Zeta Alarms
Zeta Alarms is a privately held UK manufacturer, founded in 1985 in Swansea, of addressable and conventional fire alarm systems, gas detection equipment, and emergency communication systems. Its products are sold through authorised distributors across more than 40 countries.
- Company typePrivate
- Founded1985
- HeadquartersSwansea, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zeta Alarms does
Zeta Alarms Limited is a privately held UK manufacturer of early warning fire detection systems, gas detection systems, and emergency communication systems. Founded in 1985 (formerly GLT Exports Limited), the company is headquartered in Swansea and operates with a 11–50 employee headcount, distributing through a network of authorized agents and direct sales support in the UK.
The product portfolio is structured around three platform categories. Fire Alarm Systems span addressable panels (SmartConnect Multi-Loop modular touchscreen panel with plug-and-play modules; Simplicity Plus supporting up to 252 devices; Infinity ID2) and conventional panels (Infinity8 in 1–16 zones; Phoenix in 2–8 zones), with a matching MKII device ecosystem (detectors, call points, sounders, interfaces) and specialised equipment (explosion-proof devices, beam and flame detectors, gas extinguishing systems). Gas Detection Systems comprise CO monitoring and ventilation panels, analogue gas detectors with ATEX-approved sensors, and standalone combustible/CO units. Emergency Systems cover voice evacuation, emergency telephone, disabled toilet alarms, and EN54-certified power supplies. Certification footprint includes LPCB, BSI, VDS, EN 54, UL, and ATEX. The Velocity Detection division, launched in 2025, extends the platform into aspiration smoke detection.
The business model is predominantly hardware sales through a channel-led distribution model. Zeta positions itself as a complete system supplier with system-wide compatibility, sold to authorised distributors and installers in over 40 countries across Europe, the Middle East, Africa, Southern Asia, South America, and the Far East. Revenue streams are hardware-led across fire alarm systems, gas detection, emergency systems, and accessories/spare parts (including legacy/obsolete product support). Pricing is not publicly disclosed; UK customers can transact directly via the Swansea head office. Marketing is executed through the company website, email newsletters, industry trade shows (e.g., ITCN Fire & Security Show 2017 in Karachi), case studies, and distributor training programs.
Zeta Alarms firmographics
Firmographics- Name
- Zeta Alarms
- Legal name
- Zeta Alarms Limited
- Website
- https://zetaalarmsystems.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zeta Alarms is a privately held UK manufacturer, founded in 1985 in Swansea, of addressable and conventional fire alarm systems, gas detection equipment, and emergency communication systems. Its products are sold through authorised distributors across more than 40 countries.
- Ownership category
- akta.pro rank
Zeta Alarms industry classification
Industry- Product category
- Fire Detection Systems
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Residential Fire Alarm Panels & Whole-Home Detection Systems (HSAHAFAD)
- akta.pro secondary industries
- Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA), Heat Detectors & Specialized Detectors (e.g., Kitchen/Rate-of-Rise) (HSAHAFAE), Gas Leak Detection (Natural Gas/Propane) & Combustible Gas Alarms (HSAHAGAI)
Keywords
Where Zeta Alarms is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Zeta Alarms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fire Alarm Systems: Sale of complete fire alarm systems including addressable panels, conventional panels, detectors, call points, and warning devices. Systems are sold as complete solutions ensuring full compatibility.
- Gas Detection Products: Combustible and toxic gas detection systems for industrial and commercial applications, including standalone detectors and integrated panel solutions.
- Emergency Systems: Emergency communication systems including voice evacuation, emergency telephone systems, disabled toilet alarms, and power supplies.
- Accessories and Spare Parts: Replacement parts, batteries, and accessories for existing fire alarm installations, including obsolete product support.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Zeta Alarms product offering
Product offeringCore offering
Zeta Alarms designs and manufactures early warning fire alarm systems, gas detection systems, and emergency communication systems for commercial, industrial, and residential applications. The portfolio includes addressable and conventional fire alarm panels with associated detectors and warning devices, industrial gas detection sensors with ATEX-approved variants, voice evacuation systems, emergency telephones, and disabled toilet alarms, sold as complete integrated systems through a global distributor network.
Product overview
Zeta Alarms is a complete system supplier of early warning fire detection and gas detection systems, founded in 1985 and headquartered in Swansea, UK. The product portfolio operates as a platform-plus-modules architecture built around three core system categories: (1) Fire Alarm Systems encompassing addressable panels (SmartConnect Multi-Loop, SmartConnect Single Loop, Simplicity Plus, Infinity ID2) with associated MKII devices (detectors, call points, warning devices, interfaces), and conventional panels (Infinity8, Phoenix) with matching device ecosystems, plus specialized products like explosion-proof equipment, beam/flame detectors, and domestic alarms; (2) Gas Detection Systems covering CO monitoring panels, analogue gas detection (combustible, toxic, refrigeration detectors), and standalone gas detectors; and (3) Emergency Systems including voice evacuation, emergency telephone, disabled toilet alarms, and power supplies. System-wide compatibility is assured through unified branding and design, with add-on modules (e.g., SmartConnect's plug-and-play expansion modules for TCP/IP, gas detection, RS485 networking) extending core platform capabilities. The company also offers a dedicated Velocity Detection division for aspiration smoke detection systems.
Differentiator
Problem solved
Functional benefit
Brands
- Velocity Detection: A division of Zeta Alarms specializing in state-of-the-art aspiration smoke detection systems.
Products and services
- SmartConnect Multi-Loop Panels Modular touchscreen fire alarm panel with flexible configuration supporting multiple loops, intended for large buildings and networked installations. Includes plug-and-play modules for loop control, alarm circuits, zone monitoring, multi-input, relay output, printing, TCP/IP networking, gas detection, and RS485 communication.
- Simplicity Plus Panels Addressable fire alarm systems designed for ease of use and installation, supporting configurations from 64 to 252 devices across 1-2 loops, targeted at commercial and mid-sized projects.
- Infinity ID2 Panels Addressable fire alarm control panels available in plastic or metal enclosures, offered for flexible installation requirements across commercial projects.
- MKII Addressable Devices Family of addressable detectors, bases, call points, warning devices (sounders and beacons), and interfaces engineered specifically for Zeta addressable fire alarm systems to ensure full system compatibility.
- Infinity8 Conventional Panels Conventional fire alarm panels offered in 1, 2, 4, 6, 8, and 16 zone configurations, intended for smaller buildings and straightforward zone-based installations.
- Phoenix Conventional Panels Conventional fire alarm control panels in 2, 4, and 8 zone configurations, targeted at standard commercial installations with simple zone-based detection requirements.
- MKII Conventional Devices Family of conventional detectors, bases, call points, warning devices, and interfaces for use with Zeta conventional fire alarm systems.
- Explosion Proof Equipment Explosion-proof manual call points, sounders, beacons, and combined sounder-beacon units designed for hazardous and explosive environments requiring ATEX-compliant devices.
- Beam Detectors and Flame Detectors Motorised reflective optical beam smoke detectors (including the Zeta Beam Xtra), UV flame detectors, UV/IR flame detectors, and accessories for specialised fire detection across large areas and high-ceiling environments.
- Simplicity CO Monitoring Panels Carbon monoxide monitoring and ventilation control panels for detecting dangerous CO levels and managing ventilation systems in commercial and industrial environments.
- Analogue Gas Detection Systems Industrial-grade analogue gas detection line including combustible gas detectors, toxic gas detectors, refrigeration gas detectors, and analogue gas controllers with ATEX-approved variants for explosive atmospheres, designed for seamless integration with safety systems.
- Standalone Gas Detectors Independent combustible and carbon monoxide gas detectors for residential and commercial applications, operating without the need for a panel connection.
- Voice Evacuation System Modular emergency communication system integrating with Zeta fire alarm panels to deliver clear voice instructions during emergencies, comprising panels, speakers, and strobes.
- Emergency Telephone System Communication system enabling voice communication in refuge areas during emergencies, comprising ETS panels, Type A and Type B outstations, and jack socket variants for disabled refuge and fire-fighting applications.
- Disabled Toilet Alarms Emergency alarm systems for disabled toilet facilities including zone kits, pull cords, remote indicators, reset controls, and control panels designed for accessible compliance.
- Power Supplies and Batteries EN54-certified power supplies with LCD screens and sealed lead-acid batteries providing reliable backup power for fire alarm and emergency communication systems.
- Domestic Fire Alarm Systems Battery-operated and mains-operated fire detection products suitable for residential installations, including the ZT-TH5 heat detector using a 9V alkaline battery and meeting EN 54-5 standards for home, kitchen, garage, and small domestic premises.
- Premier EX Pro Gas Extinguishing Systems Combined fire and extinguishing control panel for managing gas suppression systems in specialised fire protection applications requiring automated extinguishing release.
- Velocity Detection Aspiration Smoke Detection Systems Aspiration smoke detection systems offered under the Velocity Detection division of Zeta Alarms, designed for very early warning fire detection in challenging environments such as data centres, cold storage, and other mission-critical or hard-to-protect spaces.
Quantifiable outcome
- Products acclaimed in over forty countries worldwide
- +1 more outcomes
Companies that use Zeta Alarms
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Zeta Alarms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Zeta Alarms partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Preslite Distribution LtdcoreUK distributor covering Ireland region. Located at 700 Sycamore Road, Western Industrial Estate 12, Dublin, EV29, Ireland. Contact: [email protected]
- Huvo LtdcoreUK national coverage distributor. Located at 14 Gilsea Park, Mona Place, Swansea SA6 8RJ, United Kingdom. Contact: [email protected]
- Jadec Fire & SecuritycoreBelgian distributor. Located at Industrieterrein de Rosen, Kaarderslaan 10, Lokeren 9160, Belgium. Contact: [email protected]
- AIRTERM Fire Security SystemscoreBelgian distributor covering Wallonia region. Located at Zoning Industriel de Strepy, Route du Grand Peuplier 23, 7110 Strepy-Bracquegnies, Belgium.
- Noby AScoreNorwegian distributor. Located at Cecille Toresenvei 5, Oslo 1153, Norway. Contact: [email protected]
- IVV Automação, LdacorePortuguese distributor. Located at Rua Dr. Manuel José de Oliveira Machado, n.º 37, Lugar de Cimo de Vila - Dume, 4700-706 Braga, Portugal.
- Voyager srlcoreItalian distributor. Located at Via Giuseppe Rivani 37/b, Bologna 40138, Italy.
- Quantum SmartcoreSpanish distributor. Located at CL Marconi 23 Nave 4, Daganzo De Arriba, Arriba 28814, Spain.
- UnifogocorePortuguese distributor. Located at Rua Padre Le no.26, 3830-518 Gafanha da Encarnacao, Aveiro, Portugal.
- Walde AScoreEstonian distributor. Located at Tulika 19D, Tallinn 10613, Estonia.
- Pentolt KFTcoreHungarian distributor. Located at Kunigunda útja 58, Budapest H-1037, Hungary.
- Tehno-Vinca doocoreSerbian distributor. Located at Trgovacka 81/8, Belgrade 11000, Serbia.
- Extra Low Voltage Engineering Services LtdcoreMaltese distributor. Located at Gardenia, No. 62, Triq il-Qanpiena, L/O Bâ Kara, Swatar BKR 4114, Malta.
- Fotellis SA Security SystemscoreGreek distributor. Located at 33 Timaioy & Argoys Street, Kolonos 104 41, Greece.
- Al-Otaishan Group for SafetycoreSaudi Arabian distributor with multiple branches in Madina, Al Qassim, Jeddah, Makkah, Jubail, Riyadh, Dammam, and Al Hassa covering the entire Kingdom of Saudi Arabia.
- Velocity DetectioncoreSaudi Arabian distributor specializing in safety devices. Located at 3333 Arafat St, Office 8, Al Hamra District, Jeddah 23323, Saudi Arabia.
- Secure VisioncorePakistani distributor. Located at Office No. 17, Crown Centre, SB-01, Block 13C, Gulshan-e-Iqbal, Karachi-75300, Pakistan.
- Morison Engineering LtdcoreKenyan distributor. Located at Kirinyaga Road, Off Globe Roundabout, PO Box 17764, 00500 Nairobi, Kenya.
- Apex Fire Systems Pte LtdcoreSingapore distributor. Located at Blk 192, Pandan Loop, #01-28 Pantech Business Hub, 128381, Singapore.
- Piperaris Security ProtectioncoreCypriot distributor. Located at 105A Arch.Makariou III Avenue, Lemesos 3021, Cyprus.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Zeta Alarms competitors and assessment
Company assessmentDirect peers
- Apollo Fire Detectors: UK-based manufacturer of fire detection devices and bases with comparable addressable and conventional product lines serving commercial and industrial markets worldwide through distribution.
- Kentec Electronics: UK manufacturer of addressable and conventional fire alarm control panels (Taktis, Sigma) of similar size and product scope, also serving global export markets through distributors.
- Nittan Group: UK/Japanese manufacturer of addressable fire alarm panels (UC, Evolution) and detection devices, comparable in size, EN 54 positioning, and global channel distribution.
- Hochiki Group: Japanese-headquartered global manufacturer of fire detection and alarm devices, conventional and addressable sensors, with a similar distributor-led international go-to-market in Asia, Europe and the Middle East.
- Fike Corporation: Global specialist in fire protection and gas detection systems (including explosion-proof and industrial suppression), with overlapping hazardous-area and industrial-safety products.
- C-TEC (Computionics): UK-based manufacturer of fire alarm panels (XFP, ZFP), disabled refuge systems and emergency voice communication — directly overlapping Zeta's panel and emergency system portfolio.
- Advanced Electronics Ltd: UK manufacturer of addressable fire alarm panels (MxPro, Axis EN) and detection devices, with a comparable EN 54-certified product mix and global distribution model.
Broad incumbents
- Notifier by Honeywell: Honeywell's fire alarm division offering addressable panels, detection, and integrated mass-notification platforms — competing in the same specification-driven commercial projects but as part of a much broader building technologies portfolio.
- Bosch Security and Safety Systems: Bosch's fire alarm systems (FPA‑5000, AVENAR) covering commercial-scale panels and detection, competing with Zeta in larger installations while leveraging broader building integration capabilities.
- Siemens Cerberus PRO: Siemens' fire safety and detection platform delivering addressable panels and integrated building-safety solutions, overlapping in commercial and industrial projects but bundled within wider BMS offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zeta Alarms social profiles
Digital presenceZeta Alarms compliance and trust
Trust signalCompliance6 records
Zeta Alarms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeta Alarms leadership team
Management profileNumber of profiles
Zeta Alarms subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zeta Alarms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeta Alarms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeta Alarms
What does Zeta Alarms do?
Zeta Alarms designs and manufactures early warning fire alarm systems, gas detection systems, and emergency communication systems for commercial, industrial, and residential applications. The portfolio includes addressable and conventional fire alarm panels with associated detectors and warning devices, industrial gas detection sensors with ATEX-approved variants, voice evacuation systems, emergency telephones, and disabled toilet alarms, sold as complete integrated systems through a global distributor network.
Is Zeta Alarms a public or private company?
Zeta Alarms is a private company. It is classified as unknown and is currently operating.
When was Zeta Alarms founded?
Zeta Alarms was founded in 1985. It employs 11 to 50 people.
Where is Zeta Alarms based?
Zeta Alarms is headquartered in Swansea, United Kingdom, in the Europe region.
How does Zeta Alarms make money?
Four revenue lines are on record. Fire Alarm Systems are the primary driver. The others are gas Detection Products, emergency Systems and accessories and Spare Parts.
Who are Zeta Alarms's main competitors?
Direct peers on record are Apollo Fire Detectors, Kentec Electronics, Nittan Group, Hochiki Group, Fike Corporation, C-TEC (Computionics) and Advanced Electronics Ltd. Broad incumbents are Notifier by Honeywell, Bosch Security and Safety Systems and Siemens Cerberus PRO.
Does Zeta Alarms have an API?
No public API is recorded for Zeta Alarms.
What industry is Zeta Alarms in?
Zeta Alarms's product category is Fire Detection Systems. Its primary akta.pro industry code is HSAHAFAD, Residential Fire Alarm Panels & Whole-Home Detection Systems, with a secondary code of HSAHAFAA, Smoke Alarm Systems (Battery, Hardwired & Interconnected). Its NAICS code is 334512 and its SIC code is 3823.