What basecom does

basecom is a privately-held German digital consulting and software services firm headquartered in Osnabrück that helps enterprise and mid-market clients plan, build, and operate digital commerce, data management, and digital experience platforms. Founded in 1998, the company employs more than 250 people across eight offices in Germany (Osnabrück, Munich, Stuttgart, Berlin, Cologne, Hamburg), Romania (Timișoara as the engineering hub), and the United States (Apex, North Carolina). Its service portfolio spans Digital Consulting (strategy, UX, data analytics, solution architecture), AI Consulting (readiness checks, use case assessment, agentic commerce, chatbots, process optimization), E-Commerce implementation across Shopware, Spryker, commercetools, SAP Commerce Cloud, Adobe Commerce, and Shopify Plus, plus Data Management/PIM (Pimcore, Akeneo), DXP/CMS (Storyblok, Contentful), and adjacent offerings such as B2B, MACH, PWA, PaaS, and accessibility compliance.

The company's competitive positioning is explicitly technology-agnostic ("systemagnostisch"): rather than promoting a single platform, basecom recommends the best-fit solution for each client and holds top-tier certifications across the major commerce, PIM, CMS, and hosting stacks — Shopware Platinum, Pimcore Strategic, commercetools Gold/Premier, Upsun Diamond (the only agency in the DACH region at that tier), Hyvä Gold, and others. It is a founding partner of the Agentic Commerce Alliance and is currently completing audits for ISO/IEC 27001 (information security) and ISO 9001 (quality management).

basecom earns revenue primarily through professional services engagements — fixed-scope consulting products (AI Use Case Assessment, DPP Workshop, BFSG Accessibility Audit, agnostic system consulting), project-based or time-and-materials implementation work, and ongoing managed services on retainer or SLA terms. The go-to-market is direct enterprise sales led by CSO Dominik Witte, supported by content marketing (whitepapers, platform comparisons, blog, newsletter, events) and partner referrals from its technology ecosystem; Manuel Wortmann serves as Managing Director of the GmbH & Co. KG parent structure. Customer references span B2B (Bohnenkamp, Pöppelmann, HARDECK, GRIMME) and B2C (ALDI SÜD, Fleurop, asambeauty, camel active) enterprise logos across multiple verticals, with the firm explicitly positioning for the EU Digital Product Passport and BFSG regulatory waves as near-term growth catalysts.

Name

basecom

Legal name

basecom GmbH & Co. KG

Website

https://basecom.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

basecom is a German digital consulting and software services firm, founded 1998 and headquartered in Osnabrück, that delivers technology-agnostic e-commerce, PIM, and digital experience implementation plus AI consulting to enterprise and mid-market clients across Germany, Romania, and the USA.

Ownership category

akta.pro rank

Product category

Digital Consulting and E-Commerce Implementation Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Digital transformation consulting
• E-commerce implementation services
• Product information management
• Digital experience platforms
• AI consulting services

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Consulting Services: Strategy consulting, UX, Data Analytics, Solution Architecture, and AI Consulting engagements billed on project or time-and-materials basis. Includes workshops, assessments, and advisory services.
2. Software Development & Implementation: Custom software development, e-commerce platform implementation, and integration services. Revenue recognized on project milestones or time-and-materials basis.
3. Managed Services & Support: Ongoing operation, maintenance, and optimization of deployed e-commerce and digital solutions, typically on retainer or SLA basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

basecom is a digital consulting and software services firm that plans, implements, and supports e-commerce, product information management (PIM), digital experience platforms (DXP), and AI-driven transformation projects for enterprise and mid-market clients. Services span strategy and UX consulting, AI/Generative AI use case identification, platform implementation (Shopware, Spryker, commercetools, SAP Commerce Cloud, Shopify Plus, Adobe Commerce), custom software development, and managed services, delivered through a technology-agnostic advisory approach.

Product overview

basecom is a digital consulting and software services company offering a comprehensive portfolio of services organized around four core offerings: Digital Consulting (strategy, UX, data analytics, solution architecture), AI Consulting & AI Use Cases (AI readiness, use case assessment, agentic commerce, chatbots, process optimization), E-Commerce Solutions (implementation of platforms including Shopware, Spryker, commercetools, SAP, Adobe Commerce, Shopify Plus), and Data Management/Digital Experience Solutions (PIM, CMS, portals, DXP). These core services are supplemented by specialized consulting products (AI Readiness Check, AI Use Case Assessment, Agentic Commerce Consulting, AI Chatbots & Agents, AI-gestützte Prozessoptimierung, AI-gestützter Bestelleingang, Digital Product Passport Workshop, Accessibility Audit, Agnostic System Consulting) and technology-specific solutions (B2B-Solutions, MACH Architecture, PaaS, SaaS, PWA, UX/UI Design, Web Analytics, Software Development). The portfolio is technology-agnostic and includes certified partnerships with major platforms including Shopware (Platinum Partner), Pimcore (Strategic Partner), commercetools (Gold Partner), Spryker (Partner), Shopify Plus, Akeneo (Bronze), Adobe Commerce (Bronze), and Hyvä (Gold), enabling tailored solutions for B2B and B2C e-commerce, complex products, and digital transformation projects across multiple industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Consulting Strategic consulting services covering strategy, user experience, data analytics, and solution architecture for digital transformation projects across retail, B2B, and commerce clients.
• AI Consulting & AI Use Cases Consulting services for effective deployment of artificial intelligence, including AI-powered process optimization, Agentic Commerce solutions, AI chatbots and agents, and AI-supported order entry.
• Digital-Commerce-Lösungen (E-Commerce) Technology-agnostic consulting and implementation services for e-commerce technologies, including B2B and B2C solutions, across Shopware, Spryker, commercetools, SAP Commerce Cloud, Shopify Plus, and Adobe Commerce.
• Data Management / PIM Product data management solutions using Pimcore and Akeneo for consistent Product Experience and customer journeys across all channels.
• Digital Experience Solutions (DXP) Content management, digital experience, and customer engagement solutions built on Storyblok, Contentful, and other DXP technologies.
• Software Development Custom software development services using agile (Scrum) methods for web applications, portals, and e-commerce solutions.
• UX & UI Design User experience and user interface design services for web and e-commerce projects.
• Web Analytics Analytics and data analysis services for website and e-commerce optimization, including Core Web Vitals monitoring and conversion optimization.
• AI Use Case Assessment Consulting engagement to identify potentials of AI and Generative AI for business processes and derive concrete implementation opportunities for cost reduction, efficiency, and new revenue sources.
• AI Readiness Check Assessment service to evaluate organizational readiness for AI implementation and identify potential use cases.
• Agentic Commerce Consulting Consulting for implementing AI agent-based commerce solutions using autonomous agents for commerce workflows.
• AI Chatbots & Agents Development and implementation of AI-powered chatbots and autonomous agents for business process automation and customer interactions.
• AI-gestützter Bestelleingang (AI-powered Order Entry) AI-supported order entry services for automating and optimizing order processing workflows.
• Digitaler Produktpass Workshop (DPP Workshop) Workshop service explaining fundamentals of Digital Product Passports and preparing their implementation with detailed analysis, goal definition, and individual roadmap.
• Barrierefreiheits-Audit (Accessibility Audit) Audit service for compliance with the Barrierefreiheitsstärkungsgesetz (BFSG), optimizing usability and accessibility of online offerings.
• Agnostische Systemberatung (Technology-Agnostic System Consulting) Technology-agnostic system consulting to identify the best solution for specific business requirements, ensuring optimal fit for e-commerce landscapes.

Quantifiable outcome

• MVP for FLEETLOOP rental platform delivered in 3 months using commercetools and MACH architecture
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability8 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core, secondary and strategic.

• Shopware AGcoreTechnology or Integration · 1 January 2022Shopware Platinum Partner since 2022 (Solution Partner since 2015). As the highest partner tier, basecom has certified developers, template designers, and advanced developers. Close relationship with Shopware AG with featured quote from Founder & Co-CEO Stefan Hamann.
• PimcorecoreTechnology or IntegrationPimcore Strategic Partner. Provides API-centric Digital Experience Platform for centralization and harmonization of digital product data and Digital Assets.
• commercetoolscoreTechnology or Integrationcommercetools Gold Partner (Premier Partner status). Headless commerce platform for individual, cross-channel shopping experiences.
• SprykcoreTechnology or IntegrationSpryk Partner. Implements modular e-commerce operating system with API-first approach and headless commerce capabilities.
• AkeneosecondaryTechnology or IntegrationAkeneo Bronze Solution Partner. Open-source Product Information Management system for simplifying product management processes.
• CeligosecondaryTechnology or IntegrationCeligo Silver Partner since 2021. Integration Platform (iPaaS) for interconnecting applications and enabling automatic data exchange between online stores and connected systems.
• Upsun (formerly platform.sh)coreTechnology or IntegrationUpsun Diamond Partner - the only agency in the DACH region with Diamond status. Flexible, highly scalable PaaS solution for web application development and hosting supporting PHP, Symfony, and other frameworks.
• HyväsecondaryTechnology or IntegrationHyvä Gold Partner. High-performance front-end solution for Magento/Adobe Commerce shops with fast loading times.
• StorybloksecondaryTechnology or IntegrationStoryblok Solution Partner. Headless CMS with MACH technology for publishing content across digital channels.
• ContentfulsecondaryTechnology or IntegrationContentful Community Solution Partner. API-based Content SaaS platform for managing and orchestrating digital content.
• EmporixsecondaryTechnology or IntegrationAI-driven Commerce Orchestration Platform for complex B2B business models and sophisticated B2C projects.
• Adobe Commerce (Magento)secondaryTechnology or IntegrationAdobe Solution Partner Bronze. Long-standing Magento partner continuing support for Magento and Adobe Commerce projects.
• SAP Commerce CloudsecondaryTechnology or IntegrationSAP Commerce Partner and Trainer. Implements and optimizes SAP Commerce Cloud platforms for personalized shopping experiences.
• configuratorwaresecondaryTechnology or IntegrationOnline configurator provider with creator and designer solutions for presenting configurable products online.
• avanta by EcoplansecondaryTechnology or IntegrationB2B E-Commerce platform specialized in digital sales channels without time-consuming individual development.
• B2BsellerssecondaryTechnology or IntegrationB2Bsellers Expert Partner. B2B E-Commerce Suite fully integrable into Shopware 6 for wholesalers and manufacturers.
• Agentic Commerce AlliancestrategicStrategic or Co-development PartnerFounding Partner of the Agentic Commerce Alliance, an initiative of AI companies, experts, and merchants to create open commerce infrastructure.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Avenga: Avenga is a global IT services and digital transformation company with significant DACH delivery capability and a dedicated commerce practice. Comparable on technology-agnostic digital transformation, but operates across multiple verticals beyond commerce.
• DEPT (formerly Syzygy Group): DEPT is a larger, global digital agency with German roots (formerly Syzygy) that delivers commerce, marketing, and engineering services at greater scale. Competes on enterprise e-commerce and digital transformation but operates across a much broader portfolio of services.
• Capgemini Invent: Capgemini Invent is the digital transformation and consulting arm of Capgemini, with significant DACH presence and a dedicated commerce, customer experience, and data practice. Larger, broader competitor that frequently enters the same enterprise commerce transformation shortlists.
• Accenture Song / Accenture Interactive: Accenture Song is the global SI's commerce, design, and digital experience practice, frequently competing for the same large enterprise commerce transformation RFPs as basecom. Much larger scale and global delivery footprint, but overlaps heavily on DACH enterprise commerce work.

Direct peers

• valantic: valantic is a DACH-headquartered digital solutions and consulting firm with a strong commerce, ERP, and customer experience practice. Closest comparable in scale and market: technology-agnostic digital transformation consultancy targeting enterprise and mid-market in DACH.
• novomind: novomind is a Hamburg-based digital commerce software and services provider offering PIM, OMS, and commerce platform solutions for enterprise retailers. Comparable in DACH e-commerce platform and PIM specialization with similar enterprise target market.
• diva-e Digital Business Solutions: diva-e is a Stuttgart-based digital agency and consultancy with a strong e-commerce and digital experience practice serving enterprise clients in DACH. Comparable in scale and service mix: consulting-led e-commerce and digital transformation engagements.
• TOWA Digital Solutions: TOWA is a German digital agency with deep e-commerce, PIM, and CMS implementation expertise serving enterprise retail and B2B clients. Comparable on technology-agnostic commerce consulting and PIM/DXP delivery in DACH.
• Netz98: Netz98 is a Mainz-based Shopware Platinum implementation partner specializing in B2C and B2B e-commerce. Direct competitor for Shopware-led projects and a peer in the German Shopware agency ecosystem.
• Portaltech Reply: Portaltech Reply is the commerce-focused consultancy within the Reply Group, delivering omnichannel commerce implementations (commercetools, SAP, Adobe) across Europe. Directly competes on technology-agnostic e-commerce implementation in the DACH market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/basecom
• YouTubeyoutube.com/@BasecomDe
• Facebookfacebook.com/basecom.de
• LinkedInlinkedin.com/company/basecom-gmbh-%26-co.-kg
• Instagraminstagram.com/basecom.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about basecom