Ink Strategy
Ink Strategy B.V. is an Amsterdam-based, founder-owned transformation consultancy that helps large enterprises and government clients design vision, activate strategy, and develop leadership through its proprietary "Change by Design" methodology combining consulting and visual design.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ink Strategy does
Ink Strategy B.V. (trading as Ink Holding) is an Amsterdam-based, founder-owned organizational transformation consultancy founded in 2012 by Tristan Ozero and Martijn Schreuder Goedheijt. The firm operates on a proprietary "Change by Design" methodology that combines change management consulting with design expertise, emphasizing iterative, visual, and co-creative interventions rather than top-down directive change. Its core offering spans four service pillars — Vision Design, Strategy Activation, Leadership and Team Development, and Innovation Coaching — supplemented by specialized offerings including Change Communication and the Cyber Ready Program for cybersecurity awareness.
The company serves large enterprises and select government clients undergoing transformation, with a named roster including ING Wholesale Banking, KPN, Vattenfall/Nuon, Arcadis, A.S. Watson, Tata Communications, ManpowerGroup, BAM, Reykjavik Energy, UBS, and UNDP Moldova. Engagements typically run 2–12 months and are delivered by a small in-house team of "Inkers" who blend consulting, facilitation, and visual design. The firm has a stated global footprint across the Netherlands, Switzerland, Iceland, Luxembourg, Moldova, and the UAE, supported primarily through remote delivery and partner co-engagement (notably with PwC on the Arcadis program).
Ink Strategy generates revenue through project-based professional services contracts priced by quote, with disclosed thresholds of €5,000 invoiced upfront and larger amounts split 50/50 at start and completion. Go-to-market relies on enterprise field sales driven by website content, case studies, and client testimonials rather than self-serve or channel distribution. The company is bootstrapped with no disclosed funding, parent entity, or acquisition history, and operates with 1–10 employees from its Amsterdam headquarters at Grote Bickersstraat 74-78.
Ink Strategy firmographics
Firmographics- Name
- Ink Strategy
- Legal name
- Ink Strategy B.V.
- Website
- https://inkstrategy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ink Strategy B.V. is an Amsterdam-based, founder-owned transformation consultancy that helps large enterprises and government clients design vision, activate strategy, and develop leadership through its proprietary "Change by Design" methodology combining consulting and visual design.
- Ownership category
- akta.pro rank
Ink Strategy industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Change Management & Transformation Consulting (BPAHAGAC), Human Capital & Workforce Transformation Consulting (BPAHACAE), Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)
Keywords
Where Ink Strategy is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Ink Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Professional Services - Transformation Consulting: Project-based consulting engagements for organizational transformation, vision design, strategy activation, leadership development, and innovation coaching. Engagements range from short-term workshops to multi-month transformation programs spanning 2-12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with pricing based on scope and duration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ink Strategy product offering
Product offeringCore offering
Ink Strategy is a Dutch organizational transformation consultancy that helps enterprises envision their future, activate strategy, and develop leadership through its proprietary "Change by Design" methodology. The firm combines change consultants and designers to deliver services including Vision Design, Strategy Activation, Leadership and Team Development, Innovation Coaching, Change Communication, and the Cyber Ready Program. Engagements range from short-term workshops to multi-month transformation programs of 2-12 months.
Product overview
Ink Strategy is a consulting firm that offers organisational transformation services through four interconnected core service pillars: Vision Design, Strategy Activation, Leadership and Team Development, and Innovation Coaching. These services work together under the 'Change by Design' methodology, combining change consulting with design expertise to help organisations become 'Activated Organisations.' The company also provides specialized services including Change Communication and the Cyber Ready Program for cybersecurity awareness. All intellectual property rights remain with Ink Strategy B.V. (trading as Ink Holding), headquartered in Amsterdam.
Differentiator
Problem solved
Functional benefit
Products and services
- Vision Design A core service where Ink Strategy works with organisations to envision their future and turn it into visual and tangible stories available for the entire organisation, using co-creation and visual thinking to develop shared vision narratives.
- Strategy Activation
- Leadership and Team Development
- Innovation Coaching
- Change Communication
- Cyber Ready Program
Quantifiable outcome
- KPN achieved vision alignment across 12 visions with 11 departments and 400 people within 3 months
- +4 more outcomes
Companies that use Ink Strategy
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Ink Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ink Strategy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PwCminorPwC collaborated with Ink Strategy on the Arcadis change communication project. Ink Strategy worked alongside PwC and other consultancies to create an engaging storyline for the global transformation program.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Ink Strategy competitors and assessment
Company assessmentDirect peers
- Kotter International: John Kotter's change management consultancy built around the 8-step change model and Kotter's proprietary frameworks. Direct competitor in organizational transformation consulting with a similarly methodology-led, boutique positioning.
- Veldhoen & Company: Dutch-origin consultancy specializing in organizational transformation, agile working, and new ways of working. Comparable boutique transformation peer based in the Netherlands with overlapping client base and methodology.
- The Ready: Boutique organizational transformation firm helping companies become more adaptive through co-creation and self-management principles. Closely mirrors Ink Strategy's small-team, methodology-driven, transformation-engagement model.
- IDEO: Global design firm applying human-centered design to organizational, product, and service innovation. Shares Ink Strategy's core premise of pairing designers with business consultants to drive transformation through visual and experiential methods.
- Business Models Inc. Dutch-headquartered transformation consultancy helping organizations design new business models, strategies, and operating models through co-creation. Direct Dutch peer with comparable boutique positioning and design-led approach.
Regional players
- SparkOptimus: Amsterdam-based digital transformation and strategy consulting boutique. Dutch regional peer serving similar enterprise clients with overlapping transformation and innovation mandates, though more focused on digital commerce than change management.
Broad incumbents
- Katzenbach Center (Strategy&/PwC): PwC's organization and culture change practice, named after Jon Katzenbach. Operates within a major global consultancy but specializes in culture, leadership, and change — directly competing with Ink Strategy's leadership and team development offerings.
- Deloitte (Human Capital Practice): Big Four advisory firm with a large Human Capital and Transformation practice delivering change management, leadership development, and organizational design services. Major incumbent competitor for enterprise transformation mandates.
- McKinsey & Company (Organization Practice): Global strategy consultancy with a major Organization Practice covering transformation, change management, and operating model design. Represents the broad incumbent competing for the same enterprise transformation budgets with much greater scale and brand recognition.
- Heidrick & Struggles: Global leadership advisory firm offering executive search, leadership consulting, and culture shaping services. Comparable in the leadership development and culture change segments of Ink Strategy's service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ink Strategy social profiles
Digital presenceInk Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ink Strategy leadership team
Management profileNumber of profiles
Profiles3 records
Ink Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ink Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ink Strategy
What does Ink Strategy do?
Ink Strategy is a Dutch organizational transformation consultancy that helps enterprises envision their future, activate strategy, and develop leadership through its proprietary "Change by Design" methodology. The firm combines change consultants and designers to deliver services including Vision Design, Strategy Activation, Leadership and Team Development, Innovation Coaching, Change Communication, and the Cyber Ready Program. Engagements range from short-term workshops to multi-month transformation programs of 2-12 months.
Is Ink Strategy a public or private company?
Ink Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ink Strategy founded?
Ink Strategy was founded in 2012. It employs 1 to 10 people.
Where is Ink Strategy based?
Ink Strategy is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Ink Strategy make money?
One revenue line is on record: professional Services - Transformation Consulting.
Who are Ink Strategy's main competitors?
Direct peers on record are Kotter International, Veldhoen & Company, The Ready, IDEO and Business Models Inc.. SparkOptimus is listed as a regional player. Broad incumbents are Katzenbach Center (Strategy&/PwC), Deloitte (Human Capital Practice), McKinsey & Company (Organization Practice) and Heidrick & Struggles.
Does Ink Strategy have an API?
No public API is recorded for Ink Strategy.
What industry is Ink Strategy in?
Ink Strategy's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.