Luma Sales
- Company typePrivate
- Founded2000
- HeadquartersShakopee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Luma Sales firmographics
Firmographics- Name
- Luma Sales
- Legal name
- Luma Sales Associates
- Website
- https://lumasales.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Luma Sales industry classification
Industry- Product category
- Lighting Sales Representation
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
Keywords
Where Luma Sales is headquartered
LocationHeadquarters
- HQ city
- Shakopee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Luma Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: Luma Sales operates as a manufacturer's representative agency, earning commissions from lighting and controls manufacturers for representing their products to specification, design, construction, and distribution professionals in the Upper Midwest region.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Luma Sales product offering
Product offeringCore offering
Luma Sales is a manufacturer's representative agency for over 80 fully independent lighting and controls manufacturers. The firm sells and supports architectural, commercial, industrial, outdoor, decorative, and controls lighting products to specification, design, construction, and distribution professionals across Minnesota, North Dakota, South Dakota, and Western Wisconsin. Services include hands-on product selection assistance, mock-ups, photometric and lighting calculation support, and fast-track/quick-ship coordination, all delivered via outside field sales and inside sales support teams.
Product overview
Luma Sales is a manufacturer's representative agency for fully independent lighting and controls manufacturers. The company operates as a distribution channel partner rather than a product manufacturer itself. Its portfolio includes lighting products across multiple categories (architectural, industrial, outdoor, decorative) and lighting controls from over 80 manufacturer partners. The company supplements its representation services with Quick Ship programs (Finelite, GE LED, LSI LED, US Architectural) for expedited delivery, plus value-added services including photometric assistance, lighting calculations, mock-ups, and quotation support. The company serves specification, design, construction, and distribution professionals in Minnesota, North Dakota, South Dakota, and Western Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Products Sales Representation
Companies that use Luma Sales
Customer profileSegments3 records
Ideal customer profiles3 records
Luma Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Luma Sales partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- FinelitecoreFinelite is a manufacturer represented by Luma Sales, specializing in linear fluorescent and LED lighting fixtures. Finelite offers a Quick Ship program that ships in 10 days or less for standard orders.
- GE LEDcoreGE LED lighting products are represented by Luma Sales with a Quick Ship program offering 2 or 5 day shipping on stocked items.
- LSI IndustriescoreLSI Industries LED lighting products including indoor and outdoor Quick Ship programs are represented by Luma Sales. Ships in 5 days for outdoor lighting.
- US ArchitecturalcoreUS Architectural lighting products are represented by Luma Sales with an Expedite/Quick Ship program for fast-track projects.
- Active GrowminorLED lighting manufacturer represented by Luma Sales.
- Airey ThompsonminorLighting manufacturer represented by Luma Sales.
- Alphalite IncminorLED lighting manufacturer represented by Luma Sales.
- Alva Light IncminorLighting manufacturer including the Auberge modular lighting line with 14,560 unique design combinations for hospitality, multi-family, and senior living.
- ArchilumeminorArchitectural lighting manufacturer represented by Luma Sales.
- Hunt Control SystemsminorDimming and lighting control manufacturer represented by Luma Sales, Buy American Act compliant products.
- Cree LightingminorLED lighting manufacturer represented by Luma Sales.
- Feelux LightingminorEnergy-efficient lighting systems manufacturer for architects and designers represented by Luma Sales.
- Snowball LightingminorLighting manufacturer including Glacier and Sigmalux brands, Buy American Act compliant, represented by Luma Sales.
- Jademar CorporationminorMade in USA lighting manufacturer represented by Luma Sales.
- LC Doane CompanyminorBuy American Act compliant lighting manufacturer represented by Luma Sales.
- Hanover LanternminorDecorative lighting manufacturer represented by Luma Sales.
- Lantana LEDminorLED luminaire manufacturer represented by Luma Sales, featuring the Lantana Luminaire linear light fixture.
- Project FrogminorBuilding products company featuring Lantana fixtures, represented by Luma Sales.
- Visa LightingminorLighting manufacturer offering Made in America pendant lighting products, represented by Luma Sales.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Luma Sales competitors and assessment
Company assessmentEmerging players
- Jademar Corporation: US-made lighting and controls manufacturer represented by Luma. Competes for BAA-compliant and public-sector projects alongside other mid-market lighting makers, often through regional rep partners elsewhere in the country.
- Cree Lighting: LED lighting manufacturer (formerly Cree, now Ideal Industries) represented by Luma in the Upper Midwest. Also uses other independent reps and direct channels in other regions; competes for the same spec-grade commercial projects but at lower scale than broad incumbents.
- LSI Industries: Mid-market lighting manufacturer with Quick Ship indoor/outdoor programs represented by Luma. Competes directly for the same commercial and outdoor lighting projects through other regional reps outside the Upper Midwest.
- Finelite: Specialty linear and architectural LED lighting manufacturer represented by Luma. Competes in commercial/architectural linear lighting where Acuity and Signify dominate, but with deeper specification focus; uses multiple regional reps across the US.
- Visa Lighting: Made-in-America decorative and commercial pendant lighting manufacturer represented by Luma. Competes in healthcare, education, and decorative commercial applications with multiple other regional rep channels outside Luma's territory.
Broad incumbents
- Hubbell Lighting: Large electrical and lighting manufacturer with multiple commercial/industrial brands. Combines direct specification sales with independent rep support and competes for institutional and commercial lighting projects across Luma's territory.
- Acuity Brands: One of the largest North American lighting and lighting-controls manufacturers. Operates its own rep and distribution network that competes for the same specifier and contractor relationships that Luma's manufacturers target, while Acuity's portfolio breadth dwarfs any single rep's catalog.
- Current Lighting (GE): GE-legacy lighting solutions provider focused on LED and connected lighting for commercial and industrial customers. Competes for the same end-customer projects as Luma-represented lines through a mix of rep and direct channels.
- Eaton (Cooper Lighting): Major electrical and lighting manufacturer following the Cooper Lighting acquisition. Competes in commercial, industrial, and outdoor lighting where Luma's manufacturers compete, with its own rep network serving overlapping geographies.
- Signify (formerly Philips Lighting): Global lighting leader (Philips, Color Kinetics, Day-Brite). Operates multi-channel sales including independent reps in the US for many of its product lines, competing for the same spec-grade commercial and architectural projects that Luma's manufacturers serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Luma Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luma Sales leadership team
Management profileNumber of profiles
Profiles11 records
Luma Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luma Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luma Sales
What does Luma Sales do?
Luma Sales is a manufacturer's representative agency for over 80 fully independent lighting and controls manufacturers. The firm sells and supports architectural, commercial, industrial, outdoor, decorative, and controls lighting products to specification, design, construction, and distribution professionals across Minnesota, North Dakota, South Dakota, and Western Wisconsin. Services include hands-on product selection assistance, mock-ups, photometric and lighting calculation support, and fast-track/quick-ship coordination, all delivered via outside field sales and inside sales support teams.
When was Luma Sales founded?
Luma Sales was founded in 2000. It employs 11 to 50 people.
Where is Luma Sales based?
Luma Sales is headquartered in Shakopee, United States, in the North America region.
How does Luma Sales make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Luma Sales's main competitors?
Emerging players on record are Jademar Corporation, Cree Lighting, LSI Industries, Finelite and Visa Lighting. Broad incumbents are Hubbell Lighting, Acuity Brands, Current Lighting (GE), Eaton (Cooper Lighting) and Signify (formerly Philips Lighting).
Does Luma Sales have an API?
No public API is recorded for Luma Sales.
What industry is Luma Sales in?
Luma Sales's product category is Lighting Sales Representation. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services, with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its SIC code is 8744.