film crews and broadcast production teams.
- WiTalk9 SE
Quantifiable outcome
- 40dB noise reduction with AI noise cancellation
- +4 more outcomes
Companies that use Saramonic
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Saramonic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Saramonic partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Saramonic competitors and assessment
Company assessmentDirect peers
- BOYA: BOYA is a Shenzhen-based direct competitor in budget consumer and prosumer wireless lavalier microphones, targeting the same YouTuber, vlogger, and mobile creator segment as Saramonic's Air and Blink500 lines with aggressive pricing.
- RØDE Microphones: RØDE is the most direct competitor in wireless lavalier/mic systems for content creators (Wireless GO series) and competes with Saramonic's Air SE, Air, and Blink500 lines on Amazon and in creator channels. Both brands target YouTubers, podcasters, and mobile filmmakers at overlapping price points.
- Hollyland Technology: Hollyland's Solidcom and Mars series are the closest direct competitors to Saramonic's WiTalk9 intercom and K9/Ultra wireless microphone product lines. Both serve film crews, broadcasters, and event production teams with comparable full-duplex intercom and pro wireless audio systems.
- Godox (MoveLink / VDS): Godox's MoveLink wireless microphone series directly competes with Saramonic's Air and Blink500 lines in the budget-to-mid content creator market, often sold through the same photography/video retailer channels.
- DJI (Mic Series): DJI's Mic 2 and Mic Mini directly compete with Saramonic's Air SE and Air consumer wireless microphones for the same content creator and mobile filmmaking segments, with overlapping retail and influencer marketing channels.
Broad incumbents
- Tascam: Tascam competes with Saramonic in portable audio recording, mixers, and prosumer wireless systems for podcasters, musicians, and field recordists, overlapping with Saramonic's Mixers (MV-Mixer, BlinkMixer) and Studio Microphone categories.
- Sennheiser: Sennheiser is a broad incumbent in pro audio, competing with Saramonic across wireless microphones (EW series), studio microphones, and headphones. Its consumer division (now Sonova) overlaps with Saramonic's content creator and mobile audio lines.
- Shure: Shure is an established incumbent in professional wireless microphone systems (SLX-D, ULX-D, Axient) and intercom-equivalent products, competing with Saramonic's K9 and Ultra lines in broadcast, live sound, and film production markets globally.
- Audio-Technica: Audio-Technica is a broad incumbent in pro and consumer microphones (AT Series, System 10 wireless), directly competing with Saramonic across studio mics (SR-BV series), wireless systems, and headphones (SR-BH700).
- Sony (Professional Audio): Sony's UWP-D wireless microphone series and ECM professional mic lineup compete with Saramonic's K9 and Shotgun microphone (SG Mic, SoundBird) products in broadcast and ENG production environments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Saramonic social profiles
Digital presenceSaramonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saramonic leadership team
Management profileNumber of profiles
Saramonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saramonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saramonic
What does Saramonic do?
Saramonic designs, manufactures, and sells professional audio equipment including wireless microphones, full-duplex intercom headsets, studio and shotgun microphones, audio mixers, and monitoring headphones. The product portfolio serves both individual content creators (vloggers, podcasters, YouTubers) through consumer-priced wireless microphone systems and professional film/TV production teams through high-end UHF wireless and intercom solutions. The company develops proprietary AI-powered ClearTalk noise cancellation and operates a 10,000m² integrated R&D and production center in Shenzhen.
Is Saramonic a public or private company?
Saramonic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saramonic founded?
Saramonic was founded in 2012. It employs 501 to 1,000 people.
Where is Saramonic based?
Saramonic is headquartered in Shenzhen, China, in the Asia region.
How does Saramonic make money?
Two revenue lines are on record. Hardware Sales - Consumer is the primary driver. The others are hardware Sales - Professional.
Who are Saramonic's main competitors?
Direct peers on record are BOYA, RØDE Microphones, Hollyland Technology, Godox (MoveLink / VDS) and DJI (Mic Series). Broad incumbents are Tascam, Sennheiser, Shure, Audio-Technica and Sony (Professional Audio).
Does Saramonic have an API?
No public API is recorded for Saramonic.
What industry is Saramonic in?
Saramonic's product category is Professional Audio Equipment. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors), with a secondary code of HDACAFAH, Microphones, Headsets & Audio Input Devices. Its NAICS code is 334310 and its SIC code is 3651.