What Godox does

Godox Photo Equipment Co., Ltd. is a privately held Chinese manufacturer of professional and consumer lighting equipment headquartered in Shenzhen, operating through a dual-brand architecture. The KNOWLED sub-brand targets professional cinematographers and film/broadcast production with high-power COB fixtures (MG6K, MG2400Bi, MG2400R, MG1200Bi/R), panel lights (P1200R/P600R Hard PRO, P600Bi Hard), pixel-mappable tube lights (TP2R/4R/8R), air tube lights (AT200Bi), and creative bulbs (C5R/C7R/C10R), while the Godox brand addresses photographers and content creators with broader imaging accessories. Core technology centers on advanced COB LED systems with proprietary G-Mount accessory compatibility, IP65 weatherproofing, CRI/TLCI 96+ color fidelity, and industry-standard control integration including DMX512 with RDM, LumenRadio CRMX, Art-Net/sACN, and Bluetooth mesh control via the Godox Light and KNOWLED mobile applications.

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce (godox.com, knowled.com) with a global distributor network via its formal "Become a Distributor" program and consumer electronics retail channels, serving customers in 100+ countries. Revenue is generated primarily through hardware sales across a tiered price spectrum ranging from sub-$50 specialty cameras (C100 light meter camera, ¥199) to high-end cinema fixtures, complemented by an extensive accessory ecosystem (LiteFlow reflectors, BeamLight systems, motorized Fresnel GF18M, projection attachments, softboxes) that drives recurring attach revenue beyond initial fixture purchases. Recent 2025 launches include the Cube-C wireless microphone ($119) and multiple flagship KNOWLED fixtures, indicating product line expansion into adjacent audio and imaging categories alongside deepening of the professional cinema portfolio.

Name

Godox

Legal name

Godox Photo Equipment Co.,Ltd.

Website

https://knowled.com

Company type

Private

Operating status

Operating

Short description

Godox is a Shenzhen-based manufacturer of professional LED lighting systems (KNOWLED sub-brand) and consumer photography equipment, serving cinematographers, film/broadcast production, content creators, and photographers globally with COB lights, panels, tubes, accessories, and wireless control apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional LED Lighting Equipment Sales: Godox generates revenue primarily through the sale of professional LED lighting equipment including COB lights, panel lights, tube lights, and accessories under the KNOWLED brand for cinematography and photography professionals. Products range from entry-level to high-power professional fixtures.
2. Audio Equipment Sales: Revenue from wireless microphone systems like the Cube-C and Cube Combo targeting content creators. Starting price of $119 with premium features like 24-bit audio quality and 40-hour battery life.
3. Specialty Camera Equipment: Sale of specialty photography equipment including the C100 palm-sized camera (approximately $29/¥199) featuring dual functionality as a light meter for film photographers.
4. Accessories and Light Shaping Tools: Extensive accessory ecosystem including softboxes, reflectors, Fresnel lenses, projection attachments, light shapers, and mounting systems sold separately to complement core lighting equipment purchases.
5. KNOWLED App and Control Systems: Mobile application for wireless lighting control, though the app itself appears to be offered as a complementary service to support hardware sales rather than a standalone revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Godox designs, manufactures, and sells professional and consumer LED lighting equipment, camera flashes, continuous lights, wireless microphones, and specialty cameras under the Godox, KNOWLED, PaletteLab, and Litemons brands. The company's core products are cinema-grade LED lighting fixtures (COB lights, panel lights, tube lights, flexible mats) and light-shaping accessories targeting professional cinematographers, film production studios, content creators, and photography professionals worldwide.

Product overview

Godox Photo Equipment Co., Ltd. is a Chinese lighting equipment manufacturer offering a comprehensive portfolio of professional LED lighting solutions. The product lineup is organized under the premium KNOWLED professional series, which includes high-power COB lights (MG2400Bi, MG2400R, MG6K, MG1200Bi, MG1200R), daylight and bi-color fixtures (M600D, M300D, M200D, M300Bi, M200Bi, M600Bi), panel lights (P1200R Hard PRO, P600R Hard PRO, P600Bi Hard, P300R, P600R), tube lights (TP2R, TP4R, TP8R), air tube lights (AT200Bi), and ambient/creative lights (C7R, C10R, C5R). Supporting the core lighting are G-Mount accessories (reflectors, Fresnel lenses, projection attachments, softboxes), LiteFlow cinematic reflector system, BeamLight parallel light system, and Adjustable Diffusers. Control is enabled through proprietary apps (Godox Light App, KNOWLED App) with native integration to industry standards (DMX512, LumenRadio CRMX, Art-Net/sACN, Bluetooth). Godox also produces audio equipment (Cube-C wireless microphone) and specialty cameras (C100 light meter camera).

Differentiator

Problem solved

Functional benefit

Brands

• KNOWLED™: Professional-grade LED lighting product line for cinematography and film production, featuring high-output COB lights, panel lights, and accessories designed for professional studio use.
• PaletteLab
• Litemons

Products and services

• KNOWLED MG2400Bi Bi-Color LED Light 2600W full-output bi-color LED light with 2900W input power using advanced COB technology, featuring IP65 waterproof rating on both light body and controller, G-Mount system, and 8-meter control cable. Designed for professional film production and broadcast cinematography.
• KNOWLED MG2400R Full-Color RGB LED Light 2650W full-color RGB LED light delivering bright punchy white and vivid saturated color with 1800K-10000K CCT range, G/M adjustment, IP65 weather resistance, and full G-Mount ecosystem compatibility. Designed for professional cinematography requiring vivid color and high output.
• KNOWLED MG6K Bi-Color LED Light 4300W/4150W bi-color LED light surpassing brightness of traditional 6kW HMI fixtures with instant-on operation, IP65 weather resistance, and 75% improvement in heat dissipation efficiency. Designed for high-end film production requiring HMI-class brightness with LED efficiency.
• KNOWLED MG1200Bi Bi-Color LED Light 1200W bi-color LED light in the KNOWLED professional series featuring G-Mount accessory compatibility and IP65 waterproof rating. Designed for professional cinematography and film production.
• KNOWLED MG1200R Full-Color LED Light 1600W full-color LED point light with 1800K-10000K CCT range, 0.1% smooth dimming, flicker-free performance at high frame rates, built-in LumenRadio CRMX, and full G-Mount compatibility. Designed for versatile, precise lighting in professional cinematography.
• KNOWLED P1200R Hard PRO / P600R Hard PRO Full-Color RGB LED Panels Full-color RGB LED panel lights with IP65 weatherproof rating, 1800K-10000K CCT range, adjustable green-magenta shift, and comprehensive light-shaping accessory ecosystem. P1200R Hard PRO delivers 1300W in 2x1 format with CRI 96+ and TLCI 98+. Designed for professional cinematic production.
• KNOWLED P600Bi Hard Bi-Color LED Panel 650W bi-color LED panel in 30cm×30cm format with 2800K-6500K CCT range, CRI/TLCI over 96, IP65 rating, 0.1% dimming increments, and aerospace-grade heat dissipation. Achieves 93,800Lux at 1 meter. Designed for professional production requiring high-output panel lighting.
• KNOWLED TP2R/TP4R/TP8R RGBWW Pixel Tube Lights RGBWW pixel tube lights available in three lengths (2', 4', 8') with 2000K-10000K CCT range, high pixel density for pixel mapping, CRMX/DMX/Bluetooth control, and IP65 waterproof rating. Support 8-bit and 16-bit control modes with built-in pixel effects including chase, flow, and fade. Designed for cinematic production and creative lighting scenarios.
• KNOWLED AT200Bi Air Tube Light 210W air tube light combining LED mat with inflatable softbox for soft, even, shadow-free illumination. Features IP65 weather resistance, 2700K-8500K CCT range, and modular design with separable components. Designed for professional production requiring portable soft lighting.
• KNOWLED M600D Daylight LED Light 600W daylight-balanced LED light with Bowens mount compatibility for versatile light-shaping options in professional video and film production. Designed for studio and location shoots requiring high-output daylight-balanced light.
• KNOWLED M300D/M200D Daylight LED Lights Daylight-balanced LED lights with 330W (M300D) and 230W (M200D) power output, CRI ≥96, TLCI ≥97, multiple control methods including DMX512, 2.4G wireless, and Bluetooth, with Bowens mount compatibility. Designed for professional video production.
• KNOWLED M300Bi/M200Bi Bi-Color LED Lights Bi-color LED lights with 2800K-6500K CCT range, 360W (M300Bi) and 230W (M200Bi) power output, 21 built-in FX effects, multiple control options, and Bowens mount compatibility. Designed for creative lighting flexibility in professional production.
• KNOWLED M600Bi Bi-Color LED Light 600W bi-color LED light with 2800K-6500K variable color temperature range inheriting M600D quality with smooth CCT adjustment for matching ambient light or other fixtures on set. Designed for professional cinematography requiring flexible color temperature control.
• KNOWLED AM1600R Full-Color LED Inflatable Mat Light Full-color LED inflatable mat light with 1600R rating for portable soft light solutions. Designed for professional film production requiring lightweight, transportable soft lighting setups.
• KNOWLED F400R/F800R Flexible LED Mat Lights Full color flexible LED mat lights for portable and adaptable lighting solutions. Designed for professional production requiring flexible, shapeable light sources.
• KNOWLED C7R RGBWW Creative Bulb 7W RGBWW creative bulb with built-in 7.6V/1300mAh battery, 2000K-10000K CCT range, CRI 96, TLCI 97. Features music mode for beat-synchronized lighting and Bluetooth app control for multi-light setups. Designed for creative ambient lighting in professional and residential settings.
• KNOWLED C10R RGBWW Creative Bulb 10W RGBWW creative bulb without built-in battery, offering higher output than C7R. Features 2000K-10000K CCT range, CRI 96, TLCI 97, and flexible AC/DC power options via E26/E27 compatibility. Designed for creative ambient lighting applications.
• KNOWLED C5R RGBWW Panel Light Palm-sized RGBWW panel light with 5W power output, 2500K-8500K CCT range, CRI 96, TLCI 97. Features 169g weight, built-in 3000mAh battery with 2-hour runtime, magnetic stripe, wireless charging, and 39 built-in cinematic FX effects. Designed for content creators and professional photographers seeking portable lighting.
• Godox Light App Wireless lighting control application based on mesh Bluetooth technology supporting iOS and Android. Features include multi-light grouping, HSI/RGB/X-Y/GEL color adjustment modes, color picker, FX effects, favorites saving, and data import/export for team workflows. Available for free download. Designed for professionals and content creators managing complex multi-light setups.
• Godox Cube-C 2.4GHz Wireless Microphone System Ultra-compact 2.4GHz wireless microphone system with 24-bit audio quality, 40-hour battery life with charging case, 300-meter transmission range, and dual-mode noise reduction. Designed for content creators across cameras, desktops, and mobile devices.
• Godox C100 Palm-Sized Camera Palm-sized transparent viewfinder camera priced at approximately $29 (¥199), weighing just 65g. Features USB-C charging, accepts 128GB micro SD cards, records video continuously for up to 1.5 hours, offers multiple aspect ratios, and functions as a light meter for film photographers. Currently announced for Chinese market only.
• KNOWLED LiteFlow Cine Reflector System Cine lighting reflector system with only 3% power loss for high-quality light reflection. Features D1/D2/D3/D4 diffusion types, five size options (7, 15, 25, 50, 100) for various beam spread effects, and rail structure with guide slot design for easy installation and angle adjustment. Designed for professional cinematography requiring precise light shaping.
• KNOWLED BeamLight System Parallel light optical system for long-distance lighting applications. Includes BeamLight Max60/90 attachments that deliver 5° cinematic-grade parallel light beams with superior optical efficiency. Designed for professional film production requiring concentrated, long-throw lighting.
• KNOWLED GP Series Projection Attachments Projection attachment system including GP-QB, GP-SKID, GP19K/26K/36K models for precise light projection, gobo pattern creation, and architectural lighting effects. Designed for professional cinematography and theatrical productions requiring precise pattern projection.
• KNOWLED Fresnel Lenses (GF14/GF18M) Fresnel lens attachments for focusing and concentrating light output. The GF18M is a motorized Fresnel lens offering motorized adjustment of beam angle for precise light control in professional cinematography.
• KNOWLED Softbox Series (MG/M/MS Series) Professional softbox lineup including GS33/34/44, GO4/5, GP3/4/5, GL3/4/7 models. Features Bowens mount compatibility, aluminum ring adaptors, and rectangular and octagonal shapes in various dimensions for light softening and diffusion. Designed for professional photography and cinematography.
• KNOWLED MGR Series Reflectors High-efficiency reflectors including MGR15, MGR20, MGR30, MGR45 for G-Mount fixtures. Designed for optical efficiency enhancement and minimal light loss when paired with KNOWLED COB lights.

Quantifiable outcome

• MG2400Bi achieves 2600W full output across all color temperatures (2800K-6500K), matching traditional 4K PAR and 6K Fresnel lights at significantly reduced power consumption of 2900W input
• +6 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature13 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Quasar Science: Quasar Science manufactures high-CRI LED tube lights for cinema and TV, directly competing with Godox's TP-series tubes on pixel control, color accuracy, and set-friendly form factors.
• SmallRig: SmallRig is a Chinese manufacturer of camera rigs, lighting, and accessories for independent filmmakers and content creators, with an expanding LED lighting line that increasingly overlaps Godox's compact creator products.

Broad incumbents

• ARRI: ARRI is the legacy premium German manufacturer of cinema lighting (SkyPanel, Orbiter) and cameras, dominating high-end film and broadcast rentals and serving as the benchmark Godox positions its KNOWLED products against on price-performance.
• Litepanels: Litepanels (part of Vitec Group) is a pioneer in LED cinema lighting (Gemini, Astra series) used widely in broadcast and film; comparable to Godox's professional panel and COB range but part of a broader Vitec portfolio.

Direct peers

• Profoto: Profoto is a Swedish manufacturer of professional strobe and continuous LED lighting for photography studios, overlapping with Godox's professional photography and content creation segments at premium price points.
• Nanlite: Nanlite (Guangdong) is a Chinese LED lighting manufacturer offering COB lights, panels, and tube lights at price points and feature sets that directly overlap Godox's M-series and P-series professional products.
• Came-TV: Came-TV is a Chinese professional video/cinema lighting and accessories manufacturer with comparable Boltzen and COB Fresnel products targeting the same indie cinematographer segment as Godox.
• Falcon Eyes: Falcon Eyes is a Hong Kong-based maker of studio LED and fluorescent lighting for photographers and videographers, offering comparable panel and ring lights at overlapping price points with Godox's consumer/enthusiast products.
• Astera: Astera is a German manufacturer of battery-powered LED tube and pixel lighting for film and live events, directly comparable to Godox's TP-series RGBWW pixel tubes on feature set, CRMX/DMX control, and target customer (gaffers, DPs, rental).
• Aputure: Aputure is a Shenzhen-based manufacturer of professional LED lighting for cinema and content creation with comparable COB (LS series), tube (MT series), and panel (Nova) products targeting the same cinematographer and creator customers as Godox's KNOWLED line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/GodoxGlobal
• YouTubeyoutube.com/@Godox
• Facebookfacebook.com/godoxglobal
• LinkedInlinkedin.com/company/godox
• Instagraminstagram.com/godox_official

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Godox