KemperSports
KemperSports is a privately held property and experience management company managing 240+ golf courses, private clubs, sports venues, and destination resorts across the U.S. and Mexico, operating through five divisions and differentiating via proprietary revenue management and analytics technology.
- Company typePrivate
- Founded1984
- HeadquartersNorthbrook, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What KemperSports does
KemperSports is a privately held property and experience management company headquartered in Northbrook, Illinois, that manages more than 240 golf courses, private clubs, sports venues, and destination resorts across 23 U.S. states and Mexico. Founded in 1984 and operating under CEO Steve Skinner since 2008, the company runs five core operating divisions—KemperGolf (municipal and daily-fee courses), KemperClubs (private and semi-private member clubs), KemperDestinations (resort and experiential locations), KemperSports Venues (youth and recreation sports facilities), and KemperSports LIVE (event management and brand activation)—and a wholly owned production subsidiary, Fire Pit Productions, focused on storytelling content for events and brand campaigns.
The business model is built on multi-year management contracts with property owners, including municipal governments, private club boards, university athletic departments, and resort developers, in exchange for operational oversight, proprietary technology deployment, and hospitality management. Supplemental revenue is generated through daily-fee golf operations, food and beverage sales, pro shop merchandise, and live event management. The company differentiates through proprietary technology platforms including TrueDemand (revenue management and tee sheet pricing optimization), TrueInsight (real-time data analytics), TrueService (customer service training), and a Virtual Tee Time Assistant (AI-driven booking optimization), and has integrated third-party platforms such as the Agilysys Golf Platform and Mobile Caddie App at flagship property Streamsong Resort.
KemperSports pursues a B2B enterprise go-to-market via direct sales to property owners, supplemented by an event-driven motion anchored to high-profile partnerships such as the co-created A-Rod Invitational youth baseball tournament with Alex Rodriguez and major new facility openings, including the $80 million Greater Williamsburg Sports & Events Center and the $50 million 716 Sports Complex. Customer engagement is supported through the KemperClub and Frequent Fairways loyalty programs, and employer branding is reinforced by Sports Business Journal's 2025 Best Places to Work in Sports recognition.
KemperSports firmographics
Firmographics- Name
- KemperSports
- Legal name
- Kemper Sports Management, LLC
- Website
- https://kempersports.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- KemperSports is a privately held property and experience management company managing 240+ golf courses, private clubs, sports venues, and destination resorts across the U.S. and Mexico, operating through five divisions and differentiating via proprietary revenue management and analytics technology.
- Ownership category
- akta.pro rank
KemperSports industry classification
Industry- Product category
- Golf and Sports Facility Management Services
- NAICS
- Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
- akta.pro secondary industries
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
Keywords
Where KemperSports is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KemperSports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Facility Management Fees: KemperSports generates revenue by charging management fees to property owners for operating golf courses, sports venues, and destination resorts. The company projects approximately $2.44 million in operating revenue from the Greater Williamsburg Sports & Events Center in its first full year.
- Golf Operations: Revenue from daily-fee golf operations, food and beverage sales, pro shop merchandise, and hospitality services across the portfolio of managed properties
- Event Management and Brand Activation: Revenue generated through KemperSports LIVE division for event management, brand activations, and tournaments including the A-Rod Invitational youth baseball tournament
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
KemperSports product offering
Product offeringCore offering
KemperSports is a privately held property and experience management company that manages more than 240 golf courses, private clubs, sports venues, and destination resorts nationwide. The company provides full-service operational management including golf operations, food and beverage, hospitality, marketing, and event management, supported by proprietary technology platforms such as TrueDemand (revenue/tee sheet optimization), TrueInsight (analytics), and TrueService (staff training).
Product overview
KemperSports is a property and experience management company operating a portfolio-based model with distinct divisions: KemperGolf (municipal/daily-fee courses), KemperClubs (private clubs), KemperDestinations (resorts), KemperSports Venues (youth/recreation facilities), KemperSports LIVE (events), and Fire Pit Productions (storytelling). The company differentiates through proprietary technology platforms including TrueDemand (revenue management/tee sheet optimization), TrueInsight (real-time analytics), and Virtual Tee Time Assistant (AI-powered pricing automation), complemented by TrueService customer service training. Customer engagement is supported via KemperClub and Frequent Fairways loyalty programs. Notable managed properties include Streamsong Golf Resort, Chambers Bay, and numerous sports venues across the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- KemperGolf: Municipal and premier daily-fee courses under KemperSports management
- KemperClubs
- KemperDestinations
- KemperSports Venues
- KemperSports LIVE
- KemperCollection
- KemperClub
- TrueService
- TrueDemand
- TrueInsight
Products and services
- KemperGolf Management services for municipal and premier daily-fee public golf courses covering operations, course conditioning, marketing, and golfer experience optimization.
- KemperClubs
- KemperDestinations
- KemperSports Venues
- KemperSports LIVE
- Fire Pit Productions
Quantifiable outcome
- 23 courses recognized in GolfPass 2026 Golfers' Choice rankings, including 5 in Top 50 U.S. Public Courses
- +3 more outcomes
Companies that use KemperSports
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
KemperSports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
KemperSports partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- City of Williamsburg and Historic Triangle Recreational Facilities AuthoritycorePartnership for the $80 million Greater Williamsburg Sports & Events Center. Construction costs are split between the city of Williamsburg and the Historic Triangle Recreational Facilities Authority, funded by regional retail sales tax revenue. Operating costs are covered by James City and York counties. KemperSports operates the facility.
- 716 Sports Complex Ownership GroupmajorPartnership to manage the $50 million 716 Sports Complex in Amherst, N.Y. The state-of-the-art complex will feature two indoor domes, a nationally competitive indoor track, flexible turf and court space, and a family entertainment center. Construction begins spring 2026 with open date set for 2027.
- University of the SouthcorePartnership to oversee operations of the Course at Sewanee, the University's acclaimed mountain-top golf facility, as well as its on-site restaurant Green's View Grill. The partnership includes a planned bunker renovation project.
- Alex Rodriguez (A-Rod Corp)corePartnership with MLB legend Alex Rodriguez to create the A-Rod Invitational youth baseball tournament. The inaugural event will take place June 25-28, 2026 at Fields at Station 63 in Mansfield, Texas. The tournament emphasizes teaching core fundamentals, skill development, and love for the game for youth teams. Rodriguez will make on-field appearances focused on hitting, fielding, and baserunning instruction.
- City of Mansfield, TexascorePartnership between the City of Mansfield, Texas and KemperSports to operate Fields at Station 63, which reopened in late 2025 after major upgrades. The facility features eight synthetic turf fields, an indoor training facility, batting cages, upgraded restaurants, and family amenities.
- AgilysyscoreAgilysys Golf platform and Mobile Caddie App deployed at Streamsong Resort for real-time caddie scheduling, delivering over 20 hours per week in scheduling efficiency and enabling paperless, fully integrated caddie management for over 200 active caddies. Other KemperSports properties including Wild Spring Dunes and Sand Valley are evaluating or developing launches of the same technology.
- Sage Hospitality Group and Marriott InternationalminorPanelists from Sage Hospitality Group, Kemper Sports, and Marriott International participated in executive insight sessions at HITEC 2025 discussing revenue optimization and AI-driven ancillary revenue strategies.
- David McLay KiddcoreArchitect partnership for Streamsong Resort's fifth course 'Bone Valley.' Kidd joins an extraordinary roster of modern architectural icons at Streamsong including Coore & Crenshaw, Tom Doak, and Hanse & Wagner.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
KemperSports competitors and assessment
Company assessmentDirect peers
- Arcis Golf: Privately held owner-operator of golf clubs and daily-fee courses; competes directly with KemperGolf for municipal, private, and resort management contracts across the U.S.
- Concert Golf Partners: Acquires and operates private country clubs with a similar asset-light management orientation; competes with KemperClubs for private club ownership transitions and management mandates.
- Indigo Golf Partners (formerly Billy Casper Golf): Mid-sized golf management company focused on municipal and daily-fee courses; directly comparable to KemperGolf in target customers, contract structure, and operational service offering.
- McMahon Group: Specializes in private club management and consulting; overlaps with KemperClubs in serving private club boards seeking third-party operational support.
- Troon: The largest direct competitor in third-party golf and club management, operating a global portfolio of daily-fee, private, and resort courses with a similar B2B management-fee model and comparable technology-enabled operations.
- Invited (formerly ClubCorp): Operates a large network of private golf and country clubs across the U.S., competing head-to-head with KemperClubs for private-club management contracts and member-experience technology investments.
Broad incumbents
- Legends Hospitality: Hospitality and venue-management company with adjacent capabilities in sports/entertainment venues; competes for premium hospitality contracts that touch KemperSports Venues and KemperSports LIVE event-management scope.
- ASM Global: Large-scale venue-management operator with capabilities relevant to the sports-venues and events side of KemperSports' growing portfolio.
- Marriott International: Operates resorts with significant golf and destination-resort components; overlaps with KemperDestinations on guest experience, hospitality standards, and technology partnerships such as the HITEC 2025 collaboration.
- Hyatt Hotels: Hospitality leader that shares talent DNA with KemperSports (e.g., Sara Kearney's Hyatt background) and overlaps with KemperDestinations on resort operations and revenue optimization strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
KemperSports social profiles
Digital presenceKemperSports financial estimates
Financial estimateRevenue estimate
Valuation estimate
KemperSports leadership team
Management profileNumber of profiles
Profiles8 records
KemperSports subsidiaries and ownership
Company hierarchySubsidiaries3 records
KemperSports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KemperSports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KemperSports
What does KemperSports do?
KemperSports is a privately held property and experience management company that manages more than 240 golf courses, private clubs, sports venues, and destination resorts nationwide. The company provides full-service operational management including golf operations, food and beverage, hospitality, marketing, and event management, supported by proprietary technology platforms such as TrueDemand (revenue/tee sheet optimization), TrueInsight (analytics), and TrueService (staff training).
Is KemperSports a public or private company?
KemperSports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KemperSports founded?
KemperSports was founded in 1984. It employs 5,001 to 10,000 people.
Where is KemperSports based?
KemperSports is headquartered in Northbrook, United States, in the North America region.
How does KemperSports make money?
Three revenue lines are on record. Facility Management Fees are the primary driver. The others are golf Operations and event Management and Brand Activation.
Who are KemperSports's main competitors?
Direct peers on record are Arcis Golf, Concert Golf Partners, Indigo Golf Partners (formerly Billy Casper Golf), McMahon Group, Troon and Invited (formerly ClubCorp). Broad incumbents are Legends Hospitality, ASM Global, Marriott International and Hyatt Hotels.
Does KemperSports have an API?
No public API is recorded for KemperSports.
What industry is KemperSports in?
KemperSports's product category is Golf and Sports Facility Management Services. Its primary akta.pro industry code is IMAIAIAH, Athletic Field & Golf Course Groundskeeping, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 713910 and its SIC code is 7997.