Bad Crypto Podcast

What Bad Crypto Podcast does

Bad Crypto Podcast (Bad Crypto LLC) is a privately held cryptocurrency and blockchain media company founded in July 2017 and based in Denver, USA (operating entity registered in Kansas). The company operates a portfolio of podcasts anchored by the flagship Bad Crypto Podcast, hosted by Joel Comm (New York Times bestselling author, NFT expert, 25+ years of web/marketing experience) and Travis Wright (former global digital strategist at Symantec for the Norton brand, author of Wiley-published 'Digital Sense', marketing technologist). The show has produced 813+ episodes serializing coverage of Bitcoin, altcoins, DeFi, NFTs, ICOs, fintech, and emerging Web technologies, and is ranked among the Top 50 Business Podcasts and Top 15 in Investing on iTunes, with approximately 500,000 average monthly downloads and over 5 million total downloads since inception.

The business is built on a community-driven content model: free audio/video distribution across Apple Podcasts, Spotify, Google Play, Stitcher, SoundCloud, and YouTube, paired with multi-platform social engagement (Discord, Telegram, Facebook, Twitter/X, Instagram, LinkedIn) that collectively reach 1.25 million+ followers. The product portfolio has expanded into sub-brands including The Nifty Chicks Podcast (NFTs), The Bad Boys of Tech (technology), and NFT projects such as Blockchain Heroes (recognized in WAX NFT Awards), Draco Dice, and Sol Shamans. A newsletter subscription with ETH wallet opt-in enables air drops and sponsor promotions. Since 2018, CCP Digital (co-founded by Travis Wright) has served as the exclusive sales agent managing all sponsorships, spotlight episodes, paid media, and live event coordination.

Revenue is generated primarily through sponsorships and native advertising from blockchain, cryptocurrency, fintech, and crypto-adjacent companies, supplemented by newsletter/affiliate monetization. The company also operates the Fourth Web infrastructure (fourthweb.ai), an AI-agent-driven intelligence platform that autonomously ingests 90+ sources and publishes synthesized updates every 30 minutes, with The Signal audio briefing narrated by a synthetic avatar. The company has no institutional funding, no public listing, and remains privately owned by its two co-founders.

Name

Bad Crypto Podcast

Legal name

Bad Crypto LLC

Website

https://badcryptopodcast.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Bad Crypto Podcast is a cryptocurrency and blockchain media company founded in 2017, hosting the Bad Crypto Podcast (813+ episodes, 500K monthly downloads) and sub-brands for crypto enthusiasts, retail traders, and blockchain beginners via free podcast distribution globally.

Ownership category

akta.pro rank

Product category

Cryptocurrency Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

akta.pro secondary industry

Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)

Keywords

• Cryptocurrency podcast
• Blockchain media
• Crypto news
• NFT content
• DeFi education

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sponsorships and advertising: The primary revenue stream for Bad Crypto Podcast is sponsorships and native advertising from blockchain, cryptocurrency, fintech, and crypto-adjacent companies. CCP Digital serves as the exclusive sales agent managing all sponsorships, spotlight episodes, and paid media.
2. Newsletter opt-in / audience monetization: The podcast offers a free newsletter (Bitcoin Starter Kit report) to build an email list. The newsletter includes ETH wallet opt-in for air drops and sponsor promotions, providing an additional monetization channel.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Bad Crypto Podcast is a cryptocurrency and blockchain media company producing free serialized podcasts covering Bitcoin, altcoins, DeFi, NFTs, ICOs, and fintech topics, distributed globally across major podcast platforms. Its flagship product, The Bad Crypto Podcast, has published 813+ episodes since July 2017 and generates revenue through sponsorships and advertising managed by exclusive sales agent CCP Digital. The network also includes sub-brand podcasts (The Nifty Chicks, The Bad Boys of Tech), NFT projects (Blockchain Heroes, Draco Dice, Sol Shamans), and a newsletter subscriber community.

Product overview

Bad Crypto Podcast is a cryptocurrency and blockchain media company operating a network of podcasts. The flagship product is The Bad Crypto Podcast, covering Bitcoin, cryptocurrency, blockchain, ICOs, DeFi, NFTs, and fintech topics since July 2017. The network also includes The Nifty Chicks Podcast (NFTs) and The Bad Boys of Tech (technology). Associated products include the Blockchain Heroes NFT collection, newsletter subscription with the Bitcoin Starter Kit free report, and the Discord community.

Differentiator

Problem solved

Functional benefit

Brands

• The Nifty Chicks Podcast: A related cryptocurrency-focused podcast under the Bad Crypto brand umbrella.
• The Bad Boys of Tech

Products and services

• The Bad Crypto Podcast A cryptocurrency and blockchain podcast covering Bitcoin, altcoins, ICOs, DeFi, NFTs, and fintech topics, hosted by Joel Comm and Travis Wright and distributed free across major podcast platforms.
• The Nifty Chicks Podcast A podcast focused on NFT (Non-Fungible Token) topics and digital collectibles, part of the Bad Crypto Podcast network.
• The Bad Boys of Tech A technology-focused podcast in the Bad Crypto Podcast network.
• Blockchain Heroes An NFT collection project associated with the podcast, featured in episodes and recognized with awards in the WAX NFT Awards.

Quantifiable outcome

• Over 5 million total downloads since inception in 2017, averaging 500,000 downloads per month
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Partnerships

One partnership is on record.

• CCP DigitalcoreGTM or Marketing Partner · 4 September 2018CCP Digital is the exclusive sales and marketing agent for the Bad Crypto Podcast. The partnership was announced in September 2018. CCP Digital handles all paid media, content syndication, sponsorships, spotlight episodes, live events, and social media management. This enables Joel and Travis to focus on content creation while CCP Digital manages operations and revenue generation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coin Bureau: Coin Bureau operates a crypto research and education media brand with a flagship YouTube channel and podcast covering Bitcoin, altcoins, DeFi, and exchanges. It competes with Bad Crypto Podcast for the same retail crypto education audience and crypto advertising sponsorships.
• Crypto Banter: Crypto Banter is a daily live-streamed crypto news and analysis show with a podcast distribution. It competes with Bad Crypto for time-spent audience among retail crypto traders and for sponsor interest from exchanges and crypto services.
• The Defiant: The Defiant is a DeFi-focused media brand with a podcast and newsletter covering decentralized finance, Web3, and on-chain analytics. It overlaps with Bad Crypto's DeFi and Web3 coverage and competes for crypto-savvy listeners and DeFi-native sponsors.
• The Pomp Podcast: The Pomp Podcast, hosted by Anthony Pompliano, covers Bitcoin, macroeconomics, and entrepreneurship. It is a direct competitor in the crypto-investing podcast category and competes for the same premium crypto and fintech sponsors as Bad Crypto Podcast.
• Bankless: Bankless is a leading crypto-native podcast and media brand covering Ethereum, DeFi, NFTs, and on-chain culture. It targets a similar audience of crypto-curious retail investors and competes directly with Bad Crypto Podcast for listener attention and crypto-sponsor ad budgets.
• Unchained (Laura Shin): Unchained is a long-running crypto podcast hosted by journalist Laura Shin covering Bitcoin, DeFi, NFTs, and Web3 founders. It competes directly with Bad Crypto for crypto-curious listeners and high-end crypto sponsorships, particularly among more institutional and developer-leaning audiences.
• What Bitcoin Did: What Bitcoin Did, hosted by Peter McCormack, is a long-form interview podcast focused on Bitcoin, the Lightning Network, and crypto policy. It targets a similar retail and prosumer Bitcoin audience as Bad Crypto and competes for crypto sponsor dollars.
• Thinking Crypto: Thinking Crypto, hosted by Tony Edward, is a daily YouTube and podcast show covering Bitcoin, altcoins, regulation, and crypto news. It overlaps with Bad Crypto's educational/news format and competes for the same crypto-curious retail listener segment.

Broad incumbents

• CoinDesk: CoinDesk is the largest crypto-native media outlet, producing podcasts, newsletters, and live events covering markets, regulation, and Web3. It is a broader incumbent that overlaps with Bad Crypto Podcast on news, interviews, and crypto-event sponsorship, but operates at a much larger scale across multiple content formats.
• Yahoo Finance: Yahoo Finance is a major broad-market financial media brand that has expanded into crypto coverage via podcasts, video, and articles. It competes for crypto-investing listenership at the broader market-investor level that Bad Crypto also targets, while operating from a much larger mainstream distribution base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/badcryptopod
• YouTubeyoutube.com/channel/UCviqt5aaucA1jP3qFmorZLQ
• Facebookfacebook.com/badcrypto
• LinkedInlinkedin.com/company/badcrypto
• Instagraminstagram.com/badcryptopodcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad Crypto Podcast