Toolstoday
ToolsToday is a US-based e-commerce retailer selling industrial cutting tools, CNC machines, power tools, and workshop supplies as an authorized multi-brand dealer (Amana Tool, SawStop, Festool, STEPCRAFT) to professional woodworkers, CNC operators, cabinetmakers, and hobbyist makers.
- Company typePrivate
- Founded2000
- HeadquartersRego Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Toolstoday does
ToolsToday is a US-based e-commerce retailer specializing in industrial cutting tools, CNC machines, power tools, and workshop supplies, serving professional woodworkers, cabinetmakers, CNC operators, sign makers, and hobbyist makers. The company operates a BigCommerce storefront at toolstoday.com and functions as an authorized multi-brand dealer for premium manufacturers including Amana Tool (its flagship cutting-bit line including the Spektra extreme tool life coating), SawStop safety table saws, Festool power tools, STEPCRAFT and Carbide 3D CNC machines, Vectric CNC software, Mafell, Woodpeckers, Laguna Tools, and Powermatic. It also distributes complementary accessories such as AirWeights vacuum tables, Black Box Vac dust collection, Grabo vacuum lifters, and Shaper Tools Trace handheld CNC.
The company monetizes primarily through direct product sales (hardware_sales) on a unit-pricing model with a $49 free-shipping threshold and a pay-as-you-go billing cadence. Its go-to-market is sales-led, combining transactional e-commerce with inside phone sales (Customer Service +1 (888) 699-3939 and Product Expert +1 (718) 554-7007) and a dedicated Toolstoday B2B division offering tax-exempt purchasing, business financing, and educational discounts for institutional buyers. Same-day shipping with a 4:50 PM EST cutoff is a core operational differentiator.
ToolsToday supports its sales motion with a content ecosystem built around the ToolsToday Learning Desk (how-to guides, CNC program downloads, expert reviews) and ToolsToday TV (video product demonstrations), plus free downloadable Amana Tool bit libraries for Vectric and Fusion 360. The platform reaches 5.5M+ social media followers, serves 250,000+ customers and 100,000+ professionals, and maintains 10,000+ product reviews averaging 4.8 stars. The company is privately held, headquartered in Rego Park, NY, has 11–50 employees, and discloses no external investors, funding rounds, or ownership changes.
Toolstoday firmographics
Firmographics- Name
- Toolstoday
- Legal name
- ToolsToday
- Website
- https://toolstoday.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ToolsToday is a US-based e-commerce retailer selling industrial cutting tools, CNC machines, power tools, and workshop supplies as an authorized multi-brand dealer (Amana Tool, SawStop, Festool, STEPCRAFT) to professional woodworkers, CNC operators, cabinetmakers, and hobbyist makers.
- Ownership category
- akta.pro rank
Toolstoday industry classification
Industry- Product category
- Industrial Cutting Tools & Equipment
- NAICS
- Power-Driven Handtool Manufacturing (333991), Machine Tool Manufacturing (333517), Cutting Tool and Machine Tool Accessory Manufacturing (333515)
- SIC
- Cutlery, Handtools & General Hardware (3420), Machine Tools, Metal Cutting Types (3541), Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
- akta.pro secondary industries
- Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)
Keywords
Where Toolstoday is headquartered
LocationHeadquarters
- HQ city
- Rego Park
- HQ country
- United States
- HQ region
- North America
Markets served
Toolstoday business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct product sales of industrial cutting tools, CNC machines, power tools, and workshop supplies to professionals, businesses, and hobbyists through e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Toolstoday product offering
Product offeringCore offering
Toolstoday is an e-commerce retailer specializing in the sale of industrial cutting tools, CNC machines, power tools, and workshop supplies. The company operates as an authorized dealer for premium brands including Amana Tool, SawStop, Festool, STEPCRAFT, Vectric, xTool, Woodpeckers, Carbide 3D, and Mafell, offering a comprehensive catalog of router bits, saw blades, shaper cutters, boring bits, CNC equipment, and accessories to professional woodworkers, manufacturers, and hobbyists.
Product overview
Toolstoday is a comprehensive industrial tool e-commerce platform offering a broad portfolio of cutting tools, CNC machines, power tools, and workshop supplies. The core offering centers on Amana Tool branded router bits (including the Spektra extreme tool life coating line), saw blades, shaper cutters, and boring/drilling bits, complemented by major brands like SawStop safety table saws, Festool power tools, and Woodpeckers precision jigs. Their CNC ecosystem includes STEPCRAFT and Axiom CNC machines, Vectric design software (VCarve Pro, Aspire, Cut 2D), and related accessories like AirWeights vacuum tables and Black Box Vac dust collection systems. The platform serves professional woodworkers, makers, and manufacturers through an e-commerce storefront with customer service, educational resources, and business account options.
Differentiator
Problem solved
Functional benefit
Products and services
- Amana Tool Router Bits
- Saw Blades
- CNC Router Bits & Insert Router Bits
- Shaper Cutters
- Boring & Drilling Bits
- STEPCRAFT CNC Machines
- Vectric CNC Software
- SawStop Safety Table Saws
- Festool Power Tools
- Woodpeckers Precision Woodworking Jigs
- xTool Laser Cutters & Engravers
- Carbide 3D CNC Machines
- Shaper Tools Trace
- Grabo Vacuum Lifters
- AirWeights CNC Vacuum Table Workholding Systems
- Black Box Vac CNC Vacuum Systems
- Mafell Power Tools
- Axiom ICONIC CNC Router
- Workshop Supplies
- Toolstoday Business Accounts (B2B)
Companies that use Toolstoday
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Toolstoday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toolstoday partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Amana ToolcoreFull-line Amana Tool dealer offering the complete Amana Tools product line including Spektra router bits, CNC router bits, saw blades, and boring/drilling bits. Primary strategic brand partner.
- SawStopcoreAuthorized SawStop dealer offering safety-focused table saws, replacement brake cartridges, and accessories. Promotional offers include up to $450 store credit on cast iron table saw purchases.
- FestoolcoreFull-line Festool dealer offering domino joiners, track saws, dust extractors, sanders, and edge banders along with consumables and accessories.
- StepcraftcoreAuthorized Stepcraft dealer for CNC machines including D Series and M Series systems, accessories, and vacuum tables.
- xToolminorAuthorized xTool dealer for laser engravers including F1, S1, P2, M1 Ultra models and associated accessories.
- WoodpeckersminorAuthorized Woodpeckers dealer for precision woodworking accessories including slab flattening mills, miter gauges, drill guides, and layout tools.
- Jet ToolsminorAuthorized JET Tools dealer offering dust collectors, air filtration, planers, jointers, lathes, and workshop equipment.
- PowermaticminorAuthorized Powermatic dealer for shapers, jointers, planers, mortisers, and lathes.
- FeinminorAuthorized Fein dealer for MultiMaster oscillating tools, magnetic drills, and dust extractors.
- Carbide 3DminorAuthorized Carbide 3D dealer for Shapeoko CNC routers and Nomad desktop CNC machines.
- Laguna ToolsminorAuthorized Laguna Tools dealer for bandsaws, dust collectors, planers, and CNC machines.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Toolstoday competitors and assessment
Company assessmentDirect peers
- CNC Router Parts / CNC Depot: Specialty retailer of CNC router components, bits, and accessories targeting the same CNC-using woodworker and maker segments Toolstoday serves.
- Woodcraft: Major U.S. woodworking specialty retailer offering premium power tools, bits, blades, and machinery to professionals and hobbyists — comparable catalog depth and customer profile to Toolstoday.
- Rockler Woodworking and Hardware: Long-established U.S. woodworking and CNC tool retailer selling router bits, power tools, CNC machines, and shop supplies to hobbyists and professionals — directly comparable assortment, customer base, and omnichannel model.
- Travers Tool: Industrial cutting tool and metalworking supplier selling router bits, end mills, and tooling online — comparable industrial-tool e-commerce motion and customer use cases.
- Infinity Cutting Tools: U.S. specialist in industrial router bits, saw blades, and CNC tooling for woodworkers — overlaps directly with Toolstoday's Amana Tool bit and CNC consumables business.
- Highland Woodworking: Specialty woodworking tool retailer with strong content library and curated premium-brand assortment (Festool, etc.) — closely comparable positioning to Toolstoday's content-led, premium-brand strategy.
- Klingspor Abrasives / Klingspor's Woodworking Shop: Manufacturer-retailer of abrasives and cutting tools serving the woodworking market with e-commerce and dealer distribution — overlapping product categories and customer base.
Broad incumbents
- Grainger: Mass-market industrial MRO distributor with broad tooling assortment; serves as a benchmark incumbent competitor on price and availability for Toolstoday's professional buyers.
- MSC Industrial: Large U.S. industrial distributor selling cutting tools, abrasives, and MRO supplies; overlaps with Toolstoday on industrial tooling but at much broader scope and customer set.
Regional players
- Busy Bee Tools: Canadian woodworking and metalworking machinery retailer with comparable assortment; similar catalog mix but primarily serves Canadian customers rather than competing directly in Toolstoday's U.S. base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Toolstoday social profiles
Digital presenceToolstoday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toolstoday leadership team
Management profileNumber of profiles
Toolstoday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toolstoday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toolstoday
What does Toolstoday do?
Toolstoday is an e-commerce retailer specializing in the sale of industrial cutting tools, CNC machines, power tools, and workshop supplies. The company operates as an authorized dealer for premium brands including Amana Tool, SawStop, Festool, STEPCRAFT, Vectric, xTool, Woodpeckers, Carbide 3D, and Mafell, offering a comprehensive catalog of router bits, saw blades, shaper cutters, boring bits, CNC equipment, and accessories to professional woodworkers, manufacturers, and hobbyists.
Is Toolstoday a public or private company?
Toolstoday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toolstoday founded?
Toolstoday was founded in 2000. It employs 11 to 50 people.
Where is Toolstoday based?
Toolstoday is headquartered in Rego Park, United States, in the North America region.
How does Toolstoday make money?
One revenue line is on record: product Sales.
Who are Toolstoday's main competitors?
Direct peers on record are CNC Router Parts / CNC Depot, Woodcraft, Rockler Woodworking and Hardware, Travers Tool, Infinity Cutting Tools, Highland Woodworking and Klingspor Abrasives / Klingspor's Woodworking Shop. Broad incumbents are Grainger and MSC Industrial. Busy Bee Tools is listed as a regional player.
Does Toolstoday have an API?
No public API is recorded for Toolstoday.
What industry is Toolstoday in?
Toolstoday's product category is Industrial Cutting Tools & Equipment. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic), with a secondary code of IMAHADAB, Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures). Its NAICS code is 333991 and its SIC code is 3420.