Insurance Insight

What Insurance Insight does

Insurance Insight Inc. is a 100% Canadian, privately held specialty insurance brokerage founded in August 1999 by Vincent Beretta (a consumer creditor insurance specialist) and Michael Croxon (a General Motors dealer). The company operates as the exclusive distributor of WALKAWAY-branded products in Canada and is headquartered in Oakville, Ontario. Its core offering is the WALKAWAY Finance Protection program, the world's first vehicle return program, which allows consumers to return a financed or leased vehicle without damaging credit when one of 12 covered life events occurs (e.g., involuntary unemployment, physical disability, critical illness, accidental death). The company complements this with WALKAWAY Total Loss Protection (a retail GAP product covering the gap between primary insurance payouts and outstanding loan balances, up to $50,000 in claim eligibility) and a suite of wholesale and private-labeled solutions for OEMs and lenders, including Excess Wear and Tear, Lease Portfolio GAP, and white-labeled retail GAP and vehicle return products. The underlying technology is the InsClix end-to-end insurance portal, launched in December 1999 and described as the first such portal in the industry, alongside an industry-first Loan-to-Value Rating Calculator introduced in January 2020. Insurance Insight is back by Trisura Guarantee Insurance Company and The Empire Life Insurance Company as insurance carriers.

The business model is multi-stream. Insurance Insight acts as a licensed insurance brokerage earning broker fees on life and general insurance products, generates subscription-based revenue from the first 12 months of complimentary WALKAWAY coverage sponsored by dealers and lenders (with extended coverage purchased by consumers billed monthly), and earns licensing/royalty-style revenue from wholesale and private-labeled solutions delivered to OEMs (Ford, Hyundai, Kia, Volvo, Toyota Credit Canada) and financial institutions (TD Auto Finance). The go-to-market combines a channel partner motion (thousands of authorized dealers across Canada offering products at point of vehicle sale, including a partnership with LeaseBusters) with an OEM-embedded motion (B2B relationships with automotive manufacturers, captive lenders, and banks for wholesale and private-labeled products integrated into dealer F&I processes). The company also distributes internationally through an April 2021 partnership with ADVA Underwriting covering the UK, Europe, Asia, South America, and the Middle East. Insurance Insight serves primarily automotive consumers (vehicle lessees and financers) as well as enterprise customers including automotive OEMs, captive lenders, banks, and a network of authorized dealers.

The company has cumulatively protected over $12B in debt internationally, settled over $130M of debt across Canada, and enrolled nearly 3 million policyholders worldwide since issuing its first WALKAWAY policy on January 4, 2000. It has been recognized three times (2018, 2021, 2024) as one of Canada's Most Admired Corporate Cultures. Leadership includes Founder & Executive Chairman Vincent Beretta and President & CEO Robert Varga (named Canada's Most Admired CEO for 2025), with Sona Castellarin as Vice President of People and Culture.

Name

Insurance Insight

Legal name

Insurance Insight Inc.

Website

https://insuranceinsight.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurance Insight Inc. is a Canadian specialty insurance brokerage that distributes WALKAWAY vehicle return and GAP protection products through authorized dealers and OEM/lender partnerships. Founded in 1999, the company serves automotive consumers and enterprise OEMs across Canada, the U.S., Australia, and select international markets.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Gap Insurance (Auto Loan/Lease) (FSAJAAAK)

Keywords

• Automotive debt protection
• Specialty insurance brokerage
• Vehicle return insurance
• Guaranteed asset protection
• Creditor insurance

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Fees: Insurance Insight acts as a licensed specialty insurance brokerage, distributing both life and general insurance products. Revenue generated through broker fees from insurance carriers including Trisura Guarantee Insurance Company and The Empire Life Insurance Company.
2. Dealer/Lender Sponsored Coverage: First 12 months of WALKAWAY coverage is complimentary for consumers - paid for by authorized WALKAWAY dealers and/or lenders and manufacturers. Extended coverage purchased by consumers generates revenue.
3. Wholesale/Private-Label Solutions: Customized and off-the-shelf wholesale and private-labeled insurance solutions for OEMs and lenders. Revenue from fee income and risk transfer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Insurance Insight is a Canadian licensed specialty insurance brokerage that distributes the WALKAWAY product line as the exclusive Canadian distributor. It sells automotive debt protection insurance products - WALKAWAY Finance Protection (vehicle return program covering 12 life events) and WALKAWAY Total Loss Protection (GAP coverage) - to consumers through authorized dealers at point of vehicle sale, and provides wholesale and private-labeled insurance solutions for OEMs, captive lenders, and banks.

Product overview

Insurance Insight Inc. is a 100% Canadian licensed specialty insurance brokerage that operates as the exclusive distributor of WALKAWAY® products in Canada. The company offers a portfolio of debt-protection products for automotive consumers: WALKAWAY Finance Protection™ (the original vehicle return program covering 12 life events allowing consumers to return vehicles without credit damage) and WALKAWAY Total Loss Protection™ (GAP coverage eliminating the balance between vehicle value and outstanding loans after total loss). For lenders and OEMs, they provide Excess Wear and Tear Solutions, Lease Portfolio GAP (wholesale), Guaranteed Asset Protection (retail), and the Vehicle Return Program (retail). The company distributes through authorized dealer partners and has settled over $130M worth of debt across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• WALKAWAY: The WALKAWAY brand encompasses debt protection products including WALKAWAY Finance Protection (vehicle return program) and WALKAWAY Total Loss Protection (GAP coverage) for automotive consumers.
• WALKAWAY Finance Protection
• WALKAWAY Total Loss Protection
• InsClix

Products and services

• WALKAWAY Finance Protection™
• WALKAWAY Total Loss Protection™ (GAP)
• Excess Wear and Tear Solutions
• Lease Portfolio GAP (Wholesale)
• Guaranteed Asset Protection (Retail GAP)
• Vehicle Return Program (Retail B2B)

Quantifiable outcome

• Over 86% of claims reported have qualified for coverage
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• ADVA UnderwritingflagshipChannel Partner/ Reseller/ Distributor · 1 April 2021WALKAWAY International Group Incorporated and Insurance Insight Inc. partnered with ADVA Underwriting to distribute WALKAWAY insurance solutions in major automotive insurance markets including the United Kingdom, Europe, Asia, South America, and the Middle East. ADVA, in collaboration with its partners, markets WALKAWAY solutions across auto distributors, manufacturers, financial institutions, select auto groups, and insurance brokers.
• Ford Motor Credit CompanyflagshipStrategic or Co-development Partner · 1 June 2020One of the company's biggest partnerships to date. In just 51 days, the team helped launch the Ford Promise across over 4,900 Ford and Lincoln dealers in the U.S. remotely. Ford Promise allows financed or leased customers the ability to return their vehicle or have payments made if something unexpected happens.
• TD Auto FinancecoreOEM/ Whitelabel/ Licensing Partner · 1 March 2012Partnered with TD Bank to launch TD Auto Loan Protection, a private-labeled version of the complimentary WALKAWAY coverage.
• Toyota Credit Canada Inc.coreStrategic or Co-development Partner · 1 February 2011Partnership for excess wear and tear program across their three brands starting February 2011.
• VolvocoreStrategic or Co-development Partner · 1 October 2010Partnership marked expansion into excess wear and tear program offerings starting October 2010.
• Kia CanadacoreStrategic or Co-development Partner · 1 March 2009Launched Kia Integrity Advantage program in Canada in March 2009 - the first and only program of its kind in Canada offered by an automaker. This program took the risk out of leasing or financing a vehicle for a consumer.
• Hyundai Motor AmericacoreStrategic or Co-development Partner · 1 January 2009Helped launch Hyundai Assurance program in the U.S. in January 2009 during the worst recession in over 25 years. The program quickly became the most successful buyer incentive program in automotive history. Hyundai was the only manufacturer to see year-over-year sales increase in 2009.
• North York ChevroletcoreChannel Partner/ Reseller/ Distributor · 1 December 1999First dealership partnership secured in 1999 (now known as NewRoads General Motors). The first WALKAWAY policy was issued from this dealership on January 4th, 2000.
• LeaseBustersminorGTM or Marketing PartnerPartnership provides additional value for full-term WALKAWAY Finance Protection certificate holders who lease a vehicle. Customers who have not made a claim can register their vehicle on LeaseBusters.com without paying the $299 registration fee.
• Trisura Guarantee Insurance CompanycoreOthersPrimary insurer for WALKAWAY Finance Protection and Total Loss Protection products. Provides the insurance backing for the specialty insurance programs.
• The Empire Life Insurance CompanycoreOthersInsurer of WALKAWAY Finance Protection products alongside Trisura Guarantee Insurance Company.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Safe-Guard Products International: One of the largest U.S. providers of F&I products including GAP and vehicle return/debt protection, sold through auto dealers and lenders. Directly comparable to Insurance Insight as a specialty F&I product distributor embedded in dealer and lender workflows.
• EasyCare: Provider of vehicle service contracts, GAP, and other F&I protection products to dealerships. Comparable product mix (debt/asset protection sold through dealer channel) and distribution model make it a strong direct peer to Insurance Insight's WALKAWAY portfolio.
• Protective Asset Protection: Provider of vehicle service contracts, GAP, and other dealer/lender F&I protection products. Closely comparable to Insurance Insight on product category (debt/asset protection) and dealer-channel distribution model.
• JM Family Enterprises: Diversified automotive services company (Southeast Toyota distributor) with an F&I products and protection business. Comparable as a captive-automaker-aligned distributor of finance and vehicle protection products.
• Southwest Dealer Services: Specialty F&I product administrator providing GAP, service contracts, and related protections to dealers. Comparable in scale, product mix, and dealer-embedded distribution model.

Broad incumbents

• Assurant (Global Auto & Vehicle Protection): Large, publicly traded insurer with a significant Global Auto / vehicle protection business offering F&I products, vehicle service contracts, and GAP through dealer and lender partners. Broader portfolio but overlapping capabilities with Insurance Insight's WALKAWAY products.
• Zurich North America (Auto): Major P&C insurer that underwrites GAP and auto-related specialty lines, sometimes through dealer and lender channels. Comparable on the GAP underwriting capability that Insurance Insight's Total Loss Protection relies on, though at much broader scale.
• Allstate Dealer Services: Division of Allstate focused on dealer-channel protection products including GAP and service contracts. Overlaps with Insurance Insight on dealer-embedded vehicle protection, though as part of a much broader national insurance portfolio.
• Travelers (Personal Insurance & Auto): Large U.S. P&C insurer offering auto coverage and dealer-channel F&I adjacencies. Overlaps with Insurance Insight in auto insurance product categories, particularly around GAP-adjacent coverages.

Others

• CDK Global: Provider of dealer management systems and F&I technology/software to automotive retailers. Included as an ecosystem peer — comparable channel (dealer) and adjacent technology stack to Insurance Insight's InsClix portal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/insinsight
• Facebookfacebook.com/InsuranceInsightInc
• LinkedInlinkedin.com/company/insurance-insight-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Insight