SwimEx
SwimEx designs and manufactures fiberglass swim spas and professional therapy pools featuring patented paddlewheel water-current technology, serving athletic teams, hospitals, physical therapy clinics, senior living communities, aquatic centers, homeowners, and veterinarians across the U.S., U.K., and New Zealand through factory-direct sales.
- Company typePrivate
- Founded1986
- HeadquartersFall River, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SwimEx does
SwimEx Inc. is a privately held, family-owned designer and manufacturer of fiberglass swim spas and professional therapy pools, founded in 1986 in Fall River, Massachusetts by yacht designer Everett Pearson. The company acquired patented paddlewheel water-current technology from an MIT hydrodynamicist at founding, and that technology remains the core of its product line: a paddlewheel-driven laminar current capable of circulating up to 25,000 gallons per minute across 100 speed settings, integrated into hand-laid fiberglass shells with a balsa-wood core. The portfolio spans residential swim spas (400 through 1000 Series plus Triton, starting at $18,500), professional therapy pools (400 T through 1500 T plus Triton, sold via custom quote), recovery/hot-cold plunge pools, and modular commercial pools, plus add-on modules including an integrated underwater treadmill, the standalone AquaTrek unit, the HydroRider professional aquabike, EDGE touchscreen controls, and water-purification systems. The 2026 launch of the DepthSelect Series introduced adjustable-depth technology within the treadmill zone for staged weight-bearing progression.
The business operates a factory-direct go-to-market with no dealer intermediation. Professional sales are field-led by account executives who coordinate with architects, engineers, and authorized installers on custom builds; commercial financing is available through Navitas Credit Corp and Stearns Bank. Residential sales are handled via phone-based inside sales, an online Pool Finder tool, and content-driven lead generation through downloadable guides and the SwimEx Current blog. The product range serves seven distinct end markets: professional and collegiate athletic teams (NFL, NHL, NBA, MLB, Premier League, NCAA), physical therapy clinics and hospitals, aquatic centers and swim clubs, senior living communities, residential homeowners, spas and wellness centers, and veterinarians. Customers include the Denver Broncos, Washington Capitals, Cleveland Guardians, Boston Celtics, New England Patriots, Tampa Bay Lightning, Seattle Seahawks, Utah Jazz, UConn, University of Michigan, Hasbro Children's Hospital, and Royal Oaks Retirement Community. The company holds SBA WOSB (Women-Owned Small Business) certification and is led by Suzanne Vaughan, founder's daughter and President since 2014. Revenue, headcount (11–50 employees), and financial details are not publicly disclosed.
SwimEx generates revenue predominantly through one-time hardware sales of high-ticket pools plus professional installation services, with margins protected by proprietary paddlewheel technology, custom-to-order manufacturing, and durable fiberglass construction that competes against the recurring-liner cost of vinyl pools. The model is asset-light from a software perspective, capital-intensive in physical manufacturing, and dependent on a relatively small number of high-value enterprise deals in the professional segment balanced against a broader long-tail of residential customers. Geographic reach is concentrated in North America, with named enterprise customers in the United Kingdom (Wolverhampton Wanderers, Aqua Physio) and New Zealand (NZCIS) served via direct international shipping.
SwimEx firmographics
Firmographics- Name
- SwimEx
- Legal name
- SwimEx Inc
- Website
- https://swimex.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SwimEx designs and manufactures fiberglass swim spas and professional therapy pools featuring patented paddlewheel water-current technology, serving athletic teams, hospitals, physical therapy clinics, senior living communities, aquatic centers, homeowners, and veterinarians across the U.S., U.K., and New Zealand through factory-direct sales.
- Ownership category
- akta.pro rank
SwimEx industry classification
Industry- Product category
- Swim Spas and Professional Therapy Pools
- akta.pro primary industry
- Aquatic Physical Therapy & Hydrotherapy (HSADAIAL)
Keywords
Where SwimEx is headquartered
LocationHeadquarters
- HQ city
- Fall River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SwimEx business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Hydrotherapy Pools: Custom-built therapy and training pools sold directly to hospitals, athletic teams, physical therapy clinics, senior living communities, and other professional facilities. Pricing requires consultation with account executives. Includes installation coordination with architects, engineers, and authorized installers.
- Residential Swim Spas and Pools: Lap pools, therapy pools, and plunge pools sold to homeowners. Starting prices for current pools ($47,900-$51,900) and plunge pools ($18,500-$21,000). Self-contained units with easy installation for indoor or outdoor use.
- Accessories and Add-ons: Pool features and options including underwater treadmills, EDGE monitors, pool lifts, underwater cameras, water purification systems (UV BioShield, Ozonator), massage wands, automatic pool covers, waterline tiles, and logos.
- Financing Program: Navitas Credit Corp financing program for commercial customers. Stearns Bank financing available for AquaTrek purchases. Enables customers to afford higher-priced professional installations.
- Professional Installation Services: Pre-assembled or sectional pool delivery and installation. Sectional pools designed for tight access spaces. Installation coordination, staff training, and ongoing technical support included in project delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Residential current pools (400-1000 Series) |
| One time/ perpetual license | Multi-year contract | Residential plunge pools |
| One time/ perpetual license | Multi-year contract | Professional pools |
| One time/ perpetual license | Multi-year contract | Commercial modular pools (20 x 10, 20 x 40) |
| One time/ perpetual license | Multi-year contract | AquaTrek (stand-alone underwater treadmill) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
SwimEx product offering
Product offeringCore offering
SwimEx designs, manufactures, and installs custom fiberglass swim spas and professional therapy pools featuring a patented paddlewheel water current system. The portfolio includes residential swim spas, multi-user professional therapy pools for athletic, clinical, and rehabilitation use, and standalone hydrotherapy equipment such as the AquaTrek underwater treadmill and HydroRider aquabike. Pools are built to order at the Fall River, Massachusetts facility and sold factory-direct to professional facilities and homeowners worldwide.
Product overview
SwimEx manufactures fiberglass swim spas and professional therapy pools featuring an industry-exclusive paddlewheel water current technology. The product portfolio includes residential swim spas (400, 500, 600, 800, and 1000 Series plus Triton), professional therapy pools (400 T, 500 T, 600 T, 800 T, 1000 T, 1500 T, and Triton), and recovery/hot-cold plunge pools available in five standard sizes or custom configurations. Key differentiators include the paddlewheel current system that creates smooth, laminar flow up to 25,000 gallons per minute with 99-100 speed settings, optional underwater treadmills, and the DepthSelect Series for adjustable depth within treadmill zones. The company also offers add-on equipment including the AquaTrek standalone underwater treadmill, Aquasizer portable treadmill, EDGE touchscreen monitor, HydroRider aquabike, and UV/Ozonator water purification systems. All pools feature solid fiberglass construction with balsa wood core and gelcoat surfaces, backed by warranties of 10 years (structural), 5 years (gel coat and propulsion), and 2 years (motor). Products serve aquatic centers, athletic teams, physical therapists, senior living facilities, wellness centers, veterinarians, and homeowners.
Differentiator
Problem solved
Functional benefit
Brands
- DepthSelect™ Series: Adjustable depth therapy pool series that allows targeted depth adjustment within the underwater treadmill zone for staged weight-bearing progression while keeping the rest of the pool fully operational.
Products and services
- 1500 T Professional Therapy Pool
- 1000 T Professional Therapy Pool
- 800 T Series Professional Therapy Pool
- 600 T Series Professional Therapy Pool
- 500 T Series Professional Therapy Pool
- 400 T / 480 T Professional Therapy Pool
- Triton Professional Pool
- 1000 Series Residential Swim Spa
- 800 Series Residential Swim Spa
- 600 Series Residential Swim Spa
- 500 Series Residential Swim Spa
- 400 OS & 480 S Residential Lap Pool
- Triton Residential Swim Spa
- Custom Therapy Pools
- Hot-Cold Plunge Pools
- SwimEx AquaTrek Standalone Underwater Treadmill
- Aquasizer Portable Underwater Treadmill
- HydroRider Professional Aquabike
- DepthSelect Series Adjustable Depth Therapy Pool
Quantifiable outcome
- 80-85% of Cleveland Guardians roster uses pool daily for preparation, recovery, and rehabilitation
- +4 more outcomes
Companies that use SwimEx
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles7 records
SwimEx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SwimEx partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
SwimEx competitors and assessment
Company assessmentDirect peers
- Endless Pools: Endless Pools is the most direct competitor to SwimEx, offering swim spas and therapy pools with propeller-based current technology. SwimEx explicitly markets against Endless Pools on its website, citing paddlewheel flow rate superiority (25,000 vs 5,000 gpm).
- Master Spas (Michael Phelps Signature Swim Spas): Master Spas manufactures the Michael Phelps Signature Swim Spa line and other swim spas with current technology, competing directly with SwimEx in the residential and small-commercial swim spa category.
- HydroWorx: HydroWorx manufactures aquatic therapy pools with integrated underwater treadmills, targeting physical therapy clinics, hospitals, and professional sports teams — a customer base and product configuration that closely mirrors SwimEx's professional segment.
- Arctic Spas: Arctic Spas produces swim spas and cold-plunge therapy pools for residential and commercial customers, overlapping with SwimEx's plunge pool and residential swim spa lines, particularly in cold therapy and recovery use cases.
- Hydropool: Hydropool manufactures swim spas, hot tubs, and therapy pools for residential and commercial markets. Its swim current technology and use cases directly overlap with SwimEx's residential swim spa business.
Emerging players
- VASA (by Vasa Inc.): VASA produces swim training equipment and swim spas with variable current technology for both home and commercial use. It competes in the residential and pro-training swim current category where SwimEx also plays, though with less emphasis on full-size therapy pools.
Others
- Sunlighten (Infrared Saunas & Wellness): Sunlighten sells infrared saunas and complementary wellness equipment to spas, gyms, and homeowners. While not a direct pool competitor, Sunlighten targets overlapping wellness and recovery customers that facilities may pair with or substitute for aquatic therapy.
- Trinity Pools & Pools By Design (fiberglass pool builders): Trinity Pools and other regional fiberglass pool manufacturers compete in adjacent residential pool segments. They are not direct competitors in therapy pools but represent alternatives to SwimEx's residential plunge and lap pool offerings.
Broad incumbents
- Watkins Manufacturing / Hot Spring Spas: Watkins Manufacturing owns Hot Spring Spas and is also the parent of Endless Pools. As SwimEx's primary competitor's parent, it represents a broad incumbent with deep distribution in the residential and commercial spa category.
- Helo / Tylo (Sauna & Hydrotherapy Equipment): Helo and Tylo are established wellness equipment brands offering spas, hot tubs, and hydrotherapy products. They compete broadly in the residential hydrotherapy/wellness space but do not specialize in SwimEx's professional-grade paddlewheel therapy pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SwimEx social profiles
Digital presenceSwimEx financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwimEx leadership team
Management profileNumber of profiles
Profiles9 records
SwimEx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwimEx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwimEx
What does SwimEx do?
SwimEx designs, manufactures, and installs custom fiberglass swim spas and professional therapy pools featuring a patented paddlewheel water current system. The portfolio includes residential swim spas, multi-user professional therapy pools for athletic, clinical, and rehabilitation use, and standalone hydrotherapy equipment such as the AquaTrek underwater treadmill and HydroRider aquabike. Pools are built to order at the Fall River, Massachusetts facility and sold factory-direct to professional facilities and homeowners worldwide.
Is SwimEx a public or private company?
SwimEx is a private company. It is classified as family owned and is currently operating.
When was SwimEx founded?
SwimEx was founded in 1986. It employs 11 to 50 people.
Where is SwimEx based?
SwimEx is headquartered in Fall River, United States, in the North America region.
How does SwimEx make money?
Five revenue lines are on record. Professional Hydrotherapy Pools are the primary driver. The others are residential Swim Spas and Pools, accessories and Add-ons, financing Program and professional Installation Services.
Who are SwimEx's main competitors?
Direct peers on record are Endless Pools, Master Spas (Michael Phelps Signature Swim Spas), HydroWorx, Arctic Spas and Hydropool. VASA (by Vasa Inc.) is listed as an emerging player. Others are Sunlighten (Infrared Saunas & Wellness) and Trinity Pools & Pools By Design (fiberglass pool builders). Broad incumbents are Watkins Manufacturing / Hot Spring Spas and Helo / Tylo (Sauna & Hydrotherapy Equipment).
Does SwimEx have an API?
No public API is recorded for SwimEx.
What industry is SwimEx in?
SwimEx's product category is Swim Spas and Professional Therapy Pools. Its primary akta.pro industry code is HSADAIAL, Aquatic Physical Therapy & Hydrotherapy.