What Total Contentz does

Total Contentz is a privately held, bootstrapped training, consulting, and facility design firm serving the contents restoration industry. Founded in 2001 and led by Barb Jackson, CR (President) and Tim Jackson (co-owner), the company focuses on helping restoration contractors build or improve profitable contents divisions, drawing on Barb Jackson's 30+ years of field experience and CR credentialing from the Restoration Industry Association (RIA). Core offerings include Smart Growth Coaching (a one-year program), on-site 3-day pack-out and ultrasonics training (from $3,500), on-demand webinars (CPO, Digital Photo Inventory, Job Planning), Xactimate-based estimate writing and review services, and a three-tier facility design package (Retrofit $3,800, Deluxe $4,800, Elite $6,800).

The product surface is delivered through a mix of in-person workshops, live online training, on-demand webinars, books, and a recurring ContentzPRO subscription at $79/month that bundles training discounts with a resource library and member community. Underlying tooling is proprietary but conventional rather than technology-led: the TCz Job Planning System of customizable Word-based forms, the 'Four Factors of Successful Contents Division' framework, and over two decades of accumulated facility designs (2,000 SF to 120,000 SF) form the company's content moat. Distribution is direct-to-buyer via the company website, phone support, and Kajabi/Stripe-based e-commerce, supplemented by published articles in industry outlets (C&R Magazine, Cleanfax, R&R Magazine) and partnerships with adjacent vendors such as JobSight and MustGo Products. Customer base is concentrated in restoration firms in the US and Canada, including franchise networks (Rainbow International, Paul Davis) and independent mid-market operators. The company remains small (1-10 employees), unfunded, and entirely founder-led, with no disclosed revenue, M&A activity, or formal fundraising history.

Name

Total Contentz

Legal name

Total Contentz

Website

https://totalcontentz.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Contentz is a bootstrapped US-based training, consulting, and facility design firm helping restoration contractors build and improve profitable contents processing divisions through coaching, on-site training, webinars, Xactimate estimate writing, and a recurring membership.

Ownership category

akta.pro rank

Product category

Restoration Industry Training & Consulting

akta.pro primary industry

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF)

Keywords

• Contents restoration training
• Restoration consulting services
• Pack out training
• Facility design services
• Xactimate estimating

Headquarters

HQ city

Pausa

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Consulting & Coaching): One-year coaching program and consulting services for establishing or improving contents restoration divisions
2. Training Services: On-site training, online webinars, 3-day workshops, and certification courses. Revenue from ticket sales and per-participant pricing
3. ContentzPRO Membership: Monthly subscription at $79 offering 50% off training, 20% off estimate services, resource library, community access, and bi-weekly newsletter
4. Estimate Writing Services: Xactimate estimate writing, reviews, and training. Pack Out Estimates at $775, Textile Estimates at $775, Estimate Reviews at $297, Estimate Training at $1,299
5. Facility Design Services: Three-tier design packages: Retrofit ($3,800), Deluxe ($4,800), Elite ($6,800) for contents processing facility planning
6. Publications (Books): Sale of printed books with PDF versions including 'Contents Restoration Success', 'Get Paid!', '197 Ways to Persuade Adjusters' at $97 (sale) or $197 (regular)

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Total Contentz provides specialized training, consulting, facility design, and Xactimate-based estimating services for companies operating contents processing divisions within the property damage restoration industry. Offerings include one-on-one coaching, on-site and online pack-out training, on-demand webinars, professional estimate writing and reviews, and three tiers of facility design packages for contents processing centers.

Product overview

Total Contentz is a training and consulting company offering a comprehensive suite of services for the contents restoration industry. The core offerings include Smart Growth Coaching (one-year program), On-Site Training (pack out and ultrasonics), Online Webinars (Contents Processing & Pack Out Training, Digital Photo Inventory), Estimating Services (Xactimate writing, reviews, and training), and Facility Design (three tiers: Elite at $6,800, Deluxe at $4,800, Retrofit at $3,800). The company also offers a ContentzPRO Membership subscription at $79/month with training discounts and resources, plus published books on business growth and marketing. The product portfolio is organized around training delivery (in-person workshops, webinars, coaching) and professional services (estimating, facility design), with digital tools like the TCz Job Planning System embedded within training programs.

Differentiator

Problem solved

Functional benefit

Brands

• ContentzPRO Membership: Expert-level contents restoration membership offering training, resources, member pricing, and exclusive discounts

Products and services

• Smart Growth Coaching One-year coaching program helping restoration companies establish systems, streamline procedures, and increase profit margins with expert guidance, working documents, training, and priority support.
• On-Site Contents Processing and Pack Out Training In-person 3-day hands-on training at client facilities covering workflow optimization, packing techniques, inventory procedures, and Digital Photo Inventory systems, with packages starting at $6,800.
• Ultrasonics Training Training on ultrasonic cleaning systems for specialty items, electronics, and removal of rust, soot, sewage, and mold contamination, with packages starting at $3,500.
• Contents Processing & Pack Out Training (CPO) Webinar Two 4-hour recorded sessions covering pack-out pitfalls, walk-through processes, and four essential components of a profitable contents division (People, Place, Process, Product). Regular price $1,299.
• Digital Photo Inventory (DPI) Webinar 4-hour recorded session on proper documentation with photo evidence to reduce liability and increase trust with adjusters and homeowners. Regular price $679.
• Xactimate Estimate Writing Services Professional Xactimate estimate writing for pack-outs and textiles by Barb Jackson, CR, including pre-estimates, final invoices, and review services when facing pushback. Pack Out Estimates at $775, Textiles Estimates at $775, Estimate Reviews at $297.
• Contents Estimate Training 4-hour live Zoom training with Barb Jackson on writing contents estimates, covering line items, F9 notes, SF/CF/LF usage, and avoiding red flags. Price $1,299.
• Elite Design Package Comprehensive facility design for expansion or new buildings including CAD drawings, equipment scheduling, procurement assistance, and unlimited consultations. Price $6,800.
• Deluxe Design Package Design package for improving existing contents divisions including productivity planning, electrical and plumbing recommendations, and equipment guidance. Price $4,800.
• Retrofit Design Package Entry-level design package for those starting out in contents restoration, optimized for approximately 2,500 SF spaces. Price $3,800.
• ContentzPRO Membership Membership program offering 50% off virtual training, 20% off estimate writing, resource library, bi-weekly ContentzTIPZ newsletter, private community networking, and Amazon resource list. Founding member offer: $79/month for first year.
• Contents Restoration Success (Book) Book by Barb Jackson, CR with 101 ways to make more money with contents restoration, covering marketing, sales, and business growth strategies. Sale price $97 (regular $197).
• 197 Ways to Persuade Adjusters to Give You the Job (Book) Marketing book co-created with Steven LaVelle offering strategies for winning over adjusters, agents, homeowners, and building trust. Sale price $97 (regular $197).
• Get Paid! (Book) Book on getting paid fairly and quickly in restoration industry, including insider insights, legal tips, and a list of restoration-savvy attorneys in all 50 states.
• 3-Day Contents Restoration Workshop In-person workshop with classroom and hands-on training covering Four Factors of Success, workflow optimization, and practical application. Includes 14 IICRC CE Credits and Certificate of Completion. Pittsburgh workshop at $797-$847 per attendee.
• Job Planning System & Custom Forms Webinar Webinar on keeping track of contents, reducing liabilities, and improving documentation. Price $247.
• Facility Design for Contents Processing Centers Webinar On-demand webinar on transforming warehouse spaces into efficient, profit-driven facilities for contents processing.

Quantifiable outcome

• 14 IICRC CE credits available per training course
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Steven LaVelle (In Memoriam)coreStrategic or Co-development PartnerCo-created Contents Solutions Newsletter with Barb Jackson. Authored marketing books including 'Get Paid!' and '197 Ways to Persuade Adjusters to Give You the Job!'. Personally trained over 10,000 professionals. Passed away November 2, 2024.
• Cliff ZlotnikminorStrategic or Co-development PartnerIndustry legend and founder of Unsmoke Systems and MustGo Products. Host of IAQ Radio. Guest speaker at Pittsburgh workshop with 40+ years of experience in chemistry, odor control, and fire restoration.
• MustGo Products (Unsmoke Systems)minorGTM or Marketing PartnerProducts included free with workshop registration - MustGo Solid Bars ($18.99 value), MustGo Packing Tabs ($17.99 value), MustGo Spray ($12.99 value). Total $49.97 retail value.
• Carpet Tech Restoration (Chet Pharies)minorStrategic or Co-development PartnerHost venue for Lubbock TX workshops. 20K SF contents processing facility designed by Total Contentz team.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SERVPRO: SERVPRO is the largest restoration franchise network in North America. While primarily a contractor, it runs extensive internal training programs and certifications for franchisees. It is comparable as a broad incumbent that operates in the same contents restoration space and competes for both customer attention and training mind-share.
• Paul Davis Restoration: Paul Davis is a national restoration franchise that offers contents services and has its own training, certifications, and operational playbooks for franchisees. It is a comparable broad incumbent in restoration with overlapping customer base and in-house training infrastructure.
• BluSky Restoration Contractors: BluSky is a large national restoration contractor that performs contents restoration services and invests in technician training and operational systems. Comparable as a broad incumbent restoration contractor that competes for restoration-company mind-share and talent.
• ServiceMaster Restore: ServiceMaster Restore is a major national restoration brand with extensive franchise training programs. Comparable as a broad incumbent restoration franchise that operates training infrastructure in the same space and competes for both customers and franchisees.

Others

• Restoration Industry Association (RIA): RIA is the leading trade association for the restoration industry, offering the Certified Restorer (CR) designation that Barb Jackson holds. Comparable as an ecosystem enabler and standards body that Total Contentz aligns its training and certifications with.
• IICRC (Institute of Inspection Cleaning and Restoration Certification): IICRC is the primary certification body for the cleaning and restoration industry, providing CE credits and certifications that Total Contentz workshops deliver. Comparable as an adjacent authority that Total Contentz's curriculum maps onto and depends on.
• Legend Brands (Dri-Eaz / ProRestore): Legend Brands (parent of Dri-Eaz and ProRestore) manufactures restoration equipment and provides extensive training and education programs for restoration professionals. Comparable as an adjacent, enabling company that provides training content and tools to the same restoration customer base.
• Cleanfax Magazine (BNP Media): Cleanfax is a leading trade publication for the restoration and cleaning industries, in which Total Contentz's founder Barb Jackson publishes articles. Comparable as a peer channel/medium for industry education and thought leadership within the same restoration ecosystem.
• JobSight Restoration Management Software: JobSight provides restoration job-management software with real-time job costing, integrated communications, and equipment tracking. Listed as a Total Contentz technology partner and directly comparable as an ecosystem participant serving the same restoration customer base with complementary operational tooling.

Emerging players

• Contents Solutions Newsletter: The Contents Solutions Newsletter, co-created by Barb Jackson and the late Steven LaVelle in 2008, is an industry education publication that reaches thousands of restoration professionals. Comparable as an emerging/adjacent player and content channel that overlaps Total Contentz's mission of training the contents restoration market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/barbjaxn5683
• Facebookfacebook.com/TotalContentz
• LinkedInlinkedin.com/company/total-contentz
• Instagraminstagram.com/totalcontentz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Contentz