What Travel Advisors Guild does

Travel Advisors Guild (legal name: GREMIO EMPRESARIAL Y PROFESIONAL DE AGENCIAS DE VIAJES) is a Barcelona-based professional trade association for travel agencies operating in Spain, founded in 1996 and led by Director General and Managing Director Ignacio Soler. The organization serves as the collective representative body for member travel agencies — including identified members such as NL Viajes, Lu Travel, Viajes HÉlice, and Grupo Adriano — with a stated headcount of 501-1000. Its stated mission is to represent, drive, and promote the interests of its member agencies through concrete actions rather than symbolic representation.

Name

Travel Advisors Guild

Legal name

GREMIO EMPRESARIAL Y PROFESIONAL DE AGENCIAS DE VIAJES (TRAVEL ADVISORS GUILD)

Website

https://traveladvisorsguild.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Travel Advisors Guild is a Barcelona-based professional trade association founded in 1996 that represents Spanish travel agencies, providing members with technology tools, events, promotions, supplier agreements, and content (Universo magazine, Verde Lima blog).

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Dues: Association revenue derived from membership fees paid by travel agencies joining Travel Advisors Guild to access the network, technology tools, events, promotions, and vendor agreements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Travel Advisors Guild is a professional business association (Gremio Empresarial y Profesional de Agencias de Viajes) that represents Spanish travel agencies. It offers member agencies access to a professional network, technology services, exclusive events (TAG Events), promotional programs, and utility tools, along with vendor/supplier agreements and industry content via its Universo magazine and Verde Lima blog.

Product overview

Travel Advisors Guild is a professional association for travel agencies based in Barcelona, Spain. The organization provides services to its members including technology solutions, events organization (TAG Events), promotional programs, and utility tools. They operate a private intranet area for associated members, publish a magazine (Universo), maintain a blog (Blog Verde Lima), and curate travel news content. Rather than a unified technology product, the organization functions as a trade association offering collective services, networking opportunities, and member benefits to travel agencies operating in the Spanish market.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Services for Members
• TAG Events
• Member Promotions Program
• Member Utilities (Utilidades)
• Universo Magazine
• Verde Lima Blog
• Member Intranet Portal

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fundación IberostarcoreStrategic or Co-development PartnerTravel Advisors Guild shares news about Fundación Iberostar's Cátedra del Mar initiative developed in collaboration with Universitat de les Illes Balears. The program supports marine research, young researcher training, and scientific knowledge generation for marine ecosystem protection.
• Minor HotelsminorGTM or Marketing PartnerMinor Hotels was featured in Travel Advisors Guild news section regarding their expansion in Austria with NH Collection Innsbruck Grand Hotel Europa.
• Iberia GroupminorGTM or Marketing PartnerIberia Group's flight capacity updates are shared in the Travel Advisors Guild news section, with over 3 million seats offered in July.
• Meliá Hotels InternationalminorGTM or Marketing PartnerMeliá Hotels International news is featured in the Travel Advisors Guild news section regarding new hotel signings and reputation rankings.
• NorwegianminorGTM or Marketing PartnerNorwegian airline's routes and destinations are featured in blog content, including Billund as a Scandinavian summer destination.
• CivitatisminorGTM or Marketing PartnerCivitatis tours and activities provider news is shared in the Travel Advisors Guild news section.
• CATAIminorGTM or Marketing PartnerCATAI river cruise products are featured in Travel Advisors Guild news section.
• Turkish AirlinesminorGTM or Marketing PartnerTurkish Airlines partnership referenced on the Travel Advisors Guild homepage.
• AEVISEminorStrategic or Co-development PartnerAEVISE (Asociación Empresarial de Agencias de Viajes de Sevilla) is mentioned as an association that Grupo Adriano's CEO serves as president, working for the advancement of the tourism sector in Andalusia.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Skift: Travel industry media and research company covering travel trade topics with newsletters, research, and events. Adjacent peer providing content, research, and community to the same travel-agency ecosystem, though not a dues-funded association.
• Phocuswright: Travel industry research and events firm serving the global travel trade with intelligence, conferences, and analysis. Comparable as a B2B services organization serving travel trade professionals, though structured as a research/events company rather than a dues-funded association.

Broad incumbents

• ABTA (Association of British Travel Agents): The UK's leading travel association, providing representation, codes of conduct, and member services to British travel agents. Comparable in function but materially larger, more established, and operating in a different geography.
• ECTAA (European Travel Agents' and Tour Operators' Association): Pan-European umbrella organization representing national travel agent and tour operator associations to EU institutions. Comparable as a higher-tier trade body whose members include organizations functionally similar to Travel Advisors Guild.
• ASTA (American Society of Travel Advisors): US-based professional society for travel advisors that provides advocacy, education, supplier relationships, and member benefits. Comparable as a major travel-trade membership organization, though larger and serving the North American market.
• CLIA (Cruise Lines International Association): Global cruise industry trade association representing cruise lines and travel agent partners. Comparable as a membership-based trade organization serving the travel trade, though vertically focused on cruises.

Direct peers

• UNAV: Spanish association of travel agencies that provides representation, services, and benefits to its member agencies. Closely mirrors Travel Advisors Guild's member-driven association model in the same Spanish market.
• CEAV (Confederación Española de Agencias de Viajes): Spanish national confederation of travel agencies representing the sector to government and suppliers. Directly comparable as a Spanish trade body serving the same member base of travel agencies.
• AEVISE: Regional Andalusian association of travel agencies (Asociación Empresarial de Agencias de Viajes de Sevilla). Operates as a trade body for member agencies and is explicitly referenced in Travel Advisors Guild's partnerships data.

Regional players

• ACAVE (Associació Catalana d'Agències de Viatges): Catalan association of travel agencies based in Barcelona—the same city as Travel Advisors Guild's headquarters. Comparable regional trade body serving travel agency members in Catalonia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tadvisorsguild
• Facebookfacebook.com/traveladvisors
• LinkedInlinkedin.com/company/travel-advisors-guild

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Advisors Guild