Business Models Inc.
Business Models Inc. is a founder-owned global innovation consultancy, founded in 2010 in Amsterdam, that helps enterprises design business models, value propositions, and growth strategies through Miro-based workshops, training, and embedded consulting across Europe and Asia-Pacific.
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Business Models Inc. does
Business Models Inc. (BMI) is a private, founder-owned global innovation consultancy founded in 2010 by Patrick van der Pijl in Amsterdam, Netherlands. The firm pioneered the 'business design' discipline and offers a portfolio of training programs (Miro Training at Basics/Pro/Advanced tiers and AI Business Design Training at three tiers), hands-on workshops (Value Proposition Design, Business Model Innovation, Customer Journey Mapping, Workflow Design, Product Portfolio Mapping, AI Strategy, Scenario Planning, Prototyping), and consulting services (Innovation Organization Design, Innovation Audit & Roadmap, embedded Innovation Miro Consultant). All offerings are delivered on the Miro visual collaboration platform, with which BMI became an official Expert Partner in 2024.
Underlying technology consists of BMI's proprietary frameworks (Business Model Canvas, Value Proposition Canvas, Customer Journey Mapping) packaged as Miro-native templates and the AI Toolbox, layered onto Miro's collaborative workspace and Miro AI capabilities. The firm monetizes through per-participant unit pricing for workshops and training (€349–€1,595 per person), with custom consulting engagements quoted on a project basis. BMI serves enterprise and corporate clients across ten or more industries, with disclosed logos including Microsoft, HELM AG, SPAR, Enterprise Estonia, INGKA Centres, HSO, OMRON, Arla, ASIS International, and Circle8.
BMI operates across three offices on three continents — Amsterdam (European HQ), Taipei (Asia-Pacific HQ), and Shenzhen (Mainland China & Hong Kong) — with a 20+ person multilingual team led by Patrick van der Pijl (Founder & CEO) and Diane Shen (Partner & Creative Director). The firm has served 300+ clients over 15+ years and has scaled thought leadership through three published books reaching 5M+ readers. The business is privately held with no disclosed institutional investors or external funding.
Business Models Inc. firmographics
Firmographics- Name
- Business Models Inc.
- Legal name
- Business Models Inc.
- Website
- https://businessmodelsinc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Business Models Inc. is a founder-owned global innovation consultancy, founded in 2010 in Amsterdam, that helps enterprises design business models, value propositions, and growth strategies through Miro-based workshops, training, and embedded consulting across Europe and Asia-Pacific.
- Ownership category
- akta.pro rank
Business Models Inc. industry classification
Industry- Product category
- Strategy & Innovation Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- Innovation Leadership & Leading Growth (EDABAAAO), Product Operations & Lifecycle Management (Launch, GTM, Sunset) (EDABAHAI)
Keywords
Where Business Models Inc. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Business Models Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting Services: Strategic consulting engagements for business model innovation, growth strategy, value proposition design, and transformation programs. engagements are custom-scoped and priced based on complexity and duration.
- Training Programs: Miro training and AI Business Design training programs offered at multiple levels (Basics, Pro, Advanced) with pricing from €349 to €1,495 per person. Both online and in-person formats available.
- Workshop Services: Hands-on workshops including Value Proposition Design, Business Model Innovation, Customer Journey Mapping, Workflow Design, and more. Priced from €449 to €1,595 per person depending on duration and format.
- Innovation Advisory Programs: Longer-term innovation organization design programs and innovation audits with roadmaps for enterprise clients.
- Miro Consulting: Embedded Miro innovation consultants who work alongside client teams using Miro technology and business design methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per session | Miro Training Basics - Half day online |
| Unit Pricing | Per session | Miro Training Basics - Half day physical |
| Unit Pricing | Per session | Miro Training Pro - 1 Day in-person |
| Unit Pricing | Per session | Miro Training Pro - 1 Day Online |
| Unit Pricing | Per session | Miro Training Pro - Pro Sprint (2-day intensive) |
| Unit Pricing | Per session | Miro Training Advanced - 1 Day training |
| Unit Pricing | Per session | Miro Training Advanced - 2 Day training |
| Unit Pricing | Per session | AI Business Design Training Basic - 1 day |
| Unit Pricing | Per session | AI Business Design Training Basic - Online |
| Unit Pricing | Per session | AI Business Design Training Pro - Online program |
| Unit Pricing | Per session | AI Business Design Training Pro - 2 Day program |
| Unit Pricing | Per session | AI Business Design Training Advanced |
| Unit Pricing | Per session | Value Proposition Design Workshop - Half day |
| Unit Pricing | Per session | Value Proposition Design Workshop - 1 Day |
| Unit Pricing | Per session | Customer Journey Mapping - 1 Day |
| Unit Pricing | Per session | Customer Journey Mapping - 2 Day |
| Unit Pricing | Per session | Workflow Design Workshop |
| Unit Pricing | Per session | Product Portfolio Mapping - Online half day |
| Unit Pricing | Per session | Product Portfolio Mapping - Half day hybrid |
| Unit Pricing | Per session | Product Portfolio Mapping - 2 Day Deepdive |
| Unit Pricing | Per session | AI Strategy Workshop - Half day |
| Unit Pricing | Per session | AI Strategy Workshop - Full day |
| Unit Pricing | Per session | Scenario Planning - Half day |
| Unit Pricing | Per session | Scenario Planning - 1 Day |
| Unit Pricing | Per session | Scenario Planning - 2 Day |
| Unit Pricing | Per session | Prototyping Workshop |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Business Models Inc. product offering
Product offeringCore offering
Business Models Inc. is a global innovation consultancy that helps corporates and startups innovate their business models and design future strategies. It sells structured training programs, facilitated workshops, and custom consulting engagements centered on business design, value proposition design, growth strategy, and AI-enabled innovation, delivered via the Miro visual collaboration platform and proprietary canvas-based methodologies.
Product overview
Business Models Inc. is a global innovation agency offering a portfolio of training programs, workshops, and consulting services centered around business design, innovation strategy, and visual collaboration using Miro. The core offering consists of three main categories: (1) Training Programs - Miro Training (Basics, Pro, Advanced) and AI Business Design Training (Basics, Pro, Advanced) for skill development; (2) Hands-on Workshops - including Value Proposition Design, Business Model Innovation, Customer Journey Mapping, Workflow Design, Product Portfolio Mapping, AI Strategy, Scenario Planning, and Prototyping; (3) Consulting Services - Innovation Organization Design, Innovation Audit & Roadmap, and Innovation Miro Consultant. All offerings leverage Miro as the primary collaboration platform and incorporate AI capabilities for enhanced business design and innovation processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Miro Training Structured Miro platform training program offered at Basics, Pro, and Advanced levels for teams adopting Miro for collaboration, AI workflows, and facilitation at scale. Available online and in-person.
- AI Business Design Training Structured training program at Basic, Pro, and Advanced levels that integrates AI tools with the Business Model Canvas and Value Proposition Canvas for AI-enabled innovation, strategy, and business model design.
- Value Proposition Design Workshop Hands-on workshop for co-creating, testing, and refining customer value propositions using the Value Proposition Canvas and supporting tools.
- Business Model Innovation Workshop Interactive strategy workshop helping teams rethink, redesign, and innovate business models using the Business Model Canvas and proven business design tools.
- Customer Journey Mapping Workshop Workshop for mapping end-to-end customer experiences, identifying pain points, and designing better cross-channel customer experiences.
- Workflow Design Workshop Workshop for redesigning innovation, sales, and marketing workflows to improve collaboration, speed, and results using Miro-based visual design.
- Product Portfolio Mapping Workshop Workshop for assessing, prioritizing, and redesigning product and service portfolios to balance core business with future growth.
- AI Strategy Workshop Workshop for leadership teams to identify where AI creates value, prioritize AI initiatives, and build a 12-month AI roadmap.
- Scenario Planning Structured method for exploring multiple plausible futures, stress-testing strategy, and making better decisions in uncertain environments.
- Prototyping Workshop Workshop for building rapid prototypes using AI-generated mock-ups, validating assumptions quickly, and moving from concept to real feedback in hours.
- Innovation Organization Design Consulting program for transforming innovation from ad-hoc initiatives into an embedded organizational capability, with an AI-first mindset and Miro as the collaboration backbone.
- Innovation Audit & Roadmap Independent consulting assessment of an organization's innovation strategy, culture, processes, and resources, with a prioritized roadmap for improvement.
- Innovation Miro Consultant Embedded consulting combining Miro technology with business design methods to accelerate client innovation projects and embed new ways of working inside the organization.
Quantifiable outcome
- Over 300 clients served across various industries and sizes
- +3 more outcomes
Companies that use Business Models Inc.
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Business Models Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Business Models Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- MiroflagshipOfficial Miro Partner since 2024. Business Models Inc. provides Miro training, consulting, and integration services as a Miro Expert Partner. Collaboration strengthens mission to help organizations grow and innovate using Miro's visual collaboration platform (100M+ users, 95% Fortune 100 companies).
- VurveycoreVurvey is a video-enabled insights platform partner. Partnership enables real-time consumer feedback through video, enhancing market research, concept testing, and brand perception studies for BMI's clients.
- BoltserminorListed as a trusted partner working to turn bold ideas into impact.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Business Models Inc. competitors and assessment
Company assessmentDirect peers
- Strategyzer: Swiss-headquartered creator of the Business Model Canvas and Value Proposition Canvas (co-developed with Alex Osterwalder). Direct methodological peer to Business Models Inc., serving enterprise clients with innovation strategy and business model design.
- Board of Innovation: Belgium-based innovation consultancy helping corporates design new business models, growth strategies, and venture portfolios. Closely comparable in service offering, target customer (large enterprises), and boutique consultancy scale.
- Innosight: Innovation consulting firm founded by Harvard's Clayton Christensen, focused on growth strategy, business model innovation, and transformation for Fortune 500 clients. Highly comparable in offering and enterprise focus.
- Livework: Netherlands-origin service design and innovation consultancy with offices across Europe, South America, and Asia. Comparable in service offering (service design, customer journey mapping, innovation strategy), boutique scale, and Dutch founding heritage.
Broad incumbents
- IDEO: Pioneering global design and innovation consultancy with deep expertise in human-centered design, business design, and venture incubation. Larger incumbent operating in the same enterprise innovation space as Business Models Inc., with broader service portfolio.
- frog (Capgemini Engineering): Global design and innovation consultancy now part of Capgemini Engineering, delivering business model innovation, product design, and digital transformation for large enterprises. Overlaps with BMI's value proposition and customer base at greater scale.
- Doblin (Deloitte): Established innovation consultancy (founded in 1981, now part of Deloitte) specializing in innovation strategy, business design, and transformation for large enterprises. Overlaps substantially with BMI's enterprise innovation offering within a much broader Big Four portfolio.
- McKinsey & Company (Strategy & Innovation Practice): Global management consulting firm whose growth, strategy, and innovation practices directly compete for enterprise business model and transformation budgets that Business Models Inc. targets. Far larger scale and broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Business Models Inc. social profiles
Digital presenceBusiness Models Inc. compliance and trust
Trust signalCompliance1 record
Business Models Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Models Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Business Models Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Models Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Models Inc.
What does Business Models Inc. do?
Business Models Inc. is a global innovation consultancy that helps corporates and startups innovate their business models and design future strategies. It sells structured training programs, facilitated workshops, and custom consulting engagements centered on business design, value proposition design, growth strategy, and AI-enabled innovation, delivered via the Miro visual collaboration platform and proprietary canvas-based methodologies.
Is Business Models Inc. a public or private company?
Business Models Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Business Models Inc. founded?
Business Models Inc. was founded in 2010. It employs 11 to 50 people.
Where is Business Models Inc. based?
Business Models Inc. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Business Models Inc. make money?
Five revenue lines are on record. Consulting Services are the primary driver. The others are training Programs, workshop Services, innovation Advisory Programs and miro Consulting.
Who are Business Models Inc.'s main competitors?
Direct peers on record are Strategyzer, Board of Innovation, Innosight and Livework. Broad incumbents are IDEO, frog (Capgemini Engineering), Doblin (Deloitte) and McKinsey & Company (Strategy & Innovation Practice).
Does Business Models Inc. have an API?
No public API is recorded for Business Models Inc..
What industry is Business Models Inc. in?
Business Models Inc.'s product category is Strategy & Innovation Consulting. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of EDABAAAO, Innovation Leadership & Leading Growth. Its NAICS code is 541611 and its SIC code is 8742.