Simply Moving and Sleeping

What Simply Moving and Sleeping does

Simply Moving and Sleeping Ltd. is a UK-based specialist provider of disability and mobility equipment, incorporated as a private limited company and operating from a head office in Elland, West Yorkshire, with a North East regional office in Peterlee. The company supplies, installs, services and maintains moving-and-handling equipment — primarily mobile hoists, ceiling track hoist systems (including Guldmann GH1 and GH3 units), slings, gantry systems, and bathing and changing equipment from Ropox (bathtubs, Mobilio, Quickwash, changing tables, height-adjustable baths and sinks). It also offers LOLER-compliant annual servicing and a proprietary Simply Asset Management (SAM) program for multi-site equipment lifecycle planning, plus training room hire and certified moving-and-handling courses delivered with partners such as Chrysalis Training and Meditrain.

The business serves four primary customer segments — UK local authorities, NHS hospitals and medical centres, schools and educational facilities, and the private sector — via direct sales with full assessment-to-after-sales service coverage. Its revenue model blends one-time equipment sales, professional installation fees, recurring annual service and maintenance contracts (reported to deliver an average 21% saving on annual servicing bills), managed services through SAM, and training services. The company cites a 100% first-time fix rate on ceiling track hoists it supplies, 100% of clients rating communication as 'good' or 'excellent', and 70+ years of combined team experience as proof points.

Operationally, Simply Moving and Sleeping holds a stack of UK healthcare procurement credentials — ISO 9001, CHAS, SafeContractor, Cyber Essentials, BHTA membership, and compliance with LOLER 1998, BS ISO10535, and PUWER 1998 — making it eligible for institutional public-sector tenders. It uses a JobLogic-powered Simply Customer Portal for real-time visibility into jobs, assets and contracts. The company markets through its own website, LinkedIn, Instagram, Facebook, YouTube, and a Mailchimp newsletter, and operates as an independent, privately held firm with no disclosed external investment, parent company, or M&A activity.

Name

Simply Moving and Sleeping

Legal name

Simply Moving & Sleeping Ltd.

Website

https://simplymovingandsleeping.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Moving and Sleeping is a UK specialist provider of disability and mobility equipment — mobile hoists, ceiling track hoist systems, slings, and bathing/changing equipment — supplying, installing, and servicing solutions for local authorities, the NHS, schools, and private sector customers.

Ownership category

akta.pro rank

Product category

Disability and Mobility Equipment Services

NAICS

Home and Garden Equipment Repair and Maintenance (811411)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)

Keywords

• Disability equipment supply
• Mobility hoist systems
• Patient handling solutions
• Bathing accessibility equipment
• LOLER compliance services

Headquarters

HQ city

Hebden Bridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of disability equipment including mobile hoists, ceiling hoist systems, slings, moving and handling accessories, and bathing/changing equipment from manufacturers like Guldmann and Ropox.
2. Installation Services: Professional installation of disability equipment at customer premises.
3. Service and Maintenance Contracts: Annual servicing and LOLER inspections on a range of equipment including mobile, ceiling and gantry hoists, chairs, compressors, bath lifts, beds, slings and more. Customers report saving an average of 21% on annual servicing bills.
4. Simply Asset Management (SAM): Comprehensive asset management programme providing reports for budgeting, equipment control, and replacement programmes.
5. Training Services: Training room hire and tailored training sessions for moving and handling professionals. Training facilities equipped with Guldmann and Ropox products. Also hosts external training providers for certifications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Simply Moving and Sleeping supplies disability and mobility equipment (mobile hoists, ceiling hoist systems featuring Guldmann GH1/GH3 units, slings, moving and handling accessories, and Ropox bathing and changing equipment) and delivers the full surrounding service: assessment, supply, installation, LOLER-compliant servicing and repairs, training, and the Simply Asset Management (SAM) programme. The company serves local authorities, NHS facilities, schools, and private customers across England.

Product overview

Simply Moving and Sleeping provides a comprehensive portfolio of disability equipment focused on patient moving and handling. The core product line includes Mobile Hoists and Ceiling Hoist Systems (featuring Guldmann GH1 and GH3 ceiling track hoists), complemented by Slings and Moving and Handling Accessories including gantry systems. Additional offerings include Bathing and Changing equipment from Ropox (height-adjustable baths, showering beds, and changing tables). The company also provides integrated service solutions through Simply Asset Management (SAM) for equipment lifecycle management and LOLER-compliant servicing and repairs. Products are supplied to local authorities, NHS, schools, and the private sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Hoists Portable lifting equipment for transferring patients with mobility limitations, designed for use across multiple locations. Targeted at local authorities, NHS, schools, and private sector care settings needing flexible patient transfer solutions.
• Ceiling Hoist Systems Permanently installed overhead lifting systems providing smooth patient transfer along ceiling tracks, including Guldmann GH1 and GH3 units and gantry systems. Used in care homes, NHS facilities, schools, and specialist education settings requiring high-volume or complex transfer needs.
• Slings Specialized lifting slings designed for use with hoists to safely support patients during transfers and positioning, including the full Guldmann sling range. Sold alongside mobile and ceiling hoists to local authorities, NHS, schools, and private customers.
• Moving and Handling Accessories Supporting equipment and accessories for manual handling and patient transfers, including gantry systems. Supplied to organisations needing complete moving and handling solutions.
• Bathing and Changing Equipment Accessibility equipment for bathing and changing, including Ropox height-adjustable baths, sinks, Mobilio, Quickwash, showering beds, and changing tables. Supplied to care settings, schools, and households needing accessible personal care infrastructure.
• Simply Asset Management (SAM) Comprehensive asset management programme providing reports for budgeting, equipment control, and replacement programme prioritisation across multiple sites. Fully tailored to each facility, with the company explicitly rejecting a 'one size fits all' approach. Targeted at local authorities and larger organisations managing multi-site equipment estates.
• Servicing, LOLER Inspections and Repairs Annual servicing and LOLER 1998 inspections on a range of equipment including mobile, ceiling, and gantry hoists, chairs, compressors, bath lifts, leg lifters, stand aids, beds, slings, height-adjustable baths and sinks, and changing tables. Delivered via annual service contracts with average 21% customer savings.
• Training Services Training room hire and tailored training sessions for moving and handling professionals, delivered in purpose-built facilities equipped with Guldmann and Ropox products at Elland and Peterlee. Also hosts external training providers for certifications including Qualsafe Level 2 Moving People Safely and Qualsafe Level 3 Emergency First Aid.

Quantifiable outcome

• Average 21% savings on annual servicing bills
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GuldmanncoreTechnology or IntegrationManufacturer of ceiling track hoists, mobile hoists, slings, and gantry systems. The company supplies, installs and services Guldmann products. Training facilities are equipped with Guldmann GH1 and GH3 Trainer units and full range of Guldmann slings. Products come with standard two-year warranty.
• RopoxcoreTechnology or IntegrationManufacturer of bathing and changing equipment including bathtubs, Mobilio, Quickwash, and changing tables. The company supplies, installs and services Ropox products. Training facilities include Ropox bathtub, Ropox Mobilio, Ropox Quickwash and Ropox Changing table. Optional 5 and 10 year service warranties available.
• Chrysalis Training & ConsultancyminorStrategic or Co-development PartnerExternal training provider that delivers Qualsafe Level 2 Award in Moving People Safely (RQF) courses at the company's Elland training facility. Courses run multiple dates per year.
• MeditrainminorStrategic or Co-development PartnerExternal training provider delivering Qualsafe Level 3 Award in Emergency First Aid at Work (RQF) courses at the company's Elland training facility.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Prism Medical UK: UK specialist in ceiling track hoists, mobile hoists, bathing equipment and patient transfer solutions serving NHS, social services and care homes. Closest direct competitor to Simply Moving and Sleeping in product mix, customer base, and full-service (supply, install, service) UK operating model.
• Astor-Bannerman (Medical) Ltd: UK specialist in accessible bathing, showering and changing equipment for disabled and elderly users, including height-adjustable baths and changing tables. Directly comparable to Simply Moving and Sleeping's Ropox-led bathing and changing product line, with similar NHS and local authority customer base.
• OpeMed (Oxford Hoist / OpeMed Ltd): UK designer, manufacturer and installer of ceiling hoists, mobile hoists and patient transfer systems, with its own installation and LOLER servicing capability. Comparable to Simply Moving and Sleeping in its focus on ceiling-track hoisting, NHS/LAC customers, and full-service UK delivery.
• Freeway Medical Ltd: UK specialist supplier and installer of patient handling and moving/handling equipment to NHS trusts, local authorities and care homes, including LOLER inspection services. Direct competitor with the same end-to-end (supply, install, service) Guldmann-style ceiling and mobile hoist proposition.
• Innova Care Concepts: UK provider of ceiling track hoists, room tracking systems, assisted bathrooms and accessible bedrooms, serving NHS, care homes and private clients. Comparable to Simply Moving and Sleeping in product set, customer base and full-service project delivery model.

Broad incumbents

• Arjo UK: Global medical device manufacturer and direct-to-customer provider of patient handling and hygiene equipment (hoists, slings, bathing, beds) to UK NHS and care homes. Overlaps with Simply Moving and Sleeping on hoists, slings and bathing equipment but competes at scale with its own UK sales/service force and integrated digital platforms.
• Hillrom (Baxter) UK: Global hospital and care equipment provider (now part of Baxter) offering patient lifts, hospital beds, therapy surfaces and clinical workflow solutions. Overlaps with Simply Moving and Sleeping on mobile and ceiling lifts into NHS hospitals, but operates at much larger scale across broader product categories.
• Etac AB: Scandinavian-headquartered developer and supplier of patient transfer, manual handling, bathing, and rehabilitation equipment including the R82 and Molift hoist brands. Comparable to Simply Moving and Sleeping on manual handling and patient transfer product lines, with broader European scope and larger portfolio.

Emerging players

• Closomat (Total Hygiene): UK specialist in accessible shower toilets, changing places and bathroom adaptations for disabled users, with installation and servicing capability. Adjacent/partial overlap with Simply Moving and Sleeping's bathing and changing line, but with a narrower washroom toilet focus.

Regional players

• AKW (AKW Holdings): UK manufacturer and supplier of accessible bathroom, shower, kitchen and mobility products, including level-access showers and bathroom adaptations. Comparable to Simply Moving and Sleeping's bathing and changing offering and local authority / social housing customer base, with stronger product manufacturing exposure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vguldmann
• Facebookfacebook.com/simplymovingandsleeping/?fref=ts
• LinkedInlinkedin.com/company/simply-moving-and-sleeping
• Instagraminstagram.com/simplymovingandsleeping

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Moving and Sleeping