Supercat
Supercat is a South Korean mobile game developer and publisher (founded 2016, 101–250 employees) that develops Korean MMORPGs and casual titles such as The Kingdom of the Winds: Yeon, and co-operates the ZEP metaverse joint venture with Naver Z targeting consumers and enterprise virtual events.
- Company typePrivate
- Founded2016
- HeadquartersSeongnam, South Korea
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Supercat does
Supercat (슈퍼캣) is a South Korean mobile game developer and publisher founded in 2016 and headquartered in Seongnam-si, Gyeonggi-do (greater Seoul area), with a corporate registration at 315 Eonju-ro, Gangnam-gu, Seoul. The company is led by CEO Won-bae Kim (김원배) and operates as a privately held for-profit entity (SUPERCAT Inc., business registration 272-88-00336) with 101–250 employees. Its stated mission is to create "games of a lifetime" that connect people and create memorable experiences, anchored on classic Korean gaming IP and community-driven play.
The company's core product portfolio consists of mobile games targeting Korean and international markets, including mobile MMORPGs such as The Kingdom of the Winds: Yeon (바람의나라: 연 — a revival of the classic Korean franchise featuring pixel-art aesthetics and characters like Wolsooki and Tobeol), The World of Dokkaebi (2.5D Korean-fantasy MMORPG with a flexible skill deck-building system), Grow Stone (2D idle RPG), Granny's House (horror survival with multiple play modes), Punkland, and Hwanse Chwihojeon Online (Eastern martial arts RPG). Distribution is via Apple App Store, Google Play, and Korea's OneStore, with payment and authentication integration through Apple ID, Google Play, and Facebook. Supercat also operates two adjacent sub-brands: ICECAT, a game studio creating new IPs beyond the core portfolio, and ZEP (젭), a metaverse platform co-developed as a joint venture with Naver Z (네이버제트) that supports up to 50,000 concurrent users with user-generated maps, characters, and games, plus integrated text/voice/video chat and video sharing. The ZEP platform is offered both as a self-serve consumer product (zep.us) and positioned for enterprise use cases including virtual meetings, conferences, and workshops.
Monetization is primarily freemium — free-to-download games with in-game purchases of virtual items, currency, and premium content — supplemented by auto-renewing subscription services on iOS and in-game advertising. Supercat has also explored blockchain-based content including NFT items within its gaming ecosystem, subject to geographic regulatory restrictions. The ZEP joint venture introduces a separate B2B/B2C monetization vector for the metaverse line, positioning the company in both consumer mobile gaming and emerging virtual-space infrastructure markets.
Supercat firmographics
Firmographics- Name
- Supercat
- Legal name
- SUPERCAT Inc.
- Website
- https://supercat.co.kr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Supercat is a South Korean mobile game developer and publisher (founded 2016, 101–250 employees) that develops Korean MMORPGs and casual titles such as The Kingdom of the Winds: Yeon, and co-operates the ZEP metaverse joint venture with Naver Z targeting consumers and enterprise virtual events.
- Ownership category
- akta.pro rank
Supercat industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (51321), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- Metaverse & Social Virtual Worlds (BPAMAKAF), Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ)
Keywords
Where Supercat is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Supercat business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-Game Purchases (Virtual Items): Free-to-play model with virtual goods, items, and premium content sold within games. Players can purchase in-game currency, items, and content through mobile payment systems.
- Subscription Services: Auto-renewing subscription model through iOS App Store with options for users to manage and cancel subscriptions
- Advertising Revenue: Revenue generated from serving advertisements within free game services
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Supercat product offering
Product offeringCore offering
Supercat is a South Korean mobile game development company that develops, publishes, and operates free-to-play mobile games including MMORPGs (The Kingdom of the Winds: Yeon, The World of Dokkaebi, Hwanse Chwihojeon Online), casual titles (Granny's House, Grow Stone, Punkland), and a sub-brand game studio (ICECAT). The company also co-operates the ZEP metaverse platform as a joint venture with Naver Z, enabling user-generated virtual spaces, large-scale gatherings, and social interactions.
Product overview
Supercat is a Korean game development company operating multiple game studios and platforms. Its portfolio includes two sub-brands: SUPERCAT (core games) and ICECAT (game studio), plus a joint venture metaverse platform ZEP with Naver JET. The company develops and publishes mobile MMORPGs including The Kingdom of the Winds: Yeon (classic franchise revival), The World of Dokkaebi (2.5D Korean-fantasy), Grow Stone (2D idle RPG), Granny's House (horror survival), and Hwanse Chwihojeon Online (Eastern martial arts RPG). ZEP serves as a separate metaverse platform enabling user-generated content, large-scale gatherings, and social features. The company also supports blockchain-based content including NFT items within its gaming ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- ZEP: A metaverse platform for gatherings, meetings, and social experiences supporting up to 50,000 users. Created jointly by Supercat and Naver Jet.
- ICECAT
Products and services
- ZEP Metaverse Platform A metaverse platform allowing users to create their own virtual spaces for gatherings, meetings, and social experiences. Supports up to 50,000 concurrent users with features for custom maps, characters, games, and real-time communication.
- ICECAT A game studio that expands the boundaries between games and content, creating new IPs and gaming experiences.
- The Kingdom of the Winds: Yeon (바람의나라: 연)
Companies that use Supercat
Customer profileSegments2 records
Ideal customer profiles2 records
Supercat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Supercat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Naver Z (네이버제트)coreJoint venture partnership for ZEP metaverse platform. Naver Z and Supercat co-founded ZEP as a metaverse service that can accommodate up to 50,000 simultaneous users. ZEP enables users to create custom maps, characters, and games while providing text, voice, and video chat capabilities.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Supercat competitors and assessment
Company assessmentDirect peers
- Kakao Games: Korean mobile and online game publisher with strong MMORPG portfolio. Comparable mobile-first free-to-play model, Korean cultural IP orientation, and multi-platform distribution.
- Com2uS: Korean mobile game developer/publisher (Summoners War) with global free-to-play MMORPG and casual titles. Closely comparable in size, mobile-first distribution, and free-to-play monetization.
- Wemade: Korean MMORPG developer (Legend of Mir) that has aggressively pivoted to blockchain/Web3 gaming (WEMIX). Comparable blockchain-game feature set within Supercat's ecosystem and similar mid-cap Korean studio profile.
- Naver Z: Creator of ZEPETO, a globally scaled avatar-based social virtual world platform and Supercat's JV partner in ZEP. Direct peer in the metaverse virtual world category with significantly larger user base.
Broad incumbents
- Krafton: Korean game holding company (PUBG, inZOI) with growing mobile and metaverse platform ambitions. Operates at larger scale but pursues overlapping Korean IP and metaverse adjacencies.
- Roblox: Global user-generated content and social virtual world platform. The most direct benchmark for ZEP's UGC + social + 50K-concurrent-user model, though at vastly larger scale and global reach.
- Netmarble: One of Korea's largest mobile and online game publishers (Lineage 2 Revolution, Marvel Future Fight). Directly competes in mobile MMORPGs but at materially larger scale and broader genre portfolio.
- NCSoft: Korean MMORPG powerhouse (Lineage, Guild Wars). Closest peer to Supercat's mobile MMORPG focus, but operates at dramatically larger scale.
- Pearl Abyss: Developer of Black Desert Online, a flagship Korean MMORPG franchise with mobile extensions. Comparable high-fidelity MMORPG development profile.
- Nexon: Korea/Japan-headquartered global free-to-play publisher (MapleStory, Dungeon Fighter). Iconic Korean IP revival track record (MapleStory M) makes it directly comparable to Supercat's Kingdom of the Winds: Yeon strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Supercat social profiles
Digital presenceSupercat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supercat leadership team
Management profileNumber of profiles
Profiles2 records
Supercat subsidiaries and ownership
Company hierarchySubsidiaries2 records
Supercat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supercat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supercat
What does Supercat do?
Supercat is a South Korean mobile game development company that develops, publishes, and operates free-to-play mobile games including MMORPGs (The Kingdom of the Winds: Yeon, The World of Dokkaebi, Hwanse Chwihojeon Online), casual titles (Granny's House, Grow Stone, Punkland), and a sub-brand game studio (ICECAT). The company also co-operates the ZEP metaverse platform as a joint venture with Naver Z, enabling user-generated virtual spaces, large-scale gatherings, and social interactions.
Is Supercat a public or private company?
Supercat is a private company. It is classified as unknown and is currently operating.
When was Supercat founded?
Supercat was founded in 2016. It employs 101 to 250 people.
Where is Supercat based?
Supercat is headquartered in Seongnam, South Korea, in the Asia region.
How does Supercat make money?
Three revenue lines are on record. In-Game Purchases (Virtual Items) is the primary driver. The others are subscription Services and advertising Revenue.
Who are Supercat's main competitors?
Direct peers on record are Kakao Games, Com2uS, Wemade and Naver Z. Broad incumbents are Krafton, Roblox, Netmarble, NCSoft, Pearl Abyss and Nexon.
Does Supercat have an API?
No public API is recorded for Supercat.
What industry is Supercat in?
Supercat's product category is Mobile Gaming. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 51321 and its SIC code is 7900.