GROUPE JALLU BERTHIER

What GROUPE JALLU BERTHIER does

GROUPE JALLU BERTHIER is a privately held, family-controlled multi-brand automotive dealership group headquartered in Pontoise, France, operating 39 sales points across six departments in northern and central France (Val d'Oise, Oise, Somme, Yvelines, Essonne, Aisne). Founded around 1995 and now employing 501-1000 people, the group distributes nine vehicle brands through five wholly-owned SAS subsidiaries: Dacy Motors (Volkswagen), Courtoise Motors (Volkswagen, Skoda, Seat, Suzuki), Concept Motors (Audi, including Audi Sport/RS), Courtoise Distribution Auto (Citroën, DS), and Courtoise Automobiles (Ford, Suzuki). The portfolio spans premium (Audi), mass-market (Volkswagen, Ford), value (Dacia, MG), and newly added Chinese brands (Omoda & Jaecoo from Chery Group).

The group's business model is a traditional franchise dealership structure with diversified revenue streams. New and used vehicle sales form the core, with an inventory of 800+ pre-owned units available across the network. Recurring and high-margin revenue is generated through after-sales service and maintenance (workshops at each site), parts and accessories, vehicle financing products, insurance distribution, and short- and long-term rental via Ford Rent and Volkswagen Rent programs. Pricing ranges from approximately €9,000 for entry-level used vehicles to over €60,000 for higher-end used stock and €34,000-€45,000+ for new vehicles such as Ford Puma, Kuga, Capri, and Explorer models, with financing starting from €150-€465/month. The group serves two primary customer segments: individual consumers purchasing personal-use vehicles, and business/professional customers requiring fleet and commercial vehicle solutions (Ford Transit, Volkswagen Transporter ranges) with specialized online configurators.

Strategically, the group is actively repositioning for the electric vehicle transition, with 2026 launch partnerships for the CUPRA Raval, Volkswagen ID.3 Neo, Volkswagen ID. Polo, Škoda Epiq, and Audi RS 5 PHEV, alongside the recent addition of Chinese brands Omoda & Jaecoo and an expanded MG showroom. The group operates a regional SEO-driven multi-channel presence through the jallu-berthier.com website, dedicated department-level landing pages, online vehicle configurators, and a news blog, supported by 39 physical showrooms and service centers. Ownership is concentrated in the JALLU BERTHIER family via the parent holding CAPE FINANCE (€3,000,000 share capital), with Arnaud JALLU BERTHIER as President of the parent and Pierre JALLU BERTHIER as President of each operating subsidiary.

Name

GROUPE JALLU BERTHIER

Legal name

CAPE FINANCE, groupe JALLU BERTHIER

Website

https://jallu-berthier.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GROUPE JALLU BERTHIER is a family-controlled French multi-brand automotive dealership group operating 39 sales points across six northern/central French departments, distributing nine brands (Audi, VW, Ford, Cupra, Seat, Skoda, Suzuki, MG, Omoda Jaecoo) with integrated new/used vehicle sales, after-sales service, financing, insurance, and rental.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive dealership services
• New vehicle sales
• Used vehicle sales
• Vehicle after-sales
• Commercial vehicle sales

Headquarters

HQ city

Pontoise

HQ country

France

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New vehicle sales: Sale of new passenger vehicles from multiple brands including Audi, Volkswagen, Ford, Cupra, Seat, Skoda, Suzuki, MG, and Omoda Jaecoo
2. Used vehicle sales: Sale of pre-owned vehicles including multi-brand stock of over 800 vehicles across all locations
3. After-sales service and maintenance: Service maintenance, repairs, and spare parts distribution through dedicated after-sales departments
4. Vehicle financing: Financing solutions for vehicle purchases including monthly payment options and financing plans
5. Insurance services: Vehicle insurance offerings through partner providers
6. Vehicle rental: Short and long-term vehicle rental services through Ford Rent and Volkswagen Rent programs
7. Parts and accessories: Sale of vehicle parts and accessories including Waxoyl protective treatment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Groupe Jallu Berthier operates a multi-brand automotive dealership group selling new passenger and commercial vehicles from Audi, Volkswagen, Ford, Seat, Cupra, Skoda, Suzuki, MG, Omoda Jaecoo, Citroën, and DS across 39 locations in northern France, together with a stock of 800+ pre-owned vehicles, after-sales maintenance and repair services, vehicle financing, partner-distributed insurance, parts and accessories, and Ford Rent/Volkswagen Rent short- and long-term rental programs.

Product overview

GROUPE JALLU BERTHIER is a multi-brand automobile dealership group operating 39 sales points across the Val d'Oise, Essonne, Oise, Somme, and Aisne departments in France. The group sells new and used vehicles through five subsidiary companies (Dacy Motors, Courtoise Motors, Concept Motors, Courtoise Distribution Auto, and Courtoise Automobiles) representing nine brands: Audi, Volkswagen, Ford, Seat, Cupra, Skoda, Suzuki, MG, and Omoda Jaecoo. The group's offerings include new vehicles, used vehicles (with stock of 800+ units), demonstration vehicles, commercial/utilitarian vehicles, after-sales service, vehicle financing, insurance, parts and accessories, and rental services (Ford Rent, Volkswagen Rent). The portfolio spans from premium (Audi) to mass-market (Volkswagen, Ford) to value brands (Dacia, MG), and includes electric vehicles (Volkswagen ID. family, Cupra Raval, MG) as well as hybrid and traditional combustion options. Commercial vehicle services for professionals include dedicated Ford and Volkswagen utility vehicle sales and configuration tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi new vehicles Premium German Audi passenger vehicles sold through Concept Motors concessions at multiple sites, ranging from compact to luxury segments and including the e-tron electric family.
• Volkswagen new vehicles Volkswagen passenger vehicles including the ID. electric family and traditional combustion/hybrid models, sold through Dacy Motors concessions.
• Ford / Mustang new vehicles American Ford passenger cars, Mustang performance models, and Ford commercial vehicles distributed through Courtoise Automobiles concessions.
• Seat new vehicles Spanish Seat urban and compact passenger vehicles distributed through Courtoise Motors concessions.
• Cupra new vehicles Performance-oriented Cupra vehicles including the Formentor SUV and Raval electric city car, distributed through Courtoise Motors concessions.
• Škoda new vehicles Czech Škoda practical vehicles, including the new Epiq electric SUV, distributed through Courtoise Motors concessions.
• Suzuki new vehicles Japanese Suzuki compact and efficient vehicles distributed through Courtoise Motors and Courtoise Automobiles concessions.
• MG new vehicles British-founded, Chinese-owned MG electric and affordable vehicles distributed through the Cergy-Pontoise concession at the Cité de l'Automobile de Saint-Ouen-l'Aumône.
• Omoda Jaecoo new vehicles New Chinese Omoda Jaecoo vehicles from the Chery Group, offered to expand the group's brand portfolio into modern European-market vehicles.
• Used vehicles (Véhicules d'occasion) Multi-brand pre-owned vehicle stock of 800+ units from all represented marques, inspected and warranted, sold across all dealerships with financing available from approximately €150-€300 per month.
• Demonstration vehicles (Véhicules de démonstration) Nearly-new demonstration vehicles from the group's franchises sold at reduced prices.
• Commercial vehicles (Véhicules utilitaires) Light commercial vehicles including the Ford Transit, Ford Transit Custom and Volkswagen Transporter ranges, configured and sold to business and professional customers.
• After-sales service (Service Après-Vente) Maintenance, repair and servicing for all vehicle brands represented by the group, with online appointment booking and a dedicated bodyshop network.
• Vehicle financing (Financement) Vehicle financing solutions, including loans and leases, with monthly payments from approximately €150-€300 for used vehicles.
• Vehicle insurance (Assurances) Vehicle insurance products offered through partner providers for vehicles purchased from the group.
• Parts and accessories (Pièces et accessoires) Genuine parts and accessories for all brands distributed by the group, sold at dealership locations.
• Vehicle rental (Ford Rent / Volkswagen Rent) Short- and long-term vehicle rental programs under the Ford Rent and Volkswagen Rent brands, available at Ford and Volkswagen dealerships for personal and business use.
• Waxoyl protective treatment Waxoyl anti-corrosion protective treatment for vehicle underbodies, offered as an add-on service at dealerships.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Volkswagen (via Dacy Motors)coreChannel Partner/ Reseller/ DistributorDacy Motors (SAS, capital €2,400,000) operates as Volkswagen dealership, representing the brand across multiple locations in Val d'Oise region.
• Volkswagen, Skoda, Seat, Suzuki (via Courtoise Motors)coreChannel Partner/ Reseller/ DistributorCourtoise Motors (SAS, capital €2,000,000) represents Volkswagen, Skoda, Seat, and Suzuki brands at multiple locations.
• Audi (via Concept Motors)coreChannel Partner/ Reseller/ DistributorConcept Motors (SAS, capital €1,240,000) operates as Audi dealership, also designated as Audi Sport/RS distributor for Compiègne area.
• Citroën and DS (via Courtoise Distribution Auto)coreChannel Partner/ Reseller/ DistributorCourtoise Distribution Auto (SAS, capital €1,000,000) represents Citroën and DS brands at multiple locations.
• Ford and Suzuki (via Courtoise Automobiles)coreChannel Partner/ Reseller/ DistributorCourtoise Automobiles (SAS, capital €1,630,000) operates Ford and Suzuki dealerships across 11 locations in Oise, Aisne, and Somme departments.
• MG Motor (Cergy-Pontoise)coreChannel Partner/ Reseller/ DistributorMG Motor dealership at Cergy-Pontoise, recently relocated to Cité de l'Automobile de Saint-Ouen-l'Aumône, representing the Chinese brand MG Motor from SAIC.
• Omoda & Jaecoo (Chery Group)strategicChannel Partner/ Reseller/ DistributorNew brand representation for Omoda & Jaecoo, a brand from Chinese manufacturer Chery Group (present in 120+ countries). Marking new expansion into Chinese automotive brands.
• Arval (Vehicle Rental Partner)minorOthersArval provides vehicle rental fleet solutions, as referenced in the group's vehicle rental service presentation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fordsoa
• LinkedInlinkedin.com/company/groupe-jallu-berthier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROUPE JALLU BERTHIER