EU Fire & Security

What EU Fire & Security does

EU Fire & Security is a UK-based B2B trade distributor of fire detection and life safety equipment, operating as a trading division of Norbain Holdings Ltd since its founding in 2003. The company's core proposition is a one-stop-shop fire safety portfolio spanning 1,500+ SKUs across addressable, conventional, 2-wire, radio/wireless, and hazardous-area fire alarm systems; emergency lighting (addressable and LED); communication and call systems (nursecall, disabled refuge, induction loop); smoke control/AOV; fire suppression; gas and water detection; access control; and fire safety signage. Underlying technology is sourced from leading OEMs including Apollo, Eaton, Advanced, Hochiki, Kentec, C-Tec, Baldwin Boxall, Vox Ignis, and Fike — EU Fire does not manufacture proprietary core technology but rather curates and distributes third-party certified products compliant with BS5839, EN54, and other relevant standards.

The business operates on a quote-based trade account model targeting three primary customer segments: fire safety installers and contractors (primary), fire safety consultants/specifiers, and building owners/facility managers. Revenue is generated through hardware product distribution supplemented by professional services including BAFE SP203-1-certified fire alarm design, commissioning, maintenance, and FIA-approved training programmes. The go-to-market blends direct trade account sales, a website-based e-commerce storefront, and a dedicated export channel for international markets, supported by a physical trade collection point at the Rochdale, UK headquarters.

Recent strategic activity indicates active portfolio expansion: the December 2025 launch of the AdvancedLive digital fire system management platform (partner-built) adds software-adjacent distribution; the July 2026 wireless fire alarm solutions launch targets the UK Government's £62.7 million Interim Measures Alarm Fund for residential high-rise remediation; and operational investments such as the October 2025 Back Order Delivery Tracking system enhance the customer experience layer. EU Fire holds Apollo Partner and Eaton Premium Supply Partner status and participates in industry events including the Norbain Festival trade show, reflecting a strategy of deepening OEM relationships while broadening installer-facing services.

Name

EU Fire & Security

Legal name

Norbain Holdings Ltd

Website

https://eufireandsecurity.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based B2B distributor of fire detection and life safety equipment, operating as a trading division of Norbain Holdings Ltd, serving fire safety installers, consultants, and building owners with certified design, product supply, commissioning, and training services.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment Distribution

NAICS

Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

akta.pro secondary industries

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL)

Keywords

• Fire alarm systems
• Life safety equipment
• Emergency lighting systems
• Fire suppression equipment
• Security distribution

Headquarters

HQ city

Rochdale

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Distribution: Distribution of fire alarm systems, components, and life safety equipment including fire alarms, emergency lighting, suppression systems, communication systems, and security products to trade customers including installers and consultants.
2. Design and Technical Services: Provides fire alarm design services with BAFE SP203-1 Third Party Certification, commissioning, maintenance, warranty, and verification certificate services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EU Fire & Security is a UK-based B2B trade distributor specialising in the supply of fire alarm systems, emergency lighting, fire suppression, communication/call systems, and complementary life safety products from leading manufacturers. The company also provides BAFE SP203-1 certified fire alarm design, commissioning, maintenance, and training services, operating as a one-stop-shop for installers, consultants, and fire safety professionals across the UK and international markets.

Product overview

EU Fire & Security operates as a specialized fire and security equipment distributor offering a comprehensive portfolio of over 1,500 fire alarm products alongside complementary systems. The product range centers on Fire Alarms (addressable, conventional, 2-wire, and radio/wireless systems from Apollo, Hochiki, Kentec, Morley, C-Tec, Advanced, Fike, Eaton, and others), supported by Fire Ancillaries (power supplies, batteries, cable accessories, door controls, and product protection). Complementary offerings include Emergency Lighting (addressable and LED from Advanced/Lux Intelligent, Hochiki, and CQR), Communication and Call Systems (nursecall, disabled refuge, induction loop, and dementia care from C-Tec, Baldwin Boxall, Vox Ignis), Smoke Control AOV Systems, Fire Suppression Extinguisher Systems, Gas and Water Detection, Security Access Control, and Fire Safety Signs. Services encompass design, commissioning, and training with BAFE SP203-1 certification. The company also offers a digital management platform (AdvancedLive) for remote fire system monitoring and recently launched Back Order Delivery Tracking for customer transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarms - Addressable Addressable fire alarm systems including devices, panels, and managed protocol systems supporting Apollo, Hochiki, Kentec, Morley, Nittan, Haes, C-Tec, Advanced, Ziton, Notifier, Gent, Fike, and Eaton protocols. For fire safety installers and contractors.
• Fire Alarms - Conventional Conventional fire alarm systems including audio/visual equipment, detection devices, manual call points, panels, specialist detection, and complete systems from Apollo, Hochiki, Gent, Morley, Ziton, Notifier, and Eaton.
• Fire Alarms - 2-Wire Two-wire fire alarm systems including Alarmsense, Eaton JSB Menvier Bi-Wire, Fike Twinflex, and Sav-Wire for simplified installation.
• Fire Alarms - Radio/Wireless Wireless fire alarm systems including Cygnus SmartNet, EDA, and EMS FireCell/SmartCell for cable-free installation in occupied buildings and remediation projects.
• Fire Alarms - Hazardous Area Explosion-proof fire detection equipment for hazardous environments including flameproof, intrinsically safe, and marine-rated detection systems from Hochiki, Apollo, KAC, and Eaton.
• Fire Alarms - Evacuation Alert Systems Evacuation alert systems from EvacGo for residential buildings, including panels, modules, accessories, and AXIS sounders for coordinated evacuation.
• Emergency Lighting - Addressable Intelligent addressable emergency lighting systems including Advanced Lux Intelligent and Hochiki for integrated building management.
• Emergency Lighting - LED LED emergency lighting products from CQR including bulkhead lights, exit signs, downlights, and twin spotlights with self-test capabilities and IP65 ratings.
• Nursecall Systems Nurse call systems for healthcare facilities including C-Tec, Lismore, and SAS systems with various integration levels.
• Disabled Refuge Communication Systems Disabled refuge communication systems for accessible emergency egress including Baldwin Boxall, C-Tec, and Vox Ignis products.
• Induction Loop Systems Audio induction loop systems for hearing-impaired accessibility including C-Tec and Current Thinking products.
• Smoke Control AOV Systems Automatic Opening Vent smoke control systems including actuators, call points, HAES panels, custom electronics panels, and mounting brackets for stairwell and corridor ventilation.
• Fire Suppression Extinguisher Systems Fire extinguisher control and activation systems including Advanced, C-Tec, and Kentec panels and accessories for gas and water suppression.
• Gas and Water Detection Gas detection from Medem and water detection from Vimpex Hydrosense systems for leak prevention and safety monitoring.
• Access Control Systems Security access control products including CQR locking devices, push to exit and release buttons for facility security.
• Fire Safety Signs Fire safety signage including emergency escape route signs, escape and alarm zone plans, fire action signs, fire door signs, fire extinguisher signs, fire fighting equipment signs, refuge signs, and aluminium signs from Everlux.
• Fire Alarm Design Services Bespoke fire alarm system design services with BAFE SP203-1 Third Party Certification, including site surveys, detailed reports, design specifications, quotations, and associated drawings for fire safety professionals.
• Commissioning Services Fire system commissioning services providing comprehensive testing and certification to ensure systems meet regulatory requirements.
• Training Services Product training and FIA-partnered courses covering basic fire detection design to specific requirements, with CPD points through CIBSE, offered at venues including the North West head office.
• AdvancedLive Fire System Management Platform Digital platform for real-time visibility and control of Advanced fire systems across devices, with features for event response, false alarm reduction, compliance proof, and predictive maintenance.
• Wireless Fire Alarm Solutions for IMAF Wireless fire alarm solutions portfolio targeting the Government's Interim Measures Alarm Fund for residential buildings, offering alternatives to costly Waking Watches.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• Eaton FirecoreChannel Partner/ Reseller/ Distributor · 3 June 2026Recognised as Eaton Premium Supply Partner. Supplies Eaton fire detection products including JSB Menvier, Bi-Wire systems, and associated detection equipment.
• AdvancedcoreTechnology or Integration · 12 December 2025Joint webinar partnership for AdvancedLive - next generation digital fire system management platform. MxPro 5 fire alarm panels distributed through EU Fire.
• Apollo Fire DetectorscoreTechnology or IntegrationOfficial Apollo Partner distributor. Supplies Apollo fire detection products including Discovery, Orbis, Series 65, and XP95 ranges across addressable, conventional, and hazardous area categories.
• FIA (Fire Industry Association)coreStrategic or Co-development PartnerTraining partnership offering FIA-approved fire safety training courses. Modular training programmes for fire protection professionals from designer to user.
• Norbain Holdings LtdcoreOthersParent company. EU Fire & Security is a trading division of Norbain Holdings Ltd, a specialist security and fire equipment distributor.
• C-TecmajorChannel Partner/ Reseller/ DistributorDistributes C-Tec products including fire alarm panels, nurse call systems, extinguisher systems, power supplies, and induction loop equipment.
• HochikimajorChannel Partner/ Reseller/ DistributorDistributes Hochiki fire detection products across multiple protocol types including ESP and Firewave for addressable systems.
• Kentec ElectronicsmajorChannel Partner/ Reseller/ DistributorDistributes Kentec fire alarm control panels including Syncro and Taktseries addressable panels, and extinguisher control panels.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gent by Honeywell: Honeywell-owned UK fire detection systems brand serving the same UK commercial and institutional installer base that EU Fire & Security addresses through its trade distribution.
• C-Tec: UK manufacturer of fire alarm panels, nurse call systems, power supplies, and induction loop equipment. A current distribution partner of EU Fire & Security, addressing an overlapping UK trade installer base with comparable product breadth.
• Kentec Electronics: UK-based fire alarm control panel manufacturer (Syncro, Taktseries) and extinguisher control panels. A current distribution partner of EU Fire & Security, competing for the same UK installer specification chain.
• Zeta Alarms: UK fire alarm control panel and detection systems manufacturer. Comparable UK installer/consultant target market and overlapping product categories with EU Fire & Security's distributed range.
• Advanced: UK-based fire alarm systems manufacturer whose MxPro 5 panels and AdvancedLive platform are distributed by EU Fire & Security. Both target UK installers and consultants with comparable B2B channel models in the fire systems category.

Others

• Apollo Fire Detectors: UK fire detection device manufacturer (Discovery, Orbis, XP95 ranges) and official partner whose products EU Fire & Security distributes. A critical upstream supplier rather than a competitor.
• Eaton Fire: Global power management company whose fire detection division (JSB Menvier, Bi-Wire) holds Premium Supply Partner status with EU Fire & Security. Acts as upstream supplier, not direct distribution competitor.
• Hochiki Europe: Fire detection product manufacturer (ESP, Firewave addressable protocols) supplying EU Fire & Security as a distribution partner. Operates upstream of EU Fire's trade customers.

Broad incumbents

• Siemens Cerberus: Global fire safety systems portfolio under Siemens Smart Infrastructure. Competes in the same UK fire detection category as EU Fire & Security's distributed ranges, but as part of a much broader building technologies portfolio.
• Notifier by Honeywell: Honeywell's global fire alarm systems brand. A broad incumbent with overlapping UK presence, full vertical integration, and substantially greater scale than EU Fire & Security's specialist trade distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eu_fire
• LinkedInlinkedin.com/company/eu-fire-&-security-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EU Fire & Security