Luma Sales

Name

Luma Sales

Legal name

Luma Sales Associates

Website

https://lumasales.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Lighting Sales Representation

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• Lighting representation services
• Manufacturer's representative
• Commercial lighting distribution
• Lighting controls agency
• Specification lighting sales

Headquarters

HQ city

Shakopee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturer's Representative Commissions: Luma Sales operates as a manufacturer's representative agency, earning commissions from lighting and controls manufacturers for representing their products to specification, design, construction, and distribution professionals in the Upper Midwest region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Luma Sales is a manufacturer's representative agency for over 80 fully independent lighting and controls manufacturers. The firm sells and supports architectural, commercial, industrial, outdoor, decorative, and controls lighting products to specification, design, construction, and distribution professionals across Minnesota, North Dakota, South Dakota, and Western Wisconsin. Services include hands-on product selection assistance, mock-ups, photometric and lighting calculation support, and fast-track/quick-ship coordination, all delivered via outside field sales and inside sales support teams.

Product overview

Luma Sales is a manufacturer's representative agency for fully independent lighting and controls manufacturers. The company operates as a distribution channel partner rather than a product manufacturer itself. Its portfolio includes lighting products across multiple categories (architectural, industrial, outdoor, decorative) and lighting controls from over 80 manufacturer partners. The company supplements its representation services with Quick Ship programs (Finelite, GE LED, LSI LED, US Architectural) for expedited delivery, plus value-added services including photometric assistance, lighting calculations, mock-ups, and quotation support. The company serves specification, design, construction, and distribution professionals in Minnesota, North Dakota, South Dakota, and Western Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Products Sales Representation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• FinelitecoreChannel Partner/ Reseller/ DistributorFinelite is a manufacturer represented by Luma Sales, specializing in linear fluorescent and LED lighting fixtures. Finelite offers a Quick Ship program that ships in 10 days or less for standard orders.
• GE LEDcoreChannel Partner/ Reseller/ DistributorGE LED lighting products are represented by Luma Sales with a Quick Ship program offering 2 or 5 day shipping on stocked items.
• LSI IndustriescoreChannel Partner/ Reseller/ DistributorLSI Industries LED lighting products including indoor and outdoor Quick Ship programs are represented by Luma Sales. Ships in 5 days for outdoor lighting.
• US ArchitecturalcoreChannel Partner/ Reseller/ DistributorUS Architectural lighting products are represented by Luma Sales with an Expedite/Quick Ship program for fast-track projects.
• Active GrowminorChannel Partner/ Reseller/ DistributorLED lighting manufacturer represented by Luma Sales.
• Airey ThompsonminorChannel Partner/ Reseller/ DistributorLighting manufacturer represented by Luma Sales.
• Alphalite IncminorChannel Partner/ Reseller/ DistributorLED lighting manufacturer represented by Luma Sales.
• Alva Light IncminorChannel Partner/ Reseller/ DistributorLighting manufacturer including the Auberge modular lighting line with 14,560 unique design combinations for hospitality, multi-family, and senior living.
• ArchilumeminorChannel Partner/ Reseller/ DistributorArchitectural lighting manufacturer represented by Luma Sales.
• Hunt Control SystemsminorChannel Partner/ Reseller/ DistributorDimming and lighting control manufacturer represented by Luma Sales, Buy American Act compliant products.
• Cree LightingminorChannel Partner/ Reseller/ DistributorLED lighting manufacturer represented by Luma Sales.
• Feelux LightingminorChannel Partner/ Reseller/ DistributorEnergy-efficient lighting systems manufacturer for architects and designers represented by Luma Sales.
• Snowball LightingminorChannel Partner/ Reseller/ DistributorLighting manufacturer including Glacier and Sigmalux brands, Buy American Act compliant, represented by Luma Sales.
• Jademar CorporationminorChannel Partner/ Reseller/ DistributorMade in USA lighting manufacturer represented by Luma Sales.
• LC Doane CompanyminorChannel Partner/ Reseller/ DistributorBuy American Act compliant lighting manufacturer represented by Luma Sales.
• Hanover LanternminorChannel Partner/ Reseller/ DistributorDecorative lighting manufacturer represented by Luma Sales.
• Lantana LEDminorChannel Partner/ Reseller/ DistributorLED luminaire manufacturer represented by Luma Sales, featuring the Lantana Luminaire linear light fixture.
• Project FrogminorChannel Partner/ Reseller/ DistributorBuilding products company featuring Lantana fixtures, represented by Luma Sales.
• Visa LightingminorChannel Partner/ Reseller/ DistributorLighting manufacturer offering Made in America pendant lighting products, represented by Luma Sales.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Jademar Corporation: US-made lighting and controls manufacturer represented by Luma. Competes for BAA-compliant and public-sector projects alongside other mid-market lighting makers, often through regional rep partners elsewhere in the country.
• Cree Lighting: LED lighting manufacturer (formerly Cree, now Ideal Industries) represented by Luma in the Upper Midwest. Also uses other independent reps and direct channels in other regions; competes for the same spec-grade commercial projects but at lower scale than broad incumbents.
• LSI Industries: Mid-market lighting manufacturer with Quick Ship indoor/outdoor programs represented by Luma. Competes directly for the same commercial and outdoor lighting projects through other regional reps outside the Upper Midwest.
• Finelite: Specialty linear and architectural LED lighting manufacturer represented by Luma. Competes in commercial/architectural linear lighting where Acuity and Signify dominate, but with deeper specification focus; uses multiple regional reps across the US.
• Visa Lighting: Made-in-America decorative and commercial pendant lighting manufacturer represented by Luma. Competes in healthcare, education, and decorative commercial applications with multiple other regional rep channels outside Luma's territory.

Broad incumbents

• Hubbell Lighting: Large electrical and lighting manufacturer with multiple commercial/industrial brands. Combines direct specification sales with independent rep support and competes for institutional and commercial lighting projects across Luma's territory.
• Acuity Brands: One of the largest North American lighting and lighting-controls manufacturers. Operates its own rep and distribution network that competes for the same specifier and contractor relationships that Luma's manufacturers target, while Acuity's portfolio breadth dwarfs any single rep's catalog.
• Current Lighting (GE): GE-legacy lighting solutions provider focused on LED and connected lighting for commercial and industrial customers. Competes for the same end-customer projects as Luma-represented lines through a mix of rep and direct channels.
• Eaton (Cooper Lighting): Major electrical and lighting manufacturer following the Cooper Lighting acquisition. Competes in commercial, industrial, and outdoor lighting where Luma's manufacturers compete, with its own rep network serving overlapping geographies.
• Signify (formerly Philips Lighting): Global lighting leader (Philips, Color Kinetics, Day-Brite). Operates multi-channel sales including independent reps in the US for many of its product lines, competing for the same spec-grade commercial and architectural projects that Luma's manufacturers serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luma Sales