Diamond Bar Golf Course

What Diamond Bar Golf Course does

Diamond Bar Golf Course is an 18-hole, par-72 championship golf course located in Diamond Bar, California, at the intersection of Los Angeles, Orange, and San Bernardino counties. Designed by William F. Bell and opened in 1964, the 6,707-yard course (slope 132, rating 72.9) was substantially renovated in 2024 alongside its 5,000-square-foot clubhouse, which now supports event capacities of up to 250 guests. The facility is operated by American Golf Corporation as part of its portfolio, leveraging the TeeItUp booking platform for tee times and memberships, the Tripleseat platform for tournament inquiries, and an internal event sales team for weddings and corporate outings.

The business monetizes across eight revenue streams: green fees (tiered by day, time, and demographic), cart rentals, driving range buckets and E-Key prepaid cards, the annual Players Club membership subscription, pro shop retail (Titleist, TaylorMade, FootJoy, Srixon, Swannies), food and beverage via the clubhouse cafe/bar, tournament services for groups of 16-160 players, and private events/weddings with packages ranging from under $4,000 to $40,000+. Distribution is direct-to-consumer through the website, phone, walk-in, and dedicated sales staff, supplemented by community engagement through Men's, Women's, and Seniors' Clubs. The go-to-market is hybrid: transactional self-serve for tee times and recurring subscription for membership, paired with enterprise-style direct sales for tournaments and private events. Technology footprint is primarily operational (booking systems, event platforms) with one disclosed AI touchpoint — a Pro Shop assistant widget for customer inquiries — and no broader proprietary technology stack.

Name

Diamond Bar Golf Course

Legal name

Diamond Bar Golf Course

Website

https://diamondbargc.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Diamond Bar Golf Course is a 1964 William F. Bell-designed, 2024-renovated 18-hole championship course and 250-guest event venue in Diamond Bar, CA, operated by American Golf Corporation and serving recreational golfers, members, corporate tournament groups, and wedding/event clients across the LA-Orange-Inland Empire tri-county area.

Ownership category

akta.pro rank

Product category

Public Golf Course and Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Public golf course
• Golf tee times
• Tournament hosting
• Wedding venue
• Golf instruction

Headquarters

HQ city

La Puente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Green Fees: Core revenue from 18-hole golf green fees with various pricing tiers including weekday, weekend, twilight, super twilight, senior, and junior rates. Fees vary by day of week and time of day.
2. Cart Rentals: Revenue from golf cart rentals including 18-hole shared, twilight shared, 9-hole shared, and pull/push cart options.
3. Driving Range: Revenue from driving range balls sold in small, medium, and large buckets, plus E-Key prepaid cards for range balls.
4. Players Club Membership: Annual membership program offering discounted cart fees, free range balls daily, merchandise discounts, professional clinics, and exclusive events. Provides recurring subscription revenue with member benefits including beverage tickets.
5. Private Events and Weddings: Revenue from hosting weddings, corporate events, anniversaries, reunions, and milestone celebrations in the 5,000 sq ft renovated clubhouse with full-service catering, accommodating up to 250 guests.
6. Tournament Services: Revenue from hosting golf tournaments including corporate outings, charity fundraisers, and member competitions for groups of 16-160 players, including tournament coordination, scoring services, and catering.
7. Pro Shop Sales: Retail sales of golf equipment and apparel including Titleist, TaylorMade, FootJoy, Srixon, and Swannies brands, with member discounts available.
8. Food and Beverage: Revenue from the full-service cafe and bar offering dine-in and grab-and-go options with scenic patio seating, plus on-course beverage cart service during events.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Diamond Bar Golf Course is a public 18-hole championship golf course that sells tee-time access, annual Players Club memberships, golf instruction, tournament hosting, and private event venue services. It also operates a pro shop retailing major golf brands and an on-site cafe and bar. The 2024-renovated 5,000-square-foot clubhouse supports weddings and corporate events for up to 250 guests.

Product overview

Diamond Bar Golf Course is a recently renovated 18-hole championship golf course and event venue operated by American Golf Corporation. The core offering is golf tee time bookings on a William F. Bell-designed par-72 course (6,707 yards), complemented by the Players Club membership program, a full-service pro shop (Titleist, TaylorMade, FootJoy, Srixon, Swannies), golf instruction programs, and private event/wedding venue services in a 5,000-square-foot renovated clubhouse. The venue also offers tournament planning services and dining through its cafe and bar.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf

Quantifiable outcome

• Slope rating of 132 and course rating of 72.9 providing legitimate challenge for accomplished players while remaining accessible
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• American Golf CorporationcoreStrategic or Co-development PartnerAmerican Golf Corporation operates and manages Diamond Bar Golf Course as part of their portfolio of golf courses. The company handles overall operations, marketing, booking systems (TeeItUp), and business strategy for the facility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Golf Corporation: Parent company and largest US owner/operator of golf courses, operating dozens of public and private facilities nationwide. Comparable as the broader portfolio operator that controls Diamond Bar's strategy, booking platform (TeeItUp), and tournament/event sales.
• KemperSports: Third-party management company operating a national portfolio of golf courses, clubs, and resorts. Comparable to American Golf as a broad incumbent in the same outsourced golf-operations category that ultimately influences Diamond Bar's competitive set.

Direct peers

• Tustin Ranch Golf Club: Orange County public-access course with event venue, golf shop, F&B, and tournament hosting. Comparable in premium public positioning, tri-county area reach (overlapping with Diamond Bar's Orange County catchment), and amenity mix.
• Industry Hills Golf Club: 36-hole public facility in City of Industry (LA County) with tournament hosting, banquet/event spaces, and golf instruction. Stronger scale than Diamond Bar but directly comparable in product mix and target customer within the same San Gabriel Valley geography.
• Coyote Hills Golf Club: 18-hole public course in Fullerton (Orange County) with similar green-fee pricing, tournament services, instruction, and on-site event hosting. Direct competitor for Diamond Bar's Orange County customer base within the tri-county area.
• Rio Hondo Golf Club: Public 18-hole course in Downey, LA County, offering green fees, lessons, leagues, and a clubhouse with event capabilities. Directly comparable in public-access model, pricing tier, and SoCal customer base to Diamond Bar.
• Brookside Golf Club: Two 18-hole public courses in Pasadena operated within the LA County system, offering similar green-fee pricing, tournament hosting, junior programs, and on-site F&B. Comparable scale, public-access model, and tri-county reach within the same SoCal competitive set.
• Whittier Narrows Golf Course: LA County-operated public golf complex with multiple courses, driving range, and event hosting. Comparable to Diamond Bar in target customer, public green-fee pricing, and operational structure within the same Southern California market.
• Rustic Canyon Golf Course: Public-pay 18-hole course in Southern California (Moorpark) operating a similar diversified model of daily-fee golf, tournaments, instruction, and limited event hosting. Comparable in target customer (recreational/public golfer), pricing tier, and amenity mix to Diamond Bar.

Regional players

• Black Gold Golf Club: Public 18-hole course in Yorba Linda (Orange County) with similar green-fee pricing, wedding/event capabilities, and tournament hosting. Comparable product and pricing tier but positioned further south within the same SoCal market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/diamondbargcevents
• Xx.com/diamondbargc
• Facebookfacebook.com/diamondbargc
• LinkedInlinkedin.com/company/diamond-bar-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Bar Golf Course