Universal Power

What Universal Power does

Universal Power (USPWR) is a privately held low-voltage power distribution specialist founded in 2007 and headquartered in Campbell, California (with a Solana Beach, CA mailing address). The company designs, sources, and integrates custom power distribution solutions for mission-critical environments — primarily hyperscale, colocation, and enterprise data centers — as well as healthcare, municipal, gaming, and education facilities. Its technology portfolio spans UPS systems, modular overhead busway and busduct, battery energy storage systems (BESS), PDUs (including intelligent rack PDUs), remote power panels (RPPs), static transfer switches (STS), generator and load bank docking stations, 48V DC power systems, power monitoring, and sequence-of-event recorders. Universal Power acts as an authorized value-added distributor for ten-plus global OEMs including APC, Delta, EAE USA, Mitsubishi Electric, Socomec, Raritan, Server Technology, Enlogic, Tripp Lite, Foxfab, and LS Cable & System, and holds exclusive western US representation rights for EAE USA busway products.

The company monetizes through two primary streams: hardware resale of power distribution equipment from its OEM partners, and professional services including custom application design, sourcing, project management, installation, commissioning, emergency service, preventive maintenance, battery replacement, and lifecycle support for UPS, STS, PDU, energy storage, and EV charger systems. All pricing is quote-based and tailored to project specifications, with multi-year service contracts supplementing equipment sales. Universal Power reaches customers through enterprise field sales — phone, web quote forms, and direct technical consultation — and supports demand generation with technical content marketing (blog, FAQ, glossary) targeted at facility engineers and data center operators. Its stated customer base includes Digital Realty, Kaiser Permanente, UCSF, Microsoft, Wells Fargo, and Intel, and the firm positions itself as a specialist VAR focused on applications where downtime carries significant financial or operational consequence.

Name

Universal Power

Legal name

Universal Power

Website

https://uspwr.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Universal Power (USPWR) is a California-based value-added distributor and systems integrator that designs and supplies custom low-voltage power distribution solutions — UPS, busway, PDUs, RPPs, STS, BESS, and power monitoring — for hyperscale data centers, colocation, healthcare, and other mission-critical facilities across the western United States.

Ownership category

akta.pro rank

Product category

Power Distribution Equipment and Services

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Power, Distribution, and Specialty Transformer Manufacturing (335311), Electric Power Transmission, Control, and Distribution (22112), Turbine and Turbine Generator Set Units Manufacturing (333611)

SIC

Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612), Motors & Generators (3621)

akta.pro primary industry

Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)

akta.pro secondary industries

Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB), High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Power distribution systems
• UPS backup systems
• Busway power solutions
• Data center power infrastructure
• Critical power equipment

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Distribution Equipment Resale: Resells and distributes power distribution equipment from multiple manufacturers including UPS systems, busways, PDUs, RPPs, STS, generators, DC power systems, and power monitoring equipment. Acts as an exclusive western US representative for EAE USA busway products.
2. Professional Services (Design, Installation, Commissioning): Provides application design, sourcing, project management, commissioning, and ongoing maintenance services for critical power systems. Includes emergency service, preventive maintenance, UPS service, battery replacement, and energy storage system service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Universal Power (USPWR) designs, sources, integrates, and services low-voltage power distribution systems for mission-critical environments such as data centers, healthcare facilities, and industrial sites. The company resells and integrates UPS systems, busway/busduct, PDUs, RPPs, STS, generators, DC power systems, and power monitoring equipment from multiple manufacturers, providing custom design, installation, commissioning, and ongoing maintenance services. It is the exclusive Western US representative for EAE USA busway products.

Product overview

Universal Power (USPWR) offers a comprehensive portfolio of low voltage power distribution solutions for mission-critical environments. The core offering consists of UPS Systems, Busway and Busduct systems, Battery Energy Storage Systems, PDUs (Power Distribution Units), RPPs (Remote Power Panels), Static Transfer Switches, and Generator/Load Bank Docking Stations. These products are complemented by DC Power Systems (CleanSource), Power Monitoring solutions, and Sequence of Event Recorders. The company also represents multiple manufacturer brands including APC, Delta, EAE USA, Enlogic, Mitsubishi Electric, Raritan, Server Tech, Socomec, Tripplite, Foxfab, and LS Cable & System. Together, these solutions provide end-to-end power distribution from incoming gear to the server rack, serving data centers, healthcare facilities, industrial applications, and commercial buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• UPS Systems (Uninterruptible Power Supplies)

Quantifiable outcome

• Companies report achieving up to 99.9999% uptime ('six nines') with properly designed UPS infrastructure
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• EAE USAcoreChannel Partner/ Reseller/ DistributorUniversal Power is the exclusive western United States representative for EAE USA Power Busway. EAE USA delivers UL-listed busway power distribution solutions engineered for the North American market as part of the globally trusted EAE Group (established 1973). Products include KX-III high-power indoor busway (400A-6000A), KD-III data rack busway (250A-800A), and CCR-II cast resin outdoor/harsh environment busway.
• LS Cable & SystemcoreChannel Partner/ Reseller/ DistributorLeading global company in the power and telecommunications industry offering power cables, high-voltage cables, submarine cables, and communication cables. Universal Power serves as a distributor for their products.
• RaritancoreChannel Partner/ Reseller/ DistributorLeading provider of power management solutions for data centers, server rooms, and remote locations. Product line includes intelligent rack PDUs, transfer switches, and energy meters. Raritan's solutions enable outlet-level power monitoring and control with cloud-based management software.
• Server TechnologycoreChannel Partner/ Reseller/ DistributorLeading provider of intelligent PDUs and power management solutions. Broad range of products including basic PDUs, smart PDUs, and switched PDUs with advanced features such as remote monitoring, outlet-level power control, and environmental monitoring.
• APC (American Power Conversion)coreChannel Partner/ Reseller/ DistributorGlobal provider of power distribution and protection solutions including UPS systems, surge protectors, PDUs, and software. Products protect electronic equipment from power surges, outages, and other disturbances for homes, businesses, and data centers.
• EnlogiccoreChannel Partner/ Reseller/ DistributorGlobal technology company specializing in power distribution and energy management solutions. Offers intelligent PDUs with real-time power monitoring, energy management, and environmental monitoring capabilities. Managed through cloud-based Enlogic Energy Management (EEM) platform.
• Tripp LitecoreChannel Partner/ Reseller/ DistributorGlobal manufacturer of power distribution and protection equipment including UPS systems, surge protectors, PDUs, and cables for data centers, offices, and homes. Known for cost-effective, versatile, and reliable power management solutions.
• SocomeccoreChannel Partner/ Reseller/ DistributorLeading manufacturer of power distribution and control solutions since 1922. Products include UPS systems, transfer switches, power meters, and PDUs designed to maximize efficiency, reduce costs, and enhance reliability for data centers and industrial applications.
• Delta (Delta Power Solutions)coreChannel Partner/ Reseller/ DistributorGlobal provider of power and thermal management solutions since 1971. Products include UPS systems, PDUs, and precision cooling systems for data centers, telecom networks, and industrial applications. Known for sustainability-focused, energy-efficient solutions.
• Foxfab Power SolutionscoreChannel Partner/ Reseller/ DistributorCanadian company specializing in power distribution, power management, and power conversion solutions. Products include custom-built PDUs, remote power panels, and energy management systems designed for reliability, efficiency, and customization for harsh environments.
• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorGlobal leader in power distribution and control systems including low-voltage switchgear, motor control centers, and medium-voltage switchgear. Products are designed for safety, reliability, and energy efficiency with strong focus on sustainability.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vertiv: Vertiv is a leading global provider of critical digital infrastructure including UPS systems, PDUs, busway, and thermal management for data centers. It is the closest direct peer to Universal Power, offering a much broader product portfolio across the same hyperscale and colocation customer base.
• Delta Electronics: Delta is a global manufacturer of UPS systems, PDUs, and precision cooling for data centers. It is both a key OEM partner of Universal Power and a peer in the broader market, with comparable UPS and power distribution offerings targeting hyperscale and colocation customers.
• Starline (Legrand): Starline, a Legrand brand, is a leading busway power distribution system provider competing directly with EAE USA busway products distributed by Universal Power. Highly comparable on product (overhead/underfloor busway, tap-off boxes) and on data center customer base.
• Socomec: Socomec manufactures UPS systems, static transfer switches, power meters, and PDUs for data centers and industrial applications. It is both a current OEM partner and a peer, selling comparable equipment directly into the same critical-power customer base.

Broad incumbents

• Eaton: Eaton is a global power management company offering UPS systems, switchgear, power distribution, and busway products serving data centers, industrial, and utility customers. It competes with Universal Power's distributed brands (Tripp Lite) while also supplying equipment that Universal Power resells.
• Schneider Electric: Schneider Electric provides end-to-end power distribution, UPS, PDU, and data center infrastructure solutions through its APC and Square D brands. Comparable to Universal Power across the full low-voltage power stack, but at vastly larger global scale and with direct enterprise sales motion.
• ABB: ABB manufactures low- and medium-voltage switchgear, power distribution products, and data center solutions globally. Overlaps with Universal Power's switchgear-adjacent offering (RPP, STS, panel-level distribution) but operates as a much larger broad-line industrial electrification vendor.
• Cummins: Cummins is a global manufacturer of backup power generators and integrated power systems commonly specified alongside UPS and busway in data center deployments. Comparable to Universal Power's generator docking station and broader backup power offering for mission-critical facilities.
• Generac: Generac is a leading manufacturer of backup generators and energy storage systems for residential, commercial, and industrial customers including data centers. Overlaps with Universal Power's generator docking stations and BESS offerings, though Generac's scale is far broader.

Others

• EAE Group: EAE Group is the parent of EAE USA, the manufacturer whose busway products Universal Power distributes exclusively in the Western US. As an upstream OEM/supplier partner, EAE is ecosystem-adjacent rather than a direct competitor, but its commercial decisions directly shape Universal Power's most differentiated offering.

Market position

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DataCenterPower
• LinkedInlinkedin.com/company/universal-power-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Power