Impact Roofing & Construction

What Impact Roofing & Construction does

Impact Roofing & Construction is a privately held roofing and exterior services contractor headquartered in Lorton, Virginia, founded in 2017 and operating as Impact Roofing LLC under ownership of Jonathan Mathers and Brian Kaitz. The company installs and replaces residential and commercial roofing systems across Northern Virginia, Maryland, and Washington D.C. within a 30-mile service radius, offering asphalt shingles (GAF Timberline HDZ, CertainTeed), standing seam and exposed-fastener metal, natural and synthetic slate, and cedar shake, alongside commercial flat-roof membranes (EPDM, TPO) from Mule-Hide. Core technology consists of GAF Certified Plus and CertainTeed ShingleMaster factory-certified installation workflows backed by a 5-year workmanship warranty and lifetime manufacturer warranty eligibility, supported by a documented 25-point inspection process with same-week scheduling and photo-documented reporting.

The business model is direct-to-consumer project work, generating revenue from one-time roof replacement contracts (typically $8,000-$20,000 for asphalt, $16,000-$40,000+ for metal, $12,000-$50,000+ for slate) and from storm-damage insurance claim restoration, where the company manages documentation, adjuster meetings, supplemental claims, and direct insurer billing with zero upfront customer cost on covered work. Complementary revenue streams include fiber cement and vinyl siding, seamless aluminum gutters, and energy-efficient window and door replacement, typically cross-sold to roof replacement customers under a single coordinated project schedule. The go-to-market motion is local reputation-driven: Google My Business with 156 verified 5.0-star reviews, BBB A+ accreditation, 40+ localized SEO service-area pages, and free inspections as the primary lead-conversion mechanism, with no external funding, no subsidiaries, and no disclosed headcount beyond a 1-10 range that reflects the use of subcontracted installation crews.

Name

Impact Roofing & Construction

Legal name

Impact Roofing LLC

Website

https://impact-roofing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Roofing & Construction is a privately held residential and commercial roofing contractor in Lorton, Virginia, serving Northern Virginia, Maryland, and DC with GAF Certified Plus installation, storm-damage insurance claim coordination, and complementary exterior services including siding, gutters, and windows.

Ownership category

akta.pro rank

Product category

Residential and Commercial Roofing Contracting

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Fascia & Soffit Repair/Replacement (HSAGAIAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roofing services
• Roof replacement contractor
• Storm damage repair
• Exterior home services
• Commercial flat roofing

Headquarters

HQ city

Lorton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roof Replacement Services: One-time revenue from complete roof tear-off and replacement services using asphalt shingle, metal, slate, or cedar materials. Revenue varies by roof size, pitch, materials, and decking repairs.
2. Storm Damage & Insurance Claim Work: Revenue from emergency tarping, full restoration, and insurance-covered repairs. Company handles complete claim coordination with direct billing to insurers.
3. Siding & Exterior Services: Revenue from fiber cement, vinyl shake, and board & batten siding installations, as well as gutters and drainage systems.
4. Commercial Roofing Services: Revenue from EPDM rubber, TPO membrane, and metal commercial roofing systems for retail, office, multi-family, and industrial buildings.
5. Roof Inspection Services: Free inspections that generate qualified leads for follow-on replacement and repair revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Impact Roofing & Construction is a residential and commercial roofing contractor that performs full roof tear-off and replacement, storm damage repair, roof inspections, and complementary exterior services (siding, gutters, windows, doors). All installation work is delivered by in-house GAF Certified Plus and CertainTeed ShingleMaster-credentialed crews. The company also provides end-to-end insurance claim coordination with direct billing and zero upfront costs on covered work.

Product overview

Impact Roofing & Construction is a residential and commercial roofing contractor offering a comprehensive exterior home services portfolio. The core offering centers on multiple roofing systems (asphalt shingles, standing seam metal, slate, and cedar shake) backed by GAF Certified Plus and CertainTeed ShingleMaster credentials. The company provides end-to-end project management from free 25-point inspections through installation and 5-year workmanship warranties. Additional services include storm damage and insurance claim coordination, gutters, siding (fiber cement, vinyl, Hardie Board), windows, and doors. The company operates primarily in Northern Virginia and Maryland with a 30-mile service radius from its Lorton, VA headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Asphalt Shingle Roofing Architectural (dimensional) asphalt shingle roof installation using GAF Timberline HDZ and CertainTeed products, with lifetime manufacturer warranties, wind ratings up to 130 mph, and algae-resistant granules. Targeted at residential homeowners replacing aging or storm-damaged roofs.
• Metal Roofing Standing seam and exposed fastener metal roofing systems with concealed fasteners, 40-70 year lifespan, energy-reflective finishes, and superior wind and snow resistance for mid-Atlantic climates. Targeted at homeowners seeking premium long-life roof replacements.
• Slate Roofing Natural slate roofing (75-100+ year lifespan) and synthetic slate alternatives (DaVinci, Brava) with Class A fire resistance. Targeted at estate, historic, and luxury residential properties in Northern Virginia and Maryland.
• Cedar Shake Roofing Hand-split western red cedar shakes and sawn shingles with natural rot and insect resistance, 30-40 year lifespan, and optional fire-retardant and preservative treatments. Targeted at homeowners seeking premium natural-material roof replacements.
• Full Roof Replacement Complete tear-off and roof replacement services spanning architectural shingles, standing seam metal, and synthetic slate. Includes end-to-end project management from free 25-point inspection through final walkthrough and warranty documentation. Targeted at residential property owners across Northern Virginia and Maryland.
• Storm Damage and Insurance Claim Repair Emergency tarping through full restoration with complete insurance claim coordination, including damage documentation, adjuster meetings, supplemental claims, and direct billing with zero upfront costs on covered work. Targeted at homeowners with storm or hail damage in the DMV area.
• Roof Inspection Free 25-point roof inspection with full photographic documentation and same-day written reports for real estate, pre-sale, post-storm, or leak diagnosis assessments. Targeted at homeowners and real-estate transactions needing assessment of roof condition.
• Gutters and Drainage Seamless aluminum gutters, leaf guards, and proper slope correction designed to protect fascia, foundation, and landscaping. Targeted at residential property owners completing roof or exterior upgrades.
• Siding and Exteriors Fiber cement (Hardie Board), vinyl shake, and board and batten siding installation coordinated with roofing under a single schedule and warranty. Targeted at homeowners completing full exterior renovations.
• Commercial Roofing Flat and low-slope roofing for commercial properties using TPO membrane, EPDM rubber, and metal systems, including installation, repair, preventative maintenance plans, and roof assessments. Targeted at commercial property owners and facility managers in the DMV area.
• Windows and Doors Energy-efficient residential window and door replacement services, including entry door installations. Targeted at homeowners completing broader exterior renovations.

Quantifiable outcome

• 5-year workmanship warranty on all installations
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GAFcoreTechnology or IntegrationGAF factory certification (Certified Plus status) enables Impact Roofing to register enhanced manufacturer warranties including System Plus and Golden Pledge warranties that standard contractors cannot offer. Certification requires meeting strict installation standards and ongoing training.
• CertainTeedcoreTechnology or IntegrationShingleMaster credentialed installer status allows certified installation of CertainTeed roofing products with full warranty support. Certification demonstrates installation competency.
• National Roofing Contractors Association (NRCA)minorOthersProfessional membership organization providing industry standards, training resources, and industry representation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Long Roofing: Established mid-Atlantic roofing and home exteriors company with similar insurance-claim-driven business model. Operates at significantly larger scale across Virginia, Maryland, and DC, making it a direct analog of Impact's model at national-builder scale.
• Roofers Elite (Power Home Remodeling): Large national exterior remodeling company specializing in roofing, siding, and windows with strong insurance claim coordination. Represents the scaled-up version of Impact Roofing's D2C, insurance-driven service model.

Direct peers

• Bealing Roofing & Exteriors: Mid-Atlantic residential roofing and exteriors contractor offering shingle, metal, and flat roofing plus insurance claim work. Highly comparable GAF-certified regional peer operating in adjacent DMV geography.
• Maggio Roofing: Northern Virginia roofing contractor offering residential replacement, repair, and storm damage services with manufacturer certifications. Closest direct competitor given shared geography and service mix.
• Shiner Roofing, Siding and Windows: Northern Virginia-based roofing and exteriors contractor with residential replacement, repair, and storm restoration services. Closely comparable in service portfolio, certifications, and DMV service area.
• St Joseph's Roofing & Remodeling: Residential roofing and exteriors contractor serving Northern Virginia with insurance claim expertise. Comparable D2C, GAF-certified regional operator with similar process-driven sales approach.

Regional players

• JDH Remodeling: Mid-Atlantic exterior remodeling firm with roofing, siding, and windows focus. Comparable as a regional exteriors bundler, though with broader remodeling scope than Impact Roofing.
• RoofPRO (Ned Stevens): Mid-Atlantic exterior services company offering roofing, gutters, siding, and windows with deep DMV market presence. Comparable in service breadth though more horizontally diversified than Impact Roofing.

Emerging players

• Crown Remodeling: Northern Virginia exterior remodeling company offering roofing, siding, and windows. Comparable in scale and service mix, representing an emerging competitor within Impact's core geography.

Others

• Anthony Wilder Design/Build: Northern Virginia luxury design-build firm that frequently specifies premium roofing (slate, metal, cedar) on estate projects. Comparable in handling high-end roofing materials and HOA-governed communities but operates in adjacent custom-build segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Roofing & Construction