FLORIDA WELLNESS MEDICAL GROUP

What FLORIDA WELLNESS MEDICAL GROUP does

Florida Wellness Medical Group is a private, multidisciplinary medical practice group operating three physical clinic locations across the Tampa Bay region of Florida (Tampa, Trinity, and Zephyrhills). The practice delivers integrated, evidence-based, non-surgical care centered on chiropractic medicine and sports medicine, augmented by physical therapy, acupuncture, massage therapy, spinal decompression, and regenerative interventions including platelet-rich plasma (PRP) injections, shockwave therapy, joint injections, dry needling, and Manipulation Under Anesthesia (MUA). Certain services are location-specific — spinal decompression is offered only at Trinity, and acupuncture only at Zephyrhills — reflecting deliberate operational specialization across the three sites. The clinical team includes four named providers (Donny Morris, Stephen Unger, Yogita Singh, Ryan Klee) spanning chiropractic and medical disciplines.

The company serves four primary patient segments: auto accident and personal injury patients (leveraging Florida PIP insurance), athletes and sports enthusiasts, chronic pain sufferers, and wellness/prevention-focused individuals. Its core technology is the integration of multiple conservative treatment modalities under a single practice, supported by diagnostic imaging and X-rays for case assessment. Specialty procedures such as MUA and PRP distinguish it from single-modality competitors, and a community partnership with Tampa Bay Sun Football Club provides athlete-facing visibility.

Revenue is generated predominantly through fee-for-service clinical billing across multiple treatment modalities, with insurance and Personal Injury Protection (PIP) accepted alongside self-pay options (including federally required Good Faith Estimates for uninsured patients). A $59/month recurring massage membership introduces a modest subscription revenue layer. Marketing is conducted direct-to-consumer via the practice website, local SEO targeting Tampa/Trinity/Zephyrhills, patient testimonials, and the Tampa Bay Sun Football Club partnership. No funding rounds, acquisitions, or institutional investment are disclosed in the available source material.

Name

FLORIDA WELLNESS MEDICAL GROUP

Legal name

Florida Wellness Medical Group

Website

https://floridawell.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Wellness Medical Group is a private multidisciplinary chiropractic and sports medicine practice operating three Tampa Bay clinics, delivering integrated non-surgical care — including physical therapy, acupuncture, PRP, MUA, and spinal decompression — to auto injury, athlete, chronic pain, and wellness patients.

Ownership category

akta.pro rank

Product category

Chiropractic and Sports Medicine Services

NAICS

Offices of Chiropractors (621310), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Chiropractic care
• Sports medicine
• Physical therapy
• Auto injury treatment
• Pain management

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Healthcare Services: Revenue generated from providing chiropractic care, physical therapy, acupuncture, massage therapy, spinal decompression, PRP injections, and other treatment services. Services are billed per visit or treatment session, with insurance accepted including Personal Injury Protection (PIP) for auto accident patients.
2. Massage Membership Program: Monthly membership program at $59 per month providing one monthly massage tailored to member needs. Recurring subscription revenue from wellness-focused patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Florida Wellness Medical Group is a multidisciplinary medical practice that delivers conservative, non-surgical healthcare services centered on chiropractic medicine and sports medicine across three Tampa Bay locations (Tampa, Trinity, Zephyrhills). The practice integrates physical therapy, massage therapy, acupuncture, spinal decompression, PRP injections, shockwave therapy, dry needling, joint injections, and Manipulation Under Anesthesia (MUA) under one roof to treat auto accident injuries, sports injuries, and chronic musculoskeletal pain. Treatment plans are personalized based on diagnostic imaging, X-rays, and patient evaluations, with emphasis on restoring function and mobility rather than short-term symptom relief.

Product overview

Florida Wellness Medical Group is a multidisciplinary healthcare services practice offering integrated chiropractic care, sports medicine, and rehabilitation services across three locations in the Tampa Bay area. The core offering centers on chiropractic medicine for spinal health and pain relief, which is enhanced by complementary services including physical therapy, massage therapy, acupuncture (Zephyrhills), and spinal decompression (Trinity). Advanced treatment options include PRP injections, shockwave therapy, joint injections, dry needling, and Manipulation Under Anesthesia for chronic conditions. The practice specializes in treating auto accident injuries, sports injuries, and chronic musculoskeletal pain through a combination of conservative, non-surgical approaches designed to restore function and promote natural healing.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Medicine Primary chiropractic care service focused on spinal health, joint alignment, and nervous system function using manual adjustments and various techniques to relieve pain, increase mobility, and promote the body's self-healing capabilities. Offered to patients recovering from injury or managing chronic musculoskeletal pain.
• Sports Medicine & Chiropractic Integrated sports medicine and chiropractic care combining adjustments, functional rehabilitation, physiotherapy, and sports injury treatment to help athletes recover from injuries, restore movement, and improve athletic performance. Designed for athletes, active adults, and sports participants.
• Auto Accident & Injury Treatment Specialized motor vehicle injury treatment including whiplash, back pain, and soft tissue damage rehabilitation, with documentation and coordinated treatment plans for car accidents, motorcycle accidents, and personal injuries. Includes Personal Injury Protection (PIP) insurance billing.
• Physical Therapy Comprehensive physical therapy services including manual therapy, balance gait retraining, ultrasound therapy, electrical muscle stimulation, and spinal decompression therapy to restore mobility, strength, and function after injury.
• Acupuncture Traditional Chinese Medicine technique using needle insertion at specific body points to stimulate energy flow, promote healing, reduce pain, and improve circulation. Available at Zephyrhills location only.
• Massage Therapy

Quantifiable outcome

• 32% of athletes receiving chiropractic care experienced increased flexibility, speed, agility, and power during sports participation
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tampa Bay Sun Football ClubregionalGTM or Marketing PartnerOfficial Partner of Tampa Bay Sun Football Club. This partnership provides visibility to the local sports and athletic community in the Tampa Bay region, supporting the club while positioning Florida Wellness Medical Group as a trusted provider for sports medicine and athletic injury care.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Airrosti: Specialty MSK care provider combining manual therapy with active rehab across multiple clinics; closely comparable in evidence-based, non-surgical approach to chronic pain and injury recovery.
• The Joint Chiropractic: Largest US chiropractic franchise network with direct-to-consumer walk-in adjustments and membership-based pricing; comparable to Florida Wellness in core chiropractic service and recurring-revenue wellness positioning.
• Chiro One Wellness Centers: Multi-clinic chiropractic group offering integrated wellness and corrective-care plans; highly comparable on multidisciplinary service model, multi-site operation, and patient-membership orientation.
• BackFit Health + Spine: Multidisciplinary chain combining chiropractic, physical therapy, and massage under one roof across multiple Arizona locations — closely comparable in service bundling and direct-to-consumer positioning.

Broad incumbents

• Concentra (Select Medical): Occupational medicine and urgent care operator delivering injury care, physical therapy, and sports-medicine services; comparable in work/auto injury treatment and employer-channel relationships.
• Athletico (Pivot Physical Therapy): Large multi-site PT and occupational health provider offering sports medicine, workers' comp, and rehabilitation programs; comparable on PT/sports-medicine service mix and insurance-based billing.
• US Physical Therapy: Public outpatient PT operator with 600+ clinics and significant sports-medicine exposure; comparable on clinic-roll-up model, orthopedic/sports therapy mix, and insurance-based revenue.
• Ivy Rehab Network: Multi-state outpatient PT, OT, and speech therapy network with orthopedic and sports-medicine specialization; comparable on integrated rehabilitation, multi-clinic footprint, and payer mix.
• ATI Physical Therapy: National outpatient PT and sports-medicine operator; overlaps Florida Wellness on physical therapy, sports injury rehabilitation, and integrated orthopedic recovery services.

Others

• ChiroTouch: Chiropractic practice management and EHR software vendor; ecosystem peer rather than direct competitor, reflecting the operating tooling stack used by multi-doctor chiropractic groups like Florida Wellness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Floridawell
• Facebookfacebook.com/FWMGDowntown
• LinkedInlinkedin.com/company/florida-wellness-medical-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLORIDA WELLNESS MEDICAL GROUP