Keller Williams Advantage Realty
Keller Williams Advantage Realty is a State College, Pennsylvania-based residential and commercial real estate brokerage franchise operating across central PA counties, serving individual buyers, sellers, and small commercial clients through commission-based agent representation.
- Company typePrivate
- Founded2017
- HeadquartersLakewood, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Keller Williams Advantage Realty does
Keller Williams Advantage Realty is a privately held residential and commercial real estate brokerage operating as a franchisee under the Keller Williams Realty brand umbrella, headquartered at 278 W Hamilton Avenue, State College, Pennsylvania. Founded in 2017 and employing between 101 and 250 individuals, the firm provides buying, selling, and rental representation services across central Pennsylvania markets, with active listing coverage spanning Centre County, Bedford County, Blair County, Clearfield County, Lycoming County, Clinton County, Cambria County, Jefferson County, Huntingdon County, and others. Property listings are organized both by municipality and by school district, indicating a horizontal coverage strategy rather than a single-niche focus.
The company's core product is its web platform at usekw.com, which integrates property listing search, an agent directory, a free home valuation tool, open house scheduling, school district-based browsing, and a community information portal. The technology is a standard franchise-branded brokerage website rather than a proprietary build; it leverages the Keller Williams corporate technology stack, mobile app (kwri.app.link), training, and marketing resources supplied by the franchisor. The site indexes thousands of active listings across dozens of school districts and supports both residential and commercial property categories including single-family, multi-family (5+), industrial, retail, and office.
Keller Williams Advantage Realty monetizes through traditional real estate commissions on closed transactions, with rates not publicly disclosed but consistent with the 5-6% industry standard split between buy-side and sell-side representation. Distribution is executed via a sales-led model in which individual licensed REALTOR agents conduct showings, negotiations, and transaction management directly with consumers and small commercial clients. The firm competes on local market expertise and brand affiliation rather than differentiated technology or pricing, and it does not disclose revenue, headcount beyond a range, or specific ownership beyond founder and owner Robert Frasson.
Keller Williams Advantage Realty firmographics
Firmographics- Name
- Keller Williams Advantage Realty
- Legal name
- Keller Williams Advantage Realty
- Website
- https://usekw.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Keller Williams Advantage Realty is a State College, Pennsylvania-based residential and commercial real estate brokerage franchise operating across central PA counties, serving individual buyers, sellers, and small commercial clients through commission-based agent representation.
- Ownership category
- akta.pro rank
Keller Williams Advantage Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Keller Williams Advantage Realty is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keller Williams Advantage Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage revenue through commission on property transactions. Agents represent buyers and sellers in residential and commercial property transactions, earning a percentage of the sale price typically split between listing and selling agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Keller Williams Advantage Realty product offering
Product offeringCore offering
Keller Williams Advantage Realty is a real estate brokerage operating in State College, Pennsylvania, providing residential and commercial property buying and selling services through individual REALTOR agents. Founded in 2017, it operates as a franchise of Keller Williams Realty, serving Central Pennsylvania with a team of 101-250 agents and staff.
Product overview
Keller Williams Advantage Realty operates as a real estate brokerage platform offering a unified web-based service for home buyers and sellers. The core product is the website platform (usekw.com) which integrates property listings search, agent directory lookup, and free home valuation tools. Supporting modules include school district-based property search, open houses directory, and community information portal. The platform serves the State College, Pennsylvania area and surrounding counties, with properties spanning multiple school districts including Altoona, Bedford Area, Bald Eagle Area, and Austin Area school districts.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Sales Services
Companies that use Keller Williams Advantage Realty
Customer profileSegments2 records
Ideal customer profiles2 records
Keller Williams Advantage Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keller Williams Advantage Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams RealtycoreFranchise relationship with Keller Williams Realty corporate. Operates as Keller Williams Advantage Realty under the Keller Williams brand umbrella, utilizing KW technology platforms, training, and marketing resources.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Keller Williams Advantage Realty competitors and assessment
Company assessmentEmerging players
- Compass: Tech-enabled national brokerage aggressively recruiting agents with equity incentives; relevant comparability on residential brokerage services and the agent-recruitment battleground.
- eXp Realty: Cloud-based brokerage with no physical-office model and revenue-sharing to agents; competes for productive Pennsylvania agents who may defect from traditional franchise offices.
- Redfin: Lower-commission digital-first brokerage expanding into Pennsylvania; comparable end-customer offering (residential search and agent services) with a differentiated pricing model that pressures traditional brokerages.
Direct peers
- RE/MAX of Lancaster / RE/MAX Network: Large competing franchise brokerage operating across Pennsylvania including central markets; competes head-to-head for residential listings and agents under a similar commission-based franchise model.
- Coldwell Banker Realty: National franchise brokerage with strong Pennsylvania agent presence; same residential brokerage model, similar agent-recruiting dynamics and commission structure.
- Century 21 Realty Alliance: Competing franchise brand active in central PA; directly comparable residential brokerage services, agent model, and geographic overlap in markets like State College.
- Berkshire Hathaway HomeServices (Hershey / Central PA): Franchise brokerage with Pennsylvania footprint; matches on residential brokerage model, premium brand positioning, and similar commission-based revenue capture.
- Howard Hanna Real Estate Services: Pennsylvania-headquartered regional brokerage with strong central PA presence; same commission model and similar focus on family-buyer and school-district-driven markets.
- Weichert, Realtors: East-coast residential brokerage franchise with active Pennsylvania operations; directly comparable service offering and agent-based go-to-market.
Broad incumbents
- Better Homes and Gardens Real Estate (BHGRE): Affiliated franchise network with mid-Atlantic presence; broader portfolio but overlapping residential brokerage services, agent model, and franchise economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Keller Williams Advantage Realty social profiles
Digital presenceKeller Williams Advantage Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Advantage Realty leadership team
Management profileNumber of profiles
Profiles1 record
Keller Williams Advantage Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Advantage Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Advantage Realty
What does Keller Williams Advantage Realty do?
Keller Williams Advantage Realty is a real estate brokerage operating in State College, Pennsylvania, providing residential and commercial property buying and selling services through individual REALTOR agents. Founded in 2017, it operates as a franchise of Keller Williams Realty, serving Central Pennsylvania with a team of 101-250 agents and staff.
Is Keller Williams Advantage Realty a public or private company?
Keller Williams Advantage Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keller Williams Advantage Realty founded?
Keller Williams Advantage Realty was founded in 2017. It employs 101 to 250 people.
Where is Keller Williams Advantage Realty based?
Keller Williams Advantage Realty is headquartered in Lakewood, United States, in the North America region.
How does Keller Williams Advantage Realty make money?
One revenue line is on record: real Estate Commission.
Who are Keller Williams Advantage Realty's main competitors?
Emerging players on record are Compass, eXp Realty and Redfin. Direct peers are RE/MAX of Lancaster / RE/MAX Network, Coldwell Banker Realty, Century 21 Realty Alliance, Berkshire Hathaway HomeServices (Hershey / Central PA), Howard Hanna Real Estate Services and Weichert, Realtors. Better Homes and Gardens Real Estate (BHGRE) is listed as a broad incumbent.
Does Keller Williams Advantage Realty have an API?
No public API is recorded for Keller Williams Advantage Realty.
What industry is Keller Williams Advantage Realty in?
Keller Williams Advantage Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.