Laguna Tools
Laguna Tools is a precision CNC and industrial woodworking/metalworking machinery manufacturer founded in 1983, serving professional woodworkers, metal fabricators, small businesses, hobbyists, and educational institutions across six continents via direct sales, five US service centers, and a global dealer network.
- Company typePrivate
- Founded1983
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Laguna Tools does
Laguna Tools is a precision machinery company founded in 1983 and headquartered in Huntington Beach, California, with a secondary showroom in Grand Prairie, Texas, and five service centers across the United States. The company designs, manufactures, distributes, and supports CNC machinery, industrial woodworking equipment, metalworking tools, and classic woodworking tools, organized into four product lines: automated machinery (iQ, Swift, and SmartShop CNC routers, CO2 and fiber lasers, fiber markers, plasma cutters, waterjet systems, multi-tool CNC), industrial machinery (bandsaws, dust collectors, edgebanders, jointers, panelsaws, planers, shapers, sanders), classic machinery (lathes, drill presses, grinders, routers, tablesaws), and metal machinery (cold saws, hydraulic presses, arbor presses, bandsaws). Its portfolio is supplemented by two wholly owned sub-brands, SuperMax (sanding/finishing, acquired 2017) and Dake (metalworking), and is supported by parts, accessories, and service programs including Laguna Care, warranty registration, and Resaw King blade resharpening.
The company's technology stack centers on CNC controllers such as the Syntec Industrial Control System, HSD spindles, automatic tool changers, multi-zone vacuum tables, and precision waterjet/laser cutting platforms. Pricing spans from $5,999 for entry-level CO2 lasers to $169,995 for industrial waterjet systems, with CNC routers ranging from $14,495 (Swift) to $76,995 (SmartShop 2 Elite) and fiber lasers starting at $62,995. Commercial financing is provided through a GoLeasing partnership, with Section 179 tax benefit options and example payments as low as $1,330/month for the SmartShop 2 Elite.
Laguna Tools generates revenue primarily through one-time hardware sales via direct sales (phone support at 800-234-1976, a dedicated Spanish-language sales line, and an e-commerce outlet for used/demo machines at lagunatoolsoutlet.com) plus a global authorized dealer network spanning six continents. Customer segments include professional woodworkers, metalworking fabricators, small businesses and hobbyists, and educational institutions, served with a horizontal segmentation approach. The company also operates shop.lagunatools.com for parts and accessories, providing a recurring-revenue tail around the installed base. Revenue is not publicly disclosed; ownership is closely held and the company is privately held with no known venture capital or private equity investment.
Laguna Tools firmographics
Firmographics- Name
- Laguna Tools
- Legal name
- Laguna Tools, Inc.
- Website
- https://lagunatools.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Laguna Tools is a precision CNC and industrial woodworking/metalworking machinery manufacturer founded in 1983, serving professional woodworkers, metal fabricators, small businesses, hobbyists, and educational institutions across six continents via direct sales, five US service centers, and a global dealer network.
- Ownership category
- akta.pro rank
Laguna Tools industry classification
Industry- Product category
- CNC & Woodworking Machinery
- NAICS
- Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)
- SIC
- Machine Tools, Metal Cutting Types (3541)
- akta.pro primary industry
- CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
- akta.pro secondary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Laguna Tools is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Laguna Tools business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- CNC Machinery Sales: Primary revenue stream from selling automated CNC machinery including routers, lasers, waterjet systems, plasma cutters, and specialty machines. Products range from hobbyist models (starting at $5,999 for CO2 lasers) to high-end production systems (waterjet starting at $169,995).
- Industrial Machinery Sales: Sale of heavy-duty woodworking machinery including bandsaws, dust collectors, edgebanders, jointers, panelsaws, planers, shapers, and sanders for demanding manufacturing environments.
- Classic Machinery Sales: Sale of traditional woodworking tools trusted by craftsmen for quality and durability, including lathes, routers, tablesaws, and bench tools.
- Metal Machinery Sales: Sale of metalworking equipment including arbor presses, cold saws, drill presses, hydraulic presses, and horizontal/vertical bandsaws.
- Parts and Accessories: Sale of replacement parts, tooling kits, vacuum pumps, and accessories through shop.lagunatools.com e-commerce platform.
- Financing Services: Partnership with GoLeasing for commercial financing options, including Section 179 tax benefits allowing businesses to write off up to 100% of machine cost in first year.
- Service and Maintenance Programs: Laguna Care program offering service packages for installation, training, and ongoing maintenance to maximize productivity and minimize downtime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SmartShop M CNC Router |
| One time/ perpetual license | Pay-as-you-go | SmartShop 2 Elite CNC Router |
| One time/ perpetual license | Pay-as-you-go | Fiber Lasers |
| One time/ perpetual license | Pay-as-you-go | Waterjet Series |
| One time/ perpetual license | Pay-as-you-go | CO2 Lasers |
| One time/ perpetual license | Pay-as-you-go | Swift Series CNC Routers |
| One time/ perpetual license | Pay-as-you-go | IQ Series CNC Routers |
| One time/ perpetual license | Pay-as-you-go | C|Flux: 3 Dust Collector |
| Subscription | Monthly | Financing Options |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Laguna Tools product offering
Product offeringCore offering
Laguna Tools designs, manufactures, and sells CNC machining systems (routers, CO2/fiber lasers, plasma, waterjet), industrial woodworking machinery, classic woodworking tools, and metalworking equipment. The company sells directly and through a global dealer network, supported by service programs (Laguna Care, blade resharpening), parts, accessories, and commercial financing options including Section 179 tax benefits.
Product overview
Laguna Tools is a precision CNC and woodworking machinery company offering a comprehensive portfolio organized into four main product lines: (1) Automated Machinery – including iQ Series, Swift Series, and SmartShop® Series CNC routers, CO2 and Fiber Lasers, Fiber Markers, Plasma cutters, Waterjet systems, and Multi-Tool CNC machines for high-volume production; (2) Industrial Machinery – bandsaws, dust collectors (including C|Flux cyclone series with up to 2718 CFM), jointers, planers, panelsaws, shapers, SuperMax® SuperBrush sanders, tablesaws, metal and wood sanders, and desktop CNC for demanding manufacturing environments; (3) Classic Machinery – timeless woodworking tools including lathes (Revo series), drill presses, grinders, routers, Sanders, and the original SuperMax line for craftsman-level quality; and (4) Metal Machinery – bandsaws, cold saws, drill presses, hydraulic presses, and arbor presses primarily sourced through the acquired Dake brand. The company also offers parts and accessories, Laguna Care service programs, blade resharpening, flexible financing including Section 179 tax benefits, and the Laguna Outlet for certified used equipment. With over 40 years of experience, the company sells directly and through dealers globally, supported by strategic sub-brands SuperMax (sanders) and Dake (metalworking).
Differentiator
Problem solved
Functional benefit
Brands
- SuperMax: Trusted brand specializing in woodworking machinery and tools, acquired by Laguna Tools.
- Dake
Products and services
- iQ Series CNC Routers Budget-friendly CNC routers designed for hobbyists and small-scale production, offering big performance in a compact footprint. Starting at $15,495.
- Swift Series CNC Routers Budget-friendly CNC routers for production starts, providing entry-level CNC production capabilities. Starting at $14,495.
- SmartShop Series CNC Routers High-performance CNC routers featuring unparalleled cut quality and consistency, with multiple models (SmartShop M from $39,495, SmartShop 2 Pro, SmartShop 2 Elite $68,995-$76,995) with varying spindle power, rapid speeds, multi-zone vacuum tables, automatic tool changers, and Syntec Industrial Control System for cabinet making and production.
- CO2 Lasers Laser engraving systems for precision cutting and engraving on acrylic, thin woods, and other materials. Starting at $5,999 for creative professionals.
- Fiber Lasers Metalworking laser systems offering precision and versatility for cutting and engraving metal with competitive pricing and expert training. Starting at $62,995.
- Fiber Markers New generation laser marking systems for industrial identification and engraving applications.
- Plasmas Plasma cutting systems with multiple power options providing metal fabrication power, precision, and performance.
- Multi-Tool Series CNC Machines Multi-purpose CNC machines that switch quickly between jobs and materials, combining routing with knife units and camera systems for sign making and commercial display work.
- Waterjet Series Waterjet cutting systems that slice through a wide range of material thicknesses with unmatched edge quality on any material. Starting at $169,995.
- Specialty CNC Machines Custom CNC machines designed for quick production and precise cuts in specialized applications.
- Industrial Bandsaws Heavy-duty bandsaws for serious cutting power in woodworking applications.
- Desktop CNC High-performance compact CNC routers designed for desktop or small workshop environments.
- Dust Collectors (C|Flux) High-volume dust removal systems including the C|Flux cyclone series with up to 2718 CFM maximum air flow, 46-gallon capacity, dual-paddle filter cleaning, and 1-micron filtration.
- Edgebanders Edge banding machines for applying protective and decorative edges to panel materials.
- Jointers Machines for flattening and straightening wood surfaces with precision.
- Panelsaws Luxury saws designed for demanding panel cutting needs in production environments.
- Planers Machines for achieving better finishes and material removals in wood processing.
- Shapers Production-level shaping machines for industrial wood shaping operations.
- SuperMax SuperBrush Sanders Widebelt sanding machines offering endless finish possibilities for wood surfaces (acquired SuperMax brand).
- Tablesaws Heavy-duty table saws for demanding cutting applications.
- Metal Sanders Serious sanding power machines designed for metal surface preparation and finishing.
- Wood Sanders Wood widebelt sanders providing serious sanding power for wood finishing applications.
- Classic Lathes Wood and metal lathes featuring high torque and low sacrifice performance, including Revo series models.
- Drill Presses Versatile, durable, and reliable drilling machines for various workshop applications.
- Grinders Bench grinders for metal sharpening and finishing applications.
- Routers & Router Lifts Router tables and lifts for precision wood routing operations.
- Arbor Presses Presses providing unmatched range and timeless quality for metalworking operations (Dake brand).
- Cold Saws Precision cutting machines built to endure for metal fabrication (Dake brand).
- Horizontal Bandsaws Heavy-duty bandsaws built to withstand demanding metal cutting applications (Dake brand).
- Vertical Bandsaws Bandsaws offering precision and durability for metalworking shops (Dake brand).
- Hydraulic Presses High-capacity presses built to perform and engineered to last for metal forming operations (Dake brand).
- Hydraulic Sheet Metal Notchers Specialized notching machines for sheet metal fabrication.
- Laguna Care Service Program Service and maintenance program designed to minimize downtime and maximize productivity for machine owners, including installation, training, and ongoing maintenance.
- Resaw King Blade Resharpening Service Blade resharpening service to ensure optimal performance of resaw blades.
- Financing Programs Flexible financing options including commercial finance through GoLeasing and Section 179 tax benefits for equipment purchases.
- Laguna Outlet (Used and Demo Equipment) Online outlet offering high-quality used and demo machines at reduced prices.
- Parts & Accessories Online parts store at shop.lagunatools.com for replacement parts, accessories, tooling kits, vacuum pumps, and consumables.
Quantifiable outcome
- Reduced production time and costs through automated CNC capabilities
- +1 more outcomes
Companies that use Laguna Tools
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Laguna Tools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Laguna Tools partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and regional.
- Carbatec Group Pty LTDcoreAuthorized dealer for Australia with multiple locations including Adelaide, Brisbane, Melbourne, Sydney, Perth, and Hobart. Carbatec NZ handles New Zealand distribution from Auckland.
- Hardware CentreregionalAuthorized dealer for South Africa located in Randburg, Johannesburg, providing local sales and support for woodworking machinery.
- Axminster ToolscoreAuthorized dealer for the United Kingdom located in Axminster, serving the British woodworking and metalworking market.
- Off Corporation Inc.regionalAuthorized dealer for Japan located in Shizuoka-shi, providing distribution for the Japanese market.
- Song's Woodworking Machinery Co., Ltd.regionalAuthorized dealer for South Korea located in Eumsun-Gun, Chungbook, serving the Korean woodworking machinery market.
- Weixin Technology Trading (Shanghai) Co, LtdregionalAuthorized dealer for China located in Shanghai Pilot Free Trade Zone, providing distribution for the Chinese market.
- Baptist Arnhem BVregionalAuthorized dealer for the Netherlands located in Arnhem, serving the Dutch market for woodworking and metalworking machinery.
- Laguna Finland LtdregionalAuthorized dealer for Finland located in Rovaniemi, providing Finnish market coverage.
- C DahmregionalAuthorized dealer for Norway located in Rådal, serving the Norwegian market.
- IGM Tools & MachineryregionalAuthorized dealer for Czech Republic at laguna.igmtools.com, serving the Czech and Central European market.
- ARTMAKINAregionalAuthorized dealer for Turkey located in Istanbul, serving the Turkish market.
- Company LLC Meta GroupregionalAuthorized dealer for Ukraine located in Kiev region, providing coverage for the Ukrainian market.
- Hawi-ToolsregionalAuthorized dealer for Saudi Arabia covering Saudi Arabia, Kuwait, Bahrain, UAE, and Oman markets from Dammam location.
- Far East MaquinaregionalAuthorized dealer for Brazil located in Curitiba, Paraná, serving the Brazilian market.
- TecnomaderasregionalAuthorized dealers for Costa Rica (Tecnomaderas del Caribe Tibás) and Guatemala (Tecnomaderas Ciudad de Guatemala) with dedicated Laguna Experts on staff.
- Import Tool, SRL CanelonesregionalAuthorized dealer for Uruguay located in Canelones, serving the Uruguayan market.
- Tesoro en MaderaregionalAuthorized dealer for Puerto Rico located in Trujillo Alto, serving the Puerto Rican market.
- GoLeasingcoreFinancing partner providing flexible commercial financing options for Laguna Tools equipment purchases. Offers flexible payment terms and Section 179 tax benefit programs.
- SuperMaxcoreTrusted brand acquired by Laguna Tools, specializing in brush sanders and finishing equipment. Now part of the Laguna Tools product portfolio.
- DakecoreTrusted brand acquired by Laguna Tools, specializing in metalworking equipment including bandsaws, cold saws, drill presses, hydraulic presses, and arbor presses.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Laguna Tools competitors and assessment
Company assessmentDirect peers
- Thermwood Corporation: Manufacturer of CNC routers for the plastics, woodworking, and aerospace industries with a similar pricing and capability structure aimed at cabinet shops and industrial production.
- Tormach: US maker of compact CNC mills, lathes, and routers targeted at small businesses, makers, and educational institutions — comparable hobbyist/SMB customer base and product format to Laguna's iQ and Swift series.
- ShopSabre CNC: US-based manufacturer of CNC routers and plasma cutting tables serving woodworking, cabinet making, and metalworking shops — directly comparable product mix and SMB customer base to Laguna Tools.
- MultiCam CNC Cutting Systems: CNC cutting systems including routers, lasers, waterjets, and plasma cutters — overlaps directly with Laguna's multi-modal cutting portfolio across similar applications and customer segments.
- Anderson Group (Anderson America / Anderson Europe): Manufacturer of nested-based CNC routers and processing centers for cabinet and furniture production — competes head-to-head with Laguna's SmartShop line in the production woodworking segment.
- Axiom Precision (CNC Router Parts): Affordable CNC routers and CNC kits targeting hobbyists and small shops — competes directly with Laguna's entry-level iQ and Swift series on price and feature set.
- Camaster CNC: US manufacturer of CNC routers and ATC machines positioned for small to mid-sized shops — comparable target customer profile and price band to Laguna's iQ, Swift, and SmartShop M lines.
Broad incumbents
- Homag Group: Major German manufacturer of woodworking machinery and automation solutions serving cabinet, furniture, and timber construction — broad incumbent in the same end markets Laguna targets with its SmartShop routers and edgebanders.
- Biesse Group: Italian global leader in woodworking machinery with extensive CNC, edgebanding, and panel processing lines — competes with Laguna's industrial and automated machinery in larger fabrication facilities.
Emerging players
- Wazer: Emerging maker of desktop waterjet cutters for small shops and prototyping — partial overlap with Laguna's Waterjet Series in a more compact, lower-ASP format targeting adjacent customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Laguna Tools social profiles
Digital presenceLaguna Tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laguna Tools leadership team
Management profileNumber of profiles
Profiles2 records
Laguna Tools subsidiaries and ownership
Company hierarchySubsidiaries2 records
Laguna Tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laguna Tools M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laguna Tools
What does Laguna Tools do?
Laguna Tools designs, manufactures, and sells CNC machining systems (routers, CO2/fiber lasers, plasma, waterjet), industrial woodworking machinery, classic woodworking tools, and metalworking equipment. The company sells directly and through a global dealer network, supported by service programs (Laguna Care, blade resharpening), parts, accessories, and commercial financing options including Section 179 tax benefits.
Is Laguna Tools a public or private company?
Laguna Tools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laguna Tools founded?
Laguna Tools was founded in 1983. It employs 51 to 100 people.
Where is Laguna Tools based?
Laguna Tools is headquartered in Irvine, United States, in the North America region.
How does Laguna Tools make money?
Seven revenue lines are on record. CNC Machinery Sales are the primary driver. The others are industrial Machinery Sales, classic Machinery Sales, metal Machinery Sales, parts and Accessories, financing Services and service and Maintenance Programs.
Who are Laguna Tools's main competitors?
Direct peers on record are Thermwood Corporation, Tormach, ShopSabre CNC, MultiCam CNC Cutting Systems, Anderson Group (Anderson America / Anderson Europe), Axiom Precision (CNC Router Parts) and Camaster CNC. Broad incumbents are Homag Group and Biesse Group. Wazer is listed as an emerging player.
Does Laguna Tools have an API?
No public API is recorded for Laguna Tools.
What industry is Laguna Tools in?
Laguna Tools's product category is CNC & Woodworking Machinery. Its primary akta.pro industry code is IMAHADAA, CNC Machine Tools (Turning, Milling, Machining Centers), with a secondary code of IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 3332 and its SIC code is 3541.