Home Prep
Home Prep (AtHomePrep) is an online education platform founded in 1998 that provides state-approved exam preparation, continuing education, and licensing services to individual contractors and trade professionals across construction, electrical, HVAC, plumbing, and general building trades nationwide.
- Company typePrivate
- Founded1998
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Home Prep does
Home Prep, operating as AtHomePrep (@HomePrep), is a Knoxville, Tennessee-based online education platform founded in 1998 and operating as a division of Stautzenberger College. The company provides contractor licensing exam preparation, continuing education, and licensing application services to individual trade professionals and small contractors across construction, electrical, HVAC, plumbing, and general building trades throughout all 50 U.S. states. Its catalog spans over 600 online courses, 1,100+ reference books, and 25 industries, supported by 115 state board accreditations.
The core platform is a self-serve web-based learning management system delivering narrated courses, proprietary 'highlighting guides' that direct students to specific passages in reference books, randomly generated practice quizzes, and 365 days of course access. Core products include individual online exam prep courses ($270–$330+), 'Complete Packages' bundling courses with required books and pre-printed tabs ($400–$3,300+), live in-person seminars, an online bookstore, and Application Processing Services for state licensing paperwork. The technology stack is a content- and LMS-driven e-commerce platform rather than an AI-native system.
Home Prep monetizes primarily through direct-to-consumer e-commerce transactions with one-time course/package purchases, supplemented by a Strategic Partnership Program that white-labels its courses to community colleges, home builders associations, and training organizations under custom-branded portals with revenue-share commissions and no setup fees. Customers typically purchase per state and per trade, with pricing varying by jurisdiction and license type. The business carries no venture or private equity investment and operates as a privately held division of Stautzenberger College.
Home Prep firmographics
Firmographics- Name
- Home Prep
- Legal name
- At Home Prep
- Website
- https://athomeprep.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Home Prep (AtHomePrep) is an online education platform founded in 1998 that provides state-approved exam preparation, continuing education, and licensing services to individual contractors and trade professionals across construction, electrical, HVAC, plumbing, and general building trades nationwide.
- Ownership category
- akta.pro rank
Home Prep industry classification
Industry- Product category
- Professional Trade Licensing Education
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Certification & Exam Prep Course Marketplaces (EDAFAIAJ)
- akta.pro secondary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
Keywords
Where Home Prep is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Prep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Online Course Sales: Sale of online exam prep courses ranging from approximately $270 to $3,300+. Courses include various licensing exam preparations for contractors, electricians, HVAC technicians, plumbers, and other construction trades professionals across multiple states.
- Bookstore Sales: Sale of trade-specific textbooks and reference materials including National Electrical Code, International Building Code, OSHA regulations, and state-specific contractor guides. Over 1,100 books available.
- Complete Packages: Bundled offerings combining courses with required books, pre-printed tabs, and sometimes shipping. These complete packages provide higher average order values than individual components.
- Application Processing Services: Assistance with business filings, state applications, certifications, and required paperwork for contractor licensing. Helps streamline the licensing process for customers.
- Strategic Partnership Revenue Share: Partners receive percentage of course sales made through their strategic partner portal. Partners can include businesses, community colleges, and other organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Exam Prep Course Only |
| Unit Pricing | Pay-as-you-go | Complete Exam Prep Packages with Books and Tabs |
| Unit Pricing | Pay-as-you-go | Live Seminars with Online Course Access |
| Unit Pricing | Pay-as-you-go | Continuing Education Courses |
| Other | Annual | Group/Corporate Discounts |
| Other | Pay-as-you-go | Promotional Discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Home Prep product offering
Product offeringCore offering
Home Prep (operating as @HomePrep/AtHomePrep) sells online exam preparation courses, complete bundled packages (courses plus required reference books and pre-printed tabs), trade-specific textbooks, and live in-person seminars for state contractor licensing exams. The platform serves construction trades professionals across electrical, HVAC, plumbing, general building, and 25 other industries with state-approved content covering all 50 states and 115 state board accreditations. Supporting offerings include application processing services for licensing paperwork and a white-label strategic partnership program for resellers.
Product overview
Home Prep (operated as @HomePrep or AtHomePrep) is a comprehensive online education platform for contractor licensing that offers a portfolio of interconnected products and services. The core offerings include Online Exam Prep Courses and Complete Exam Prep Packages, which are bundled solutions combining courses with required textbooks and pre-printed reference tabs. Supporting products include a Bookstore with trade-specific licensing references, Live Seminars for in-person exam preparation, and Application Processing Services to handle licensing paperwork. The platform also offers a Strategic Partnership Program for resellers. Course categories span electrical, HVAC, plumbing, general building, and specialty contractor licensing across 25 industries and all 50 states, with over 1,000 courses and 115 state board accreditations. Key exam prep products include the National Electrical Code exam prep, NASCLA trade examination prep, and state-specific contractor licensing courses for Florida, Georgia, Tennessee, and many other states.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Exam Prep Courses
Quantifiable outcome
- Over 100,000 satisfied students (with more recent count of 350,000)
- +3 more outcomes
Companies that use Home Prep
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Home Prep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Home Prep partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- NCS (National Contractor Services)minorStrategic partner offering Home Prep courses through their distribution channel.
- IEE (International Education Enterprises)minorEducational partner collaborated with for Massachusetts CSL CE continuing education seminars.
- Digital ConstructiveminorStrategic partner in the contractor training reseller program.
- South Georgia Home Builders AssociationminorHome builders association partner offering training to members.
- Florida Home Builders Association (FHBA)minorState home builders association partner offering training to members.
- BigStepTrainingminorTraining organization partner in the strategic partnership program.
- SEBCminorStrategic partner offering contractor training courses.
- MyCEUDepotminorContinuing education provider partner.
- LeadSmartminorMarketing/sales partner in the training distribution network.
- Gold Coast Builders AssociationminorRegional builders association partner offering training.
- CLCminorStrategic partner in the contractor training reseller program.
- RECIminorTraining and education partner.
- Pellissippi State Community College (PSTCC)corePartnership with Tennessee state community college to offer Limited Residential Contractor (BC-A/r) course. Certificate of Completion issued by PSTCC upon course completion. Course covers OSHA Standards, Blueprint Analysis, Contract Management, Tax Basics, and other essential contractor topics.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Home Prep competitors and assessment
Company assessmentDirect peers
- 1ExamPrep: Online exam prep provider for contractor and trade licensing with courses across states, similar self-serve e-commerce model and bundled packages with books.
- Pace Contractors Licensing: Long-standing contractor licensing school offering exam prep and application processing across multiple states, comparable in business model and target customer to Home Prep.
- CE Source: Provides continuing education and exam prep for licensed contractors and trades professionals, with overlapping course catalog and state-by-state coverage.
- Contractor Training Center: Specialized online contractor licensing exam prep across multiple states and trades, directly competing for the same pool of contractors seeking licensure.
- RocketCert: Direct online competitor offering exam prep courses for electrical, HVAC, plumbing, and general contractor licensing across multiple states. Mirrors Home Prep's core product mix of state-by-state exam prep packages.
- Contractors State License Services (CSLS): Provides contractor licensing exam prep and application processing services across multiple states, with both online courses and in-person seminars — closely aligned with Home Prep's bundled offerings.
Broad incumbents
- Coursera: Major MOOC platform offering professional certificates and specializations, including some construction management and trades-adjacent content relevant to licensed professionals' continuing education.
- Udemy: Large-scale MOOC marketplace that hosts third-party contractor/trade exam prep courses at lower price points, representing a long-tail competitive threat on commodity exam prep content.
- Trade-Schools.net: Broader trade-school directory and resource site that surfaces contractor licensing prep options, partially overlapping with Home Prep's marketing/discovery layer for trades professionals.
Emerging players
- PDH Direct: Online continuing education provider for licensed professionals (engineers, contractors) with state-approved CE courses; overlaps with Home Prep's CE renewal business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Home Prep social profiles
Digital presenceHome Prep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Prep leadership team
Management profileNumber of profiles
Profiles1 record
Home Prep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Prep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Prep
What does Home Prep do?
Home Prep (operating as @HomePrep/AtHomePrep) sells online exam preparation courses, complete bundled packages (courses plus required reference books and pre-printed tabs), trade-specific textbooks, and live in-person seminars for state contractor licensing exams. The platform serves construction trades professionals across electrical, HVAC, plumbing, general building, and 25 other industries with state-approved content covering all 50 states and 115 state board accreditations. Supporting offerings include application processing services for licensing paperwork and a white-label strategic partnership program for resellers.
Is Home Prep a public or private company?
Home Prep is a private company. It is classified as corporate owned and is currently operating.
When was Home Prep founded?
Home Prep was founded in 1998. It employs 1 to 10 people.
Where is Home Prep based?
Home Prep is headquartered in Knoxville, United States, in the North America region.
How does Home Prep make money?
Five revenue lines are on record. Online Course Sales are the primary driver. The others are bookstore Sales, complete Packages, application Processing Services and strategic Partnership Revenue Share.
Who are Home Prep's main competitors?
Direct peers on record are 1ExamPrep, Pace Contractors Licensing, CE Source, Contractor Training Center, RocketCert and Contractors State License Services (CSLS). Broad incumbents are Coursera, Udemy and Trade-Schools.net. PDH Direct is listed as an emerging player.
Does Home Prep have an API?
No public API is recorded for Home Prep.
What industry is Home Prep in?
Home Prep's product category is Professional Trade Licensing Education. Its primary akta.pro industry code is EDAFAIAJ, Certification & Exam Prep Course Marketplaces, with a secondary code of EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.). Its NAICS code is 611691 and its SIC code is 8200.