Herts & Essex Fertility Centre

What Herts & Essex Fertility Centre does

Herts & Essex Fertility Centre is a privately held, HFEA-licensed UK fertility clinic founded in 1989 by Michael Ah-Moye FRCOG and headquartered in a purpose-built facility in Cheshunt, Hertfordshire (relocated and renamed from Essex Fertility Centre in 2007). The clinic delivers the full spectrum of assisted reproduction services — IVF, ICSI, PICSI, IUI, ovulation induction, egg/sperm/embryo freezing, surgical sperm retrieval (PESA/TESE), blastocyst culture and transfer, fertility assessment, gynaecology and early pregnancy scans — supported by an in-house Sperm Bank with an e-commerce online donor profile platform, an egg-share programme (£750 altruistic donor compensation or funded IVF in lieu), and an award-winning surrogacy service (Surrogacy Clinic of the Year 2018 and 2022).

The clinic's technology stack centres on clinical-lab IP rather than software: notably, it developed the IVF Witness electronic tagging system (first in UK and world) for gamete-chain-of-custody, and pioneered routine blastocyst transfer in the UK in 1999. Patient-facing digital channels include a website/blog, active social presence (Twitter, Facebook, Instagram, LinkedIn, YouTube, Vimeo), the Salve patient communication app, an online consent portal, and an e-commerce Online Sperm Bank.

Revenue is generated through per-cycle self-pay fees for IVF, ICSI, PICSI, IUI and donor services, NHS-funded treatment contracts with three ICBs (Mid & South Essex, North East London, North Central London), and multi-cycle/money-back financing packages offered via Access Fertility and Gaia. Customer segments span heterosexual couples, same-sex female and male couples, single individuals, transgender patients seeking fertility preservation, NHS-funded patients, surrogacy patients and donor-conception patients; the clinic is also positioned for overseas patients needing UK-clinic coordination. The clinic is HFEA-licensed continuously since 1992, CQC-registered and ISO9001 SGS-certified. In March 2026, it was acquired by FutureLife, backed by CVC and Hartenberg, to strengthen FutureLife's UK fertility footprint.

Name

Herts & Essex Fertility Centre

Legal name

Herts & Essex Fertility Centre Limited

Website

https://hertsandessexfertility.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Herts & Essex Fertility Centre is a privately held, HFEA-licensed UK fertility clinic in Cheshunt offering IVF, ICSI, PICSI, IUI, egg/sperm freezing, donor conception and surrogacy to heterosexual, same-sex, single and NHS-funded patients. Acquired by FutureLife in March 2026.

Ownership category

akta.pro rank

Product category

Fertility Treatment Services

NAICS

Ambulatory Health Care Services (621), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Fertility treatment services
• In vitro fertilisation
• Egg and sperm donation
• Surrogacy services
• Fertility preservation

Headquarters

HQ city

Cheshunt

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fertility Treatment Services: Private pay fertility treatments including IVF, ICSI, PICSI, IUI, ovulation induction, fertility assessment. Revenue generated through per-cycle treatment fees.
2. NHS-Funded Treatment: Fully funded fertility treatment for eligible NHS patients from three ICBs (Mid & South Essex, North East London, North Central London). Includes medication costs.
3. Egg and Sperm Donation: Egg donation services with altruistic donors compensated £750 or egg sharing for funded IVF. Sperm donation and sperm bank services.
4. Surrogacy Services: Award-winning surrogacy program. Surrogacy Clinic of the Year 2018 and 2022.
5. Fertility Preservation: Egg freezing, sperm freezing, and embryo freezing for future family planning.
6. Access Fertility Packages: Multi-cycle packages and money-back guarantee packages in partnership with Access Fertility and Gaia for non-NHS patients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Herts & Essex Fertility Centre is a UK-based fertility clinic offering a comprehensive range of assisted reproduction treatments including IVF, ICSI, PICSI, IUI, ovulation induction, egg/sperm/embryo freezing, egg and sperm donation, and an award-winning surrogacy programme. The clinic operates a purpose-built facility in Cheshunt, Hertfordshire with an in-house sperm bank offering online donor sperm ordering, and serves both NHS-funded patients (from three UK ICBs) and self-pay private patients.

Product overview

Herts & Essex Fertility Centre is an independently owned fertility clinic established in 1989, offering a comprehensive portfolio of assisted reproduction treatments. The core offering centres on IVF (In-Vitro Fertilisation) with specialised variants ICSI (Intra-Cytoplasmic Sperm Injection) and PICSI (Physiological ICSI), complemented by IUI (Intrauterine Insemination) and ovulation induction. The clinic provides a full gamete management service including egg freezing, sperm freezing, frozen embryo replacement, and an in-house Sperm Bank with an e-commerce Online Sperm Bank platform. Its donor programmes cover egg donation and sperm donation, with egg sharing schemes offering funded IVF to donors. The award-winning Surrogacy programme (Surrogacy Clinic of the Year 2018 and 2022) supports heterosexual and same-sex couples. Supporting services include fertility assessment, early pregnancy scans, gynaecological screening, fertility counselling, wellbeing programmes (including Fit for Fertility nutrition guidance), and structured Treatment Journey support. The clinic accepts NHS-funded patients from partnered ICBs and hosts online Open Evenings for patient engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Vitro Fertilisation (IVF)

Quantifiable outcome

• 8,000+ babies born
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CARE Fertility: One of the UK's largest IVF clinic groups operating multiple sites across England. Closest direct peer: similar HFEA-regulated service portfolio (IVF, ICSI, IUI, egg/sperm donation, surrogacy) and NHS-funded treatment relationships.
• Bourn Hall Clinic: Historic UK fertility clinic (founded by IVF pioneers Steptoe and Edwards) operating multiple East/Central England sites with the same IVF/ICSI/donation/surrogacy portfolio and NHS-funded treatment pathways.
• CREATE Fertility: UK fertility chain specialising in natural and mild IVF across multiple sites. Competes head-to-head on success-rate positioning and full IVF/ICSI/donation service line.
• The London Women's Clinic: London-based fertility and gynaecology provider offering IVF, ICSI, donor programmes, and surrogacy coordination. Direct competitor in the southern UK self-pay and donor-conception segments.
• Manchester Fertility: Independent UK fertility clinic offering IVF, ICSI, IUI, donor conception, egg sharing, and surrogacy. Comparable single-clinic-positioning with full HFEA-licensed service line.
• Centre for Reproductive and Genetic Health (CRGH): London fertility clinic offering IVF, ICSI, donor eggs/sperm, surrogacy, and preimplantation genetic testing. Comparable single-site specialist HFEA-licensed clinic with strong brand recognition.

Regional players

• Beacon CARE Fertility: Reproductive medicine provider operating in Ireland (Dublin, Limerick, Cork) offering similar IVF/ICSI/donation services. Geographic complement rather than direct UK competitor, but direct functional equivalent in clinical portfolio.

Broad incumbents

• FutureLife: Parent company of Herts & Essex since March 2026; operates a network of fertility clinics across Europe. Strategic acquirer and now corporate parent — same HFEA oversight applies post-acquisition.
• TFP (The Fertility Partnership): Multi-clinic European fertility group operating several UK sites. Larger incumbent with broader scale, competing on similar HFEA-regulated treatments including donation and surrogacy pathways.
• IVI-RMA Global: Large global fertility group with clinics across Europe and beyond. Comparable at the IVF/ICSI/donation/surrogacy service level — relevant for international patient flows the clinic supports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FertilityUnit
• YouTubeyoutube.com/channel/UC5bAN2ieoAr7jyKN_CHrt6Q
• Facebookfacebook.com/HertsEssexFertilityCentre
• LinkedInlinkedin.com/company/herts-essex-fertility-centre
• Instagraminstagram.com/hertsessexfertilitycentre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herts & Essex Fertility Centre