Pet Munchies
Pet Munchies is a UK-based, DTC e-commerce brand selling premium, all-natural dog treats (training treats, dental chews, fillets, sticks and bites) directly to UK pet parents through its own Shopify storefront, operating as a subsidiary of Assisi Pet Care.
- Company typePrivate
- Founded2008
- HeadquartersSaint Albans, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pet Munchies does
Pet Munchies Limited is a UK-based, private e-commerce company founded in 2008 and headquartered in Saint Albans, operating as a wholly-owned subsidiary of Assisi Pet Care. It sells premium, all-natural dog treats exclusively through its own Shopify-based DTC storefront (pet-munchies.com), serving UK dog owners seeking human-grade meat and fish products free from artificial colours and flavours. The product portfolio spans Bites, Calcium Bones and Drumsticks, Natural Buffalo Dental Chews, Fillets, Sticks/Strips/Twists, Training Treats, and Bundle Offers, covering more than seven protein lines including beef, buffalo, chicken, duck, salmon, sushi, and venison.
Production is conducted in an in-house factory registered under the HACCP food safety system and holding an EU Licence, which the company cites as a quality and regulatory differentiator. The technology stack is deliberately lean: a Shopify storefront with category merchandising organised both by treat type and by protein, paired with an email newsletter, organic social presence, and SEO as the principal top-of-funnel marketing channels; no mobile app, API, or third-party integrations are disclosed.
The company operates a single-channel GTM: one-time purchases at unit prices from roughly £1.90 (a 50g training treat) to £39.99 (bulk bumper packs), 8-pack multibuy deals across most SKUs, free UK shipping above £30, and a Subscribe & Save program offering 15% off the first subscription order and 5% off recurring orders on a monthly cadence. Customer concentration is effectively a long tail of individual UK pet parents, with no enterprise, retail, or wholesale partners named. Distribution is domestic-only, with stated shipping exclusions for the Scottish Highlands and Islands despite the EU Licence implying potential for future cross-border reach.
Pet Munchies firmographics
Firmographics- Name
- Pet Munchies
- Legal name
- Pet Munchies Limited
- Website
- https://pet-munchies.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pet Munchies is a UK-based, DTC e-commerce brand selling premium, all-natural dog treats (training treats, dental chews, fillets, sticks and bites) directly to UK pet parents through its own Shopify storefront, operating as a subsidiary of Assisi Pet Care.
- Ownership category
- akta.pro rank
Pet Munchies industry classification
Industry- Product category
- Pet Food & Treats
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Treats & Chews (CRADAFAE)
- akta.pro secondary industries
- Pet Treats & Chews (AFADAFAF), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where Pet Munchies is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pet Munchies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of dog treats through e-commerce website. Products sold in single packs or multibuy deals (e.g., 8-packs). Prices range from £1.90 for single 50g training treats to £39.99 for bulk bundles.
- Subscribe & Save Program: Subscription model offering 15% discount on first subscription order and 5% recurring discount on subsequent orders. Customers receive regular deliveries of treats to their door.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single pack purchases |
| Unit Pricing | Pay-as-you-go | Multibuy deals |
| Subscription | Monthly | Subscribe & Save subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pet Munchies product offering
Product offeringCore offering
Pet Munchies is a UK-based manufacturer and direct-to-consumer seller of premium, all-natural dog treats. Its core offerings include bite-size training treats, calcium bones and drumsticks, buffalo dental chews, high-protein fillets, sticks/strips/twists, and bundled multipacks, all made with human-grade meat and fish, grain-free, low-fat, and free from artificial colours or flavours. The company sells exclusively through its own Shopify-based online storefront, supported by a subscription-based recurring order program and free UK shipping on qualifying orders.
Product overview
Pet Munchies is a UK-based premium all-natural dog treat company offering a diverse portfolio of products across multiple categories. The core offerings include Bites (small training treats), Calcium Bones/Drumsticks/Dumbbells (for puppies and dental health), Natural Buffalo Dental Chews, Fillets (chicken and duck breast), Sticks/Strips/Twists, and Training Treats. The company also partners with YAKERS to offer Himalayan-style natural dog chews. Additionally, Bundle Offers provide value multipacks. All products feature human grade meat and fish, are grain/gluten free, low in fat, high in protein, and contain no artificial colours or flavours. Products are available in various protein sources including beef, buffalo, chicken, duck, salmon, sushi, and venison.
Differentiator
Problem solved
Functional benefit
Brands
- YAKERS: 100% natural dog chews made to an ancient Himalayan recipe, sold in partnership with Pet Munchies. Chewy, long-lasting treats available in various flavours including Original, Strawberry, Peanut Butter & Banana, Calming, Apple, Blueberry, Cranberry, and Mint.
Products and services
- Bites Small bite-size natural treats designed for training rewards and everyday use, available in chicken chip and beef liver crunch varieties. Sold to dog owners seeking convenient, low-fat reward treats.
- Calcium Bones, Drumsticks & Dumbbells Long-lasting calcium-enriched natural dog treats targeted at puppies over four months and teenage dogs to support healthy teeth development and bone growth. Sold to dog owners with young or growing dogs.
- Dental Buffalo Chews 100% natural human-grade grass-fed buffalo dental chews available in Small, Medium and Large sizes. Designed to reduce tartar and plaque and support skin, coat and joint mobility via salmon oil infusion. Sold to dog owners focused on dental health and novel-protein diets.
- Fillets Grain-free, high-protein natural fillets made with human-grade chicken and duck breast, slow roasted in natural juices to preserve flavour. Sold to dog owners seeking premium, low-fat single-protein treats.
- Sticks, Strips & Twists Soft, succulent roasted natural treats available in chicken, duck, venison and salmon varieties, designed to be broken up for training or given whole as a chew. Sold to dog owners wanting versatile, grain-free treats.
- Training Treats Grain-free, bite-sized, low-fat natural training treats delicately baked in natural juices, suitable for dogs of all sizes and available in proteins such as duck, venison, salmon, chicken and sushi. Sold to dog owners training their dogs.
- Bundle Offers Value multipacks combining Pet Munchies treats in various assortments, including training treats, meaty strips and chips bundles. Sold to dog owners seeking variety packs at a discounted per-unit price.
- YAKERS Dog Chews Long-lasting Himalayan-style natural dog chews made to an ancient recipe, sold via a partnership with YAKERS through the Pet Munchies storefront. Available in flavours including Original, Strawberry, Peanut Butter & Banana, Calming, Apple, Blueberry, Cranberry, and Mint. Sold to dog owners seeking long-lasting natural chews that reduce plaque and tartar.
Quantifiable outcome
- Crude Protein 78%, Fat Content 2.5% for buffalo dental chews
- +1 more outcomes
Companies that use Pet Munchies
Customer profileSegments1 record
Ideal customer profiles1 record
Pet Munchies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pet Munchies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YAKERScorePet Munchies has teamed up with YAKERS to bring customers delicious dog chews made with 100% natural ingredients. YAKERS are Himalayan-style dog chews made to an ancient recipe perfected over hundreds of years. The partnership expands Pet Munchies' product range with chewy, long-lasting treats that help reduce plaque and tartar. YAKERS products are rich in calcium and protein.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Pet Munchies competitors and assessment
Company assessmentDirect peers
- Pure Pet Food: UK-based DTC subscription air-dried natural dog food brand. Closely comparable on subscription-led GTM, premium natural positioning, and DTC-only Shopify-style storefront.
- Natures Menu: UK natural and raw pet food brand offering complete meals and natural treats. Comparable on natural-protein sourcing, UK/EU compliance, and multi-format treat range.
- Forthglade: UK natural petfood manufacturer focused on wet food and natural treats for dogs. Comparable on natural-ingredient sourcing and UK-based manufacturing/DTC plus grocery distribution.
- Beco Pets: UK eco-friendly premium pet accessories and natural treats brand. Comparable on UK DTC e-commerce, premium natural positioning, and treat-focused product range.
- Edgard & Cooper: European premium natural pet food and treats brand with strong DTC and retail presence. Highly comparable on natural-ingredient positioning, treat-first product architecture, and human-grade protein sourcing.
- Lily's Kitchen: UK-founded premium natural pet food brand offering natural, grain-free dog and cat food plus treats. Closely comparable on positioning, ingredient-led messaging, and UK DTC plus retail distribution model.
Broad incumbents
- Burns Pet Food: Established UK natural pet food brand with broader range including dry food, wet food, and treats. Comparable on natural-ingredient positioning, UK manufacturing, and multi-channel retail distribution.
Emerging players
- Soopa: UK natural dog treat brand specialising in healthy, low-fat, fruit- and vegetable-based treats. Comparable on UK natural-treat focus, premium positioning, and DTC-led distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pet Munchies social profiles
Digital presencePet Munchies compliance and trust
Trust signalCompliance2 records
Pet Munchies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pet Munchies leadership team
Management profileNumber of profiles
Pet Munchies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pet Munchies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pet Munchies
What does Pet Munchies do?
Pet Munchies is a UK-based manufacturer and direct-to-consumer seller of premium, all-natural dog treats. Its core offerings include bite-size training treats, calcium bones and drumsticks, buffalo dental chews, high-protein fillets, sticks/strips/twists, and bundled multipacks, all made with human-grade meat and fish, grain-free, low-fat, and free from artificial colours or flavours. The company sells exclusively through its own Shopify-based online storefront, supported by a subscription-based recurring order program and free UK shipping on qualifying orders.
Is Pet Munchies a public or private company?
Pet Munchies is a private company. It is classified as corporate owned and is currently operating.
When was Pet Munchies founded?
Pet Munchies was founded in 2008. It employs 11 to 50 people.
Where is Pet Munchies based?
Pet Munchies is headquartered in Saint Albans, United Kingdom, in the Europe region.
How does Pet Munchies make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscribe & Save Program.
Who are Pet Munchies's main competitors?
Direct peers on record are Pure Pet Food, Natures Menu, Forthglade, Beco Pets, Edgard & Cooper and Lily's Kitchen. Burns Pet Food is listed as a broad incumbent. Soopa is listed as an emerging player.
Does Pet Munchies have an API?
No public API is recorded for Pet Munchies.
What industry is Pet Munchies in?
Pet Munchies's product category is Pet Food & Treats. Its primary akta.pro industry code is CRADAFAE, Treats & Chews, with a secondary code of AFADAFAF, Pet Treats & Chews. Its NAICS code is 311111.