Caprice Australia

What Caprice Australia does

Caprice Australia Pty. Ltd. is a privately-held, family-owned B2B wholesale manufacturer and product developer founded in 1959 and headquartered in South Melbourne, with additional offices in Auckland (New Zealand) and Wuxi (China). The company originated as the first Australian manufacturer of continuous sheer curtain fabric and has since expanded into a diversified multi-category business spanning home textiles (bedding, curtains, sheers, blinds, kitchen/dining), licensed apparel, footwear, bags/luggage, stationery, craft, and seasonal products, organised under sub-brands including Mambo (surf-inspired lifestyle), Dri-Glo (home textiles), Belmondo (bedding), and licensed footwear ranges including Simply Vera by Vera Wang.

The business model is B2B wholesale: Caprice develops, sources and supplies product to major retail chains across Australia and New Zealand, with the China office overseeing manufacturing and ethical sourcing across 454 registered supplier factories (173 of which received site visits or training in FY2025). Revenue is generated from licensed product wholesale (Disney, Marvel, Star Wars, Warner Brothers, Nickelodeon, Universal, Moose), private label manufacturing, and proprietary brand sales, delivered through a distinctive cross-category solution capability that bundles product across categories, age groups, and genders for retail partners. Named customers include Big W (Woolworths Group), and the company has earned preferred-supplier and licensee-of-the-year awards from multiple brand licensors.

Operationally, Caprice runs the 3clicks online production management and compliance system for ethical sourcing oversight, has obtained GOTS, Organic Content Standard and Global Recycled Standard certifications, and has transitioned owned-brand fibres to LENZING ECOVERO viscose and REPREVE recycled polyester. The company also partners with Cotton Australia on Australian-grown cotton supply, runs an internship pipeline with RMIT University's School of Fashion and Textiles, and is led by CEO Paul Cannon. No revenue, headcount, or funding events are publicly disclosed.

Name

Caprice Australia

Legal name

Caprice Australia Pty. Ltd.

Website

https://caprice.com.au

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Caprice Australia is a family-owned B2B wholesale manufacturer and product developer supplying major Australian and New Zealand retailers with home textiles, licensed apparel, footwear, bags, stationery, and seasonal products sourced from 454 supplier factories managed via its China office.

Ownership category

akta.pro rank

Product category

Home Textiles and Licensed Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Home textiles wholesale
• Licensed apparel manufacturing
• Soft furnishings production
• Curtain and blind manufacturing
• Footwear and accessories

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Licensed Product Wholesale: Caprice generates revenue by producing and wholesaling licensed products featuring major entertainment brands (Disney, Marvel, Star Wars, Warner Brothers, Nickelodeon, Universal, Moose). Products are sold to retail partners across bedding, apparel, footwear, accessories, and home categories.
2. Private Label Manufacturing: Caprice provides private label product development and manufacturing for retail customers, offering both generic and branded product across all categories. Products include bed linen, curtains, blinds, apparel, footwear, and accessories.
3. Own Brand Products: Caprice sells proprietary brands including Mambo (surf/fashion), Dri-Glo (home textiles), Belmondo (bedding), and branded footwear including Simply Vera by Vera Wang. These products are sold through wholesale channels to retail partners.
4. Cross Category Solutions: A key revenue differentiator is Caprice's ability to offer cross-category solutions to retail partners, bundling products across multiple categories, age groups and genders, enabling larger scale promotional events and retail presence.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Caprice Australia is a B2B wholesale manufacturer and product developer of home textiles, licensed apparel, footwear, bags, stationery, and seasonal products. The company designs, sources, and manufactures private label, licensed (Disney, Marvel, Star Wars, Warner Brothers, Nickelodeon, Universal, Moose), and proprietary branded products (Mambo, Dri-Glo, Belmondo, Simply Vera by Vera Wang) and supplies them in cross-category bundles to major retail chains in Australia and New Zealand. Manufacturing is managed through a China-based office overseeing an ethical sourcing program across 454 registered supplier factories.

Product overview

Caprice Australia is a diversified fashion and home goods company established in 1959, operating as a multi-category business across generic, licensed, and branded product lines. The company offers a comprehensive portfolio of products organized into distinct categories including Bedding and Accessories (featuring Belmondo brand and private label), Kitchen and Dining, Curtains and Sheers, Blinds and Hardware, Licensed Home and Accessories, Dress Fabric, Licensed Apparel, Cross Category solutions, Licensed Bags and Luggage, Footwear (with Licensed, Branded, and Simply Vera by Vera Wang lines), Stationery, Christmas seasonal products, and Craft. The company also manages sub-brands including Mambo (surf-inspired lifestyle) and DriGlo (sleepwear and home textiles). Key licensing partnerships include Disney, Marvel, Star Wars, Warner Brothers, Nickelodeon, Universal, and Moose. Caprice serves retail customers across Australia and New Zealand with offices in South Melbourne (headquarters), Auckland, and Wuxi, China.

Differentiator

Problem solved

Functional benefit

Brands

• Mambo: Surf-inspired apparel and accessories brand
• Dri-Glo
• Belmondo
• Glowstar
• Simply Vera by Vera Wang

Products and services

• Bedding and Accessories Trend-based bedding products including bed linen, duvet covers, blankets, cushions, and throws offered under private label and the Belmondo brand, supplied wholesale to retail partners.
• Kitchen and Dining
• Curtains and Sheers Readymade curtains and sheers including pencil pleats, pinch pleats, rod pockets, eyelets, and tab tops in jacquards, organzas, voiles, and polyester/cotton blends. The founding division of the company.
• Blinds and Hardware
• Licensed Home and Accessories
• Dress Fabric
• Licensed Apparel
• Licensed Bags and Luggage
• Footwear
• Licensed Footwear
• Branded Footwear
• Stationery
• Christmas Seasonal Products
• Craft
• DriGlo
• Mambo
• Belmondo
• Cross Category Solutions

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• DisneycoreOEM/ Whitelabel/ Licensing PartnerCaprice produces licensed products featuring Disney brands including Frozen, Disney Princess, and other properties across children's apparel, footwear, home accessories, and seasonal products.
• MarvelcoreOEM/ Whitelabel/ Licensing PartnerCaprice produces licensed Marvel products including Spider-Man across children's apparel, footwear, and home décor items.
• Star WarscoreOEM/ Whitelabel/ Licensing PartnerCaprice produces Star Wars licensed products across children's categories including apparel, footwear, bedroom solutions, and accessories.
• Warner BrotherscoreOEM/ Whitelabel/ Licensing PartnerCaprice holds licensing agreements with Warner Brothers for various properties across product categories.
• NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerCaprice produces Nickelodeon licensed products including properties like Avatar and Teenage Mutant Ninja Turtles across children's categories.
• UniversalcoreOEM/ Whitelabel/ Licensing PartnerCaprice holds licensing agreements with Universal for various entertainment properties across product categories.
• MoosecoreOEM/ Whitelabel/ Licensing PartnerCaprice produces Moose licensed products including Paw Patrol and other properties across children's categories.
• Paul Frank IndustriesflagshipStrategic or Co-development PartnerCaprice has collaborated with Paul Frank Industries to create fashion-forward ranges that have debuted at New York Fashion Week, demonstrating Caprice's design excellence and fashion credibility.
• Simply Vera by Vera WangcoreOEM/ Whitelabel/ Licensing PartnerCaprice produces Simply Vera by Vera Wang branded footwear, a comprehensive range from casual to evening for all occasions.
• LENZING ECOVEROcoreTechnology or IntegrationCaprice has transitioned to LENZING ECOVERO eco-responsible viscose fibre for all 100% viscose products in the Mambo brand. ECOVERO is derived from certified and controlled wood sources and produced with significantly lower fossil fuel energy use and water than generic viscose.
• REPREVE (Unifi)coreTechnology or IntegrationCaprice has successfully transitioned the polyester in Mambo branded swimwear ranges to REPREVE post-consumer recycled polyester. Mambo outerwear has also transitioned to certified recycled polyester.
• Cotton AustraliacoreStrategic or Co-development PartnerCaprice partnered with Cotton Australia, Australia's peak body for the cotton growing industry, to develop and supply apparel, sleep and home textile products using Australian Cotton. Australia is known worldwide as being one of the most water efficient cotton producers.
• RMIT UniversityminorStrategic or Co-development PartnerCaprice runs an internship program in partnership with RMIT University's School of Fashion and Textiles. Since 2020, Caprice has hosted students from Bachelor of Fashion (Design), Bachelor of Textile (Design), and Bachelor of Fashion (Enterprise) programs. The partnership includes Industry Partnered Projects, in-house work experience placements, and partnered project courses.
• RotaryminorGTM or Marketing PartnerCaprice works with Rotary to donate and distribute excess stock or samples. Rotary works with a network of charities to distribute products to those who need them most.
• i-changeminorGTM or Marketing PartnerCaprice, through Dri-Glo online and Mambo Surf Deluxe, works with i-change to support multiple charities including Asylum Seeker Resource Centre, Starlight Childrens Foundation, Beyond Blue, Greening Australia, Seabin Foundation, and The Australian Literacy and Numeracy Foundation.
• Surf AidminorGTM or Marketing PartnerIn 2022, Mambo sponsored a team in the Surf Aid Cup at Urban Surf Melbourne, raising over $6050 for Surf Aid, a not for profit humanitarian organisation working to improve the health, wellbeing and self-reliance of people living in isolated regions in Indonesia.
• Momentum EnergyminorOthersCaprice chooses to power Australian offices with Momentum Energy, which is Australian owned and operated. Their parent company, Hydro Tasmania, is the largest and oldest renewable energy generator in Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adairs Limited: ASX-listed Australian specialty home textiles retailer and wholesaler (Adairs, Focus on Furniture, Mocka). Directly comparable in soft furnishings and home textiles category leadership across ANZ, with both private label and branded product offerings.
• Spotlight Retail Group: Major Australian home furnishings retailer with wholesale and private label operations across fabrics, curtains, blinds, and homewares. Directly comparable in soft furnishings category with overlapping ANZ retail customer base.
• Country Road Group: Multi-category Australian fashion and home lifestyle company operating Country Road, Mimco, Trenery, and Politix. Comparable multi-category brand-led model serving ANZ department stores and specialty retail, with similar premium positioning.
• Pacific Brands (Hanesbrands Australasia): Australia's largest apparel and textile manufacturer and wholesaler (Bonds, Berlei, Sheridan, Champion) operating a B2B model serving the same major Australian and New Zealand mass retailers. Highly comparable multi-category wholesale platform with both owned brands and licensed partnerships.
• Cotton On Group: Multi-category Australian apparel, accessories, and home goods manufacturer and wholesaler operating Cotton On, Cotton On Kids, Typo, Rubi, and Factorie. Closely comparable in multi-category, multi-age-group wholesale and licensing-led children's business model.
• Sheridan Australia (Hanesbrands): Premium Australian bedding and home textiles brand with manufacturer/wholesaler operations. Directly comparable to Caprice's home textile division (curtains, bedding, blinds), particularly in design-led soft furnishings.
• Rip Curl: Iconic Australian surf lifestyle apparel and accessories brand. Highly comparable to Caprice's Mambo sub-brand in surf-inspired fashion, ANZ retail distribution, and licensed/owned brand merchandising model.
• Billabong International: Global surf-inspired apparel and accessories brand headquartered in Australia. Directly comparable to the Mambo sub-brand and Caprice's licensed apparel footprint in surf and lifestyle categories.

Emerging players

• Bardot: Australian fashion apparel brand operating across womenswear categories. Comparable in licensed and private label apparel manufacturing, though more focused on fashion-forward adult segments versus Caprice's broader multi-age footprint.

Broad incumbents

• Target Australia (Wesfarmers): Australian mass-market retailer with extensive private label and licensed apparel, home, and seasonal product programs. Comparable as both a customer and a competitor sourcing licensed and private label ranges across similar categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CapriceAustralia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caprice Australia