Friedman Communities

What Friedman Communities does

Friedman Communities is the multifamily property management division of privately held Friedman Real Estate, founded in 2001 and headquartered in Farmington Hills, Michigan. The firm manages more than 15,000 apartment homes across 165 communities in 16 states, alongside a broader parent-company portfolio that includes 140+ commercial properties totaling over 15 million square feet and a brokerage operation with $20 billion in closed transactions and 800+ active listings. Core services span multifamily and commercial property management, commercial brokerage (investment sales, landlord and tenant representation), construction and design, and capital markets and advisory, supported by best-in-industry technology systems for property management, leasing, accounting, reporting, and marketing. The technology backbone is the third-party RentCafe platform from Yardi Systems, which powers online apartment search, virtual tours, online applications, and a resident self-service portal.

Friedman Communities earns revenue primarily through managed-services fees on multi-family and commercial properties owned by third-party property owners and institutional investors, supplemented by professional-services fees from brokerage, construction management, and capital markets/advisory engagements. Residential pricing is subscription-style monthly rent across a broad range of $625 to $5,250 depending on unit size, location, and amenities. The go-to-market is sales-led, with direct engagement of property owners and institutional investors across a national footprint supported by a local market presence, and resident acquisition handled through a self-serve website and online leasing funnel. The firm cites a quantified track record on a flagship enterprise mandate, having lifted occupancy from under 72% to 97% and achieved 34% average rent increases across a 56-property portfolio for client Chetrit Group over a five-year period ending in 2021.

Friedman Communities operates as a multi-generational, family-owned business with no disclosed venture capital, private equity, or external institutional ownership. The company is led by a senior team including Senior Managing Director Tracy Brown (CPM-designated, 25+ years of experience), Executive Vice President Rob Platt (multi-family strategy and investments, previously overseeing $2B in mixed-use apartment projects), and a bench of regional directors covering Michigan, Ohio, Illinois, North Dakota, Mississippi, Missouri, Texas, and Florida. Recent recognition includes the Institute of Real Estate Management Michigan Chapter 2022 Accredited Management Organization of the Year award and Detroit Free Press Top Workplaces 2021.

Name

Friedman Communities

Legal name

Friedman Communities

Website

https://friedmancommunities.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Friedman Communities is the multifamily property management division of family-owned Friedman Real Estate, managing 15,000+ apartment homes across 165 communities in 16 states for third-party property owners and institutional investors. It also supports brokerage, construction, and advisory services via the RentCafe platform.

Ownership category

akta.pro rank

Product category

Multifamily Property Management

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Multifamily property management
• Residential property management
• Commercial real estate services
• Apartment leasing services
• Real estate brokerage

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Multi-family Property Management: Property management fees for managing apartment communities on behalf of property owners. Includes leasing, maintenance, accounting, and resident services.
2. Commercial Property Management: Management fees for commercial real estate properties including office, retail, and industrial spaces.
3. Brokerage Services: Commercial real estate brokerage including investment sales, landlord representation, and tenant representation. Over 800 current listings.
4. Construction & Design: Construction management and design services for property improvements, renovations, and new development.
5. Capital Markets & Advisory: Debt and equity sourcing for investors, real estate tax appeals, valuation services, and advisory consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Friedman Communities is the multifamily property management division of Friedman Real Estate, providing full-service leasing, maintenance, resident relations, and performance optimization for over 15,000 apartment homes across 165 communities in 16 states on behalf of property owners and investors. Complementary offerings include commercial property management, commercial brokerage, construction & design, and capital markets/advisory services. Residential leasing is facilitated through an online apartment search platform powered by RentCafe.

Product overview

Friedman Communities is a multifamily property management division of Friedman Real Estate, offering a comprehensive suite of property management services. The core offering is Multi-Family Property Management supported by an online Apartment Home Search Platform for resident acquisition. Additional services include Commercial Property Management, Construction & Design, Capital Markets & Advisory Services, and Commercial Brokerage. The company also provides Virtual Tours and a Resident Portal for tenant engagement. The platform is built on RentCafe (Yardi Systems) technology for property listings, online leasing, and resident services.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Family Property Management Comprehensive property management services for multifamily apartment communities, including leasing, maintenance, resident relations, accounting, and performance optimization for property owners and investors.
• Commercial Property Management Management of commercial real estate properties including office, retail, and industrial spaces, covering lease management, facilities management, tenant amenities, and energy management.
• Apartment Home Search Platform Online platform enabling prospective residents to search available apartments by location, price, bedrooms, amenities, and property type across 66+ Friedman-managed properties, with online applications and virtual tours.
• Commercial Brokerage Full-service commercial real estate brokerage including investment sales, landlord and tenant representation, and commercial property transactions, with over 800 current listings and national reach.
• Construction & Design Integrated project delivery for multifamily and commercial properties, including new construction, tenant improvements, and common area upgrades.
• Capital Markets & Advisory Services Debt and equity sourcing, due diligence, valuation, market research, and real estate tax appeals for real estate investors and property owners.

Quantifiable outcome

• Increased portfolio occupancy from less than 72% to 97% over five-year period
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Chetrit Group, LLCnotableOthersNew York-based client for whom Friedman Communities successfully managed a 56-property multi-family portfolio and facilitated disposition. Friedman transitioned the portfolio from foreclosure and less than 72% occupancy to 97% occupancy over five years, with 34% average rent increases.

Scale indicators15 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest multifamily property management company in the world, managing over 800,000 units globally. As the dominant scaled incumbent in the multifamily management space, it directly competes with Friedman Communities for institutional mandates and large portfolio assignments.
• Lincoln Property Company: Lincoln Property Company is one of the largest privately held real estate services firms in the U.S., managing a national multifamily portfolio. It competes directly with Friedman Communities for property management contracts and offers comparable full-service capabilities including brokerage and construction.
• Equity Residential: Equity Residential is one of the largest publicly traded apartment REITs in the U.S. While it primarily manages its own owned portfolio, it represents the institutional owner-side customer base that Friedman Communities serves and competes for management contracts.
• Camden Property Trust: Camden Property Trust is a major multifamily REIT that operates a large national portfolio. It serves as a comparable benchmark for the type of institutional owner that engages third-party managers like Friedman Communities.
• JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with a multifamily property management division. It competes with Friedman Communities for institutional mandates and offers overlapping capabilities in investment sales, capital markets, and property management.

Direct peers

• WinnCompanies: WinnCompanies is a nationally recognized multifamily property management firm managing over 100,000 units across diverse affordable, market-rate, and military housing portfolios. It is a direct peer to Friedman Communities in third-party property management services for institutional owners.
• BH Management Services: BH Management Services is a multifamily property management firm managing over 150,000 units across 35+ states. It is comparable to Friedman Communities in scale, geographic reach, and third-party management focus on institutional and private owners.
• RPM Living: RPM Living is a national multifamily property management company managing over 200,000 units. As a fast-growing scaled operator, it directly competes with Friedman Communities for institutional management contracts and offers similar technology-enabled operating services.
• Village Green Companies: Village Green Companies is a Detroit-headquartered multifamily property management and development firm, notably the former employer of Friedman's EVP Rob Platt. It is a direct peer in the same regional market and segment of mid-sized national multifamily managers.
• Bozzuto Group: Bozzuto is a privately held real estate services firm with a significant multifamily property management division operating across the East Coast and Midwest. It is directly comparable to Friedman Communities in third-party management of multifamily portfolios for institutional owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/friedmancomm
• YouTubeyoutube.com/FriedmanRealEstate
• Facebookfacebook.com/friedmancommunities
• LinkedInlinkedin.com/company/friedman-communities
• Instagraminstagram.com/friedman_real_estate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedman Communities