Hui No Ke Ola Pono

What Hui No Ke Ola Pono does

Hui No Ke Ola Pono is a private, not-for-profit, community-based health enhancement, disease prevention, and primary care center founded in 1988 under the Native Hawaiian Health Care Act and reauthorized in 1992. It is one of only five Native Hawaiian Health Care Systems (NHHC) created by federal legislation, with the majority of its funding flowing from a Health Resources and Services Administration (HRSA) grant. The organization operates from a headquarters at the Walter Cameron Center in Wailuku, Maui, and a satellite office in Hana, serving the Native Hawaiian community across Maui County.

Its service portfolio is broad and culturally integrated: primary medical care for patients 14 and older (ʻImi Ola Hou, meaning "Seeking to Restore Health"), general dentistry with portable operations reaching remote areas (Keʻanae to Hana, Kahakuloa), traditional Hawaiian healing via Lomilomi massage ($90 per session with sliding fee scale), the Simply Healthy Café ($12 daily special), workforce development through the Kealahoʻimai program with UH Maui College, the Kauhale cultural village model with separate men's (Hale Mua) and women's (Hale Peʻa) programs, Kūpuna elder meal delivery, Ornish Lifestyle Medicine™ for cardiac care, Hula and Heart Health, and Kaiāulu Wellness & Outreach covering nutrition, asthma, and tobacco cessation. Post-2023 Maui disaster relief operations have been layered on via partnerships with Mauliola Pharmacy and the J.W. Cameron Center.

The business model is a hybrid of federal grant funding (subscription/recurring in nature), modest fee-for-service revenue (Lomilomi sessions, Café meals), and tax-deductible donations (including the Sponsor a Kūpuna tier program). Customer segments are concentrated: Native Hawaiians on Maui, elders (kūpuna), remote-area residents, and adults seeking primary care. Marketing and distribution are entirely community-led through Facebook, Instagram, a website blog, school-based outreach, and direct service at the Wailuku and Hana offices. There is no proprietary technology platform, no AI/ML capability, and no investor capital; operations rely on standard third-party intake (IntakeQ), payment (Phreesia), and patient portal (myhealthrecord.com) tools.

Name

Hui No Ke Ola Pono

Legal name

Hui No Ke Ola Pono

Website

https://hnkop.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

HMO Medical Centers (621491)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Open-Access HMOs (HLAEAMAF)

Keywords

• Community health services
• Native Hawaiian healthcare
• Traditional healing practices
• Primary care services
• Wellness and nutrition programs

Headquarters

HQ city

Wailuku

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Federal Grant Funding: Majority funding from federal grants, specifically Health Resources and Services Administration (HRSA), established under the Native Hawaiian Health Care Act of 1988 and reauthorized under the Native Hawaiian Health Care Improvement Act of 1992.
2. Service Fees: Revenue generated from service fees including Lomilomi sessions ($90 per session) and Simply Healthy Cafe meal sales ($12 daily special).
3. Donations and Sponsorships: Tax-deductible donations from community members and businesses, including the Sponsor a Kupuna meal program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hui No Ke Ola Pono is a private, not-for-profit community-based health enhancement, disease prevention and health care center providing culturally-caring health services to the Native Hawaiian community on Maui. The organization delivers primary care, oral health, traditional Hawaiian healing (Lomilomi), nutrition services through its Simply Healthy Café, wellness and outreach programs, workforce development, and kupuna (elder) meal support across Wailuku and Hana offices.

Product overview

Hui No Ke Ola Pono is a private, not-for-profit community-based health enhancement, disease prevention and health care center providing culturally-caring health services to the Native Hawaiian community on Maui. The organization operates as one of five Native Hawaiian Health Care Systems created under the Native Hawaiian Health Care Act of 1988. The portfolio consists of integrated health and wellness services including: Simply Healthy Café (nutritional meals), 'Imi Ola Hou (primary care for patients 14+), Oral Health (general dentistry with school outreach), Lomilomi (traditional Hawaiian healing), Kauhale (cultural community programming with Hale Mua and Hale Peʻa), Kealaho'imai (workforce development partnerships), Kaiāulu Wellness & Outreach (nutrition education and health classes), Ola Hou I Ka Hula (hula-based heart health), Ornish Lifestyle Medicine (cardiac rehabilitation), Disaster Relief, and the Kupuna Program (senior meal delivery). The organization also operates Wailuku and Hana offices serving the Maui community.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Healthy Café: A café established in 1999 providing nutritious, flavorful, and budget-friendly meals to the Maui community. Features a welcoming dining space and resources for well-being. Daily Special priced at $12.00.
• 'Imi Ola Hou
• Kauhale Program
• Kealaho'imai
• Ola Hou I Ka Hula

Products and services

• Simply Healthy Café A café providing nutritious, flavorful, and budget-friendly meals to the Maui community. Offers a Daily Special priced at $12.00 including an entree, starch, and vegetable or salad, plus daily grab-and-go options and poi on Tuesdays and Thursdays.
• 'Imi Ola Hou (Seeking to Restore Health)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and support.

• Mauliola PharmacycoreStrategic or Co-development PartnerPartnership with Mauliola Pharmacy for delivering donations and supplies to disaster relief sites. They collaborate on distributing donated items to affected community members.
• J.W. Cameron CentersupportOthersPhysical location partnership at the J.W. Cameron Center at 95 Mahalani Street, Bldg 4, Wailuku, HI 96793 for donation drop-off and distribution.
• UH Maui CollegecoreStrategic or Co-development PartnerWorkforce development partnership with UH Maui College offering free training opportunities in healthcare and wellness industries including Community Health Worker, Licensed Massage Therapist, ACE Certified Personal Trainer, and Substance Abuse Counselor programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hui Mālama Ola Nā 'Ōiwi: The Native Hawaiian Health Care System serving Hawai'i Island under the same federal designation. Closely comparable in structure, funding, and Native Hawaiian community health mission.
• Na Pu'uwai: The Native Hawaiian Health Care System serving Moloka'i and Lāna'i. Shares the same federal mandate, population focus, and HRSA funding model as Hui No Ke Ola Pono, with similar community-based service delivery.
• Community Clinic of Maui: A Federally Qualified Health Center network also serving Maui's low-income and underserved populations, including Native Hawaiians. Directly comparable in target demographics and primary care delivery model, though without the cultural specificity of NHCS designation.
• Ke Ola Mamo: The Native Hawaiian Health Care System serving the island of O'ahu under the same federal legislative framework. Directly comparable in mission, funding model (HRSA grant), and Native Hawaiian community focus, differing only by geography.
• Ho'ōla Lāhui Hawai'i: The Native Hawaiian Health Care System serving Kaua'i, also created under the Native Hawaiian Health Care Act of 1988. Directly comparable peer operating the same model of culturally-based health services with HRSA funding.

Broad incumbents

• Bay Clinic: A Federally Qualified Health Center serving Hawai'i Island with multiple sites and integrated medical, dental, and behavioral health services. Comparable in scale, service mix, and community-health-center operating model in Hawaii.
• Waimānalo Health Center: A community health center on O'ahu's windward coast serving a Native Hawaiian-majority patient base. Comparable as a culturally-rooted FQHC providing integrated primary care and community wellness programs in Hawaii.
• Ko'olauloa Health Center: A community health center on O'ahu's North Shore serving rural and predominantly Native Hawaiian communities. Comparable in targeting geographically-isolated populations with culturally-appropriate primary care.

Others

• Papa Ola Lōkahi: The coordinating umbrella organization for the five Native Hawaiian Health Care Systems including Hui No Ke Ola Pono. Functions as a systems-level administrator and policy advocate rather than a direct service competitor.

Emerging players

• Alaska Native Tribal Health Consortium: A tribal health consortium providing comprehensive health services to Alaska Native and American Indian populations under a similar federally-recognized indigenous health framework. Functionally analogous to the Native Hawaiian Health Care System model, adapted for Alaska's tribal context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hnkop
• Instagraminstagram.com/huinokeolapono

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hui No Ke Ola Pono