What Virly does

Virly is a France-based, privately held material handling equipment dealer operating exclusively under the Fenwick-Linde brand across the Bourgogne Franche-Comté region. Founded in 1967 and headquartered in Longvic, the company operates through six regional agencies (Longvic, Dijon, Chalon, Beaune, Monéteau, Étupes) and is structured as a SAS subsidiary of the diversified Groupe Berthier. Its portfolio spans new forklifts (over 100 models), certified refurbished forklifts (more than 9,000 in national stock, 300 ready for immediate delivery), short- and long-term rentals, automated trucks via Fenwick Robotics, industrial equipment and elevated work platforms, safety accessories, and spare parts. The company serves industrial, logistics, food and wine, construction, automotive, and large retail customers across the region.

Virly generates revenue through a mix of one-time equipment sales, recurring maintenance contracts (modular solutions covering preventive audits, full delegation, and current maintenance), subscription-based short- and long-term rentals, CACES forklift operator training, mandatory periodic VGP inspections (47 control points), spare parts, and financing. The proprietary Fenwick System Connect platform — supplied by Fenwick and resold by Virly — provides fleet telemetry with modules for access control, efficiency measurement, collision detection, pre-start inspections, and real-time tracking, functioning as a digital lock-in layer across installed fleets. Virly deploys 110 itinerant technicians to deliver after-sales service across the territory and has accumulated ISO 9001, ISO 14001, ISO 45001, MASE, and CEFRI certifications.

The go-to-market model is enterprise field sales executed directly through the six agencies, supplemented by digital channels (website, LinkedIn, Mailjet email campaigns), regional trade events (JDL Expo, FEN Week), and customer appreciation events. Pricing is quote-based with periodic seasonal promotions and access to CNAM subsidies of up to 70% for ergonomic risk prevention equipment. The company underwent a leadership transition in March 2026, with Marc Cussac retiring after 22 years and Frédéric Jacquet succeeding him.

Name

Virly

Legal name

Virly

Website

https://virly.fr

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Virly is an exclusive Fenwick material handling dealer in France's Bourgogne Franche-Comté region, supplying new and refurbished forklifts, rentals, automated trucks, maintenance, operator training, and fleet telemetry through six regional agencies to industrial, logistics, and distribution customers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)

Keywords

• Material handling equipment
• Forklift dealer
• Warehouse logistics solutions
• Equipment maintenance services
• Forklift operator training

Headquarters

HQ city

Longvic

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new Fenwick forklifts and handling equipment with long-term leasing options
2. Used Equipment Sales: Sale of certified refurbished Fenwick forklifts with stock of over 9,000 units nationwide and 300 ready for immediate delivery
3. Short and Long-term Rental: Flexible rental services for seasonal demand, peak activity periods, or unexpected events
4. Maintenance Services: Modular maintenance solutions including preventive audits, complete maintenance delegation, and current maintenance for Fenwick equipment
5. Cariste (Forklift Operator) Training: CACES certification training for forklift operators across multiple categories
6. Spare Parts and Supplies: Replacement parts and industrial supplies for material handling equipment
7. Periodic General Inspections (VGP): Legal periodic inspection services for forklifts with 47 control points

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Virly is an exclusive Fenwick dealer operating across six regional agencies in Bourgogne Franche-Comté, selling new and certified used forklifts, offering short- and long-term rentals, and providing complementary maintenance, spare parts, periodic safety inspections (VGP), CACES operator training, and a fleet management software platform (System Connect). The company serves industrial, logistics, food, wine, automotive, construction, and large retail customers as a single point of contact for internal material handling needs.

Product overview

Virly is an exclusive Fenwick dealer in Burgundy Franche-Comté offering a comprehensive materials handling portfolio centered on forklifts (chariots élévateurs). The product range spans new and used forklifts, short-term rentals, and automated solutions, supported by the proprietary System Connect fleet management platform with modules for access control (AC), analysis (AN), damage detection (DT), inspection (IN), and tracking (TR). Complementary offerings include industrial equipment, safety accessories, spare parts, maintenance services (Prevention, Availability, Performance, Fleet Development), periodic inspections (VGP), operator training (CACES), logistics engineering, and financing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• New Forklifts (Chariots neufs) Sale of new Fenwick-brand forklifts covering more than 100 models for industrial, logistics, food, wine, automotive, construction and large retail businesses across Bourgogne Franche-Comté.
• Used Forklifts (Chariots d'occasion)

Quantifiable outcome

• 47 control points during VGP inspections ensuring complete safety compliance
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Fenwick (Fenwick-Linde)coreChannel Partner/ Reseller/ DistributorExclusive concessionnaire agreement for Fenwick brand (European leader in forklifts and material handling) in Bourgogne Franche-Comté region. Virly represents the full range of Fenwick products including new forklifts, automated trucks, used equipment, and associated services.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kiloutou: France's largest generalist equipment rental company, with a significant material-handling fleet. Comparable to Virly on short-term rental and fleet management of handling equipment, though at national scale and across multiple equipment categories.
• Jungheinrich France: German material-handling OEM with a direct French sales and service network including intralogistics and fleet management. Competes head-to-head with Virly on new trucks, racking, and warehouse automation.
• Loxam: Pan-European equipment rental leader with a substantial French network and material-handling offering. Overlaps with Virly on industrial equipment rental and services for construction, logistics, and industrial customers.
• STILL France: French subsidiary of the KION-owned STILL brand, selling forklifts, warehouse equipment, and intralogistics solutions. Comparable channel structure to Virly as a brand-affiliated dealer network selling new and used equipment plus service.
• Toyota Material Handling France: French sales/service arm of Toyota's forklift division. Directly competes with Virly/Fenwick for new forklift sales, service contracts, and used equipment across French industrial and logistics customers.

Broad incumbents

• Hyster-Yale Group: Global lift-truck OEM (Hyster, Yale, Nuvera) with dealer networks across Europe. Comparable as an alternative OEM whose dealers compete with Virly for the same industrial and logistics end customers.
• Manitou Group: French-headquartered OEM of telehandlers, forklifts, and aerial work platforms. Comparable as a French material-handling manufacturer competing for the same end customers, though at the equipment-maker level rather than dealer.
• Crown Equipment: US-headquartered forklift and warehouse equipment manufacturer with growing European presence, often via direct sales. Comparable as a competing brand whose presence constrains Virly's pricing and share in its region.
• Fenwick-Linde: The OEM brand Virly exclusively distributes; also sells forklifts directly to large accounts in France. Comparable as the upstream supplier whose dealer economics and product roadmap shape Virly's offering.

Regional players

• Locapro: French regional equipment-rental specialist with a multi-region branch network. Comparable on short-term rental of material handling and light industrial equipment to SME and mid-market customers similar to Virly's segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/virly
• LinkedInlinkedin.com/company/virly

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virly