La Cité Jardins
La Cité Jardins is a French social housing company (Société Anonyme d'HLM) and subsidiary of Groupe Promologis that manages 8,043 rental units across 120 communes in Occitanie, serving students, families, seniors, medico-social structures, and emergency housing tenants. It also runs the Zelidom brand for affordable property ownership via PSLA and BRS programs.
- Company typePrivate
- Founded1934
- HeadquartersBlagnac, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What La Cité Jardins does
La Cité Jardins is a French social housing company (Société Anonyme d'HLM) headquartered in Blagnac, operating in the Occitanie region as a subsidiary of Groupe Promologis. The company manages a portfolio of 8,043 rental housing units spread across 120 communes, serving a vertically segmented tenant base that includes students and young professionals under 30, families, seniors aged 55+, medico-social structures, and households in emergency housing situations. Its core product is regulated social rental housing, with ancillary revenues from parking/garage and commercial space rentals.
In parallel with rentals, La Cité Jardins operates the Zelidom sub-brand for property accession, which channels buyers into PSLA (Location-Accession), Bail Réel Solidaire (BRS), and existing-property purchases, supported by government subsidies and partnerships with developers such as Angelotti Promotion, Sporting Promotion, and Green City Immobilier. The technology stack is modest — a corporate website with Matomo analytics, Axeptio cookie consent, and iOS/Android tenant apps built on an Aareon backend — with no proprietary AI or advanced platforms disclosed. Rents are regulated and below market, starting around €384/month for studios (T1) up to €622/month for furnished T3 units, with no application or agency fees; revenue economics also include €47M of investment activity in 2024 and a social capital base of €74.5M.
The business model is that of a regulated social landlord: recurring rental income from a diversified tenant base, one-time revenues from property sales via Zelidom, plus minor recurring commercial and parking income. Customer acquisition runs through a direct-to-consumer channel — website, mobile apps, physical agencies, and integration with the official government housing request portal — supplemented by referral partnerships with local authorities and social services. Governance sits with a Conseil d'Administration under Emile Noyer (President) and Françoise Cadars (Directrice Générale), with the parent group Promologis providing shared financing and operational scale.
La Cité Jardins firmographics
Firmographics- Name
- La Cité Jardins
- Legal name
- LA CITÉ JARDINS
- Website
- https://lacitejardins.fr
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Cité Jardins is a French social housing company (Société Anonyme d'HLM) and subsidiary of Groupe Promologis that manages 8,043 rental units across 120 communes in Occitanie, serving students, families, seniors, medico-social structures, and emergency housing tenants. It also runs the Zelidom brand for affordable property ownership via PSLA and BRS programs.
- Ownership category
- akta.pro rank
La Cité Jardins industry classification
Industry- Product category
- Social Housing / Affordable Rental Housing
- NAICS
- Residential Property Managers (531311), Continuing Care Retirement Communities (623311)
- SIC
- Lessors Of Real Property, Nec (6519), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where La Cité Jardins is headquartered
LocationHeadquarters
- HQ city
- Blagnac
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Cité Jardins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Social Housing Rentals: Primary revenue stream from rental of social housing units including apartments and houses for various target segments (students, seniors, families, medico-social). Rents are payable in arrears and vary by unit type and location.
- Property Sales (Accession à la propriété): Property ownership programs including PSLA (Location-Accession - a government-subsidized rent-to-buy scheme) and direct purchase of new or existing properties. Zelidom brand handles property sales with advantages including no agency fees, reduced notary fees, and potential zero-interest loans.
- Parking and Garage Rentals: Rental of parking spaces and garages to both tenants and non-tenants.
- Commercial Space Rentals: Rental of commercial premises as an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | T1 (Studio) apartments starting from €384/month cc |
| Subscription | Monthly | T2 apartments starting from €410/month cc |
| Subscription | Monthly | T3 apartments starting from €504/month cc |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
La Cité Jardins product offering
Product offeringCore offering
La Cité Jardins is a French social housing company (Société Anonyme d'HLM) that develops, manages, and rents affordable housing across the Occitanie region. It operates 8,043 rental units across 120 communes serving students, families, seniors, and vulnerable populations, and facilitates subsidized home ownership through its Zelidom brand.
Product overview
La Cité Jardins is a social housing company (Société Anonyme d'HLM) and subsidiary of Groupe Promologis, providing a comprehensive range of housing solutions across the Occitanie region of France. The company's portfolio centers on rental housing with specialized offerings for distinct population segments including students and young professionals (under 30), families, seniors (55+), medical-social structures, and emergency housing situations. For property ownership, the company operates through the Zelidom brand offering new-build acquisition via Location-Accession (PSLA) and existing property purchases. Additional services include parking/garages and commercial spaces. The company manages 8,043 rental units across 120 communes with €47M invested in 2024. Digital services include a private tenant portal and mobile applications for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Zelidom: Brand dedicated to property accession (home ownership) under the Promologis Group.
Products and services
- Rental Housing (Locations) Social housing rental services offering dwellings for students, young professionals, families, seniors, medical-social structures, and emergency situations across 120 communes in Occitanie with 8,043 rental units.
- Student & Young Professional Housing Specialized rental housing for students and young professionals under 30, including furnished apartments (T1, T2, T3) across Occitanie.
- Senior Housing (Résidences Seniors) Dedicated housing for seniors (55+) designed to promote well-aging, autonomy, and social connection, with elevators, accessible design, communal rooms, and activities.
- Family Housing Rental housing solutions for families with various dwelling types (T2 to T5+) across the Occitanie territory.
- Medical-Social Housing Specialized housing solutions for medical-social structures and people with disabilities, including inclusive residences with adapted dwellings and support services.
- Emergency Housing Emergency and temporary housing solutions for individuals and families in urgent need of accommodation.
- Property Ownership - New Build (PSLA) Home ownership via Location-Accession (PSLA), allowing households to become owners of new properties with zero agency fees, potential zero-interest loans, and reduced notary fees.
- Property Ownership - Existing (Ancien) Property acquisition in the existing housing stock with no agency fees, reduced notary fees, and financial assistance for energy renovation works.
- Parking & Garages Rental parking spaces and garages available to both tenants and non-tenants.
- Commercial Spaces Commercial rental premises available for businesses across the Occitanie region.
- Zelidom Brand dedicated to property accession under the Promologis group, offering PSLA, Bail Réel Solidaire (BRS), and existing-property acquisition, with events like 'RDV de l'immo' and operations like 'Les Zelidays'.
- Private Tenant Space (Espace Locataire) Online tenant portal for updating insurance certificates, consulting balances, paying rent online, downloading receipts, and accessing contacts.
- Mobile Application (iOS/Android) Mobile app on App Store and Google Play for tenants to access their private space and services on the go.
- Résidence Baptiste Pastor Senior residence in Saleilles (66) offering 62 dwellings (45 T2 and 17 T3) designed to promote well-aging, with elevators, parking, communal room, and a social link facilitator.
- Résidence Le Libron Rental residence in Vias (34) with 33 dwellings: 26 apartments (11 T2 & 15 T3) and 7 T4 villas, all with outdoor spaces, developed with Angelotti Promotion.
- Cité Internationale Université de Toulouse Student and researcher housing complex with 384 dwellings, coworking space, 200-seat conference room, sports hall, restaurant, and 180 parking spaces, in partnership with Université Fédérale Toulouse Midi-Pyrénées.
Quantifiable outcome
- No application fees or agency fees for tenants
- +2 more outcomes
Companies that use La Cité Jardins
Customer profileSegments5 records
Ideal customer profiles5 records
La Cité Jardins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Cité Jardins partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and minor.
- Angelotti Promotion / Angelotti Groupe ImmobiliermajorReal estate developer partner for new housing construction projects. Collaborated on Résidence Le Libron in Vias (34) with 33 housing units (26 apartments T2 & T3 and 7 villas T4), inaugurated in May 2025.
- Association Les TisseurscoreSocial integration association providing a 'Tisseuse de Liens' (social link facilitator) at Baptiste Pastor residence in Saleilles to accompany seniors, organize activities, and encourage social exchanges.
- Action LogementmajorCollaboration with Action Logement for the FJT (Foyer Jeunes Travailleurs) project in Blagnac, providing 60 T1 housing units for young workers near Saint-Exupéry high school.
- Association Thierry AlbouycorePartnership with Association Thierry Albouy for inclusive housing projects. Collaborated on Résidence Inclusive Galois in Béziers with 30 adapted apartments for people with disabilities, opening in 2025.
- Université Fédérale Toulouse Midi-PyrénéescorePartnership with the University for the Cité Internationale Université de Toulouse project comprising 383+ student/researcher housing units with coworking spaces, conference hall, sports facilities, and restaurant.
- PapernestminorConvention signed with Papernest startup to simplify administrative procedures for tenants moving in or out, including address changes and service subscriptions. Free service for tenants, paid by suppliers.
- Groupe PromologiscoreLa Cité Jardins is a subsidiary of Groupe Promologis, sharing the same mission of facilitating access to housing to promote employment and territorial economic attractiveness. As part of the group, La Cité Jardins benefits from shared resources, expertise, and financing capabilities.
- La RemiXerieminorLocal ressourcerie (second-hand goods reuse center) in Colomiers providing services to empty apartments and caves for social housing providers, part of sustainability and circular economy initiatives.
- Ecotone - Recherche et EnvironnementminorEnvironmental consulting firm partnering on urban biodiversity projects, including planting workshops with residents to transform common areas into ecological gardens.
- SERPEminorLandscaping service provider collaborating on green space development projects, including tree and shrub planting workshops with tenants.
- AltéalminorSocial housing provider that rents retail space to La RemiXerie at attractive rates and supports the association through purchases of reused objects for staff.
- Cité InternationalecoreCollaborative project with Cité Internationale for international student and researcher housing, including specialized services like coworking spaces and researcher club.
- Sporting PromotionminorReal estate developer partner for Résidence Rosso in Castanet-Tolosan (31) comprising approximately 50 housing units mixing collective apartments and individual villas.
- Green City ImmobilierminorReal estate developer partner for Résidence Les Jardins du Cardinal in Labège (31), a 46-unit senior residence (T2-T3) with common room and shared garden.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
La Cité Jardins competitors and assessment
Company assessmentBroad incumbents
- Groupe Promologis: Parent company of La Cité Jardins and the largest HLM operator in the Occitanie region. Operates a broader portfolio of social housing across multiple subsidiaries, with shared services, capital, and policy access — making it the most directly comparable peer for unit economics, tenant programs, and government relationships.
- CDC Habitat: One of France's largest HLM operators, subsidiary of Caisse des Dépôts. Provides social and intermediate housing nationally with a comparable mix of rentals, PSLA programs, and senior residences, and benefits from the same institutional financing channels as La Cité Jardins.
- Immobilière 3F: Major national HLM operator (Action Logement group) managing over 200,000 social housing units. Comparable in offering affordable rentals, intermediate housing, and senior residences, with similar reliance on state and Action Logement financing.
- ICF Habitat: SNCF Group's HLM subsidiary operating social housing nationwide, including student, family, and senior offerings. Comparable in regulated structure, public-group ownership, and diversified life-stage housing programs.
- Batigère: Federation of HLM cooperatives in eastern France, with national presence across social rentals, intermediate housing, and senior residences. Comparable in regulated HLM model, government financing access, and diversified tenant segments.
Direct peers
- Erilia: Regional HLM operator active in southern France including parts of Occitanie, providing social rental housing, senior residences, and accession programs. Directly comparable in tenant mix, portfolio size, and product segments (student, family, senior).
- Valloire Habitat: HLM operator in the Occitanie and Nouvelle-Aquitaine regions, providing affordable rentals, senior residences, and accession programs. Most direct geographic peer to La Cité Jardins with similar tenant mix and product offerings.
- Logirem: Social housing operator in southern France (Bouches-du-Rhône, PACA) with comparable portfolio of family, student, and senior rentals. Operates under the same French HLM regulatory framework and government financing channels.
Regional players
- Inolya: HLM operator serving Calvados and the Normandy region, providing social rentals, senior residences, and accession programs. Comparable in regulated structure, product segments, and public-purpose mission, though in a different geography.
- LogiOuest: Western France (Brittany, Pays de la Loire) HLM operator with a comparable mix of affordable rentals, senior residences, and family housing. Similar mid-sized HLM structure and government financing relationships, though serving a different territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
La Cité Jardins social profiles
Digital presenceLa Cité Jardins financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Cité Jardins leadership team
Management profileNumber of profiles
Profiles5 records
La Cité Jardins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Cité Jardins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Cité Jardins
What does La Cité Jardins do?
La Cité Jardins is a French social housing company (Société Anonyme d'HLM) that develops, manages, and rents affordable housing across the Occitanie region. It operates 8,043 rental units across 120 communes serving students, families, seniors, and vulnerable populations, and facilitates subsidized home ownership through its Zelidom brand.
Is La Cité Jardins a public or private company?
La Cité Jardins is a private company. It is classified as corporate owned and is currently operating.
When was La Cité Jardins founded?
La Cité Jardins was founded in 1934. It employs 51 to 100 people.
Where is La Cité Jardins based?
La Cité Jardins is headquartered in Blagnac, France, in the Europe region.
How does La Cité Jardins make money?
Four revenue lines are on record. Social Housing Rentals are the primary driver. The others are property Sales (Accession à la propriété), parking and Garage Rentals and commercial Space Rentals.
Who are La Cité Jardins's main competitors?
Broad incumbents on record are Groupe Promologis, CDC Habitat, Immobilière 3F, ICF Habitat and Batigère. Direct peers are Erilia, Valloire Habitat and Logirem. Regional players are Inolya and LogiOuest.
Does La Cité Jardins have an API?
No public API is recorded for La Cité Jardins.
What industry is La Cité Jardins in?
La Cité Jardins's product category is Social Housing / Affordable Rental Housing. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 531311 and its SIC code is 6519.