Momentum Energy

What Momentum Energy does

Momentum Energy Pty Ltd is an Australian licensed energy retailer headquartered in Melbourne, wholly owned by Hydro Tasmania (Australia's largest generator of renewable energy). The company retails electricity across the National Electricity Market footprint covering Victoria, New South Wales, South Australia, Queensland and the Bass Strait Islands, and retails natural gas in Victoria, serving three distinct segments: residential households, small businesses (including multi-site operations), and large commercial and industrial customers.

The core product is commodity retail supply under monthly subscription billing — anchored by the Warm Welcome plan with up to A$100 sign-up credit, supported by a self-serve digital stack comprising MyAccount customer portal, SmoothPay (annual-spend smoothing into even installments), Move In-surance (same-day connection guarantee with bill credit fallback), a Power Tool business energy-management dashboard, and a Consumer Data Rights (CDR) compliant dashboard that lets customers share usage data with accredited third parties. Technology differentiators are concentrated around integration/interoperability (CDR) and ease-of-use UX patterns rather than novel IP.

Beyond commodity supply, Momentum offers an unusually broad value-added stack for a mid-tier retailer: Solar & Battery solutions, Virtual Power Plant aggregation (letting large customers earn revenue from battery assets), Virtual Solar Sharing (Port of Brisbane case study), Electric Vehicles energy plans, Home Electrification services, GreenPower renewable add-ons up to 100%, Corporate Power Purchase Agreements, and Hydro-Backed Environmental Certificates (HBECs). Distribution is a hybrid of direct-to-consumer self-serve via momentumenergy.com.au, phone-based inside sales, and an enterprise field-sales motion for C&I. Revenue is not publicly disclosed; the business is privately held (Pty Ltd) with no recent funding events beyond a 2008 A$3.15M Direct Capital Private Equity round, and no disclosed M&A activity.

Name

Momentum Energy

Legal name

Momentum Energy Pty Ltd

Website

https://momentumenergy.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Momentum Energy is a Melbourne-based, Hydro-Tasmania-owned Australian licensed energy retailer, supplying electricity across the NEM (VIC, NSW, SA, QLD, Bass Strait) and gas in VIC to residential, small business, and large commercial & industrial customers.

Ownership category

akta.pro rank

Product category

Retail Energy Services

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

Keywords

• Retail energy services
• Electricity and gas retail
• Commercial energy solutions
• Renewable energy plans
• Solar battery solutions

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity and Gas Retail: Momentum Energy generates revenue through retailing electricity and gas to residential, small business, and large commercial and industrial customers across Australia. The company is owned by Hydro Tasmania, Australia's largest generator of renewables.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Momentum Energy is an Australian licensed energy retailer that supplies electricity across Victoria, New South Wales, South Australia, Queensland, and the Bass Strait Islands, and natural gas in Victoria. It retails residential, small business, and commercial & industrial energy plans directly to customers, supplemented by value-added offerings including solar and battery solutions, GreenPower renewable add-ons, Virtual Power Plant aggregation, Virtual Solar Sharing, electric vehicle energy plans, and home electrification services.

Product overview

Momentum Energy is an Australian energy retailer offering a unified portfolio of gas and electricity services across residential, small business, and large commercial/industrial segments. The core offering consists of retail energy plans (electricity and gas) supplemented by value-added products including Solar & Battery solutions, Virtual Power Plant aggregation, Virtual Solar Sharing, EV energy solutions, and home electrification services. Additional customer-facing tools include SmoothPay (budgeting), Move In-surance (moving services), and GreenPower (renewable energy add-on). The company operates primarily in Victoria and Tasmania, owned by Hydro Tasmania.

Differentiator

Problem solved

Functional benefit

Brands

• SmoothPay: A budgeting feature that estimates yearly power spend and splits it into even payments.
• Move In-surance

Products and services

• Residential Energy Plans Electricity and gas plans for Australian residential customers, including the Warm Welcome plan with up to $100 sign-up bonus, offered across Victoria, NSW, South Australia, Queensland, and Bass Strait Islands (electricity) and Victoria (gas).
• Small Business Energy Plans Electricity and gas plans tailored for Australian small businesses, with multi-site business support and moving services.
• Commercial & Industrial Energy Solutions Custom energy supply and solutions for large commercial and industrial customers in Australia, including Virtual Power Plant participation, Corporate Power Purchase Agreements, and HBEC environmental certificates.
• Solar & Battery Solutions Solar panel and battery solutions offered to Australian residential and business customers, including two-way solar configurations.
• Virtual Power Plant A distributed energy resource aggregation service for large Australian commercial and industrial customers, enabling them to participate in energy markets and earn revenue from their battery assets.
• Virtual Solar Sharing A program that allows customers to share benefits of solar energy generation, with documented deployments such as the Port of Brisbane car park solar installation and Nightingale Village sustainable housing project.
• Electric Vehicles Energy Plans Energy plans and solutions tailored for electric vehicle owners in Australia, supporting EV charging alongside household or business electricity supply.
• Home Electrification Solutions Solutions to help Australian residential customers transition their homes to all-electric energy use, including appliances and systems beyond gas.
• GreenPower Renewable Energy Add-On Government-accredited renewable energy add-on that allows customers to source up to 100% of their electricity from Australian renewable energy projects.
• Corporate Power Purchase Agreements (CPPA) Long-term energy procurement agreements enabling large Australian businesses to meet renewable energy targets through structured offtake from Momentum's renewable portfolio.
• HBECs (Hydro-Backed Environmental Certificates) Environmental certificates backed by Hydro Tasmania's renewable energy generation, offered to large Australian businesses to substantiate renewable energy claims.

Quantifiable outcome

• 4.1 star Google rating as of September 2025

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AGL Energy: Australia's largest integrated energy retailer and generator, serving residential, SMB, and C&I customers across the NEM with electricity and gas. Directly comparable business model to Momentum Energy at much larger scale, and the dominant competitive benchmark in Australian retail energy.
• Origin Energy: One of Australia's Big Three energy retailers, with electricity and gas offerings to residential and business customers nationwide. Origin's product breadth (solar, batteries, EV plans, CPPAs) closely mirrors Momentum's portfolio, making it a directly comparable incumbent.
• EnergyAustralia: Major Australian energy retailer (CLP Group subsidiary) serving residential, SMB, and C&I across the NEM with electricity and gas. Competes head-to-head with Momentum in the same customer segments and geographies, including sustainability offerings.
• Shell Energy Australia: Australian arm of Shell's energy retail business, serving C&I and select residential customers with electricity and gas across multiple NEM states. Direct enterprise-focused competitor, particularly in CPPAs and large-business energy supply where Momentum competes.

Direct peers

• Alinta Energy: Mid-tier Australian energy retailer serving residential, small business, and C&I customers with electricity and gas across multiple states. Closest scale-comparable competitor to Momentum, with similar product breadth including solar and battery offerings.
• Red Energy: Australian energy retailer owned by Snowy Hydro, selling electricity and gas to residential and business customers, with strong renewable backing analogous to Momentum's Hydro Tasmania parent relationship. Direct mid-tier competitor with similar ownership-by-renewable-generator structure.
• Simply Energy: Australian energy retailer owned by ENGIE, offering electricity and gas to residential, SMB, and C&I customers across multiple NEM states. Comparable mid-tier retailer with similar product mix (solar, batteries, EV plans) and foreign/strategic parent ownership model.
• Lumo Energy: Australian retail energy provider selling electricity and gas to residential and small business customers in Victoria and other NEM states. Closest like-for-like mid-tier competitor, particularly in the Victorian market where Momentum is anchored.

Emerging players

• Powershop (by Shell Energy): Digital-first Australian energy retailer focusing on residential customers with app-based energy management. Overlaps with Momentum's SmoothPay and CDR-enabled digital tooling, and competes for the same tech-savvy residential segment.
• Tango Energy: Australian retail energy provider focused on residential and small business customers with competitive acquisition offers. Comparable mid-market retail energy proposition and competes directly for switching customers in Momentum's core segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/momentumenergy
• YouTubeyoutube.com/user/MomentumEnergy
• Facebookfacebook.com/MomentumEnergy
• LinkedInlinkedin.com/company/momentum-energy
• Instagraminstagram.com/momentumenergy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum Energy