What web'n'sale does

web'n'sale GmbH is a privately held, founder-led German eCommerce specialist agency headquartered in Wuppertal with registered offices in Bochum and Kiel. Founded in 2007 and operated by Geschäftsführer Jan Philipp Peter, the firm is positioned as a 'Spezialeinheit' (special operations unit) called in when generalist agencies reach their limits, focusing on complex technical challenges such as B2B shop builds, Shopware-to-Shopify migrations, ERP integration, performance optimization, technical debt reduction, accessibility compliance, and incident response. Service delivery is structured as 31 productized 'Missionen', each with its own page, FAQ, and case-study framing, sold to mid-market and enterprise online retailers in the DACH region on either one-off project or recurring retainer terms.

The technical stack centers on Shopware 5/6 and Shopify as primary commerce platforms, with deep integrations to ERP systems (SAP, Microsoft Dynamics, Sage, Lexware, JTL), PIM platforms (Akeneo, Pimcore), cloud infrastructure (AWS, Hetzner Cloud, Shopware PaaS), and CI/CD tooling (GitHub Actions, GitLab CI, Jenkins, Deployer). The firm operates an 'expert network' model that assembles specialized freelance or partner professionals per mission rather than maintaining a fixed delivery department. AI capabilities are applied at the application layer only: GitHub Copilot and domain-specific models accelerate code development and migration, generative AI produces SEO and product content, AI pipelines transform raw supplier data into structured PIM-ready catalogs, and SaaS recommendation engines (Nosto, Clerk.io) personalize storefronts. AI is explicitly framed as augmentation of human expertise rather than as a replacement, with human-in-the-loop review maintained across content and code outputs.

Commercially, web'n'sale operates primarily on professional-services revenue - time-and-materials project billing with 50/50 milestone payment terms - supplemented by three recurring streams: monthly maintenance contracts (updates, monitoring, reporting), 'Bereitschaftspakete' emergency readiness packages with guaranteed response times, and ongoing strategic advisory retainers acting as a 'digitaler Sparringspartner'. Pricing is custom and not publicly disclosed, lead generation runs on SEO-optimized mission content plus direct inbound via meeting booking, callback, and contact form with no intermediary account-manager layer, and the only disclosed partnership is an infrastructure hosting alliance with Timme Hosting. Headcount is in the 1-10 band and no external funding, acquisitions, or investor relationships are reported.

Name

web'n'sale

Legal name

web'n'sale GmbH

Website

https://webnsale.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

web'n'sale GmbH is a DACH-based, founder-led eCommerce specialist agency that delivers complex Shopware and Shopify projects - migrations, B2B suites, ERP integrations, performance and compliance work - to mid-market and enterprise online retailers via an expert-network model augmented by AI tooling.

Ownership category

akta.pro rank

Product category

eCommerce Implementation and Consulting Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• ECommerce consulting services
• Shopware implementation
• Shopify migration services
• B2B eCommerce solutions
• Cloud infrastructure services

Headquarters

HQ city

Wuppertal

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Projektbasierte Dienstleistungen: Time and materials billing based on hourly rates for project missions. Billing structure: 50% at order, 50% at acceptance for longer projects.
2. Bereitschaftspakete (Emergency Service): Monthly readiness packages for emergency/incident handling with guaranteed response times. Additional hourly rates for actual emergency deployments.
3. Wartungsverträge: Regular maintenance packages including security updates, performance monitoring, and monthly status reporting. Customizable from basic monitoring to full-service maintenance.
4. Strategische Beratung: Digital sparring partner engagements with flexible frequency from weekly strategy calls to monthly deep-dives. Can include ad-hoc advisory for important decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

web'n'sale is a specialized eCommerce agency operating as a 'Spezialeinheit' (special operations unit) that delivers project-based technical services and consulting for online retailers using Shopware 5/6 and Shopify. Their portfolio covers the full eCommerce lifecycle — from shop migrations, ERP/PIM integrations, B2B shop implementations, and performance optimization to cloud infrastructure setup, automated CI/CD pipelines, security/compliance audits, accessibility implementation, and ongoing maintenance/incident handling — delivered by a flexible network of experts using AI-accelerated development workflows.

Product overview

web'n'sale is a specialized eCommerce agency framed as a 'Spezialeinheit' (special operations unit) that combines human-led strategy with AI-accelerated execution. The offering is structured as a portfolio of named service 'Missions' (approximately 31 total) delivered across the eCommerce lifecycle. Core platforms supported include Shopware 5, Shopware 6, and Shopify, with integrations to ERP systems (SAP, Microsoft Dynamics, Sage, Lexware, JTL), PIM platforms (Akeneo, Pimcore), and cloud infrastructure (AWS, Hetzner Cloud, Shopware PaaS). Key named offerings include the web'n'sale Security Suite for vulnerability management and NIS-2/GDPR compliance, KI im eCommerce for AI-powered content generation, code development, product data enrichment, and recommendation engines, and specialized mission services including shop migration, performance optimization, B2B shop implementation, ERP integration, technical debt reduction, cloud hosting, automated deployments, incident handling, and accessibility compliance.

Differentiator

Problem solved

Functional benefit

Brands

• web'n'sale Security Suite: A modular security package for eCommerce including vulnerability scans, dependency monitoring, access management, GDPR compliance checks, and regular security audits.

Quantifiable outcome

• 20-40% shorter feature development times with AI-assisted coding
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability13 records

Feature5 records

Partnerships

One partnership is on record.

• Timme HostingcoreTechnology or IntegrationInfrastructure hosting partnership for high-performance nginx-based web and shop hosting. Timme Hosting provides optimized servers and sysadmin support while web'n'sale handles technical eCommerce implementation. Combined offering delivers fast, stable hosting with expert eCommerce overlay.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 8mylez: Shopware enterprise partner offering complex eCommerce projects, custom development, and B2B integrations across DACH — comparable technical depth and customer segment to web'n'sale.
• Triebwerk: German eCommerce agency focused on Shopware and Shopify implementations, performance, and ongoing operations for mid-market retailers — directly comparable in offering and DACH focus.
• basecom: German Shopware enterprise partner with a strong focus on complex B2B eCommerce, performance optimization, and platform migrations — comparable service portfolio and customer base to web'n'sale.
• shopmacher: Bochum-based Shopware specialist agency providing eCommerce consulting, development, and B2B implementations to mid-market DACH retailers — closely comparable to web'n'sale's mission-based Shopware services.
• netz98: Established Shopware gold partner and eCommerce agency based in the DACH region offering Shopware/Shopify implementations, migrations, and B2B solutions — a near-direct overlap with web'n'sale's Shopware/Shopify specialist positioning.
• comwrap: German Shopware and Adobe Commerce partner specializing in complex eCommerce implementations, integrations, and ongoing operations for mid-market and enterprise retailers in DACH.
• dskom: Specialist German Shopware agency providing custom development, migrations, and eCommerce consulting to mid-market DACH retailers — comparable specialist positioning.

Broad incumbents

• ARITHNEA: Established German eCommerce and digital experience consultancy delivering platform implementations, content management, and personalization for mid-market and enterprise brands — broader incumbent in the same space.
• diva-e: Large German full-service digital agency with a significant eCommerce practice covering Shopware, SAP Commerce, and broader platform implementations — a broader incumbent competing for the same complex eCommerce projects.
• valantic: European digital consultancy with a sizeable eCommerce practice covering strategy, platform implementation, and operations across multiple stacks — competes for the same complex eCommerce programs in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/webnsale

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about web'n'sale