Shiner Roofing

What Shiner Roofing does

Shiner Exteriors (formerly Shiner Roofing) is a family-owned exterior remodeling contractor founded in 1981 by Robert (Pete) Shiner and his sons Kevin and Peter in McLean, Virginia, and now headquartered in Sterling, VA. The company serves residential and commercial customers in Northern Virginia and Suburban Maryland through six core service lines: roofing, siding, windows, entry doors, decking, and gutters. Services are delivered by specialty, in-house, factory-trained installation crews organized by trade, with project management from foremen and field supervisors. Materials are sourced from premium brands including CertainTeed, James Hardie, ProVia, Trex, and TimberTech/Azek, and the company uses a 3D home imagery modeling tool during siding consultations to let homeowners visualize style, material, and color choices before installation.

The business operates on a direct-to-consumer, project-based fee model with quote-based pricing and customer financing options. Customer acquisition is driven by local SEO, an educational in-home consultation process without sales pressure, a 900+ review footprint, a referral rewards program, and BBB accreditation. The company holds Virginia Contractor License #2705 023803 and Maryland MHIC License #48015, and was recognized in 2026 by Northern Virginia Magazine as a Best Home Expert in Roofing & Gutters, Siding, and Windows. Kevin Shiner, son of the founder, serves as CEO and the company remains independently owned with no institutional capital.

Strategic positioning is regional and relationship-driven rather than technology-driven. The firm has a broad service portfolio enabling cross-sell of multiple exterior improvements per household, mature warranty and follow-up infrastructure, and concentrated brand awareness in the DMV market. There is no AI/ML, no proprietary software platform, no app, and no public funding — the operating model is a traditional specialty contractor scaled through operational excellence and reputation rather than through technology or capital.

Name

Shiner Roofing

Legal name

Shiner Exteriors

Website

https://shinerroofing.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Shiner Exteriors is a family-owned exterior remodeling contractor founded in 1981, serving residential and commercial customers in Northern Virginia and Suburban Maryland across roofing, siding, windows, doors, decking, and gutters through specialty, in-house installation crews.

Ownership category

akta.pro rank

Product category

Residential Roofing & Exterior Remodeling Services

NAICS

Roofing Contractors (238160), Siding Contractors (238170), Glass and Glazing Contractors (23815)

SIC

Asphalt Paving & Roofing Materials (2950), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

akta.pro secondary industries

Exterior Painting & Surface Coatings (HSAPAKAF), Roof Flashing, Vent & Penetration Repair (Chimney/Skylight/Pipe Boots) (HSAGAKAF), Skylight Replacement (HSAPAJAD), Gutter Exterior Cleaning & Brightening (HSAEAMAE)

Keywords

• Residential roofing services
• Exterior remodeling contractor
• Siding installation services
• Window replacement services
• Gutter installation services

Headquarters

HQ city

Skidmore, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Exterior Remodeling Services: Revenue generated from providing exterior remodeling services including roofing, siding, windows, doors, decking, and gutters. Services are project-based with one-time fees for installation, replacement, and repair work. The company offers financing options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shiner Exteriors (formerly Shiner Roofing) is a full-service exterior remodeling contractor providing roof replacement and repair, siding installation and replacement, window replacement, entry and storm door installation, custom deck construction, and gutter systems with gutter protection. Services are delivered through specialized, factory-trained in-house installation crews serving residential and commercial properties in Northern Virginia and Suburban Maryland.

Product overview

Shiner Exteriors is a residential and commercial exterior remodeling services company offering a portfolio of six core service lines: Roofing, Siding, Windows, Doors, Decking, and Gutters. The company is organized as a traditional contractor services firm rather than a software platform. Its core roofing service covers multiple material types (asphalt shingles, slate, synthetic slate, cedar shake, synthetic shake, metal, flat), and its complementary siding service includes fiber cement (James Hardie), fiberglass composite, and premium vinyl options. The company also offers window, entry door (ProVia), storm door, sliding patio door, and deck construction services using branded materials (Trex, TimberTech/Azek, pressure-treated wood). An ancillary 3D home imagery modeling tool is used in the design consultation process to help clients visualize siding choices. All services are delivered through specialized, factory-trained, in-house installation crews, with project management oversight including foremen and field supervisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services
• Siding Services
• Window Services
• Entry Door Services
• Decking Services
• Gutter Services
• Commercial Roofing

Quantifiable outcome

• Temperature stability improved for the first time in 23 years after roof replacement (customer testimonial)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Storm Guard Restoration: National roofing and exterior restoration franchise specializing in insurance-storm replacement work, directly competing for the storm-driven portion of Shiner's roofing and siding demand.
• Bone Dry Roofing: Multi-state roofing franchise system providing roof replacement and repair across the Midwest and Mid-Atlantic, comparable to Shiner in core roofing scope but with national franchise scale.
• Power Home Remodeling: Large national exterior remodeler offering roofing, siding, windows, and doors with a direct-to-consumer sales motion similar to Shiner, but operating at much greater scale and marketing intensity across multiple regions.

Emerging players

• Home Genius Exteriors: Growing regional exterior remodeling company offering roofing, siding, and windows with an in-home consultation model that increasingly competes for the same affluent suburban customers as Shiner.

Regional players

• Window Nation: Regional Mid-Atlantic window and door replacement specialist with a direct-sales model and overlapping customer base in the same affluent suburban markets as Shiner.
• Long Roofing: Long-established Mid-Atlantic exterior remodeling and roofing contractor serving the DMV region with a comparable multi-trade service offering and similar family/business origins to Shiner.

Direct peers

• PJ Fitzpatrick: Mid-Atlantic home exterior remodeler offering roofing, siding, windows, doors, gutters, and baths via direct in-home sales, closely mirroring Shiner's multi-trade D2C service model.
• Beitzel Roofing & Exteriors: Regional roofing and exterior remodeling contractor with a similar full-service roofing, siding, and gutter offering, comparable small-team contractor structure, and a focus on residential replacement work.
• Thompson Creek Window Company: Mid-Atlantic direct-to-consumer window and door replacement company with in-home consultative sales and a regional footprint that closely overlaps Shiner's Northern Virginia and suburban Maryland service area.
• Fichtner Services: Mid-Atlantic exterior home improvement contractor providing roofing, siding, windows, doors, and gutters to homeowners using a similar direct-sales and certified-installer approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shiner-roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiner Roofing