Hui Malama Ola Na Oiwi

What Hui Malama Ola Na Oiwi does

Hui Mālama Ola Nā ʻŌiwi (HMONO) is a 501(c)(3) nonprofit organization incorporated in 1991 and designated as the Native Hawaiian Health Care System for Hawai'i Island. The organization is headquartered in Hilo, Hawai'i, with an administrative office at 1438 Kilauea Avenue and a Family Medicine Clinic at 82 Pu'uhonu Place, Suite 209. The clinic operates Monday–Friday 8:00 AM–5:00 PM and is staffed by three physicians (Nohea Kaawaloa MD, Gaku Yamaguchi MD, John Engle MD) plus clinical support personnel including a Certified Clinical Medical Assistant and a Clinical Operations Manager. HMONO's service portfolio spans primary care with telehealth delivery via the third-party Healow Televisits platform, free public Health Enhancement classes (Therapeutic Yoga, Basic Stretch and Strengthening, Hula For Health, Hoʻoikaika Kino self-defense), Traditional Hawaiian Healing programs (Healthy Hāpai prenatal and Hoʻopono workshop), disease-specific Support Groups (cancer Mālama Ka Pili Pāʻa and diabetes), and Community Health & Navigation services that include insurance navigation, program registration, and non-emergency medical transportation for clients with mobility or visual impairments.

The business and revenue model combines 501(c)(3) charitable donations (processed via PayPal) with clinical and ancillary service delivery, supported by an active 9th Annual Mālama Nā Keiki Festival and recurring community health events such as Ladies' Night Out. GTM is community-led: direct in-person delivery at the Hilo clinic, four-region community health worker coverage (Hilo, Kona, North Hawaii, East Hawaii), free wellness classes offered both in-person and via Zoom, and digital presence through hmono.org and Linktree. Customer segments are layered: all Hawai'i Island residents as the primary geographic segment, Native Hawaiians seeking culturally-responsive care as a persona segment, and patients managing chronic conditions such as cancer and diabetes as a use-case segment. The organization has no disclosed proprietary technology, patents, AI capabilities, or external funding rounds; its only integrated third-party technology dependency is Healow Televisits for telehealth. Governance is provided by a board chaired by C. Noelani Hoʻopai, with Executive Director Kanoa Ng leading operations.

Name

Hui Malama Ola Na Oiwi

Legal name

Hui Mālama Ola Nā ʻŌiwi

Website

https://hmono.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hui Mālama Ola Nā ʻŌiwi is Hawaiʻi Island's designated Native Hawaiian Health Care System, a 501(c)(3) nonprofit operating a Hilo clinic offering primary care, free wellness classes, traditional Hawaiian healing, chronic disease support groups, and community health navigation.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Community health services
• Primary healthcare
• Traditional Hawaiian healing
• Health enhancement programs
• Community health navigation

Headquarters

HQ city

Hilo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization accepts donations through PayPal and operates as a 501(c)(3) nonprofit organization, suggesting significant reliance on charitable contributions from donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hui Mālama Ola Nā ʻŌiwi is a 501(c)(3) nonprofit operating as the Native Hawaiian Health Care System for Hawai'i Island. It delivers primary care through its Family Medicine Clinic and TeleVisits, supplemented by free community Health Enhancement classes (Therapeutic Yoga, Basic Stretch and Strengthening, Hula For Health, Ho'oikaika Kino Self-Defense), Traditional Hawaiian Healing programs (Healthy Hāpai prenatal, Ho'opono workshops), Cancer and Diabetes Support Groups, Community Health Worker Navigation, and non-emergency medical Transportation.

Product overview

Hui Mālama Ola Nā ʻŌiwi is a 501(c)(3) nonprofit organization serving as the Native Hawaiian Health Care System for Hawai'i Island. The organization offers a comprehensive portfolio of healthcare services organized into distinct programs: the Family Medicine Clinic providing primary care and TeleVisits for chronic disease management and preventive care; Health Enhancement Programs including Therapeutic Yoga, Basic Stretch and Strengthening, Hula For Health, and Ho'oikaika Kino (Self-Defense); Traditional Hawaiian Healing programs including Healthy Hāpai prenatal services and Ho'opono workshops; Support Groups for Cancer and Diabetes patients; Community Health & Navigation with transportation services; and Community Health Events including the annual Mālama Nā Keiki festival. The organization connects patients to remote healthcare through the Healow Televisits telehealth platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Medicine Clinic Primary care clinic providing patient care supporting chronic disease management and preventive care, located in Hilo, Hawai'i with on-site physicians.
• Health Enhancement Programs Activities to encourage an active and healthy lifestyle, including Therapeutic Yoga, Basic Stretch and Strengthening, Hula For Health, and Ho'oikaika Kino (Self-Defense). Classes are free and open to the public.
• Therapeutic Yoga Sessions Yoga classes offered in-person and online via Zoom as part of the Health Enhancement Program.
• Basic Stretch and Strengthening Exercise classes focused on improving flexibility and strength as part of the Health Enhancement Program.
• Hula For Health Classes Traditional Hawaiian hula dance classes offered in a hybrid format (in-person and online) to promote physical and cultural health.
• Ho'oikaika Kino (Self-Defense) Self-defense classes as part of the Health Enhancement Program to encourage an active and healthy lifestyle.
• Traditional Hawaiian Healing Programs providing access to Healthy Hāpai classes and Ho'opono workshops, sharing knowledge of Native Hawaiian cultural values, beliefs, history, and traditional healing practices.
• Healthy Hāpai Prenatal Program Prenatal program providing support and education for expecting mothers using traditional Hawaiian healing approaches.
• Ho'opono Workshop Workshop focused on Ho'opono practices as part of Traditional Hawaiian Healing services.
• Support Groups Cancer Support Group (Mālama Ka Pili Pa'a) and Diabetes Support Group to help patients through their health journeys.
• Diabetes Support Group Support group helping patients manage and cope with diabetes, offered online via Zoom.
• Cancer Support Group (Mālama Ka Pili Pa'a) Support group (Mālama Ka Pili Pa'a) helping cancer patients through their journey, offered online.
• Transportation Service Non-emergency medical transportation available Monday through Thursday on a space-available basis for clients without transportation, those using DME (wheelchairs, walkers, crutches, canes), or who are visually impaired.
• Community Health & Navigation Community health worker support providing navigation services to help clients register for programs, understand insurance, and connect to needed services, while addressing barriers to accessing care.
• Mālama Nā Keiki Festival 9th Annual community health festival promoting healthy living among children and families on Hawai'i Island.
• TeleVisits (Healow Televisits) Telehealth consultation service using the Healow Televisits platform, providing a safe and secure way for patients to connect to their doctor remotely.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hui No Ke Ola Pono: Native Hawaiian Health Care System serving Maui Nui (Maui, Moloka'i, Lāna'i) with primary care, traditional Hawaiian healing, and community health navigation; operates under the same federal NH health system program as HMONO with directly comparable mission, services, and funding model.
• Ke Ola Mamo: Native Hawaiian Health Care System serving O'ahu, delivering primary care, traditional healing, and community health services to Native Hawaiians; directly comparable organizational model, governance, and federal designation as HMONO.
• Ho'ola Lāhui Hawai'i: Native Hawaiian Health Care System serving Kaua'i and Ni'ihau, providing primary care, behavioral health, dental, and traditional healing; mirrors HMONO's role as an island-wide Native Hawaiian health system.
• Na Pu'uwai: Native Hawaiian Health Care System for the islands of Moloka'i and Lāna'i, providing community-based health services including traditional healing; directly comparable in scope, funding, and designation to HMONO.
• Bay Clinic: Federally Qualified Health Center operating multiple sites across Hawai'i Island including Hilo; directly comparable primary care and community health services footprint in HMONO's same geographic market.

Regional players

• Hamakua-Kohala Health: Federally Qualified Health Center serving the Hamakua and North Kohala regions of Hawai'i Island; comparable community health center model in adjacent but non-overlapping geography to HMONO.
• West Hawaii Community Health Center: Federally Qualified Health Center providing primary care, behavioral health, and community services on the Kona/west side of Hawai'i Island; comparable FQHC operating model in a different region of the same island.

Others

• Papa Ola Lōkahi: Native Hawaiian nonprofit coordinating body that convenes and supports the five Native Hawaiian Health Care Systems (including HMONO); functions as the umbrella/ecosystem participant rather than a direct competitor.

Broad incumbents

• The Queen's Medical Center: Largest private hospital in Hawai'i and academic medical center with a specific mission to provide care to Native Hawaiians; represents the broader incumbent health system serving overlapping patient populations statewide.
• Hawaii Pacific Health: Largest nonprofit hospital system in Hawai'i operating multiple facilities across the state; broad incumbent with overlapping service lines including primary care and chronic disease management across Hawaiian communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HuiMalama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hui Malama Ola Na Oiwi