CleanMark
- Company typePrivate
- Founded1997
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CleanMark does
CleanMark Group Inc. is a privately held North American commercial cleaning and facility services company founded in 1997 and headquartered in Toronto, Canada. The company delivers contracted janitorial, sanitization, and facility maintenance services to thousands of sites daily across the United States and Canada, with a first UK presence added in April 2026 through the acquisition of CleanKing Limited. Customers span at least eight vertical segments including automotive dealerships, cinema and auditorium operators, condominiums, corporate offices, grocery retail chains, health and wellness facilities, hospitality and leisure venues, learning institutions, and general retail, with named enterprise accounts including Cineplex, Landmark Cinemas, an unnamed major US telecommunications carrier (150+ Northeast sites), large multi-market OEM dealership groups, and national grocery chains.
The company's core differentiator is its proprietary CleanSmart technology platform, a real-time facility management and reporting system that provides on-site audits, staff scheduling, equipment run-time monitoring, service reports, and photographic inspection evidence across multiple sites and time zones. Service delivery is structured around the DaySide Proactive Facility Maintenance program (encompassing Cleaning, Sanitizing, Disinfection via fogging and electrostatic spraying, and Protection sub-services), the NightSide disinfection line, and an Eco Systems sustainability sub-brand using EcoLogo-certified products. Geographic reach is delivered through a direct enterprise field-sales motion with dedicated territory and account managers, supported by a Certified Service Provider network providing franchise-like coverage across all US states and Canadian provinces.
Revenue is generated through managed-service contracts billed on agreed scopes of work; pricing is quote-based and not publicly disclosed. The company pursues growth through a combination of organic multi-site enterprise contract wins (notably the 150+ site US telecom rollout in 2025), greenfield geographic expansion across US territories, and a programmatic acquisition strategy that has completed three deals in 36 months (Newton Cleaning 2023, Atlas Maintenance Systems 2025, CleanKing Limited 2026). Industry-recognized certifications include CIMS Advanced by GBAC from ISSA (2024), WBE Canada (2023), and EcoLogo Partner in Environmental Leadership.
CleanMark firmographics
Firmographics- Name
- CleanMark
- Legal name
- CleanMark Group Inc.
- Website
- https://cleanmark.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where CleanMark is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
CleanMark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Commercial Cleaning & Facility Maintenance Services: CleanMark generates recurring revenue through contracted commercial cleaning and facility maintenance services delivered at client sites. Services include regular cleaning, specialized sector-specific cleaning, disinfection services, and facility management. Revenue is generated through service contracts with multi-site enterprise clients and single-site customers, typically billed on agreed scopes of work.
- DaySide Proactive Facility Maintenance: Premium day-time cleaning and sanitization services providing dedicated on-site personnel for enhanced COVID-19 and post-pandemic facility management. Includes recurring disinfection services using fogging and electrostatic technology.
- Certified Service Provider Network: Revenue from vetted cleaning companies operating under CleanMark's brand and standards, providing geographic coverage through a partner network.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
CleanMark product offering
Product offeringCore offering
CleanMark delivers contracted commercial cleaning and facility maintenance services across nine vertical sectors (retail, automotive, cinema & auditorium, corporate office, grocery retail, health & wellness, hospitality & leisure, learning, and condominium) at thousands of client sites throughout North America. Services are staffed by dedicated, background-checked, in-house employees and supported by the proprietary CleanSmart real-time reporting platform, with specialty offerings including the DaySide Proactive Facility Maintenance program and Fogging & Electrostatic Spraying disinfection.
Product overview
CleanMark is a North American facility services company providing commercial cleaning and facility maintenance services across multiple sectors including retail, education, cinema, corporate office, health and wellness, hospitality and leisure, and automotive. The core offering is built around CleanSmart, a proprietary real-time reporting technology platform that enables multi-site management, audits, and service monitoring. The main service programs include DaySide Proactive Facility Maintenance (with Cleaning, Sanitizing, Disinfection, and Protection modules) and Eco Systems for sustainability. Additional offerings include fogging and electrostatic spraying services, dedicated employee workforce model, and employee recognition programs (Be Brilliant Awards, CleanMark Rewards). Services are delivered at thousands of sites throughout North America through a national reach with local presence model.
Differentiator
Problem solved
Functional benefit
Brands
- DaySide™: Proactive facility maintenance program offering daytime cleaning, sanitizing, disinfection, and protection services for workplace compliance.
- CleanSmart
- Eco Systems
- NightSide™
Products and services
- Commercial Cleaning Services Sector-specific commercial cleaning and facility maintenance services delivered at thousands of client sites throughout North America, covering retail, education, cinema & auditorium, corporate office, health & wellness, hospitality & leisure, and automotive environments.
- DaySide Proactive Facility Maintenance Comprehensive proactive facility management program offering dedicated on-site personnel for day or night shifts, with customized cleaning, sanitizing, and disinfection services for workplace compliance. Encompasses DaySide Cleaning, DaySide Sanitizing, DaySide/NightSide Disinfection, and DaySide Protection modules.
- CleanSmart Technology Platform A proprietary real-time facility management and reporting platform providing on-site audits, staff scheduling, equipment run-time monitoring, service-time tracking, inspection results with photographic evidence, and trend analysis across multiple sites and timezones.
- Fogging and Electrostatic Spraying Disinfection Advanced disinfection service using fogging technology (sanitizing mist penetrating difficult areas and soft furnishings) and electrostatic spraying (electrically charged droplets for uniform surface coverage with reduced overspray), with approximately 15-minute occupancy delay for the electrostatic method.
- Eco Systems Sustainability Program Sustainability initiative including EcoLogo-certified cleaning products, a fuel-efficient branded fleet, paper-free operations, and environmental training for staff, supporting green cleaning policy commitments.
- Condominium Cleaning Services Facility management tailored for residential condominiums, including privately owned buildings, single-tenant and multi-tenant buildings, with specialized expertise for multi-property REITs and independent buildings.
Quantifiable outcome
- 98% client retention rate
- +3 more outcomes
Companies that use CleanMark
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles3 records
CleanMark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
CleanMark partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- CleanKing LimitedflagshipCleanMark's acquisition of CleanKing Limited and its subsidiaries Fast Action Services and Globe Integrated Solutions marks CleanMark's first UK presence. CleanKing will continue operating under existing brands with current leadership remaining in place. CleanMark gains access to UK market and CleanKing gains additional resources, technology platforms, and operational expertise.
- Atlas Maintenance SystemsflagshipAcquired in January 2025, Atlas Maintenance Systems is a leading provider of commercial office cleaning services in the Greater Toronto Area serving hundreds of commercial sites for over 60 years. Continues operating under current trading name as a subsidiary of CleanMark.
- Newton Cleaning & Maintenance ServicesflagshipAcquired in June 2023, Newton Cleaning & Maintenance Services is based in Cobourg, Ontario. Strategic expansion aligning with CleanMark's growth strategy and bolstering capacity in the region.
- StaplescoreCleanMark partnered with Staples in November 2021 to launch an employee rewards program, creating a dedicated rewards portal to celebrate, value and recognize the contribution of North American employees. The program was developed in conjunction with Staples and launched as the CleanMark Rewards Program.
- Breakfast Club of CanadaminorCleanMark launched inaugural fundraising campaign in March 2016 to support Breakfast Club of Canada, an organization working to ensure all children have access to nutritious meals. CleanMark has continued annual support through Giving Tuesday campaigns and dedicated fundraising efforts.
- CineplexcoreProud partner providing theatre cleaning services across Canada. CleanMark works with Cineplex to deliver outstanding guest experience at all times, from concessions sales and high traffic areas to the theatres themselves, adapting seamlessly to seasonality and blockbuster seasons.
- Landmark CinemascoreProud partner providing theatre cleaning services across Canada. CleanMark delivers customized theatre cleaning programs adapting to volume demand drivers including seasonality, weekday variances, movie genres, and blockbuster seasons.
- YMCAminorActive partnership with YMCA to provide meaningful job opportunities for disadvantaged young people. YMCA provides workforce development support and CleanMark provides employment opportunities.
- AgilecminorEmployment agency partner working with CleanMark to create job opportunities for people with learning differences. Partnership part of CleanMark's inclusive hiring initiative spanning 5+ years.
- EARN (Employment Assistance Resource Network)minorFive year+ partnership with EARN helping to create job opportunities at CleanMark for people with learning differences as part of inclusive employment strategy.
- Deaf and Hard of Hearing InstituteminorPartner agency working with CleanMark on inclusive hiring programs for people who are deaf or hard of hearing.
Scale indicators7 records
Recent moves15 records
Expansion highlights6 records
CleanMark competitors and assessment
Company assessmentDirect peers
- GDI Integrated Facility Services: Canadian-based facility services company offering janitorial, cleaning, and maintenance across North America. Closest direct peer to CleanMark given shared Canadian roots, national North American footprint, multi-vertical commercial cleaning focus, and comparable acquisition-led growth strategy.
- Jani-King International: Global commercial cleaning franchise network operating through regional franchise owners serving thousands of commercial accounts. Comparable to CleanMark's Certified Service Provider partner model and multi-site commercial cleaning GTM.
- Vanguard Cleaning Systems: US commercial cleaning franchise system with regional owner-operators across North America. Direct competitor for the same enterprise multi-site contracts and exemplifies the franchise-network model similar to CleanMark's CSP program.
- Jan-Pro Cleaning Systems: Global commercial cleaning franchise operating across the US and Canada with a certified-franchisee model similar in concept to CleanMark's Certified Service Provider network. Competes in the same mid-market and enterprise commercial cleaning segments.
- City Wide Facility Solutions: US franchise-based facility solutions company offering janitorial and a broader portfolio of building services to commercial properties. Closely comparable in operating model (franchise + direct) and mid-market commercial customer focus.
- Office Pride Commercial Cleaning Services: Faith-based commercial cleaning franchise operating across the US serving offices, medical, and retail facilities. Comparable size and vertical mix to CleanMark and competes for similar small-to-mid enterprise contracts.
Broad incumbents
- ABM Industries: NYSE-listed (ABM) largest US janitorial and integrated facility services company serving aviation, healthcare, commercial, and education. Provides the broadest reference for what a scaled national janitorial platform looks like and competes for the same multi-site enterprise RFPs CleanMark targets.
- ServiceMaster Clean (ServiceMaster Brands): Commercial cleaning brand within the broader ServiceMaster Brands portfolio, providing janitorial, disinfection, and specialty cleaning to commercial customers nationally. Long-established incumbent competing for the same multi-site enterprise RFPs.
- Sodexo (facility services): Global facility services and food services giant with a large North American cleaning and building maintenance division. Competes for the largest multi-site enterprise and government contracts CleanMark targets with its telecom and cinema clients.
- Aramark (facility services): NYSE-listed (ARMK) facility services and uniform provider with significant janitorial and building services operations across North America. Broad incumbent competing for the same enterprise multi-site opportunities as CleanMark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CleanMark social profiles
Digital presenceCleanMark compliance and trust
Trust signalCompliance7 records
CleanMark financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleanMark leadership team
Management profileNumber of profiles
Profiles10 records
CleanMark subsidiaries and ownership
Company hierarchySubsidiaries3 records
CleanMark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleanMark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleanMark
What does CleanMark do?
CleanMark delivers contracted commercial cleaning and facility maintenance services across nine vertical sectors (retail, automotive, cinema & auditorium, corporate office, grocery retail, health & wellness, hospitality & leisure, learning, and condominium) at thousands of client sites throughout North America. Services are staffed by dedicated, background-checked, in-house employees and supported by the proprietary CleanSmart real-time reporting platform, with specialty offerings including the DaySide Proactive Facility Maintenance program and Fogging & Electrostatic Spraying disinfection.
Is CleanMark a public or private company?
CleanMark is a private company. It is classified as family owned and is currently operating.
When was CleanMark founded?
CleanMark was founded in 1997. It employs 51 to 100 people.
Where is CleanMark based?
CleanMark is headquartered in Toronto, Canada, in the North America region.
How does CleanMark make money?
Three revenue lines are on record. Commercial Cleaning & Facility Maintenance Services are the primary driver. The others are daySide Proactive Facility Maintenance and certified Service Provider Network.
Who are CleanMark's main competitors?
Direct peers on record are GDI Integrated Facility Services, Jani-King International, Vanguard Cleaning Systems, Jan-Pro Cleaning Systems, City Wide Facility Solutions and Office Pride Commercial Cleaning Services. Broad incumbents are ABM Industries, ServiceMaster Clean (ServiceMaster Brands), Sodexo (facility services) and Aramark (facility services).
Does CleanMark have an API?
No public API is recorded for CleanMark.